Dean Brennan @deancbrennan Twitter profile

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Dean Brennan

10 months

3 years ago, I was a burned-out University employee who had been in the same job for 12 years Last month, my eCom business served it's 200,000th customer. Here are 5 leadership lessons that changed my life:

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Dean Brennan

@deancbrennan

11 months

@MKBHD Curious what the EMF ratings are.

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Dean Brennan

@deancbrennan

9 months

The most powerful leadership lesson of the last 50 years: The Peter Principle. Back in 1969, Laurence Peter shared his theory to avoid workplace incompetence. And these are a must-read for any leader. Here’s how to avoid promoting people to incompetence:

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Dean Brennan

@deancbrennan

10 months

Aged 19 I had it all. • I was fit • I played sports • I loved life Then one day I visited the stall and nothing but blood came out. It was terrifying. But my diagnosis didn't control my life. Now I live medication and symptom-free. Here's how:

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Dean Brennan

@deancbrennan

10 months

Remote teams are often disconnected. But it took me just 2 months to put together a framework that transformed us. Here are the 5 Slack Channels I use to bring my remote team together so we can run our growing eCom Business AND have fun:

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Dean Brennan

@deancbrennan

10 months

3 years ago, I was a burned-out University employee who had been in the same role for 7 years Last month, my eCom business grew to $50m. Here are 5 leadership lessons that changed my life:

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Dean Brennan

@deancbrennan

5 months

Being a CEO is MORE than a title. It's a continuing learning curve. Here are 8 crucial lessons I've picked up along the way:

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Dean Brennan

@deancbrennan

6 months

True leadership goes beyond managing teams. It's about making an impact. Here’s how YOU can make that happen:

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Dean Brennan

@deancbrennan

6 months

Diet & exercise is not enough. Here’s what you need to know about health in the modern world:

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Dean Brennan

@deancbrennan

5 months

One secret to a successful career: Productivity. But most productivity advice on Twitter sucks. Instead, here’the simple technique that worked for me:

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Dean Brennan

@deancbrennan

7 months

Building a business as a CEO is amazing. But you've got to have one thing: Courage. Without it, you'll fail. Let me explain why:

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Dean Brennan

@deancbrennan

6 months

In the last 3 years of my life, I’ve built a healthy team in an unconventional way. You might be surprised at what we do. Here's how I’ve taken it to ANOTHER level at our workplace:

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Dean Brennan

@deancbrennan

5 months

Breaking into the startup world was tough. I wasn't just looking for a “job”. I was looking for a company with a purpose. Now, I'm CEO of an eCom brand I've taken from $0 to $50 in 3 years. Here's how it happened:

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Dean Brennan

@deancbrennan

7 months

If you use it right, Slack is the most powerful platform in the world to build your team. But most people are doing it wrong. Here's my proven Slack strategy:

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Dean Brennan

@deancbrennan

9 months

Ever witness an employee suddenly sink after a promotion? That’s the Peter Principle at play. Let's unpack why this happens and how to avoid this trap:

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Dean Brennan

@deancbrennan

9 months

At 21, I hustled as a video producer. But I knew there was something bigger out there. Here's how I unlocked the next level:

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Dean Brennan

@deancbrennan

8 months

Unpopular Opinion: Taking responsibility is the REAL secret sauce for success. Use these 8 actionable tips to grow your business:

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Dean Brennan

@deancbrennan

6 months

It took me 10 years to even begin to master transformative health habits. I'll teach you how to in 7 tweets: (took me the longest to learn number 3):

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Dean Brennan

@deancbrennan

10 months

@businessbarista Project Hail Mary by Andy Weir. SOOOOO GOOD. Best I’ve listened to and think you’ll enjoy it.

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Dean Brennan

@deancbrennan

9 months

Life Lessons I Know At 38 That I Wish I Knew At 18:

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Dean Brennan

@deancbrennan

7 months

Your go-to foods are holding you back. Change it now. Here's how:

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Dean Brennan

@deancbrennan

8 months

8 years ago, I was at the lowest point of my professional career. My team had been disbanded. My reputation was in tatters. And it was all my fault. Here’s how it happened:

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Dean Brennan

@deancbrennan

6 months

Some eCom CEOs are obsessed with their competition. I often choose to ignore my competition. Here's why:

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Dean Brennan

@deancbrennan

5 months

Your health journey is more than 'wellbeing'. It empowers you to make a positive impact in the world. Here’s how:

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Dean Brennan

@deancbrennan

8 months

Exercise is NOT a "more is better" game. This mantra leads to stress and injury. Do this instead:

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Dean Brennan

@deancbrennan

7 months

The biggest mistake CEOs make? Sacrificing philosophy for practicalities. Here's why:

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Dean Brennan

@deancbrennan

9 months

One operational framework that founders often overlook: Centralized SOPs. Here's why it’s critical for your success:

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Dean Brennan

@deancbrennan

7 months

I’ve seen companies treat their values like wall art. You should aim higher. Here’s how:

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Dean Brennan

@deancbrennan

7 months

Many of you know me as a radical health advocate and CEO. Many of you DON’T know I was diagnosed with an autoimmune condition. This journey changed my life:

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Dean Brennan

@deancbrennan

5 months

DON’T fall into the 'more is better' trap. Here’s a more holistic approach to staying fit:

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Dean Brennan

@deancbrennan

7 months

Dear founders: You're not just building a business. You're creating a value-driven community. And that starts with WHO you bring onto the team. Here’s why:

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Dean Brennan

@deancbrennan

5 months

Boosting customer LTV isn't just about great products. It's about personalized engagement. 5 automations that will 10x your LTV:

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Dean Brennan

@deancbrennan

7 months

Prioritization is KEY to being productive. But how exactly should you go about it? Here’s what you need to do:

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Dean Brennan

@deancbrennan

10 months

5 years ago, I was a burned-out university employee constantly wading through red tape. Now, I'm CEO of an eCom brand I've taken from $0 to $50 in 3 years. Here’s how a chance meeting in a sauna changed my life:

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Dean Brennan

@deancbrennan

6 months

@PrideOfDetroit Atrocious half of football.

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Dean Brennan

@deancbrennan

9 months

Realizing you feel constantly drained is a tough pill to swallow. Instead follow these these 7 steps to radically transform your health:

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Dean Brennan

@deancbrennan

8 months

I thought I had leadership figured out. But my early career proved me wrong. Here are the top lessons I WISH I knew back then:

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Dean Brennan

@deancbrennan

9 months

There's no playbook to being a CEO. Here are 5 raw truths I've picked up along the way:

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Dean Brennan

@deancbrennan

6 months

John Wooden is a legendary coach. His philosophy isn't just about basketball. It'll transform your business:

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Dean Brennan

@deancbrennan

7 months

My grandfather has been a monumental influence in my life. His advice transformed my career. Here's what he said:

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Dean Brennan

@deancbrennan

5 months

eCom success isn't found in fleeting trends. It's rooted in 3 core principles. Here’s what you need to know:

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Dean Brennan

@deancbrennan

4 months

I noticed a gap in eCom Twitter. There's plenty of talk about media buying tactics + revenue growth strategies. But what about team building + culture? Scaling a business is largely about people. Your team + your mentality is upstream from revenue growth.

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Dean Brennan

@deancbrennan

6 months

5 eCom email secrets that'll 10x your sales:

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Dean Brennan

@deancbrennan

8 months

Don't let the day's chaos run you over. Use these 5 time-blocking tips to streamline your day and boost your focus:

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Dean Brennan

@deancbrennan

3 months

Imagine stepping onto the field without a game plan. That's what operating a business without SOPs looks like. Here's why:

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Dean Brennan

@deancbrennan

1 year

Start your Sunday off right by taking 10-20 mins to plan your week. Like budgeting for every dollar, plan every hour. Sure, leave some white space but make sure to set a specific goal for each block. Hold yourself accountable & watch as you improve your time management skills.

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Dean Brennan

@deancbrennan

8 months

“You need middle-management from the get-go.” False. Let’s debunk this common misconception:

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Dean Brennan

@deancbrennan

8 months

At the age of 23 I faced a crossroads. The fear of getting too comfortable haunted my thoughts. Here's how I turned my life around:

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Dean Brennan

@deancbrennan

6 months

These eCom mistakes took me years to learn. But you'll get it in the next 5 minutes. It's helped me scale to $50m and changed my life.

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Dean Brennan

@deancbrennan

8 months

What happens when you don’t have a systematic approach to goal-setting? It’s not just a missed opportunity. It’s a LOSS for your entire organization. Here’s why:

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Dean Brennan

@deancbrennan

9 months

3 years ago, I quit my job in FinTech to join a new DTC brand. I had no clue how eCom worked. I had zero experience. And it was terrifying to throw away a 15-year career. Here's what I learned about quitting your job to start again from scratch:

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Dean Brennan

@deancbrennan

6 months

The most important value as a leader? Courage. Here’s why it's such a powerful force for any organization's success:

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Dean Brennan

@deancbrennan

5 months

Your customer base's growth is crucial. Are you drawing in fresh faces or watching your audience shrink? Let's delve into the metrics that matter:

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Dean Brennan

@deancbrennan

6 months

Thinking of packaging our hiring process & guide as a free download. Anyone interested?

Ecomm Cowboy

@ecommcowboy

6 months

Just met up with @deancbrennan for coffee — asked about his hiring process 90 min of GOLD 🏅 My guy should be selling a course tbh

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Dean Brennan

@deancbrennan

3 months

Ever wondered what drives a company toward success? It boils down to 3 core strategies. Let’s break them down:

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Dean Brennan

@deancbrennan

9 months

Last week, I was asked why I worked for free at @heartandsoilHQ for the first 3 months. It seems crazy The truth? Well, here's what I answered:

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Dean Brennan

@deancbrennan

8 months

Core values aren't just corporate buzzwords. They are the backbone of your company culture. Here are the core values that anchor our business:

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Dean Brennan

@deancbrennan

5 months

10 years ago, I destroyed my team. I had no clue how to lead well. It almost cost my career. And it was terrifying. Here’s what I learned:

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Dean Brennan

@deancbrennan

8 months

My superpower: Being a tad 'strange'. Here's how it’s helped me in business:

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Dean Brennan

@deancbrennan

4 months

Skip the gym burnout. Here's how I stay fit without going overboard:

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Dean Brennan

@deancbrennan

8 months

💪 Ctrl+Alt+Meat

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Dean Brennan

@deancbrennan

10 months

I became a better leader when I realized this: Not all problems need to be solved at once. And most problems are rooted in a larger problem. Find the root.

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Dean Brennan

@deancbrennan

9 months

Bad ways to lead: • Gossip • Complain • Sit behind a computer screen all day Good ways to lead: • Treat team members equally • Be positive • Get your hands dirty Build the culture you want by embracing it yourself

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Dean Brennan

@deancbrennan

9 months

Over the past 3 years, I’ve built a $50m eCom business. Want to do it too? Put together a killer team. Let me show you how to make sure your team doesn't suck:

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Dean Brennan

@deancbrennan

7 months

Hitting milestones in business is similar to hitting your fitness targets. Here's why:

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Dean Brennan

@deancbrennan

10 months

The best leaders don’t sit behind a computer all day. They get out from behind a screen and help unload the truck.

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Dean Brennan

@deancbrennan

1 year

@obviceo Vegetarian restaurants need more steak. 🥩

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Dean Brennan

@deancbrennan

10 months

I used to multi-task to be more productive. At first I felt super-efficient. Then I realized I was constantly distracted. So now I time-block. One task at a time. Trust me: Stop multitasking. It’s killing your productivity.

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Dean Brennan

@deancbrennan

9 months

People fail to build good leadership teams because they don’t offer training. They promote based solely on their ability to do that job. Not the job of a manager or leader. But then what? Ineffective middle management. Know what's needed to be an excellent leader.

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Dean Brennan

@deancbrennan

5 months

Values are MORE than words on a wall. It’s your job to weave them into the DNA of your organization. Here’s how:

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Dean Brennan

@deancbrennan

8 months

From a video editor to CEO, my perspective remains the same: - Keep things simple - Give my best every day - Face challenges head-on

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Dean Brennan

@deancbrennan

5 months

Traditional LTV is a deadly metric. It no longer provides an accurate measure of growth potential. Focus on THIS metric to drive your business forward instead:

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Dean Brennan

@deancbrennan

10 months

21 powerful sentences to make you a better leader in just 2 minutes: 1: Get your hands dirty.

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Dean Brennan

@deancbrennan

9 months

4 years ago, I felt burnt-out in Higher Education for 12 years. 3 years ago I made a massive change to work in Fintech. 2 years ago I took a leap to create my dream job. Now I’m the CEO of an industry-leading DTC brand doing exactly what I want to do in the world.

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Dean Brennan

@deancbrennan

4 months

The biggest mistake you can make: Choosing the wrong co-founder. Here’s why:

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Dean Brennan

@deancbrennan

8 months

Ever wonder why you feel sluggish? Can't focus? Can't sleep? Hint: Processed foods are the silent killers. Here’s what you need to know:

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Dean Brennan

@deancbrennan

9 months

The missing link in our growth-obsessed community? Nurturing and scaling an authentic company culture. It's more than numbers, it's about people.

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Dean Brennan

@deancbrennan

10 months

Rise and shine, DTC Twitter! ☀️ Whatever today brings you’ve got this 🚀🔥💯

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Dean Brennan

@deancbrennan

9 months

Want to stand out in a saturated market? Address REAL problems. Here’s why this approach is game-changing:

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Dean Brennan

@deancbrennan

2 years

How do you all do this daily tweeting, and interacting while running a business!? Tell me your secrets. 👀

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Dean Brennan

@deancbrennan

10 months

When I started as non-Founder eComm CEO I was under pressure. • Pressure to be an Amazon business. • Pressure to do PPC campaigns. But I knew it didn’t feel right. I wanted to build a brand not just a product. Harder road but incomparable rewards.

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Dean Brennan

@deancbrennan

6 months

Don't see failure as a cost. Instead, see it as tuition. Every misstep has its reward: A lesson learned.

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Dean Brennan

@deancbrennan

8 months

To scale your eCom you need less of this: • Overanalyzing your competitors • Staying within your industry bubble And more of: • Designing your own category • Exploring ideas from other industries Becoming a true industry leader means thinking outside the box.

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Dean Brennan

@deancbrennan

10 months

#1 : Approach Every Task With Unwavering Dedication. It doesn't matter how trivial you think a task is. Give it your all. Don’t overthink it. Don’t make it more complicated than it needs to be. Just be enthusiastic and see where it takes you.

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Dean Brennan

@deancbrennan

10 months

Just a polite reminder that flashy perks don’t define a company’s culture. They are just decor.

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Dean Brennan

@deancbrennan

6 months

As a CEO and a new dad, I'm reminded daily: Not all problems need immediate solutions. Trusting the process and timing is everything.

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Dean Brennan

@deancbrennan

9 months

When I worked in a University for 12 years, I sometimes thought I’d never get a job anywhere else. I sent out 100 resumes. They all said no. 4 years later, I’m the CEO of a $50m company. Never give up.

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Dean Brennan

@deancbrennan

10 months

#4 : Have A Bias For Action. It took me a while but I finally realized this: Every team member is a leader. When we see something that needs to be done, we step up + take action. Don't wait for instructions. Make it happen.

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Dean Brennan

@deancbrennan

6 months

Every DTC journey needs a solid roadmap. 3 simple steps is all you need. I'll teach you them in the next 3 minutes:

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Dean Brennan

@deancbrennan

9 months

Starting a business is simple. Things you don’t need: Fancy logo, perfect About Us page, ideal color branding. Things you do need: A real problem that people have and a solution that will solve it.

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Dean Brennan

@deancbrennan

9 months

You don't need to be obsessed with your competitors Go find: • Who you are • What you do best • What you need to do better Focusing on the competition sucks time away from being the best you can be.

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Dean Brennan

@deancbrennan

10 months

It's less about being a great leader and more about creating an environment where everyone considers themselves a leader and knows it starts with you.

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Dean Brennan

@deancbrennan

3 months

Playing sports goes beyond physical activity. Here are 4 life lessons I’ve learned on the field:

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Dean Brennan

@deancbrennan

3 months

Don't limit your retail strategy to 2 peaks a year. A 4-peak approach spreads success across the calendar. Here’s how:

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Dean Brennan

@deancbrennan

10 months

#5 : Fail More This is a tough one to embrace. When you push boundaries, you have to fail. Success IS about failing. If mistakes occur within the boundaries of your values, learn and forgive quickly.

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Dean Brennan

@deancbrennan

10 months

#3 : Always Seek Growth. As soon as I reached eCom success, I hit a roadblock. I was constantly DOING + had no time to THINK. I needed to take a step back. I had to be able to plan for the next stage. So now, I make time every week just to think. That's the only way to grow.

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Dean Brennan

@deancbrennan

10 months

#2 : Own Your Mistakes. At first, you want to prove to your team that you're a winner. But nobody wants to be led by a superhero. Your team needs to see you make mistakes. You own up to them, you learn, and you move on. 'Owning it' is the best thing you can do.

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Dean Brennan

@deancbrennan

7 months

Next time you find yourself worrying about your career, remember: Focus on what you CAN control and make the opportunity come to you. These are wise words to live by!

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Dean Brennan

@deancbrennan

6 years

We want real and unadulterated food. Mark Sisson mentions sustainability might just be the greatest hurdle to get there. #PFX18 #paleofx #paleoAF #health #wellness

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Dean Brennan

@deancbrennan

7 months

@SteveOnSpeed Mindset: Self limiting beliefs paired with fear of failure.

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