@Kevin_Indig #13 -> Google is just messing with you for no obvious reason 😈

@davelorrez $14 -> Google wants to monetize your traffic ;-)

@Kevin_Indig This will be in tomorrow’s #SEOForLunch 🍻

@NickLeRoy Woohoo!

@Kevin_Indig Great post. To further on your pts 1 and 2, I'd say also look at spread of links. You could have a steady content growth AND a steady link growth, but 95% of links go to the same 2-3 pages on your site -> plateauing. Goes back to creating great content, of course.

@alexdebecker That's a really good point!

@Kevin_Indig Thanks for sharing Kevin. We've noticed a slight dip in traffic due to changed user-intent which you mention. We had a more in-depth style category landing page which offers great content but the signal we are getting is that users intent is to be able to filter and buy.

@adamjbenno Did the user-intent change for head terms? What type of queries dropped?

@Kevin_Indig Quite insightful

@Asadmohd1 Thank you, Asad!

@Kevin_Indig Good post, but when will SEOs write about better traffic instead of more traffic? I think that it is much more relevant to look at for sites alteady gaining traction. I know it is mostly CRO’s job to convertvtrsffic, but SEOs are responsible for quality traffic

@HofmanLaursen That was implied.

@Kevin_Indig Great piece, Kevin! Very valuable info.