Kevin_Indig @Kevin_Indig Twitter profile | Pikagi

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Kevin_Indig

@Kevin_Indig

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Organic Growth | ex- @shopify , @g2dotcom , @atlassian | Join +12,000 @thegrowthmemo readers

Kalamazoo, MI

https://t.co/TRp5rNLoEZ

Joined March 2009

Don't wanna be here? Send us removal request.

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@Kevin_Indig

Kevin_Indig

6 months

I put a ton of work into this, and now it's here: Growth Memo Premium launches today. 🚨Starting today, Growth Memo has a paid tier for Marketing and Growth experts who want to improve their skills by learning from the successes of fast-growing companies.🚨

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@Kevin_Indig

Kevin_Indig

2 years

I’ve been using Ahrefs for almost 10 years now. I can tell you with high confidence that most people don’t nearly squeeze nearly as much out of it as they could (and should). To give you taste, I want to share my 3 favorite Ahrefs tips with you.

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@Kevin_Indig

Kevin_Indig

2 years

Unfortunately, I was also impacted by Shopify’s layoffs. Truth is, I am and will be fine. Shopify’s severance package is very generous. If you’re hiring, keep an eye out for my talented colleagues! I’ll take the summer off and then decide what’s next in fall. ✌️

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@Kevin_Indig

Kevin_Indig

2 years

Google just announced an algorithm update that sounds important in my ears. I translated the announcement into actionables:

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@Kevin_Indig

Kevin_Indig

5 years

People asking me an SEO-specific question. My brain: - Don’t say “it depends” - Don’t say “it depends” - Don’t say “it depends” - Don’t say “it depends” - Don’t say “it depends” Me: “It.... depends.”

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@Kevin_Indig

Kevin_Indig

3 years

What marketing channel would you use if Google, Facebook, IG, Snapchat, Twitter, Linkedin, and Tik Tok didn’t exist?

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@Kevin_Indig

Kevin_Indig

2 years

Google recently launched 3 updates back to back • Helpful Content Update • Core Algorithm Update • Product Reviews Update I thought a bit about how the updates are connected and what they mean for strategic SEO. My realizations:

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@Kevin_Indig

Kevin_Indig

5 years

SEO is an execution problem, not a knowledge problem. Just talked about this with @5le last week. The best SEOs have the resources and back-up to get things done. They don’t know something others don’t.

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@Kevin_Indig

Kevin_Indig

3 years

I'm very impressed with the social media strategy for Apple TV's show Ted Lasso. Almost every character has their own Twitter account with actual posts that fit the show's narrative: @TedLasso @TheCoachBeard @TheKeeleyJones @TheTrentCrimm ...

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@Kevin_Indig

Kevin_Indig

2 years

5 ways to improve click-through rates (CTR) in Ecommerce SEO. I’ve been with Shopify for over 1.5 years now and observed the same mistakes across millions of ecommerce stores. Stores could drive so much more organic traffic and increase sales but leave CTR wins on the table.

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@Kevin_Indig

Kevin_Indig

2 years

Internal Link optimization has become a very strong SEO lever. One beef I have is that most Internal link graphs exist in isolation and don't factor in backlinks. That's why I came up with the TIPR model.

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@Kevin_Indig

Kevin_Indig

4 years

Title: "How to do X" <h2> "Why is X important?" <h2> "What is X?" <h2> "The history of X" ... One sentence about "how to do X" at the end. 😡

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@Kevin_Indig

Kevin_Indig

3 years

I'm beyond excited to announce that I'm joining @Shopify as Director of SEO! Working with @luclevesque , @morganb , @tobi , @harleyf , and many other super talents is an opportunity I couldn't pass. The difference Shopify can make in the world is profound.

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@Kevin_Indig

Kevin_Indig

3 years

5 hard SEO truths I learned over the last 10 years: 1/ What you know doesn't merely matter as much as what you can get done. Knowledge is important, but when you can't ship, it doesn't matter what you know.

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@Kevin_Indig

Kevin_Indig

4 years

When you have to cut ad spend, years of building SEO out pay off.

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@Kevin_Indig

Kevin_Indig

4 years

Goodbye, mortgage calculators. Hope Google gets a lot of backlinks.

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@Kevin_Indig

Kevin_Indig

5 years

Modern content structuring: - shorter paragraphs - headlines - styles (bold, italics, underlined) - quotes - click to tweet - lists Good reasons to structure content: - easier to skim - lower hurdle to read long-form - faster comprehension - faster discovery of core facts

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@Kevin_Indig

Kevin_Indig

1 year

Every year, I make predictions about SEO and Marketing that are read by thousands of people (7K last year). Here’s what I predict for 2023:

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@Kevin_Indig

Kevin_Indig

3 years

🤯 1. Google knew publishers make -40% revenue with AMP 2. Google intentionally slowed other results down 3. Google tweaked AdX and forged closed door deals to break header bidding That’s explosive stuff.

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Google Charges More Than Twice Its Rivals in Ad Deals, Unredacted Suit Says

The suit by state attorneys general sheds new light on how the search giant profits from its commanding position in the internet economy.

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@Kevin_Indig

Kevin_Indig

10 months

Google is drastically reducing the visibility of FAQ and How-To rich snippets. After end of this week: 1/ FAQ = only for gov or health sites 2/ How-to = only on desktop I have questions, like… why? My thought: they take away too many clicks from Google’s SERP Features.

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@Kevin_Indig

Kevin_Indig

2 years

How to become an "SEO thought leader" in 3 easy steps: 1. Create a bunch of sites in foreign languages 2. Go after keywords with 0 competition but high search volume 3. Show lots of traffic graphs going up and to the right 4. Pretend you have a sophisticated concept 5. Done

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@Kevin_Indig

Kevin_Indig

6 years

Google now provides a tool to measure what page users are likely to visit next, based on data from Google Analytics, driven by machine learning O_O. It's an open source library called guess.js and primarily used for page speed optimization... But I see a couple more use cases ;-)

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@Kevin_Indig

Kevin_Indig

3 years

What are all the jobs of a technical SEO? I got optimize 1. Crawling & rendering 2. Page experience (CWV, etc.) 3. Internal linking 4. SEO hygiene (solving problematic status codes, etc.) 5. Indexing 6. Mobile optimization 7. Structured Data/Rich Snippets What else?

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@Kevin_Indig

Kevin_Indig

4 years

Pinterest Trends is live. Just like Google Trends, it gives you the search volume of a keyword on a relative scale of 0-100. Plus, it shows you related terms to the ones you searched for. Very exciting tool for (consumer) topic discovery and trends.

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@Kevin_Indig

Kevin_Indig

4 years

Which SaaS company has the most beautiful website?

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@Kevin_Indig

Kevin_Indig

2 years

Noticing a lot of companies rushing into SEO lately without having a plan to validate whether the channel contributes meaningfully to the business.

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@Kevin_Indig

Kevin_Indig

4 years

How to scale organic traffic - my first @conversionxl article 🙌🏻. The core points are: - The SEO approach of Inventory-driven sites is different - Jobs-to-be-done is a great framework for user intent - Google looks at intent emotions (and we should, too)

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

How do you rank for millions more keywords without thousands of new articles? Learn the process that's worked for Quora, Spotify, and others.

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@Kevin_Indig

Kevin_Indig

3 years

How to reverse engineer good SEO.

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@Kevin_Indig

Kevin_Indig

4 years

The guide:

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Internal Linking for SEO: best practices, strategies, axioms

This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples

www.growth-memo.com

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@Kevin_Indig

Kevin_Indig

3 years

Breaking: Message for humanity found on mysterious monolith in the Utah desert.

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@Kevin_Indig

Kevin_Indig

2 years

Hot take: if Semrush can visualize PBNs and link schemes, Google can, too. This new feature shows you the sites in your close neighborhood and how they're interlinked. Tip: export and compare with competitors. PS: May or may not have had a hand in this feature👀

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@Kevin_Indig

Kevin_Indig

2 years

@pip_net und @frank_thelen sind eigentlich freunde. Alles nur gestaged.

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@Kevin_Indig

Kevin_Indig

6 years

The full agency SEO audits have to stop. The time in which you wait 1-2 months for an audit with 30-40 recommendations is over. With more and more companies working agile, 3-5 good recommendations per month are much better.

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@Kevin_Indig

Kevin_Indig

3 years

Every day - every damn day - I'm grateful for working in Tech, having a desk job, and making a living doing SEO. Blows my mind every day.

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@Kevin_Indig

Kevin_Indig

4 years

💥 I asked 15 of the best technical SEOs in the game for their predictions in 2020. Technical SEO is exploding (see bombe emoji at the beginning) and getting a grasp for what's coming very important. Read it all here 👇🏻

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15 experts reveal the trends for Technical SEO in 2020

Technical SEO has exploded over the last few years. Reason enough to rally up 15 of the most knowledgeable experts and explore the technical SEO trends in 2020.

www.growth-memo.com

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@Kevin_Indig

Kevin_Indig

3 years

Last Thursday was my last day at @G2dotcom ... I'm incredibly grateful for the people I worked with, (many) achievements we accomplished, and lessons I learned. Boy, did I learn a lot! The reason I left was not G2, but another opportunity.

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@Kevin_Indig

Kevin_Indig

1 year

SEO in 2023: 1/ increase review footprint across the web 2/ collaborate with influencers for brand awareness 3/ optimize user experience 4/ snippet optimization 5/ conversion optimization 6/ content creation & tuning 7/ Topic research + user intent clustering 8/ SEO hygiene

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@Kevin_Indig

Kevin_Indig

3 years

Working on a massive technical SEO guide. I wonder if I should publish it as a blog article or an ebook?

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@Kevin_Indig

Kevin_Indig

6 months

"starting today, we’ll show new information on search results that highlights information about the individual creator — like their social handle, follower count or the popularity of their content." Google's way to combat AI content: prioritize content from verified users.

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@Kevin_Indig

Kevin_Indig

5 years

⚠️ New article ⚠️ I wrote a thing about fixing organic traffic plateaus. Most sites inevitable stagnate after seeing good growth for a while. 📉 I identified 12 main causes that are responsible. 👇🏻

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12 reasons your SEO traffic is plateauing and how to fix it

In this article, I explain 12 different types ways to solve traffic plateaus.

www.growth-memo.com

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@Kevin_Indig

Kevin_Indig

1 year

Show me your footer and I can tell you how good your SEO is.

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@Kevin_Indig

Kevin_Indig

2 years

UX matters for SEO. You can have the best content and links but if your main font is gray and thin, users might still bounce and send a negative signal.

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@Kevin_Indig

Kevin_Indig

2 years

Google Docs now provides auto-generated summaries of documents. The level of accuracy is very high. Lots of possibilities to use this type of technology in search results as well (summarize a web page)...

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@Kevin_Indig

Kevin_Indig

4 years

When you want to drive traffic to a large site, you have to operate at scale. Internal linking is one of those levers you can pull and throughout my career, it was always a lever that delivered results in SEO. That's why I poured my brain out and dropped +5K words on it.

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@Kevin_Indig

Kevin_Indig

3 years

You can work 10 years in SEO and still not predict the exact impact of title optimization. Lesson: don’t get too tied to your beliefs because there is no 100% certainty.

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@Kevin_Indig

Kevin_Indig

5 years

Is Google killing OTAs? Booking and Expedia own 80% of the Online Travel Agency (OTA) market. They spend ~90% of marketing budget on (Google) ads ($10b combined per year). Now Google rolled out Google Travel. That's the ⚰️ for OTAs, right? Not so fast.

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@Kevin_Indig

Kevin_Indig

5 years

Google pulling featured snippets from PDFs.

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@Kevin_Indig

Kevin_Indig

2 years

After migrating from Wordpress to @Ghost .

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@Kevin_Indig

Kevin_Indig

5 years

New article: "Semantic content optimization with entities" 📈 Entities are one of the hottest topics in SEO right now, but can we optimize content for entities and if yes, how? That, a little entity case-study, and some tips for content optimization. 👇🏻

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Semantic content optimization with entities

This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.

www.growth-memo.com

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@Kevin_Indig

Kevin_Indig

5 years

A little personal update: I'm stoked to announce that I joined @G2Crowd as VP SEO and Content 🥳!

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@Kevin_Indig

Kevin_Indig

3 years

Today marks exactly 4 months for me at @Shopify . I learned A LOT about what makes the company so unique and successful in that short amount of time. 1. First-principles thinking. Shopify is very principled, but not dogmatic. "Why are we really doing this?" comes up a lot.

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@Kevin_Indig

Kevin_Indig

11 months

Google and Amazon have been frenemies for a while, but now it’s getting tense. Google just announced “checkout on Google”, a new, powerful way of directly sending customers to your checkout page from free organic listings.

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@Kevin_Indig

Kevin_Indig

2 years

SEO strategy doesn't have to be complicated. It comes down to 5 key questions: 1/ What is your objective? 2/ What levers can you pull? 3/ What limitations do you face? 4/ What resources do you need? 5/ What is your competitive advantage?

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@Kevin_Indig

Kevin_Indig

5 years

The most dangerous bias in SEO is to think that any decrease in organic traffic was a Google update and any increase was self-made. That’s self-serving bias.

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@Kevin_Indig

Kevin_Indig

2 years

Sad day. RIP, @bill_slawski 🙏🏻. One of the greats.

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@Kevin_Indig

Kevin_Indig

2 years

Google’s Helpful Content update is now rolling out. Here are 3 DOs and 3 DONTs when analyzing the impact of algorithm updates on your site:

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@Kevin_Indig

Kevin_Indig

5 years

If SEO was easy and absolute, all you needed was a check-list.

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@Kevin_Indig

Kevin_Indig

3 years

I am a proponent of the “SEO becomes more complex and gets harder”, but one important point to make is that as SEOs, there are still tons of things we can do to drive major impact! No other role, except for maybe product managers, is so horizontally integrated.

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@Kevin_Indig

Kevin_Indig

3 years

SEOs be like "SEO is for humans", but then rave about ranking factors.

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@Kevin_Indig

Kevin_Indig

2 years

Truthfully, I’ve seen a lot of content created by humans that’s far worse than decent AI content. In my opinion, we shouldn’t measure the quality of content by WHO creates it but by HOW valuable it is.

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@Kevin_Indig

Kevin_Indig

4 years

Marketing, SEO, and Growth have one important thing in common: they’re all easier when done for/with a product that has traction. If the product has such strong PMF that it sells itself, SEO is dream. It comes easy. Rankings fly. Without Product-Market/Fit, SEO is a chore.

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@Kevin_Indig

Kevin_Indig

4 years

What SEOs secretly want to hear: - sure, I can deploy that in the next sprint. - Why don’t I just write a script to optimize those 3,000 meta titles? - You need budget for writers? Just let me know how much you need. - Of course I’ll approve 30K for that new tool.

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@Kevin_Indig

Kevin_Indig

3 years

What’s the one Excel/Sheets trick you can’t live without?

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@Kevin_Indig

Kevin_Indig

3 years

Here's a hack for becoming a great SEO: 1. Read case studies/talk to other SEOs 2. Replicate what they did 3. Measure the results critically 4. Rinse & repeat for a couple of years

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@Kevin_Indig

Kevin_Indig

1 year

Big win for me this week: Growth Memo crossed 8,000 subscribers! I set this goal for the end of the year but crossed it one month earlier - thanks to all of you! Appreciate you all for being loyal readers 🙏!

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@Kevin_Indig

Kevin_Indig

2 years

An audit is not a strategy. People love audits because they feel like work. They can go through a checklist and complete tasks. But you don't gain a competitive advantage with audits. You gain it with the right strategy.

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@Kevin_Indig

Kevin_Indig

5 years

If you’re into SEO and content, you want to give this a good read. 👏🏻 Nice one, ⁦ @glenngabe ⁩ “ How Real Feedback From Real People Can Help Site Owners Surface Website Quality Problems”

Google’s Core Algorithm Updates and The Power of User Studies: How Real Feedback From Real People...

Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you...

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@Kevin_Indig

Kevin_Indig

2 years

Duplicate content, unless it’s an exact copy of content under a different URL or exact same title, is overrated as a problem.

@Marie_Haynes

Marie Haynes

2 years

There's so much confusion about duplicate content and whether it can hurt in terms of SEO. Great answer here by John in the Dec 31 help hangout. Google doesn't demote for duplicate content...but they may not show all of it to searchers. #SEO

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@Kevin_Indig

Kevin_Indig

5 years

@googlewmc @JohnMu If users love single-page content, why aren’t Google search results on a single page?

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@Kevin_Indig

Kevin_Indig

1 year

Google: we usually try not to launch updates at the end of the year Also Google: oh, also here is a new quality concept, a HCU, a spam update and new rater guidelines

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@Kevin_Indig

Kevin_Indig

6 months

That's really cool: Search Console sends alerts when metrics drop for a keyword!

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@Kevin_Indig

Kevin_Indig

2 years

It's crazy, @Shopify basically produced a 3h movie for our annual Summit.

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@Kevin_Indig

Kevin_Indig

4 years

Duplicate content does not rank well... 😳🤔

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@Kevin_Indig

Kevin_Indig

4 months

The SEO team at IBM is doing some impressive things! 1️⃣ Despite being a +100 years old brand, attracts more organic than direct traffic (think about that).

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@Kevin_Indig

Kevin_Indig

2 years

The biggest mistake SEOs make these days is...

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@Kevin_Indig

Kevin_Indig

2 years

I gained a lot of followers over the last months and want to use the new year to reintroduce myself. You might have found me through a tweet or blog article about SEO, Growth, or leadership. At the most atomic level, I’m fascinated with systems and connecting ideas.

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@Kevin_Indig

Kevin_Indig

4 years

The dream of every SEO: unlimited resources and no limits to what you can do. ♥️

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@Kevin_Indig

Kevin_Indig

3 years

Writing the hreflang-tag chapter of my technical SEO ebook and I'm not loving it ;-).

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@Kevin_Indig

Kevin_Indig

9 months

Google is testing a new feature in Chrome that automatically summarizes any page. ‼️Why it matters: if this feature (called “SGE while browsing”) becomes available for everyone, it’s likely users would spend even less time on sites.

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@Kevin_Indig

Kevin_Indig

3 years

"We deliver more traffic to websites every year..." Meh

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@Kevin_Indig

Kevin_Indig

9 months

What’s over and underrated in SEO? My top 3: 📈overrated 1. Core Web Vitals 2. Content length 3. Alt tags 📉underrated 1. Brand combination searches 2. Content depth 3. Visuals What are yours?

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@Kevin_Indig

Kevin_Indig

2 years

The e-commerce search results on Google go through major changes since Google announced new shopping experiences in 2021. To understand the impact, I analyzed the layout of 20,000 e-commerce keywords. Here are 3 insights:

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@Kevin_Indig

Kevin_Indig

2 years

1.5 years after publishing an article about Content Tuning (a.k.a. content refreshes), the concept works better than before. This is a tool that I - and many other successful SEOs - use every day. It works because there is more content than ever. The bar keeps rising.

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@Kevin_Indig

Kevin_Indig

2 years

Over the weekend, I analyzed 20,000 keywords and found that only 38% of keywords show 10 organic results on the first page (Desktop). 43% of keywords show 9 results, and 15% show 8! Once again, SEO has become more competitive. We can't aim for "the top 10" anymore.

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@Kevin_Indig

Kevin_Indig

4 years

We talk about the benefits of organic traffic. In this essay, I write about its nasty side effects. It's more than zero-click searches - it's a new reality companies are facing: my speaking theme of the year and the first article I wrote about it.

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The nasty side-effects of Google Search Traffic

Organic Search traffic is a great gift to many businesses, but it can also be a drug that's hard to get off of.

www.growth-memo.com

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@Kevin_Indig

Kevin_Indig

5 years

Woah, the latest Google algo update is AGGRESSIVE! Some sites are tanking like it’s 2012 and Google just rolled out the first ever Penguin update. Is that the impact of BERT or something else - whaddayathink?

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@Kevin_Indig

Kevin_Indig

3 years

Google: “You don’t need to worry about links”

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@Kevin_Indig

Kevin_Indig

4 years

What site is your go-to best practice for SEO?

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@Kevin_Indig

Kevin_Indig

5 years

If you are new to SEO or want to freshen up your knowledge, there's none better than the one and only, @CyrusShepard , to explain it: "Cyrus Shepard presents the best articles to learn SEO"

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@Kevin_Indig

Kevin_Indig

1 year

I��ve seen sites double traffic just by managing Google’s crawl resources more efficiently. One of my clients is one of the biggest social networks on the market, with over 160M indexed pages. At that size, you can’t simply crawl the site or track keywords for every page.

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@Kevin_Indig

Kevin_Indig

4 years

Oh, boi. No more ecommerce sites needed. Google wants to be THE front page of the internet.

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A new way to find clothes, shoes and more on Search

We’re adding a new feature to Search to help you browse and shop for clothes, shoes and accessories from across the web in one place.

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@Kevin_Indig

Kevin_Indig

3 years

Finally got it written up: here's my analysis of Google's December core update!

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@Kevin_Indig

Kevin_Indig

5 years

New article: "Identifying site structure weaknesses" "Site structure" is one of the most loosely used terms in SEO. That's why I attempt to clarify how Internal linking, Taxonomy, Click depth, and URL structure play together and how to optimize them.

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Identifying site structure weaknesses - Oncrawl - Technical SEO Data

Site structure is one of the most effective SEO levers for large sites because it scales well and you have full control over it.

www.oncrawl.com

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@Kevin_Indig

Kevin_Indig

2 years

Imagine you paid $4,000 for a research report and then see this

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@Kevin_Indig

Kevin_Indig

2 years

A lot of Marketers assume SEO ranks are stable. Once you rank #1 (or any position for that purpose), you "made it" and will stay there with a little maintenance work. It makes sense to think that way because that's how it used to be. But not anymore.

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@Kevin_Indig

Kevin_Indig

5 years

I just published my notes from the Gary Illyes Q&A at the Bay Area Search meetup in SF on Monday. Gary dropped some helpful nuggets that I want to make available to the SEO community. @BaySearch PS: @ajkohn did a great job as interviewer!

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@Kevin_Indig

Kevin_Indig

2 years

Ranking #1 in organic search is not as complicated as it seems. You can reverse engineer the qualities of the top result and tweak yours accordingly. However, ranking #1 for thousands of keywords is a different game. You have combine two frameworks.

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@Kevin_Indig

Kevin_Indig

2 years

SEO is a team sport and I don’t mean a team of SEOs working together. Strong collaboration is a minimum requirement for SEOs.

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@Kevin_Indig

Kevin_Indig

3 years

Core Web Vitals, Technical SEO, Content, Backlinks.

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@Kevin_Indig

Kevin_Indig

5 years

Content Marketers and SEOs, check this out: "The Website as an SEO Work of Art" I very much agree with this. Layout, Design, User Experience - call it what you like. It has an impact on organic traffic and conversions. via @rosshudgens

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The Website as an SEO Work of Art - Siege Media

When you look at websites ranking page one, there’s likely a few similarities between them. The UI and UX is well thought through, links are SEO-optimized, and every bit of real estate serves a...

www.siegemedia.com

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@Kevin_Indig

Kevin_Indig

4 years

Is deduping Featured Snippets really harmful to traffic? 🤔 I analyzed 2,000 of our snippets and came to a different conclusion than what my gut feeling initially told me. Check it out 👇🏻

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A case study of 2,000 Featured Snippets about deduplicating

After Google's deduplication of Featured Snippet URLs, I set out to dig into 2,000 Featured Snippets to find out what the true impact is.

www.growth-memo.com

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