After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way.
For those embarking on this path, here's everything you need to know:
TIME FOR A THREAD 👇
Uber in 2013:
$3 to go to the airport
Wearing a tuxedo
Opens the door for you
Uber in 2024:
$90 to go 6 blocks
Smells like a locker room
Wheels fall off mid-ride
My friend paid the $250,000 deposit for the new Tesla Roadster on the day of the announcement and is still waiting after 5 years.
If he instead invested that in Tesla, it would be worth $1.83 million today.
To me, this is the best real estate in the world. Half acre lots, a block to the beach, walkable city life, no crime, still connected to LA and complete privacy.
Current entry level price: $14 million
Under the App Store's new fee structure for Europe, if you make $10 million in sales, Apple's cut is $6.2 million annually.
Assuming you have no operating costs or salaries, your take home amount:
$2 million after tax—or 20% of your sales
I will never launch an app in Europe.
Google should acquire reddit for $10 billion and just run it at a loss.
With the reddit blackout, they just lost their most valuable English search results. Keeping that information online is absolutely worth <1% of their market cap.
I just minted an NFT and bid on my own auction and “sold” it to myself for $100K. Then I re-listed it and some sucker bid $30K and they were thrilled to get it for “70% off”
Don’t listen to anyone. NFTs are the future.
Look, just because:
• Ethereum is down 66% from its highs
• All of DeFi “yield” ended up being a Ponzi scheme
• NFT “art” ultimately was just speculation
• The biggest real world use-case of crypto is *still* buying cocaine online
Doesn’t mean that web3 isn’t gonna happen
There is something beautiful about Bill Ackman making an entire university’s faculty look bad so his wife’s oversights don’t look bad by comparison. Truly the highest calling of a husband.
I don’t know who needs to hear this, but you don’t need a daily routine. You can eat when you’re hungry, you can sleep when you’re tired, you can drop all commitments if a special opportunity comes up.
Wellness podcasters are just promoting a lifestyle for people who can’t make…
At Facebook, I coined a term called Filipino Product Market-Fit:
Every year a product manager would observe their new product getting intense adoption in the Phillipines and proclaim their idea was working. Directors would quickly staff the team and alert their VPs of the…
The dumbest thing I hear is “Facebook listens to your conversations”
My coworkers were a bunch of risk-averse MBAs who’d never build something that cool.
So why do you see ads for something you talked about? It’s because your life is predictable & the ad algorithm is that good.
The only thing impressive about Elon Musk is his space company, his car company, his payments company, his tunneling company, and his brain connectivity company. Literally nothing else.
.
@elonmusk
Hire me to run Twitter as VP of Product. I’ve been building social apps for 11 years—and not in a way that leads products to decay like a typical BigTech “product director dad.” Twitter has the potential to be the leading messenger, groups app & content creation tool.
It is unfair for Elon to take credit for his inventions because he didn't personally:
• Build the computer that was used
• Generate the electricity & mine the necessary raw materials himself
• Establish the nation state in which the invention occurred
• Invent the field of…
As a Jew, this feels like the end of an era. I gotta hand it to us: we had a great run.
For the last 70 years, we ran Hollywood and every mom in America wanted us to marry their daughters.
It’s been a privilege and an honor.
I’ll be converting to Islam this weekend. Inshallah.
Zuck had one deep insight in 2004: that college men were too afraid to ask for a girl’s phone number and that they’d prefer to just friend them on Facebook.
The strength of that insight, along with some organizational alignment, grew the entire network to where it is today. But…
I truly don’t understand how all of New England was duped into thinking The Hamptons is a good place to go on vacation when it’s a faster and cheaper to stay in Bermuda—a literal tropical island.
Ladies & gentlemen, I’d like to introduce you to
@dupedotcom
I worked closely with
@ghoshal
on the concept + design of this tool to find the best price for any furniture item.
It’s not perfect yet—but it will eventually intercept every transaction on the internet.
I like how Zuck realized that the reason people disliked him was not because of the things Facebook did (any other company would’ve made poorer decisions in those circumstances)—but because he was goofy-looking.
So he did what he always does: hire a growth team (a personal…
The four stages of caring about politics
Age 0-14: Whatever, this is dumb.
Age 14-22: This is literally the war between good and evil. How can you not be involved?
Age 22-28: This is complicated. There are trade-offs to both sides.
Age +28: Whatever, this is dumb.
I don’t get these morons who somehow justify paying 40% more to live in California and in exchange, they only get +200% more days where they can go outside.
Zuck got roasted today, but I think a lot of people miss the point:
Facebook actually does studies on the impacts of their products, so that they can address those problems. When I was building apps there, I had access to PhD researchers to fully understand the impacts of my…
Snapchat is easily the most undervalued social networking app. Literally one feature away away from 10x revenue:
A girl viewed your story 3 times. $1.99 to reveal
Before everyone gets excited, let’s lay down some ground rules for this cycle:
- no monkey jpegs
- no superbowl ads
- no “wagmi frens” speak
- no dog money
- no 90000% APY ponzis
Are we in agreement?
All men go through their Artisan Phase, where they drink craft IPAs & acidic pour-over coffee—and they grimace as they force it down their throat.
This peaks at 28 but then by 35, they no longer feel the need to signal so they revert back to watery gas station coffee and Corona.
There is a deep misunderstanding of what “dating apps” are for—mostly because they’re called “dating apps”.
Modern dating apps are an entertainment product: a gallery of people in your area and someone will occasionally like your photos. This is all that needs to happen for the…
When the tbh app hit 4 million DAU, our burn rate excluding AWS (i.e., salaries and office only) was $32,000/mo. And every morning on the commute to the office, I called all our service providers and demanded a 30% cut to our invoices.
When I hear seed stage companies burn…
The richest man in the world is a shitposting meme king.
The best performing investor of the year is posting shirtless thirst traps.
If you don’t have a sense of humor online, good luck having any success in this decade.
Got a piece of steak stuck in my throat for 4 hours last night. Tried everything to get it out. Went to the ER and was injected with 1ml of Glucagon and it came loose in 3 minutes. Doctors are Gods.
Facebook's hands are tied
1—High ARPU coastal users have churned; TikTok is eating their lunch
2—They can't acquire because of antitrust scrutiny
3—They can't build because founders don't want to be there
4—IDFA killed their ability to target ads
5—The metaverse is 10yrs out
RIP
I’m genuinely confused how a world with globalized media (and shared cultural norms) can exist—and yet hundreds of people today felt it was honorable to parade lifeless civilian bodies in the street.
If I was putting together a team to make a new viral app, the expectations would be simple:
You will work for 10 hours a day for 7 days a week and put all other life plans on hold for 4 months. In exchange, you will own double digit equity, draw no salary, but 3 meals a day will…
Before launching a product, sit down and draft a murderboard: list out every possible criticism with the worst headline possible. Then, while preserving the core value proposition, reposition the product so it’s bulletproof against any criticism. Don’t delegate this: you own the…
Zuck is incredibly good at throwing his weight behind something at the precise moment his products begin to lose relevancy.
He never misses the next train.
There is no group worse at buying real estate than the tech community. Just add a Nest thermostat and stage it with midcentury furniture and you can scam any FAANG engineer out of millions.
99% of Twitter users never encounter a bot. When Elon replied to one of my tweets on Saturday, I received 10,000 crypto spam notifications over the next 24 hours.
Paid verification solves a very specific problem—for a very specific user.
There’s a very specific moment when business influencer becomes more influencer than business person (i.e., they make more money from their audience than their professional work). The moment they cross that threshold, it’s very important to stop listening to them.
The greatest lie told to the public is that people make apps to sell data. Data has no value—you can buy a complete data set on the entire US population for under $10,000.
In reality, we actually do it to sell engagement. Attention is more valuable than a spreadsheet. And you…