Brian Blum @brian_blum1 Twitter profile | Pikagi

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Brian Blum

@brian_blum1

3,279

Followers

785

Following

264

Media

3,658

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Building a short form content studio for DTC brands. Co-Host Sweat Equity Podcast. $30m spent on Meta. Founded 3 companies. 1 worked, 2 didn't.

Austin, TX

https://t.co/5fUNfLuv6D

Joined March 2011

Don't wanna be here? Send us removal request.

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@brian_blum1

Brian Blum

5 months

A couple months ago, @alexgarcia_atx and I started producing a podcast. It's called Sweat Equity. Why? Because while there's plenty of millionaires out there telling you what to do, we figured people could use insights from guys still chasing that big win. We've run…

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@brian_blum1

Brian Blum

19 days

This video got 6.6 million views and made $255k in revenue for Lenovo. It feels authentic. But it's actually fully scripted. Here's the exact framework he used 👇

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@brian_blum1

Brian Blum

2 years

Struggling to find ideas for TikTok content? I created a @NotionHQ with 97 hooks, templates and frameworks to make posting super simple. Most likely could sell it for $200.. But if you RT this + follow me, I'll DM you the link for free 🤝 Here's a sneak peak ⬇️

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@brian_blum1

Brian Blum

1 year

Attention #UGC creators! Have a great opportunity with an emerging activewear brand in Denver. Please reach out if interested! And send your rates for 5 video package. #ugccreatorneeded #UGCopportunity

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@brian_blum1

Brian Blum

1 year

Running Facebook Ads is NOT dead I generated a 20.7x return on ad spend last Q4... Today, I'm giving away the secret sauce. Fully detailed case study on how to crush paid social in 2023. RT + comment "send" and I'll DM you a copy (Must be following)

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@brian_blum1

Brian Blum

16 days

What I ordered vs what I got: Customer service gaslighting and saying it’s the same colorway Am I trippin

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@brian_blum1

Brian Blum

2 years

Looking to grow your business through TikTok? I talked with @alexgarcia_atx about how I gained 14,000 followers in 10 days last month with a simple hack nobody is doing right now. Here's a sneak peak on how to 3x the organic traffic to your site ⬇️

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@brian_blum1

Brian Blum

1 year

Need inspiration for your ad creative? I put together a Notion of 33 high-performing ads from this year + broke down why they're effective. RT + comment "ads" and I'll dm you the link! (Must be following)

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@brian_blum1

Brian Blum

8 months

@CalltoActivism As someone 6’4 205 I felt very targeted

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@brian_blum1

Brian Blum

1 year

At age 25, I made a 7-figure mistake. My business aired on Shark Tank, and I wasn't ready. 5 things every marketer needs to make sure they're ready for primetime 🧵:

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@brian_blum1

Brian Blum

1 year

Peter Thiel was an early investor in Facebook, Asana and Stripe. Safe to say he knows a thing or two about raising money.. Steal his fundraising deck format ⬇️

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@brian_blum1

Brian Blum

24 days

When did all freelancers decide they’re worth 200% of their market value?

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@brian_blum1

Brian Blum

3 months

🚨 Some professional news to start 2024.. I'm going full time on my own business. Working with the team @spellboundio was an incredible experience and I'm always a believer in their vision for the future of email. But I could never shake that entrepreneurial feeling of…

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@brian_blum1

Brian Blum

11 days

Tarte Cosmetics will make $100m this year on TikTok Shop. Almost none from their brand account's content. Instead, it's 95.6% from affiliates. Lets examine their top 5 performing vids. #1 , accounting for $955k in revenue:

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@brian_blum1

Brian Blum

1 year

53 Headlines Guaranteed to Increase your open rates by 50% in 2023 RT + comment "send" and I'll DM you the list! (Must be following)

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@brian_blum1

Brian Blum

1 year

The @HarvardHBS Class of 1963 was packed with several high achievers. Fortune 500 CEO's, Diplomats, Heads of State. At their 50th reunion, they were asked what advice they'd give to younger generations. Read on for wisdom from the best of the best ⬇️

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@brian_blum1

Brian Blum

5 months

Creating viral content has two parts: An Art, and a Science. In the last year @orenmeetsworld accumulated more than 500k followers on social. He came onto the podcast and gave out his formula for creating highly shareable, engaging content. Other things we talked about: -…

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@brian_blum1

Brian Blum

17 days

Make sure to signup for @amped_io Their team f*cks

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@brian_blum1

Brian Blum

19 days

TLDR: Viral Scripting Framework 1. Use Culturally Relevant Hook 2. Introduce Problem and the Enemy 3. Agitate Problem, Offer Solution 4. Provide Social Proof 5. List Features and Benefits 6. Build urgency + CTA

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@brian_blum1

Brian Blum

1 year

New TikTok shopping feature is wild! Will be interesting to see if this succeeds where IG shopping failed.

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@brian_blum1

Brian Blum

1 year

Nothing like that random Wednesday night Shark Tank Re-Air. Any guesses to how many sales came from it?

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@brian_blum1

Brian Blum

25 days

I don’t post invoicing screenshots to flex because I use PayPal and that’s embarrassing

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@brian_blum1

Brian Blum

1 month

@ColinandSamir @MrBeast @PrimeVideo Dude is about to recreate the hunger games

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@brian_blum1

Brian Blum

1 year

Some news: I'm joining @spellboundio A quick thread on what we do, and why I made the jump ⬇️

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@brian_blum1

Brian Blum

2 years

If you're stuck on how to market your product.. Copy someone else! It's the secret to most great marketers' success Here's 3 essential resources to use for inspiration:

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@brian_blum1

Brian Blum

1 year

Awards shows are completely dead. Unless you're in... ecom? @triplewhale & @rabahrahil are putting on a masterclass in community building with #TheWhalies . Here's how they pulled it off, and what you can learn from their strategy ⬇️

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@brian_blum1

Brian Blum

1 month

3pm is the ideal workout time Only reason I’m an entrepreneur

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@brian_blum1

Brian Blum

1 year

In 2021 we raised $850,000 in Pre-Seed Funding. It all came from following @Techstars patented pitch deck structure. RT + comment "Deck" and I'll send ours to you to use as a template. (Must be following)

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@brian_blum1

Brian Blum

1 year

Want to go $0 - $50,000 in 45 days? A year ago today, I spun up a business that did just that. Here's step-by-step how I did it, and a framework for replicating yourself 🧵

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@brian_blum1

Brian Blum

7 months

Got a couple of spots for our Austin hoops🏀 run tmrw 10+ entrepreneurs, founders and operators getting the best cardio there is. Shoot me a DM if you're in the area and interested! cc @benmlevy @brandonkuipers

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@brian_blum1

Brian Blum

3 months

Want to get your dream job at a huge brand? @alexgarcia_atx and I interviewed former Nike Marketing exec @JordanRogers26 and he shared exactly what it takes. It boils down to 3 core things: 1. There’s an Old Way, and a New Way. Old way = do one thing for a very long time and…

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@brian_blum1

Brian Blum

2 years

So you want to go viral, but don't know where to start? Turns out, it's actually more science than art. All viral content includes 2 of 3 characteristics.. Use this framework to make yours highly shareable:

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@brian_blum1

Brian Blum

1 year

Thinking of starting something new? Choosing what to work on is more important than how hard you work. Here's 5 ways to test if your idea might have legs🧵:

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@brian_blum1

Brian Blum

10 months

Seeing lots of "do TikTok views lead to sales" discussion on the timeline... At @GRIND_bball , we leveraged TikTok heavily. Went viral 3 times and built the account from 0-25k followers in ~8 months. Some key observations... 1) Audiences are largely uninformed At a $2000 AOV…

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@brian_blum1

Brian Blum

1 year

Every marketer's #1 job? To stay current. It's hard using old tactics to acquire new customers. Here's 5 trends to monitor in 2023 ⬇️

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@brian_blum1

Brian Blum

1 year

Want a free marketing audit? RT this + comment your brand ⬇️ I’ll do 1 of 3 things: 1) Rewrite your site’s headline 2) Provide Facebook ad ideas 3) Analyze your SEO opportunities Excited to see what you’re working on!

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@brian_blum1

Brian Blum

10 months

Learned today it’s illegal to always be “on sale” FTC violation PSA to a lot of DTC folks using slash through pricing

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@brian_blum1

Brian Blum

2 years

What're the top UGC networks on twitter?? Looking for some talent

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@brian_blum1

Brian Blum

1 year

Last year, we did over $1m from UGC ads. Each one followed a simple script format. RT this + comment "script" and I'll send you our template! (Must be following)

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@brian_blum1

Brian Blum

1 year

It's year 4 for me @GRIND_bball . Last year, we hit 7 figures for the first time. We've made tons of mistakes... Here's the top 3 lessons you can use when running an Ecom brand 🧵:

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@brian_blum1

Brian Blum

5 months

Great event tonight at @alexgarcia_atx new Austin HQ cc @rabahrahil @NoCodeKenny @tclarkmedia

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@brian_blum1

Brian Blum

1 year

Post your brand in the comments ⬇️ I'll do 1 of 3 three things: 1) Rewrite your site headline 2) Provide recommendations for a FB Ad 3) Audit your site's SEO Got time today. Let's go! #ecommerce #DTC #marketing

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@brian_blum1

Brian Blum

1 year

Struggling to find ideas for TikTok content? I created a @NotionHQ with 97 hooks, templates and frameworks to make posting super simple. Most likely could sell it for $200... But if you RT this + follow me, I'll DM you the link for free 🤝 Here's a sneak peak ⬇️

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@brian_blum1

Brian Blum

1 year

@theisaacmed once again resurfacing this all-time meme

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@brian_blum1

Brian Blum

10 months

Borderline religious experience

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@brian_blum1

Brian Blum

11 months

New desk setup 📈

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@brian_blum1

Brian Blum

1 year

6 nuggets of advice for DTC brands to stop overspending on FB ads (and scale revenue)🧵:

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@brian_blum1

Brian Blum

3 months

Lot of folks think TikTok Shop only works for low AOV products We will be challenging that thesis in 2024

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@brian_blum1

Brian Blum

1 year

Twitter friends -> Dinner Friends ✅

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@brian_blum1

Brian Blum

2 years

Need help with your conversion rate? This simple hack helped us 2x our sales overnight Spoiler: its all about Visual Storytelling Here's how you can implement this for your brand⬇️

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@brian_blum1

Brian Blum

3 months

Mudwatr HQ in downtown Santa Monica 😮‍💨

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@brian_blum1

Brian Blum

1 year

I've worked with ~25 clients in the last 2 years All of them for growth marketing services 3 simple truths I've learned to save you lots of headache as a freelancer 🧵:

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@brian_blum1

Brian Blum

24 days

Ngl i was not a Sendlane believer initially Felt like they personified the "pay influencers to shill" era of DTC SaaS we all saw from 2021 - 2023, even if they didn't do it. Changed my mind. Turns out Klaviyo doesn't care at all about customers lol. Long @yojimmykim

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@brian_blum1

Brian Blum

3 months

Your favorite fledgling podcast hosts

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@brian_blum1

Brian Blum

6 months

Great talk from @JasonPanzer & @ecom_con on scaling a DTC brand in today’s environment 📈

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@brian_blum1

Brian Blum

10 months

Continuing to see statistically significant boosts in conversion from our interactive, shoppable emails. Loved this beautiful design from our friends @takearecess So excited to continue bringing this functionality to more DTC brands 🙌

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@brian_blum1

Brian Blum

6 months

Gm ☕️📈

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@brian_blum1

Brian Blum

6 months

One of the cooler new emails we’ve built: @takearecess wanted to celebrate their 5 year anniversary with their fans and take a trip down memory lane. They used @spellboundio to build a beautiful carousel walking users through the journey. Don’t just blast sales emails 🙅‍♂️

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@brian_blum1

Brian Blum

3 months

Hosting a small dinner (~25 folks) next Wednesday in Santa Monica with @alexgarcia_atx and @ecom_joseph Have a couple spots left. Primarily trying to keep the group to people in DTC or investing in consumer products. If thats you, shoot me a DM and I'll share the invite!

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@brian_blum1

Brian Blum

1 year

@0xgaut Don't think this is true for anyone living in a more desirable area of Austin, which saw one of the highest increases in rent % in the country. Maybe if you're in Round Rock lol

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@brian_blum1

Brian Blum

10 months

What kind of boost does a viral TikTok provide? @GRIND_bball went viral 2 days ago with the video below. Let's get into the actual #'s behind what happens⏬

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@brian_blum1

Brian Blum

1 year

"Doctor's don't know why" Idk, maybe this correlates with the obesity epidemic, record google search trends for gut health. American food is poisoning us. cc @reallytanman @SeedOilDsrspctr

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More Younger People Are Getting Colorectal Cancers, and Doctors Don’t Know Why

Actor Chadwick Boseman’s death from colon cancer in 2020 brought attention to the trend

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@brian_blum1

Brian Blum

7 months

Email Marketing Hack: Ask your customers what their pain point is... Then deliver that solution. Checkout this email from our friends over @duradry If a customer indicates they're having problems with underarm sweat, they get recommended the corresponding product to fix it.…

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@brian_blum1

Brian Blum

8 months

Loved this click to reveal teaser campaign from our friends at Bums & Roses Engagement going 📈📈📈

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@brian_blum1

Brian Blum

10 months

Favorite thing about Austin thus far is the entrepreneurial culture Basically any coffee shop you goto, run into someone working on their own biz. Understand its not for everyone but personally, I love it

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@brian_blum1

Brian Blum

2 months

Sweat Equity is about 200 downloads shy of a major milestone for us this month (10k downloads) We've filmed episodes with: @JordanRogers26 @jtbarnett @kanekallaway In addition to previous eps with @orenmeetsworld If you haven't already, give us a listen - link below!

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@brian_blum1

Brian Blum

2 years

To anyone running FB ads.. what would you consider a "good" click through rate? I'll share 1st: ours hovers between 5-7% #ecommerce #DTC

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@brian_blum1

Brian Blum

2 months

Austin Founders Pickup Run 🏀 Back in action this Wednesday. Got a couple regulars out. Who wants to come hoop?! cc @benmlevy @ColinKeeley @deancbrennan @nathanbaugh27

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@brian_blum1

Brian Blum

19 days

1) Culturally Relevant Hook His first 3 sec builds curiousity - Headline: PSA: Apple Stealing Designs - Spoken: "Rumor" of Apple's next product The walking selfie style makes it feel like he's just casually sharing info he heard.

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@brian_blum1

Brian Blum

11 months

Have interviewed 10+ ultra successful DTC founders in the last month for @alexgarcia_atx and I's upcoming newsletter, DTC Examined. Each one has these core traits: - Great Margins (>70%) - Strong repeat purchase rate / subscription - Engaged, passionate audience - First-order…

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@brian_blum1

Brian Blum

2 years

Last year, @GrowthTactics brought together @mrsharma @ShaanVP & @bgrynol to talk everything growth related in #ecommerce & #DTC I watched & took notes so you don't have too 🤝 7 takeaways every marketer needs in 2022 ⬇️

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@brian_blum1

Brian Blum

1 month

@nikitabier Funny how Huberman has hit the #3 and it’s gone already lol

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@brian_blum1

Brian Blum

2 years

In May 2021, our company @GRIND_bball aired on Shark Tank. It was both a record month, and a huge missed opportunity. Here's the behind the scenes of what went down, and everything we learned from the best earned media you can get 🧵: 1/10

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@brian_blum1

Brian Blum

1 year

Mattress Mack lost $3.1m Monday night. With a net worth of $310 million, he's not sweating it one bit. In fact - it was a brilliant marketing move. Here's how @MattressMack is putting on a PR Masterclass ⬇️

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@brian_blum1

Brian Blum

1 year

@kevin @mikeyk Y’all couldn’t buy a better domain with that IG payout?

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@brian_blum1

Brian Blum

2 years

@social_savannah 's TikTok ads course Savannah was one of the first people to crack the code on TikTok ads Her course is a goldmine for marketing on 2022's most important platform Link:

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TikTok Ads Course: Grow Your Brand With TikTok Advertising

Learn how to set up, optimize, and scale your TikTok ad campaigns, as well as how to produce amazing ads for TikTok.

thesocialsavannah.podia.com

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@brian_blum1

Brian Blum

5 months

Rising acquisition costs stem from customers seeing the same thing over and over. They become desensitized. Our new tool will be a game changer for providing customers with personalized, engaging experiences. Stay tuned!

@akshayadinesh19

akshaya 🔮

@akshayadinesh19

5 months

Getting ready to announce our newest product from @spellboundio on Monday... It's a game changer for DTC brands trying to provide more personalized experiences to their customers. Loved today's @postscriptio 's drop too -- clearly a very big week for DTC SaaS 👀

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@brian_blum1

Brian Blum

25 days

Everything's cringe til it works

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@brian_blum1

Brian Blum

9 months

@alexgarcia_atx Barbie > Oppenheimer

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@brian_blum1

Brian Blum

13 days

@dennishegstad Honestly when I see a dude In first class w tattoos, I’d assume he was richer than the dude in a suit lol

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@brian_blum1

Brian Blum

8 months

@thatsoapguy I hate how compelling this was

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@brian_blum1

Brian Blum

6 months

The amount of enterprise brands we're onboarding to @spellboundio right now is insane 🤯 Not to mention how creative they're getting with our widgets for managing subscriptions, collecting zero-party data etc.. Can't wait to share more soon 🚀

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@brian_blum1

Brian Blum

18 days

Dr squatch does $350m+ DTC per year They spend much more than $5m

@Satishdtc

Satish | Performance Creatives 🧠

18 days

Dr. Squatch is spending $5M+ in Ad spend Monthly I made an ad for them from scratch 📝 Here’s the psychology behind the script: → Tone: Humour → Approach: Storytelling → Hook: Pattern breaker (starts with drama piquing curiosity) Reason why the hook might work really well:…

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@brian_blum1

Brian Blum

1 year

I’ll admit, when we go a few hours without a sale, I check to make sure @Shopify still works Have refunded myself many times lol

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@brian_blum1

Brian Blum

2 years

@mcuban offered us $125k for a piece of our business in 2021. But that's just one of many brilliant business decisions he's made on the path to a $4.7 Billion Net Worth 💰 Here's the story behind the @dallasmavs owner and @ABCSharkTank star:

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@brian_blum1

Brian Blum

2 years

You're not prioritizing vertical video enough! - Instagram just made every video a Reel - TikTok surpassed Google as the #1 site in world - YouTube Shorts included in Google search results Adapt, or get left behind 🤷‍♂️

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@brian_blum1

Brian Blum

4 months

To maximize Black Friday next year for your brand, you’ll want to do a few things: 1. Test your offers in previous holiday periods. While the same level of buying intent might not be there, you can test what type of sales and offers move the needle for your brand. - Is it gift…

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@brian_blum1

Brian Blum

15 days

This screen has me in a blender everyday

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@brian_blum1

Brian Blum

1 year

Never forget, @Zelle was once known as ISIS Gotta be candidate for best rebrand of all time 😂 cc @TrungTPhan

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@brian_blum1

Brian Blum

10 months

Reviews are critical social proof for any DTC brand. Spellbound's in-email reviews widget is - Frictionless - Plugs into your data source - Easy to setup in 2 min Check it out in action:

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@brian_blum1

Brian Blum

1 year

Bro the @triplewhale team just ships new products weekly Between that and their marketing team, what a 🚀

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@brian_blum1

Brian Blum

2 months

Massive gains incoming cc @MeatMafiaBrett @MeatMafiaHarry

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@brian_blum1

Brian Blum

6 months

Perfect SMS collection email from our friends @Andar - Copy clearly articulates the value prop - Widget is located above the fold - Consistent, clean branding Sending this before big sales like BFCM helps brands transfer email subs to their SMS list. This is gonna crush 📲

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@brian_blum1

Brian Blum

1 year

@lifeofbi Tonal prob most egregious valuation I've ever seen. We were pushed by VC's for 2 years to go the connected fitness route. 86% of our customers said they didn't want to add a subscription. Not surprised at this outcome one bit.

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@brian_blum1

Brian Blum

24 days

@tclarkmedia Charging based on vibes alone

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@brian_blum1

Brian Blum

3 months

You don't need a big audience to get value out of organic content anymore. In the past, dollars went to PR. Coverage was pay to play. Impressions directly correlated with dollars spent. Few things about that that sucked: - Hard to control your own narrative - Pay for content…

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@brian_blum1

Brian Blum

1 year

Reloading on afternoon coffee… Only felt right to use this bad boy. What a time 😂

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@brian_blum1

Brian Blum

11 months

Tonight’s dinner sponsored by @hexclad

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@brian_blum1

Brian Blum

2 months

If you're a masculine brand on TikTok Shop and not working with @kontentwithkory as an affiliate, you're wasting your time. Dude put up 30 million views organically in the last 8 months and is doing it again with a brand new account. Your fav anon account could never.

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@brian_blum1

Brian Blum

2 years

Over the last 2 years I've driven $5m for my brand + other clients through growth marketing Every tactic I used came from the best minds in the biz Here are the top 6 resources you need to become an elite marketer ⬇️

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