As Karri notes, B2B design is quite different from B2C, but it doesn’t get much publicity.
I learned a lot by designing 3 separate 9-10-figure cybersecurity startups in the last 8 years.
A few thoughts:
Managing multi-persona dynamics
The distinction between buyer and user is…
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If you're interested in this topic, I'll be sending out a full article with more details to Better by Design subscribers this Sunday.
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@itspatmorgan
@karrisaarinen
Depending on the product, there can also be a tremendous number of screens and workflows in B2B. Maintaining a consistent experience and a maintainable product can become challenging
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@negcx
@karrisaarinen
Very true, Kyle.
The overall level of complexity is often high and unevenly distributed between back-end and front-end systems which can make it confusing to navigate as an organization.
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@itspatmorgan
1000% been designing in enterprise space for the last 12 years. It’s a whole different ball game.
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@itspatmorgan
I’ve worked a lot on internal products / applications (I guess you could classify as B2B). Like, a loan management app that serves loan analysis at a loan company. Or a app for text book publishing companies to build digital textbooks. I see a lot of overlap in your points.
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@mattopsahl
Oh yeah, good point, Matt. For sure a lot of overlap between building internal tools and B2B products that you sell to other companies!
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Here's the link to my article expanding on this 👇
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@iamsteelen
haha oh man. yeah, I'm gonna write a longer piece that makes space for topics like common enterprise design patterns and features like RBAC.
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@vixsheikh
Thanks, Waqas. Sent a more detailed version out via my newsletter today if you're interested!
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