@karrisaarinen @linear @lil_dill Another reason why good design is less found in large enterprise software is because the barrier of entry to building something useful for B2B is a lot higher than B2C. You usually need a certain amount of industry knowledge and experience to create any semblance of a useful /…

@karrisaarinen @linear @lil_dill In certain domains, it’s more difficult to imagine how the buyers and users might eventually merge. For example, in the data tooling world, you’ll genuinely need CISO/CTO level sign-off to touch any data — it’s basically table stakes. As a result, the incentives lean towards…

@karrisaarinen @linear @lil_dill How do you coach designers to focus their efforts on design that drives business outcomes like net dollar retention?

@karrisaarinen @linear @lil_dill 💯 designing for b2b is hard precisely for the reasons you mentioned. It's even more challenging when you are not the end user. There are so few so b2b products that inspire me. Linear is perhaps one of the few out there. I am optimistic though. At the end of the day the…

@karrisaarinen @linear @lil_dill Thanks for sharing, Karri. This tracks with my experience over the last 8 years designing three enterprise cybersecurity startups. B2B is very different from B2C, but it doesn’t get much publicity. A few thoughts: The distinction between buyer and user is a big one. For me,…

@karrisaarinen @linear @lil_dill Lovely and delightful product experiences are crucial for growth and retention. Everyone in tech should print and keep that in their desks. Good design is non-negotiable.

@karrisaarinen @linear @lil_dill Design is not just how it looks, it’s how it works

@karrisaarinen @linear @lil_dill @memdotai mem it

@bcheng42 @karrisaarinen @linear @lil_dill Saved! Here's the compiled thread:

@karrisaarinen @linear @lil_dill This is relatable. As a designer who worked on enterprise software, I also observed that the sales and rollout process are lengthy, and once a solution is implemented, switching to a new software is not easy and companies tend to stay bc of that.

@karrisaarinen @linear @lil_dill It was great to be there Karri. Thanks for hosting and gathering us together. It was also great to get to know what the back of @brian_lovin 's head looks like so I can recognize him faster next time 😂

@karrisaarinen @linear @lil_dill I'm in the trenches of this right now. So much easier said than done.

@karrisaarinen @linear @lil_dill Thanks for the insights! Do you see the industry focus shifting from design in the next 5-10 years, and if yes, where to? What would @linear be focusing on after 5-10 years from now?

@karrisaarinen @linear @lil_dill This is so good. As a a designer working on b2b products and knowing the daily struggle of convincing managment for more design driven business decisions I would really love if you could share some more knowledge and insights about this topic in the future🖤

@karrisaarinen @linear @lil_dill Bummed I couldn’t make the event! Seemed like y’all had some good conversations

@karrisaarinen @linear @lil_dill +1 to earlier comments.1 challenge for designers in enterprise settings is advocating for clear problem statements based on good enough research on the domain & workflow with qual/quant success metrics & advocating for business goals of retention and user satisfaction