Most companies that hired me had big design dreams.
But here's the reality: Winning the market often didn't require groundbreaking design.
In most cases, they just needed to nail the basics, follow best practices, and let their already good products shine.
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@itspatmorgan
Groundbreaking design? No, it's not the only way. But does it need a good and proper design? I'd say yes.
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@itspatmorgan
This is the critical insight:
The company must have a clear strategy for winning in its market--by offering unique benefits to specific customers (the *real* design problem)--and everyone in the company must understand and support it with their decisions/actions.
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@itspatmorgan
Exactly! Doing the basics correctly and executing them consistently will usually be a differentiator alone even without any grand design
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@itspatmorgan
I like how you phrased, “let their already good products shine.” That would make for a good poster.
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@itspatmorgan
Making a good product shine w/out a Designer or someone in product REALLY representing the customer can cost founders 5x designers over the course of months if the scale is large enough. Just saying.
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