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Patrick Morgan Profile
Patrick Morgan

@itspatmorgan

3,985
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366
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806
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Designer turned startup co-founder/COO. Sharing ideas on craft, entrepreneurship, and living a rich creative life. LA 🌴.

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Joined January 2021
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@itspatmorgan
Patrick Morgan
2 years
Gm to the designers who appreciate a nice, tidy @figma file structure.
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@itspatmorgan
Patrick Morgan
2 years
I asked designers for their favorite @figma keyboard shortcuts. 220+ responses and hours of synthesis later... Here are the top 10 keyboard shortcuts to supercharge your workflow:
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@itspatmorgan
Patrick Morgan
2 years
For those interested in my @figma project cover organization and workflow, here’s a quick intro to the library I maintain for my team to make designing in Figma even easier.🧡
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@itspatmorgan
Patrick Morgan
2 years
Once you craft a presentation in @figma , traditional slide tools just feel... insufficient. But to unlock that power, I needed to set guardrails to give structure to the blank canvas. 7 small enhancements made all the difference:
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@itspatmorgan
Patrick Morgan
1 year
Fancy design words
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@itspatmorgan
Patrick Morgan
6 months
Fancy words hit different
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@itspatmorgan
Patrick Morgan
1 year
Feeling like your @figma account could use some tidying? I know, I've been there. Here are the 8 steps I follow to build a file thumbnail component that's minimal, consistent, and scales:
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@itspatmorgan
Patrick Morgan
3 months
Story of my career: β€’ Too creative for the engineering crowd β€’ Too logical for the design crowd. Forever a creative technology misfit.
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@itspatmorgan
Patrick Morgan
6 months
Story of my career: - Too creative for the engineering crowd - Too logical for the design crowd Forever a creative technology misfit.
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@itspatmorgan
Patrick Morgan
2 years
Don't know where this came from, but damn it's amazing πŸ˜‚πŸ˜‚ Poor groups.
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@itspatmorgan
Patrick Morgan
7 months
Senior designers: what's a book or article you'd like to make required reading for all junior designers?
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@itspatmorgan
Patrick Morgan
6 months
Nobody wants to hear this, but creating and landing a new design system into existing software is at least an 18 month project, in my experience.
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@itspatmorgan
Patrick Morgan
2 years
Nobody wants to hear this, but trying to create and land a design system in an existing enterprise product is, in my experience, an 18 month-ish project.
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@itspatmorgan
Patrick Morgan
2 years
Designers new to @figma , avoid this simple mistake: ❌ Don't use a Group with a rectangle layer as a background fill βœ… Use a Frame, which has its own native background fill property
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@itspatmorgan
Patrick Morgan
2 months
Senior Designers: What's a book you wish was required reading for all junior designers?
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@itspatmorgan
Patrick Morgan
6 months
Senior designers: What are your interview red flags when considering a new company? 🚩🚩🚩
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@itspatmorgan
Patrick Morgan
1 year
A new era of responsive design is here
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@itspatmorgan
Patrick Morgan
11 months
Senior designers: What high level heuristics do you return to most frequently in your work?
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@itspatmorgan
Patrick Morgan
5 months
Crafting a presentation in @figma makes traditional slide tools feel painfully inadequate. To unleash its power, I set up guardrails to structure the blank canvas. These 7 small enhancements made all the difference:
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@itspatmorgan
Patrick Morgan
2 years
Well this is new and heartwarming in @figma . Hug x Hug is, like, my whole life philosophy πŸ€— πŸ₯°
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@itspatmorgan
Patrick Morgan
10 months
Senior designers: What presentation tips have helped you the most over your career?
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@itspatmorgan
Patrick Morgan
6 months
I left my job in August, completely burned out. At the time, I was: 1. Dreading design work 2. Anxious every morning before starting 3. Overwhelmingly pessimistic Definitely not my usual self. But now, 10 weeks later, I'm finally bouncing back.
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@itspatmorgan
Patrick Morgan
5 months
In UX design, they taught me to be a *missionary*: changing companies through design. But the companies that hired me? They wanted a *mercenary* – an executioner of their mission. They didn't want to be changed. That misunderstanding caused me immense pain.
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@itspatmorgan
Patrick Morgan
3 months
As Karri notes, B2B design is quite different from B2C, but it doesn’t get much publicity. I learned a lot by designing 3 separate 9-10-figure cybersecurity startups in the last 8 years. A few thoughts: Managing multi-persona dynamics The distinction between buyer and user is
@karrisaarinen
Karri Saarinen
3 months
Last night, we at @linear hosted a design leadership event. We invited about ~25 design leaders from top companies to join @lil_dill and me to discuss b2b design, quality, and craft. There were many good comments and questions that came out of this. I'll try to see if I can
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@itspatmorgan
Patrick Morgan
1 year
@MKBHD "Adaptive Audio" rebrand: "Selective Listening"
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@itspatmorgan
Patrick Morgan
2 years
Designers: Be as specific as possible when linking your @figma designs. You can link directly to: 1. Your Team 2. A Project 3. A File 4. A Page within a File 5. Any specific Frame within a File Here's a visual reference for where to find each:
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@itspatmorgan
Patrick Morgan
6 months
In today's cutthroat world, getting laid off as a remote worker is brutally impersonal. Within a couple of hours, my laptop was shut down, erasing 2+ years of my hard work and creative energy. No wonder employee loyalty is plummeting.
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@itspatmorgan
Patrick Morgan
6 months
As a designer at tech companies, I encountered a frustrating disconnect: When executives say "UX", they often mean the "experience of using the visual interface." NOT the "end-to-end user experience."
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@itspatmorgan
Patrick Morgan
2 years
Designers: What are your top three @figma keyboard shortcuts?
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@itspatmorgan
Patrick Morgan
4 months
I've been laid off 3 times in my career. The most brutal part? Waking up to the fact that I didn’t own the creative projects I had given thousands of hours of my life to create. That loss fueled my drive to become an entrepreneur.
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@itspatmorgan
Patrick Morgan
5 months
I'm drawn to designers who have rocked the "design team of one" role. They're pragmatic, creating impactful work that thrives in reality, not just in theory. That's my kind of person.
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@itspatmorgan
Patrick Morgan
8 months
Why designers should give a f**k about design systems News flash: many designers are reluctant about design systems. While it might sound obvious, your first order of business in establishing a system is to get the rest of the design team to care. Otherwise, you're dead on
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@itspatmorgan
Patrick Morgan
2 months
I’m drawn to designers who have rocked the β€œdesign team of one” role. They’re pragmatic, creating impactful work that thrives in reality, not just in theory. That’s my kind of person.
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@itspatmorgan
Patrick Morgan
6 months
True or False: Software would be better if all PMs had to work as either a developer or designer first.
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@itspatmorgan
Patrick Morgan
1 month
Why does B2B design get so little attention from the design community?
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@itspatmorgan
Patrick Morgan
3 months
Designers, do you have a personal utility library ready? Just like a chef's mise-en-place, it helps to curate your essentials. Here's a peek into mine:
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@itspatmorgan
Patrick Morgan
2 years
A number of folks have asked about how I manage work within my @figma files. The honest answer is: it depends on the type of file I’m working in. So before I dive into any one file, here’s a quick summary of my top file types. 🧡
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@itspatmorgan
Patrick Morgan
3 months
Say goodbye to custom web design. In the next 5 years, browsers won't render *your* interface. They'll construct *their own* interface for your content.
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@itspatmorgan
Patrick Morgan
4 months
I quit my job in August, utterly burned out. Back then, I was: 1. Loathing design work 2. Starting each day with anxiety 3. Drowning in pessimism That's not who I am! But now, after 4 months, I'm finding my new groove.
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@itspatmorgan
Patrick Morgan
6 months
In-house designers know that "process" is never neat and linear. When it comes to delivering quality design, flexibility, adaptability, and resilience take precedence over any rigid process.
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@itspatmorgan
Patrick Morgan
11 months
Senior designers: What resources would you recommend to less experienced designers to level up their product strategy toolkit?
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@itspatmorgan
Patrick Morgan
2 years
Gm to all the designers out there who appreciate a nice, tidy @figma color palette. πŸ‘‹
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@itspatmorgan
Patrick Morgan
4 months
True or False: Software would be better if all designers had to take some software engineering classes as part of their curriculum.
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@itspatmorgan
Patrick Morgan
3 months
The success of design at software companies depends more on having a product leader who cares about design than it does on the design team itself.
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@itspatmorgan
Patrick Morgan
2 years
Insanely OP product designer workflow: Sketching on my iPad using FigJam in the @figma app, then organizing and annotating those sketches on my mac in real time. 🀯
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@itspatmorgan
Patrick Morgan
6 months
I'm not your typical designer. No dazzling visuals here. I’m not the "cool" one in the scene. But that didn’t stop me from: 1. Working for top companies 2. Building an influential network 3. Scaling billion-dollar enterprise startups Remember, appearances aren't everything.
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@itspatmorgan
Patrick Morgan
5 months
I love design, but if I were starting my career from scratch today and wanted to shape UX strategy at tech companies, I'd go for a PM role, not design.
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@itspatmorgan
Patrick Morgan
6 months
The rush is irresistible.
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@itspatmorgan
Patrick Morgan
3 months
Designers: Do you create presentations with Figma? Why or why not?
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@itspatmorgan
Patrick Morgan
3 months
I don't design "experiences." I don't design "products." I design software. I'm a software designer.
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@itspatmorgan
Patrick Morgan
6 months
I love design. But, if I were starting my tech career from scratch today, I'd choose to begin as an engineer, as I did originally. Here's why: 1. More job openings 2. Clearer expectations for junior programmers 3. Higher pay sooner 4. Abundant structure to support newcomers
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@itspatmorgan
Patrick Morgan
2 months
90% of creating a good design is really just: Sitting down to do the work. Exploring more than you think is necessary. Prioritizing and cutting more than is comfortable. The little stuff that makes all the difference.
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@itspatmorgan
Patrick Morgan
5 months
The first time I got laid off, I questioned if the company could survive without its designers. To my surprise, they continued without a hitch. That's when I realized: Software companies need design, but not necessarily full-time designers.
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@itspatmorgan
Patrick Morgan
6 months
Recognizing my burnout wasn't immediate. It started with: - The fading excitement for new projects - The cynicism - The morning anxiety It's crucial to listen to these early whispers before they become screams.
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@itspatmorgan
Patrick Morgan
2 years
Gm to all the designers who savor making presentations that are just a lil bit nicer than what anyone else in the company can do. Because you're a designer... and you design them in @figma ... and oh, your presentation is also a prototype. 😎
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@itspatmorgan
Patrick Morgan
2 years
Want your @figma file thumbnails to seamlessly blend in with the rest of the UI? Use these styles on your FrameπŸ‘‡πŸŽ¨ Light mode: - Background color: #FFFFFF - Border bottom: 8px solid #EEEEEE Dark mode: - Background color: #2C2C2C - Border bottom: 8px solid #383838
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@itspatmorgan
Patrick Morgan
8 months
Building color stacks in @figma is time-consuming. To reduce repetition and save myself *hours* of work, I made a simple, stackable color swatch component. Here's how:
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@itspatmorgan
Patrick Morgan
2 months
Senior Designers: What early career mistake will you never make again?
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@itspatmorgan
Patrick Morgan
4 months
Creating a design system at a startup? Repeat after me… "Our system won't be Material Design, IBM Carbon, or Adobe Spectrum and that's okay.”
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@itspatmorgan
Patrick Morgan
3 months
Why does this feel so true? πŸ€”
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@itspatmorgan
Patrick Morgan
3 months
Design matters more than most people think and less than most designers think.
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@itspatmorgan
Patrick Morgan
1 year
Do you feel like in-house PM and Design roles are merging?
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@itspatmorgan
Patrick Morgan
6 months
How do you think Apple's Vision Pro will change the UX/UI landscape?
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@itspatmorgan
Patrick Morgan
1 month
Putting my money where my mouth is... Founding a b2b SaaS company. Buckle up, it's gonna be a big year. 🫑 πŸš€
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@itspatmorgan
Patrick Morgan
6 months
Top-notch designers and engineers don't rely on bloated product requirement docs to create an exceptional product. They simply need: - A clear problem statement - A sense of the audience - Reasonable constraints - The freedom to work their magic
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@itspatmorgan
Patrick Morgan
2 years
Designers: About how many hours per day would you say you have @figma open on you computer?
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@itspatmorgan
Patrick Morgan
1 month
At first glance, @getairchat may seem like any other voice chat app, but promoting voice transcripts to center stage sets it apart. Let's take a closer look. The Surprising Power of Voice-to-Text Transcription In most voice-led apps, content starts and ends as audio. Airchat
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@itspatmorgan
Patrick Morgan
5 months
Senior Designers: What high level heuristics do you use most frequently in your work?
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@itspatmorgan
Patrick Morgan
7 months
Interested in learning how I design file thumbnails for @figma ? Tomorrow's edition of Better by Design includes: 1. Written instructions & context 2. 45min @loom video work session creating it from scratch 3. Free Figma community file Subscribe to get it directly! πŸ’Œ
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@itspatmorgan
Patrick Morgan
6 months
Senior Designers: What are your favorite questions to ask candidates when interviewing? ❓❓❓
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@itspatmorgan
Patrick Morgan
11 months
1. The era of design agencies 2. The era of in-house design 3. The era of _____________ What comes next?
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@itspatmorgan
Patrick Morgan
10 months
When I open a @figma design in prototype mode I immediately notice flaws I missed when looking at the screen in design mode. Why?
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@itspatmorgan
Patrick Morgan
3 months
Pro-tip for remote workers: Get out of the house every day. Just stepping outside into the world will skyrocket your mood.
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@itspatmorgan
Patrick Morgan
1 year
Oh, we're flexin' huh?
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@itspatmorgan
Patrick Morgan
3 years
@figmadesign has reached the point for me as a digital product design tool where, if a new job opportunity wouldn’t consider using it, I wouldn’t consider that job opportunity.
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@itspatmorgan
Patrick Morgan
5 months
In the current tech job market, who's worse off: Product Designers or Product Managers?
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@itspatmorgan
Patrick Morgan
1 year
Visual storytelling is a design superpower, yet most presentation tools are pretty lacking. This week in @uxdesigncc I shared how I use @figma to help me craft better presentations. Take a look!
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@itspatmorgan
Patrick Morgan
2 years
30 Rock still crushes me its unrelenting, hilarious gems πŸ˜‚
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@itspatmorgan
Patrick Morgan
5 months
What boot camps think I need from a junior software designer: - Research & strategy - Persona creation - Design sprints - Etc... What I actually need: - Execute quality UI independently - Some exposure to UX fundamentals - A willingness to learn
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@itspatmorgan
Patrick Morgan
11 months
Fancy design words.
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@itspatmorgan
Patrick Morgan
2 years
@figma 5. Automate frame naming I don’t give my slides descriptive names. I think it’s a waste of time. So instead of manually renaming frames, I automate the process by using the wonderful plugin Super Tidy by @basiclines .
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@itspatmorgan
Patrick Morgan
8 months
What product management gets from design systems The product management team doesn't benefit as directly from design systems as design or engineering, but what it does get highlights the core value that systems return for the business. Design systems are a high-leverage
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@itspatmorgan
Patrick Morgan
2 years
I think about presentations and prototypes as part of the same family in @figma . Presentations are lightweight prototypes. Prototypes are powerful presentations. To capture prototype power without overcomplicating, I use these 5 techniques:
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@itspatmorgan
Patrick Morgan
5 months
My first deadly sin of startup design systems? Comparing my system to giants like Material Design, IBM Carbon, and Adobe Spectrum and expecting the same level of detail. Their DS teams are bigger than my whole company! Great resources, but terrible comparisons.
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@itspatmorgan
Patrick Morgan
3 months
True or False: Software would be better if all Product Managers had to take some design courses as part of their curriculum.
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@itspatmorgan
Patrick Morgan
2 months
I have a confession: I've been... designing again 😱. Having fun learning @framer , building a portfolio site for the first time in half a decade, and making sense of everything I've done designing three 9-10 figure B2B startups since 2018. Still WIP, but getting somewhere.
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@itspatmorgan
Patrick Morgan
6 months
Your secret weapon as an in-house product designer? Strong allies in engineering, product, marketing, and sales.
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@itspatmorgan
Patrick Morgan
6 months
Senior Designers: Have you ever considered switching into product management?
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@itspatmorgan
Patrick Morgan
2 months
Most companies that hired me had big design dreams. But here's the reality: Winning the market often didn't require groundbreaking design. In most cases, they just needed to nail the basics, follow best practices, and let their already good products shine.
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@itspatmorgan
Patrick Morgan
6 months
Senior designers: What's one business metric that every designer should understand?
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@itspatmorgan
Patrick Morgan
10 months
I don't have a general presentation tips article to share yet (but I will!), but I do have one with tips for making presentations in Figma. So if you're interested in that, check it out! πŸ‘‡
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@itspatmorgan
Patrick Morgan
6 months
I've dealt with this multiple times: Executives demand flawless prototypes from a design team for a big presentation, disregarding whether they're grounded in reality. A surprisingly common, yet terrible practice.
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@itspatmorgan
Patrick Morgan
25 days
I often go straight to visual design. Burn me πŸ”₯
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@itspatmorgan
Patrick Morgan
11 months
With the additional complexity now in @figma , I wonder: What would a Garageband version of Figma look like?
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@itspatmorgan
Patrick Morgan
2 months
Designers may not like hearing it, but businesses don't prioritize user experience out of the goodness of their hearts. They do so because it: 1. Attracts new customers 2. Makes selling a breeze 3. Retains existing customers 4. Enhances operations
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@itspatmorgan
Patrick Morgan
5 months
I’m more bullish than ever on design as a skill set. I’m more bearish than ever on traditional design career paths.
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@itspatmorgan
Patrick Morgan
3 months
Senior Designers: Have you ever worked at a company with a Chief Design Officer? (Spoiler alert: I haven't)
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@itspatmorgan
Patrick Morgan
2 months
I don't always name my @figma layers but when I do it's because I'm trying to get prototypes to animate correctly across states. πŸ˜…
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@itspatmorgan
Patrick Morgan
2 years
@figma @ImAndrewPons @TeeAnn__ @SuperAmar #7 . Copy as PNG β†’ ⇧ ⌘ C Endless exports be gone! Copy a PNG to the clipboard with this shortcut and be on your way! via @joeyjungle
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@itspatmorgan
Patrick Morgan
10 months
Most companies don't need to be innovating on UI design.Β They need to be following the lead of the innovators and trying to nail best practices.Β That's it.
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