Nathan Baugh @nathanbaugh27 Twitter profile | Pikagi

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Nathan Baugh

@nathanbaugh27

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Exploring the art & science of story. Writing fiction. Join 84,000 getting better at storytelling every Sunday →

Austin

https://t.co/vXSuZPW1dC

Joined June 2012

Don't wanna be here? Send us removal request.

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@nathanbaugh27

Nathan Baugh

2 months

I'm scared to post this and I've never seen anyone on Twitter do it. I wrote a short fiction story – it's a Greek re-telling called "Origins of Fire." Here it is: Prometheus snatched at the fire but Zeus held it aloft, toying with him. “Not so fast, cousin. You’ve always had…

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@nathanbaugh27

Nathan Baugh

2 years

The most important skill you’ve never been taught: Storytelling 10 dead-simple tips to make you a better storyteller:

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1 year

The best opening scenes in movie history — and why: 1/ The Dark Knight No backstory. Just an insane villain executing a brilliant plan. It makes you wonder who can stop him…

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Nathan Baugh

1 year

Not many 90 second videos change how I view the world. But Charlie Munger arguing envy drives the world — not greed — certainly did:

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Nathan Baugh

9 months

In 4 minutes, Kurt Vonnegut explained stories better than anyone I’ve ever heard. “The shape of the curve is what matters. Not their origins.” He plots stories on 2 axes: X: Time Y: Good fortune / ill fortune He goes on to say, “Somebody gets into trouble, then gets out of…

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Nathan Baugh

2 years

Steve Jobs said: “The most powerful person in the world is the storyteller.” Here’s the storytelling framework Jobs used (that you can too):

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Nathan Baugh

1 year

Steve Jobs said: “The most powerful person in the world is the storyteller.” Here’s the storytelling framework Jobs used (that you can too):

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Nathan Baugh

2 years

Top Gun made $357 million at the box office. But its biggest impact – a 500% boost to Navy recruitment. Here’s a breakdown:

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Nathan Baugh

10 months

Students at NYU asked the creators of South Park the million-dollar question: “What makes a good story?” They gave one of the best explanations of story I’ve heard: “If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got…

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Nathan Baugh

2 years

The best lesson on writing structure I've ever read:

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Nathan Baugh

2 years

The 10 wildest videos I’ve seen on this blue bird app: 1/ A surfer (Sebastian Steudtner) rides a record 115 foot wave in Nazare, Portugal

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Nathan Baugh

3 years

LeBron James is the NBA's first billion-dollar man. He's earned $346M from NBA contracts and $700M from his off-court deals. THREAD: LeBron's 7 best investments.

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Nathan Baugh

2 years

Jeff Bezos said: “There is no way to write a six-page narratively structured memo and not have clear thinking.” Here’s the writing framework Bezos uses (that you can too):

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Nathan Baugh

9 months

I collect 'Sentences I wish I wrote.' Here are 7 of the best: 1. F Scott Fitzgerald, The Great Gatsby

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Nathan Baugh

1 year

Harry Potter is the #2 best-selling book of the last quarter century. Only behind The Bible. And JK Rowling used 1 storytelling framework for the entire series. Here’s a breakdown:

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Nathan Baugh

2 years

Cut the fluff Most people amble on in backstory for 10 minutes or write an intro paragraph. This is a waste of time. Find the interesting parts of your story, jump right to it, and provide as little backstory as possible.

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Nathan Baugh

2 years

I asked, “What is the single product that’s had the biggest impact on your health and wellness?” I received 1,718 incredible replies. Here are the 10 best:

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Nathan Baugh

7 months

Students at NYU asked the creators of South Park the million-dollar question: “What makes a good story?” They gave one of the best explanations of story I’ve heard: “If we can take the beats of your outline, and the words ‘and then’ belong between those beats… you got…

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Nathan Baugh

2 months

A friend opened a restaurant in Madrid – it’s called Akiro and it’s on track to breakeven 7 months after opening, unheard of for a restaurant. Talking with him last month, he says its success comes down to 3 things: 1. Foot traffic He scoped out the entire city to find the…

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Nathan Baugh

5 months

In 4 minutes, Kurt Vonnegut explains stories better than anyone I’ve ever heard. “The shape of the curve is what matters. Not their origins.” He plots stories on 2 axes: X: Time Y: Good fortune / ill fortune He goes on to say, “Somebody gets into trouble, then gets out of it…

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Nathan Baugh

1 year

Up’s opening scene is notoriously sad. Pixar decided to rip your heart out in the first 4 minutes of the movie. But what makes it such an effective hook? Why is it the perfect opening? Here’s a quick breakdown:

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Nathan Baugh

2 years

Start with the end in mind What do you want the outcome of your story to be? • Customer buying a product • Friend laughing his ass off • Investor giving you money If you start with the end in mind, the intro and middle naturally funnel to that target.

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Nathan Baugh

2 years

Harry Potter is the #2 best-selling book of the last quarter century. Only behind The Bible. And JK Rowling used 1 storytelling framework for the entire series. Here’s a breakdown:

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Nathan Baugh

1 year

In 2011, Pixar employee Emma Coats shared its “22 Rules of Storytelling.” They’re a masterclass in story, psychology, and human connection. Here are 10 gems:

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Nathan Baugh

1 year

On Writing is the first book any writer should read. 7 simple-not-easy insights to become a better writer:

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Nathan Baugh

1 year

John Mayer improvising a song live is the most incredible thing you’ll see today:

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Nathan Baugh

1 year

I re-visit this lesson on writing structure every 3-4 months. Gold:

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Nathan Baugh

2 years

Make it emotional People make decisions based on emotion. But it’s impossible to make your audience feel everything. Nail down 1-2 emotions and direct the entire story to amplify those. I regularly refer to this chart from @ShaanVP :

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Nathan Baugh

1 year

Christopher Nolan doesn’t use detailed outlines. Instead, he “draws shapes and diagrams and other structural things.” Like this — the plot map Nolan used for Inception. Here’s a breakdown:

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Nathan Baugh

2 years

Tesla is worth $725 Billion – more than 2x GM, Ford, and Toyota combined. Yet Elon claims they’ve never spent a dollar on paid marketing. But that’s not true — Tesla is running the most effective modern marketing campaign in history. Here’s a breakdown:

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Nathan Baugh

1 year

The best closing scenes in movie history — and why: 1/ Inception Cobb returns home to his fam. But he spins his top. If it falls over, he’s back in the real world. If it keeps spinning, he’s still in a dream. The scene fades to black before we see what happens.

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Nathan Baugh

6 months

I collect ‘Sentences I Wish I Wrote.’ Here are 7 of my favorites: 1. Terry Pratchett, The Diggers

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Nathan Baugh

7 months

Christopher Nolan doesn’t write detailed outlines. Instead, he “draws shapes and diagrams and other structural things” to keep the story on track. Like this, the plot map Nolan used for Inception. Let me explain... In storytelling, the idea of structure is everywhere: • 3…

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Nathan Baugh

2 years

Apple, Nike, Disney. 3 legendary companies. 1 common trait: Great storytelling. Here are 10 tips to help you master storytelling:

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Nathan Baugh

3 months

Storytelling is a game of psychology. 10 ideas rooted in psychology to elevate your storytelling. (a visual thread)

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Nathan Baugh

4 months

In 2016, researchers at the University of Adelaide tested Kurt Vonnegut's theory that, "There’s no reason why the simple shapes of stories can’t be fed into computers." They took the emotional arcs of 1300+ novels from Project Gutenberg, turned that into data, used modern tech…

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Nathan Baugh

7 months

I collect 'Sentences I Wish I Wrote.' Here are 7 of my favorites: 1. Zora Neale Hurston, Their Eyes Were Watching God

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Nathan Baugh

1 year

John Mayer improvising a song live is the most incredible thing you’ll see today:

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Nathan Baugh

4 months

I collect sentences I wish I wrote. Here are 7 to make ya think - all from fiction: 1. Zora Neale Hurston, Their Eyes Were Watching God

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Nathan Baugh

1 year

I’ve spent 1000s of hours studying the top storytellers in the world. People like Tolkien, Rowling and Gaiman. Here’s what I learned: *** "What happens next?" Neil Gaiman says you can sum up great storytelling with those 3 words. They should be the first thing a reader (or…

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Nathan Baugh

2 years

Storytelling is the language of the world. 10 threads that will teach you more about storytelling than any degree:

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Nathan Baugh

1 year

In 2011, Pixar employee Emma Coats shared its “22 Rules of Storytelling.” They’re a masterclass in story, psychology, and human connection. Here are 10 gems:

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Nathan Baugh

8 months

I collect 'Sentences I wish I wrote.' Here are 7 of the best: 1. George RR Martin, A Dance with Dragons

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Nathan Baugh

2 years

The best opening scene to any movie ever. Name a better one.

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Nathan Baugh

2 years

Keep a story log You have story-worthy moments every day but forget almost all of them. Simple fix: • Create a two column spreadsheet (date and story) • Before bed, take two minutes to write the best story from that day You’ll start seeing stories everywhere.

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Nathan Baugh

1 year

Jeff Bezos said: “There is no way to write a six-page narratively structured memo and not have clear thinking.” Here’s the writing framework Bezos uses (that you can too):

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Nathan Baugh

6 months

I’m on a mission to get you to read more fiction. Here are 10 of my favorite ideas – all from fiction: 1. Frank Herbert, Dune

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Nathan Baugh

1 year

8/ Up Pixar decided to rip your heart out in the first 4 minutes of the movie. It’s effective — if you can emotionally attach your audience and main character from the jump, you have a winning hook. From here, the whole story is about Carl’s journey to regain his happiness.

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Nathan Baugh

10 months

I revisit this lesson on writing structure every 3-4 months. Gold:

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Nathan Baugh

1 year

In 2015, the former CEO of Formula 1 summed up the sport’s approach to marketing: “I’d rather get the 70-year-old guy who’s got plenty of cash. So there’s no point trying to reach these kids.” As great as that strategy sounds, it failed. Then Liberty Media bought F1 in 2016……

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Nathan Baugh

2 years

Disney has made $20+ billion from Marvel movies since 2011. And each movie follows the same story: The Hero’s Journey. Here’s a breakdown 🧵

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Nathan Baugh

1 year

3/ Baby Driver The scene starts with movement and immediately raises questions: • Who is this kid? • Did he know about the bank robbery? • Is he an accomplice or unsuspecting Uber driver? The perfect song choice helps.

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Nathan Baugh

2 years

Structure your story Humans gravitate to structure. Luckily there are tons to wrap around your story: • Hero’s Journey • StoryBrand • Three Act Here’s the structure JK Rowling used for the 5th Harry Potter:

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Nathan Baugh

10 months

The best opening scenes in movie history — and why: 1/ The Dark Knight No backstory. Just an insane villain executing a brilliant plan. Batman needs the Joker, not the other way around.

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Nathan Baugh

2 years

Here are the 23 most interesting threads I’ve ever read on Twitter. On: - Money - Startups - Happiness - Life A thread:

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Nathan Baugh

1 year

Storytelling is a game of psychology. 10 tricks rooted in psychology to make you a better storyteller:

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Nathan Baugh

2 years

The Last Dance is the most-watched documentary in Disney history. It averaged 5.6M viewers per episode and generated tens of millions in revenue — including $4M for Jordan himself. Here’s a breakdown:

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Nathan Baugh

1 year

Most people suck at storytelling. But if you avoid these 10 killer mistakes, I guarantee you won’t:

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Nathan Baugh

2 years

Most storytelling advice sucks. So I crowdsourced tips from actual experts – Rowling, Nolan, and Jobs. Here are 10 dead-simple tips to become a better storyteller:

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Nathan Baugh

2 years

Nike sells greatness, not clothes. RedBull sells adrenaline, not drinks. Polaroid sells memories and nostalgia, not cameras. Shopify sells the dream of entrepreneurship, not websites. The best brands sell stories, not things.

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Nathan Baugh

1 year

2/ The Godfather Epic — but why? 3 things: • Incredible opening hook, “I believe in America.” • The dramatic camera pull back • The shift in power from Bonasera to Vito Plus the fantastic acting.

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Nathan Baugh

1 year

Up’s opening scene is notoriously sad. Pixar decided to rip your heart out in the first 4 minutes of the movie. But what makes it such an effective hook? Why is it the perfect opening? Here’s a quick breakdown:

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Nathan Baugh

2 years

Raise the stakes Apple realized the iPhone was competing on the same few features each release. So it raised the stakes: privacy. This tells two stories: • Apple protects your privacy • Competitors exploit your privacy The story became a feature with iOS 14.5.

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Nathan Baugh

2 years

Use data intentionally Numbers tell, stories sell. But if used well, data backs up the story you’re telling. I aim to use 1-3 high-impact data points to support my stories.

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Nathan Baugh

1 year

5/ The Lion King That first “Ah Zebanya” hits hard with the sun rising at the same time. Then there’s so much going on — lions roaring, birds chirping, and zebras running. It’s the perfect introduction to the world before Simba is introduced over Pride Rock.

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Nathan Baugh

10 months

Storytelling is a game of psychology. 10 tricks rooted in psychology to make you a better storyteller: (a visual thread)

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Nathan Baugh

2 years

Talk to a niche Great stories aren’t told to everyone. They’re told to the specific group of people who will resonate most with them. The idea of “1000 true fans.”

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Nathan Baugh

1 year

@chrisxmunn I can’t get enough of the San Antonio River Walk personally

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Nathan Baugh

2 years

The best advice on building I’ve ever read: — dream in years — plan in months — evaluate in weeks — ship daily

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Nathan Baugh

10 months

Harry Potter is the #2 best-selling book of the last quarter century. Only behind The Bible. And JK Rowling used 1 storytelling framework for the entire series. Here’s a breakdown:

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Nathan Baugh

2 years

Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do for you. “If you wear our stuff, you’ll jump like LeBron, run like Ronaldo, and hit like Serena.”

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Nathan Baugh

1 year

@TrungTPhan Another fun Nolan fact: He and Heath Ledger did all the makeup for the Joker instead of having pros do it They wanted it to feel authentic, like the character was the one doing the makeup every day

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Nathan Baugh

1 year

Weird habit: I collect the best opening lines from books. 10 gems – and what you can learn from them:

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Nathan Baugh

1 year

In 2019, Matt Damon gave a masterclass on what makes a great scene. “You could end the scene there, but if you leave the camera rolling…”

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Nathan Baugh

2 years

Nail the hook It doesn’t matter how incredible the rest of your story is if nobody sticks around for it. A few guidelines: • Punchy • Short • “Big if true” Here’s the hook Steve Jobs used for the iPhone product launch:

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Nathan Baugh

2 years

Apple surpassed $3.5B in annual revenue from its ad network. But it crushed FB, Snap, and 1000s of small businesses in the process. How? By nailing the narrative that big tech threatens consumer privacy. Here’s the breakdown 🧵

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Nathan Baugh

3 years

1. Nike At the age of 18, a kid from Akron turned down a $10M check from Reebok. • "I started thinking... if he's willing to give me a $10M check now, what if Nike or Adidas is willing to give me 20?" A few months later, LeBron signed with Nike for $90M.

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Nathan Baugh

1 year

4/ Saving Private Ryan Immediate tension. You read June 6, 1944 and know these guys are in danger. The boats crashing through the waves then build on the anticipation… The first sound from a human is puking.

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Nathan Baugh

2 years

Stephen King is the most prolific writer of his generation. Yet he gave away his secrets for less than $10. Here are King’s 7 rules for writing.

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Nathan Baugh

1 year

Mr. Beast is the most popular YouTuber in the world — he’s a young Walt Disney. He uses what I call “Jenga Storytelling” in almost every vid. He tells the audience the final outcome in the first 30 seconds. Why does this work?

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Nathan Baugh

2 years

After the meeting, the memo owner makes edits and sends out a final version to all involved parties. From everything I’ve read, it’s a heck of a task and really is required for all meetings. To keep it consistent, Amazon uses 7 rules for writing its memos:

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Nathan Baugh

2 years

The Last Dance is the most-watched documentary in Disney history. It averaged 5.6M viewers per episode and generated tens of millions in revenue. But Jordan only made $4M – way below market value. Here’s a breakdown:

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Nathan Baugh

7 months

I collect the best opening lines from books. 10 gems – and what you can learn from them:

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Nathan Baugh

2 years

Formula 1 is a $13 billion global behemoth. But — until 2019 — it failed to crack the US market. Then it launched Drive To Survive, the most effective content campaign in history. Here’s a breakdown:

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Nathan Baugh

1 year

Legendary producer Rick Rubin gave a masterclass in creative thought on the Tim Ferriss pod. 10 lessons from Rick: 1/ “Most people equate work time with progress. That’s not always the case.”

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Nathan Baugh

8 months

On this day 2 years ago, I quit my job and moved to Madrid so my wife could get her MBA. I was 25 and terrified to go solo. But today, the little business I started brings in 5x more than I made in that job (which was a wonderful role), I write fiction ~3 hours per day, and get…

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Nathan Baugh

1 year

Storytelling is a superpower. But most people don’t know where to begin. Use these 9 threads to get started in the next 20 minutes:

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Nathan Baugh

9 months

Neil Gaiman writes the first draft of every book by hand. His reasoning is fascinating: With a computer you “write that down and look at it and then fiddle with it.” With a pen you “slow up a bit, but you’re thinking the sentence through to the end, and then you start…

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Nathan Baugh

2 years

It took me 2 years to become a decent writer. The right resources would’ve saved me 1000s of hours (and $$$). So… I put a list together. Here are 10 resources to 10x your writing (fast):

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Nathan Baugh

9 months

One of the biggest challenges in storytelling: Highlighting and exaggerating emotion. For the last 2 weeks, I’ve been editing the first draft of my book. This “Feelings Wheel” has been open in a tab the entire time: • 7 basic feelings • 43 mid-level feelings • 96 deep…

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Nathan Baugh

2 years

Robert McKee re-designed the marketing of: • Nike • HP • Microsoft To be centered around stories. In 2013, he laid out his step-by-step process to create powerful brand narratives. Here’s a breakdown:

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Nathan Baugh

2 years

Stephen King has earned $400M+ as an author. He’s published 77 books and sold over 350 million copies. THREAD: King’s 7 rules for writing.

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Nathan Baugh

2 years

Everyone has a story. Here are 10 unique questions to help you nail yours:

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Nathan Baugh

2 years

Game of Thrones is one of the most popular shows ever. But its last season scored a 55% on Rotten Tomatoes and went down as one of the most-hated finales in TV history. That turned out to be a good thing for the new release, House of the Dragon… Here’s a breakdown:

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Nathan Baugh

1 year

6/ Get Out “Hedge maze out here.” — Andre is tense, and you feel it with him. Then the car slowly rolls up behind him. The tension skyrockets. An unknown man abducts Andre. Impossible not to watch the rest of the movie.

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Nathan Baugh

1 year

7/ Star Wars: A New Hope It jumps right into the action — a massive spaceship chasing a smaller, helpless one. C-3PO feels helpless. Then comes the villain. The breathing, the all black outfit juxtaposed to the all white ship. Vader is a badass — who can stop him?

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Nathan Baugh

2 years

What single product has had the biggest impact on your health, fitness or wellbeing?

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Nathan Baugh

3 months

Bookstores are incredible. You’re surrounded by hundreds of ideas and stories that started as a small spark in someone else’s mind that they then spent thousands of hours translating to the written word. Impossible not to feel inspired.

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Nathan Baugh

3 years

Serena Williams has: • 39 Grand Slam titles • $94M+ in career prize money THREAD: How a girl from Compton, California became the best tennis player ever.

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Nathan Baugh

1 year

“Read non-fiction to raise your floor. Read fiction to raise your ceiling.” 5 books to raise your floor and 5 more to raise your ceiling:

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Nathan Baugh

10 months

One way to become a better writer: Take your favorite author. Find their best work. Copy it, word for word. Do it by hand. It's called copywork. This morning, I copied page 11 of George Saunders' A Swim in a Pond in the Rain. But why go through the hand cramps? Why spend 20…

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