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Joseph Siegel Profile
Joseph Siegel

@ecom_joseph

3,378
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1,116
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97
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3,128
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Director of Ecommerce Marketing @feastables by @mrbeast

Los Angeles, CA
Joined November 2011
Don't wanna be here? Send us removal request.
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@ecom_joseph
Joseph Siegel
1 year
How to fix your email deliverability in one sentence: Send engaging emails. For this one, we harnessed @spellboundio to build an interactive mystery briefcase email. We saw a 10x lift on unique clicks from this and a 5x lift on click rate.. More of these to come!
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@ecom_joseph
Joseph Siegel
11 months
@LakersLead Not good… I don’t see a single center on this roster.
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@ecom_joseph
Joseph Siegel
12 days
Excited to announce I’ve been promoted to Director of E-commerce Marketing at @Feastables 🍫 It’s been a wild ride & can’t wait to continue slinging chocolate alongside the best team in the world. Feeling grateful 🥰
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@ecom_joseph
Joseph Siegel
4 months
I’m hearing that Shopify brands are seeing a CVR increase of 25% on average with this integration: Buy With Prime
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@ecom_joseph
Joseph Siegel
1 month
I took a quick 3 hour break off DTC twitter to go get engaged! 💍 Looking forward to spending the rest of my life with this one ❤️
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@ecom_joseph
Joseph Siegel
3 years
How to scale your Owned Marketing channels in a post-IOS 15 world. Without wasting $$ on ad spend. A thread:
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@ecom_joseph
Joseph Siegel
10 months
Update! We’re is hiring for a Director of Paid Marketing at @Feastables Think you or someone you know would be a good fit? DM me.
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@ecom_joseph
Joseph Siegel
3 years
Email marketing gurus are lying to you... Your email revenue should NEVER reach +40% of total store rev. If it does, you likely have: - Low site traffic - Poor growth strategy - Undiversified marketing channels Healthy businesses should have 30% MAX coming from email.
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@ecom_joseph
Joseph Siegel
1 year
🚨Career Update🚨 I've joined the fast-growing team at @Feastables as Director of Retention & eCommerce Growth! Beyond stoked for this next chapter ❤️
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@ecom_joseph
Joseph Siegel
2 months
Here to report my early experience of using @amped_io … In one week of use, @Feastables has seen more email/SMS leads than some months TOTAL in the past. Opt-in rates are +20% for both email and SMS. To be honest, these numbers were so good that I didn’t believe them… but the…
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@ecom_joseph
Joseph Siegel
3 years
🚨Career Update🚨 In July, I joined forces with a DTC veteran to start up a Growth Marketing Agency named Fluency Firm. We help 7 & 8 figure eCom brands scale by acting as your outsourced Chief Digital or Growth Marketing Team. Stoked for this next chapter in life 🙏
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@ecom_joseph
Joseph Siegel
1 year
this is easily my favorite email I've ever worked on 😂 try deez nutz at
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@ecom_joseph
Joseph Siegel
3 years
Inspired by @ecomchasedimond 's recent thread on how to set up a killer Welcome Flow, I thought I'd make a thread of my own. I'll be sharing insights applying consumer psychology to help you set up your Abandoned Checkout Flow. Let's get into it! 👇 ** Thread **
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@ecom_joseph
Joseph Siegel
12 days
This past month has been a whirlwind. I got engaged 💍 I lost my only grandparent ❤️‍🩹 I got a promotion 📈 I’m overwhelmed by the abundance of love & support this community shown me. Got no other words but, THANK YOU ❤️
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@ecom_joseph
Joseph Siegel
11 months
Last week, we sent an email to 200k subs that had over 2,000,000 total clicks! That’s over 10 clicks on average PER RECIPIENT. If this gets 50 likes - I’ll share the secret sauce on how we did it. 🔒 Hint: this strategy has never been done before
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@ecom_joseph
Joseph Siegel
3 years
Here's a summary of the IOS 15 Roundtable with @ecomchasedimond in case you missed it! 👇👇👇
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@ecom_joseph
Joseph Siegel
3 years
Acquiring new customers can cost 5x more than retaining existing ones. Just a 5% increase in customer retention can increase profits up to 95%. Here are 10 behavioral biases to improve your customer loyalty:
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@ecom_joseph
Joseph Siegel
3 years
I’m officially a klaviyo agency partner as of today! Funny enough, the representative I spoke to name dropped @ecomchasedimond as being the best of the best with email marketing. It feels awesome to be an affiliate of an email legend like Chase. Everyone drop him a follow!
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@ecom_joseph
Joseph Siegel
10 months
I will never stop bragging that my birthday is the apple calendar emoji 📅📅📅
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@ecom_joseph
Joseph Siegel
3 years
🚨I'm hiring!🚨 We're looking to bring on a CRM/Email Marketing strategist. This (remote) role is for you if you have: - Experience with Klaviyo/Attentive/Postscript - Customer-focused lifecycle strategy - Client facing experience - A love for learning Interested? Apply here👇
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@ecom_joseph
Joseph Siegel
7 months
What’s the world record for most clicks generated from an email? I think we might have just broken it…
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@ecom_joseph
Joseph Siegel
10 months
🔥 Hot take 🔥 Interactive emails are a novelty now, but will be table stakes for brands in the next few years. The possibilities for this technology are mind blowing & endless. Jump on this early if you want to win in the inbox.
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@ecom_joseph
Joseph Siegel
3 years
Are you an e-commerce brand owner, agency owner, or marketing freelancer? With IOS cracking down on FB ads, there’s going to be a huge demand for Email Marketing in 2021. If you don’t prepare yourself, you’ll get CRUSHED and leave money on the table. More: 👇
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@ecom_joseph
Joseph Siegel
5 months
Just finished an AMAZING call on @MentorPass They expected to learn 3 new Email/SMS list building strategies I gave them 10 It’s easy to over deliver when you love to see others win 🤷‍♂️
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@ecom_joseph
Joseph Siegel
3 years
Food for thought: Email Marketers are NOT responsible for all of the revenue from email. I hate when people online take full credit for the entirety of email sales. A good brand will still sell products with or without you (maybe just not as much). Thoughts?
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@ecom_joseph
Joseph Siegel
4 months
When you realize you sent an email campaign to the wrong list
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@ecom_joseph
Joseph Siegel
2 months
I’ve been off X the last few months focusing on @Feastables ’ rebrand. What’d I miss? Who should I follow? Someone fill me in 😅
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@ecom_joseph
Joseph Siegel
2 years
@TomBilyeu was easily my favorite speaker at #NFTLA ! I need to pick up a @FoundersKeyIO now. I’m super bullish on everything he’s building 🔥👀
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@ecom_joseph
Joseph Siegel
4 months
🚨This just in🚨 Numerator’s recent report listed @Feastables as the fastest-growing brand of 2023! This brand has pushed incredible boundaries and it wouldn’t be possible without the best team in the world. 2024 is going to be a MOVIE 🚀
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@ecom_joseph
Joseph Siegel
1 year
Our new Karl Gummies are 🔥🔥🔥 Thanks @karlymcfarly !
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@ecom_joseph
Joseph Siegel
3 years
Today, IOS15 begins. Email as we all know and love it will never be the same. Let this be a reminder that we are all in this together. And to all you email haters - no, email is not dead.
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@ecom_joseph
Joseph Siegel
10 months
Every year, I use my birthday as an excuse to reflect. Some highlights: ✅ started working at @Feastables ✅ made new lifelong friends/besties Some lowlights: ❌ missed fitness goals ❌ neglected old relationships I’m grateful for the journey and excited for what’s next.
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@ecom_joseph
Joseph Siegel
6 months
LA FRIENDS! 👋 I’m hosting a founders dinner with @RosenZone & @justjessssss on November 13th! Spots are filling up… DM me for the RSVP link! Join us for a great evening 🫶
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@ecom_joseph
Joseph Siegel
3 years
I think I’ve just discovered the BEST abandoned cart subject line... Here’s it’s average metrics across multiple accounts: Open rate: 45% Click rate: 7% Placed order rate: >3% This subject line is absolute GOLD. If this tweet gets 10 retweets I’ll share it below 😝
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@ecom_joseph
Joseph Siegel
2 years
SMS Tip: Don’t use “SMS” in your copy. It sounds like jargon to customers. Instead replace it with “TEXT/TEXTS” to appeal to the average joe who knows nothing about marketing.
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@ecom_joseph
Joseph Siegel
3 years
If you’re looking to build out your email marketing, whether through in-house, hiring an agency, or even starting one of your own... then you need a team to do that. This is who to hire 👇 //THREAD//
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@ecom_joseph
Joseph Siegel
10 months
Find you a friend like @karlymcfarly Everyone needs a Karl.
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@ecom_joseph
Joseph Siegel
1 year
This was a blast to work on! @akshayadinesh19 and her team are amazingggg to work with 🙌 Interactive emails are the way of the future!
@akshayadinesh19
akshaya 🔮
1 year
Hands-down the COOLEST email we've ever built with @spellboundio and just had to share... all thanks to the @ecom_joseph & the incredible team @Feastables for making it happen - super fun collab ❤️
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@ecom_joseph
Joseph Siegel
3 years
Oh, the power of segmentation... Never thought I'd see this before, but I'm humbled to say that I'm part of the 100% club. (Not sure that's actually a thing, but Ima roll with it) 100% open rate. Any guesses on what the subject line was?
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@ecom_joseph
Joseph Siegel
2 years
Successful email marketing at its core is about how you connect with your customers. Not how much revenue you juice out of them. Many forget this.
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@ecom_joseph
Joseph Siegel
3 years
Market research hack: Stop listening to what customers say in surveys. Start looking at what they do instead. “Consumers don’t think how they feel, say what they think or do as they say.”- David Ogilvy
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@ecom_joseph
Joseph Siegel
4 months
Any fashion / clothing brands looking to explore virtual try-on tech? Calvin has built something exactly for this, and it’s pretty damn cool.
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@ecom_joseph
Joseph Siegel
5 months
🚨🚨🚨 My mom is launching a zero-proof wellness event in Santa Monica this January! The theme is mindful drinking, mindful living She’s locked in some MASSIVE industry-leading sponsors and has space for a few more Anyone interested? Please DM 🙏
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@ecom_joseph
Joseph Siegel
3 years
TurboTax is about to buy Mailchimp for 12 BILLION dollars. If an email marketing platform can sell it’s company for billions of dollars Then you can pitch your email service for 5-10k. Raise. Your. Prices. #emailmarketingisntdead
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@ecom_joseph
Joseph Siegel
3 years
@klaviyo - Email & SMS • @PostscriptIO / @attentivemobile - SMS • @hiwonderment / @aftership - Shipping Notifications • @KnoCommerce / Enquire - Surveys • @smilerewards / @LoyaltyLionHQ - Rewards & Referrals • @gorgiasio - Customer Service • @GetOkendo - Reviews
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@ecom_joseph
Joseph Siegel
3 years
Good morning to everyone except Apple.
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@ecom_joseph
Joseph Siegel
3 months
LA folks 👋 I’m hosting a dinner with @brian_blum1 and @alexgarcia_atx on Wednesday, February 7th. We want to keep this small & intimate for everyone to bond and get to know each other. We’re capping it at 25 people. Comment if you’re interested in coming or sponsoring!
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@ecom_joseph
Joseph Siegel
3 years
15 days ago I felt tired, unproductive, and struggled to think clearly. So I tried @magicmind for a month. Here's my experience (and honest review):
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@ecom_joseph
Joseph Siegel
3 years
After working my ass off for 10+ years to get into a good college and graduate with a good degree.. I dropped out of college to make emails. Never in a million years could I have predicted this, yet I wake up every day feeling like the luckiest guy in the world.
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@ecom_joseph
Joseph Siegel
3 years
I’m LOVING these new Klaviyo multi-step pop up forms.. Since using them I’ve consistently been seeing above a 10% conversion rate. Anyone else seeing strong numbers with them too? Kudos @klaviyo 👏
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@ecom_joseph
Joseph Siegel
2 years
Klaviyo Tip: Do NOT include the "Last active" metric in any of your engaged segments. This metric is no longer reliable due to the IOS 15 change that skews open rates for Apple mail users. If you haven't already, update your sending segments!
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@ecom_joseph
Joseph Siegel
1 year
🚨 We’re hiring 🚨 We’re looking to add a mid-level graphic designer to the @Feastables team! You will be working heavily on email, sms, and website initiatives & ideally have a passion for the creator/gaming space. Experience working in ecom/dtc is a plus!
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@ecom_joseph
Joseph Siegel
3 years
Alright everyone! Here’s the subject line: “Your order is NOT on the way...” Remember, it’s important for you to change things up a bit depending on the brand and products your selling. Enjoy!
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@ecom_joseph
Joseph Siegel
3 years
If I started a personal e-commerce email marketing newsletter would you sign up? My one promise: it’s going to be different than everyone else’s...
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@ecom_joseph
Joseph Siegel
8 months
We also sent a first of its kind SMS Emoji Game campaign🤓 Within minutes, it racked in 20,000+ responses/entries.. Pushing boundaries doesn’t come without headaches. Thanks for putting up with our crazy ideas & sorry in advance for what we come up with next 😅 @PostscriptIO
@ringmybeller
alex beller
8 months
Feastables does some crazy things over SMS that I haven’t seen other brands do. A few of my favorite examples: • They’ll facilitate a rock-paper-scissors game between MrBeast and all of his subscribers • One time, they just sent out a campaign, no specific purchase-now CTA,…
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@ecom_joseph
Joseph Siegel
2 years
Took a little break off twitter and social media for a few weeks. Wanted to reset my dopamine levels. I’ve since been getting more sleep, reading more books, and working out more consistently. Feeling extra grateful to be back on here again!
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@ecom_joseph
Joseph Siegel
11 months
how we got over 2,000,000 clicks on an email sent to 200,000 subscribers: 👇
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@ecom_joseph
Joseph Siegel
3 years
Just hit a major work milestone today. While it may be small to some, it’s large to me. I’ve now generated $500,000 in total email attributed revenue from my service since 2020. Until this point, I’ve handled all the copy, strategy, design, implementation etc. Time to scale.
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@ecom_joseph
Joseph Siegel
2 months
Weekend vibes 🎾
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@ecom_joseph
Joseph Siegel
3 years
This free shirt just popped in the mail today from @klaviyo 🙏 Now I know what I’ll be wearing tomorrow while I work... Thank you!! #KPAE2021
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@ecom_joseph
Joseph Siegel
1 year
Hot take: Email/SMS marketing agencies or freelancers that use in-platform data for reporting are hot 🗑
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@ecom_joseph
Joseph Siegel
1 year
Stoked to head down to Vegas this month for C Suite Mastermind by @DTCNewsletter @EricAlanDyck This event is going to be EPIC! Who else is going?
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@ecom_joseph
Joseph Siegel
3 years
Woah. @klaviyo changed their logo colors. Something big is going on for their product event on 10/27 and I’m all here for it. Add it to your cal here 👇
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@ecom_joseph
Joseph Siegel
10 months
I want to meet the best growth marketers in the space. Drop their @ below or DM me if you want to chat!
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@ecom_joseph
Joseph Siegel
2 years
Is it a flex that the calendar emoji is on my birthday? 📆 Anyways, I turned 23 today.
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@ecom_joseph
Joseph Siegel
2 years
What SMS marketing SHOULDN'T be: > Full of Jargon (Eg: Use code SMS10) > Invasive (respect quiet hours) > One-way (batch & blast) What SMS Marketing SHOULD be: > Two-way (start conversations) > Supportive (reply back) > Personal (segmented) SMS is powerful, don't abuse it.
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@ecom_joseph
Joseph Siegel
3 years
I can vouch for this. It really is the holy grail of email marketing campaigns. It covers: - Holiday campaigns - Evergreen campaigns - SMS signup campaigns - Promotion campaigns - Refer a friend campaigns - Product education campaigns Among many others.
@ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧
3 years
Common email marketing problems: >You're out of campaign ideas. >You don't know how to structure a high-converting email. >You need fresh offers to sell. >Your eComm store/client isn't making enough money. Solution: My Master Campaign Calendar Guide 👉
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@ecom_joseph
Joseph Siegel
7 months
I’m at a lost of words right now. Feeling beyond hopeless, frustrated, and dejected. Praying for my people 💙🇮🇱
@RitchieTorres
Ritchie Torres
7 months
Hamas’s surprise terrorist attack by air, land, and sea is Israel’s 9/11. Losing 600 Israelis is the equivalent of losing about 20,000 Americans. If you murder, wound, rape, and abduct civilians and children, as Hamas has done, you are not a militant. You are a terrorist.…
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@ecom_joseph
Joseph Siegel
2 years
Most post-purchase messages are transactional. They're helpful, but not engaging. Here's a fun way to capture UGC on-demand through email & SMS:
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@ecom_joseph
Joseph Siegel
2 years
This is the #1 BIGGEST mistake you can make in referral marketing: Incentivizing your customers to get paid for inviting a friend. Studies show people don’t want to PROFIT off of their friends, they want to HELP them.. People aren’t as selfish as we all think.
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@ecom_joseph
Joseph Siegel
11 months
The amount of lame cold emails and DMs I receive daily is bewildering. Before you send your next cold outreach message, ask yourself if YOU would respond to it. The bar is pretty low, do better people.
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@ecom_joseph
Joseph Siegel
3 years
@WealthInc247 Wimhof breathing exercise. It’s an absolute game changer. Try it out here
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@ecom_joseph
Joseph Siegel
3 years
Have I made money from Twitter? Yes. Am I on Twitter to make money? No. I’m here to meet/inspire others and help them with their email marketing. And it’s messages like these that keep me going. If you’re one of the 795 people who follow me, I appreciate you. #roadto1000
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@ecom_joseph
Joseph Siegel
1 year
The email world is not ready for what we’re building with @akshayadinesh19 at @spellboundio 👀
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@ecom_joseph
Joseph Siegel
3 years
This isn’t just a guide, it’s a MASTERCLASS on how to gather & use data (respectfully & willingly) from your customers. As @benparr says, the “cookie apocalypse” is coming. USE THIS TO PREPARE👇
@MattPRD
Matt Schlicht
3 years
Have you ever wondered “WHAT THE HECK IS ZERO-PARTY DATA MARKETING & why does @OctaneAI @Klaviyo & all the @Shopify experts keep talking about it?” I wrote a guide for you and IT IS A 5k+ WORD DOOZY! What is it? Why? How? I hope you enjoy reading it ❤️
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@ecom_joseph
Joseph Siegel
3 years
How to write copy in a conversational tone 👇 - Write short sentences - use an active voice - use the readers slang words - Avoid using difficult or “fancy” words - ask questions with the word “you” - use power words to stimulate emotions & senses Anything to add?
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@ecom_joseph
Joseph Siegel
3 years
Beyond blessed at all the opportunities Email Marketing has brought me this past year. I’ll never stop working until I’m the best there is in this field. Follow my journey and watch.
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@ecom_joseph
Joseph Siegel
7 months
@POTUS Orange juice at my local cafe is now $14. And no, it’s not freshly squeezed…
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@ecom_joseph
Joseph Siegel
3 years
Wow. Just hit 500 followers here on Twitter... I’ve only been active for a month and a half and I couldn’t be happier with how many people I’ve connected to, helped, and learned from on here. Appreciate all of you big time! Next goal: 1000 followers Back to the grind 🍾
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@ecom_joseph
Joseph Siegel
3 years
Today, one of my clients paid me to consult/educate his team on how to set up their internal flows + go over the buyer journey of their customers. Feels awesome to help good brands run by even better people succeed. May begin to offer this service more in the future.
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@ecom_joseph
Joseph Siegel
3 years
#emailmarketing tip: If the last email in a particular flow has an average placed order rate of over 1% then add another email after it. Keep the next email simple, and watch your revenue grow.
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@ecom_joseph
Joseph Siegel
5 months
This product has done approximately $12,000,000 in revenue on TikTok Shops You read that right… The value of social commerce is at an all time high 📈
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@ecom_joseph
Joseph Siegel
3 years
ATTENTION! If you’re doing any SMS marketing right now, you’re probably using a shared short code to send your messages. Setting up a dedicated brand short code or number will soon be REQUIRED. Phone carriers are cracking down on SMS, apply for your own postscript code by 4/1!
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@ecom_joseph
Joseph Siegel
2 years
15 lessons I learned from making $15k in my first month of buying NFTs:
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@ecom_joseph
Joseph Siegel
2 years
This is your friendly reminder to downgrade your Klaviyo plan if it was auto upgraded during BFCM. You’re welcome.
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@ecom_joseph
Joseph Siegel
2 years
Seeing engagement drop off's after BFCM? You're not alone. Set up an "Espresso shot" segment for a bite-sized engagement boost. Here's the definition: - Clicked +1x last 7 days - Or Viewed Product/Site last 14 days - Placed order zero times last 3 days Bookmark this one.
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@ecom_joseph
Joseph Siegel
7 months
Seeing some buzz around a new shopping app called Flip. It seems interesting… - they closed a $60m Series B (valued at $500m) - their goal is to bridge the gap between TikTok-like discovery and shopping - outrageously high new user growth since 2022 (up 500%)
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@ecom_joseph
Joseph Siegel
10 months
Jess impresses me every day at work with her impact and knowledge in CX & retention.. She’s a first-class operator and an even better human/friend. She’s worth every penny, so if you’re considering working with her, don’t hesitate. Happy birthday bestie ❤️
@justjessssss
Jess Cervellon
10 months
Today’s my 30th birthday for the 8th year in a row 🎉 🙃 Cash is weird, 🍫 is best, but my real homies know I like nothing more than vibin’ on growth & CX strategies. So if you have buds that may find that helpful, I consult & do fractional CXO work for the best brands in DTC
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@ecom_joseph
Joseph Siegel
3 years
I just wrote a MASSIVE thread on 10 behavioral biases to increase your customer loyalty. Really excited to share this one with you... spent a ton of time on it. Dropping it in a few!
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@ecom_joseph
Joseph Siegel
3 years
1 follower away from 700!
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@ecom_joseph
Joseph Siegel
2 years
Over the last 2+ years, I've subscribed to 100+ newsletters. To be honest, 80% of them were a waste of time to read. If you're looking to improve your mindset, finances, or business - let me show you what to read. Subscribe to these 10 newsletters:
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@ecom_joseph
Joseph Siegel
3 years
A single email can not turn someone from COLD to SOLD. Email always work best in a cumulative effort to build trust, provide value, and sell over time. Elevate your strategy. Build trust with your list. Watch your revenue rise.
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@ecom_joseph
Joseph Siegel
3 years
**Ongoing email marketing fact thread** 1. 9/10 brands are behind the mail marketing maturity standards. (Pure369) 2. A 5% increase in retention can increase profits by 95%. (Harvard) 3. Shoppers spend 138% more when marketed through email. (Distruptive)
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@ecom_joseph
Joseph Siegel
3 years
Execution is 1000 times more valuable than an idea. If you can’t bring a plan or thought into reality then what are you really bringing to the table? Establish repeatable processes and systems to help deliver the results you’re looking for.
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@ecom_joseph
Joseph Siegel
3 years
Worry about leveling up your skill level first before stressing about finding more clients. What’s the point of wasting your time on finding clients if you can’t even deliver the service you’re offering? The better you get at your service, the more clients will come.
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@ecom_joseph
Joseph Siegel
3 years
Can you tell me a better feeling than helping your clients succeed? I'll wait.
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@ecom_joseph
Joseph Siegel
11 months
I’m looking for QR code experience inspiration.. Which brands do this best?
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@ecom_joseph
Joseph Siegel
3 years
Your first welcome series email should include the following 4 things at minimum: 1. Thank you line 2. Testimonials 3. What to expect 4. Links to products and socials Am I missing anything?
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@ecom_joseph
Joseph Siegel
3 years
Your actions are determined by your belief system. Have you ever wondered how some people are so consistent at doing things that seem "hard" to you? This essay shares a little-known mindset shift that will help you get more of those "hard" things done faster.
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