Senior designers:
What high level heuristics do you return to most frequently in your work?
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For anyone interested, I analyze designs using heuristics like Dieter Rams' 10 principles each Sunday and share the lessons.
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@itspatmorgan
Recognizable patterns / conventions, contrast / focal points, system feedback ❤️
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@xzavios
always. and once you think the answer is "no", step away for a while to do something else and then come back to find the answer's probably still "yes" haha
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@itspatmorgan
Digital product design:
Will a user breeze through without a single thought? (95%)
Will a user notice and remember positively a great moment / interaction / micro-copy / illustration? And is it on brand for the company/org? (5%)
'Default it or design it.'
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@thinky
nice. I like 'default it or design it'. being intentional about which decisions to 'default' and which to dedicate more attention is such an important muscle to exercise.
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@itspatmorgan
Jakob’s Law. Still the most important guideline in web design, over 20 years later.
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@JeffChausse
good one.👍
for other folks who have to click the link to remember:
"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know."
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