@googlewmc
@JohnMu
If users love single-page content, why aren’t Google search results on a single page?
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Spring cleaning!
As we evaluated our indexing signals, we decided to retire rel=prev/next.
Studies show that users love single-page content, aim for that when possible, but multi-part is also fine for Google Search. Know and do what's best for *your* users!
#springiscoming
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@Kevin_Indig
@googlewmc
@JohnMu
Well they did try 100 results at one point but it impacted load times. My 800 blog posts on a single page should be fine though.
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@Kevin_Indig
@googlewmc
@JohnMu
UX best practice to use load more + lazy load to add paginated components rather than infinite scroll. Best option according to recent studies on ecom sites --> . In fact infinite scroll is not great UX if people want to make a decision. That is probs why.
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@Kevin_Indig
@googlewmc
@JohnMu
Exactly! But note that the mobile results are already on a single page. It seems like Google refers more and more to mobile-first as mobile-only.
I think that many of us still believe that desktop pagination is simply more convenient. And yeah, also that desktop still matters.
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@igalst
@googlewmc
@JohnMu
Depends on the industry and product. Some sites still have a 20/80 mix - 20% mobile traffic, 80% desktop. On mobile, I see a pagination as well...
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@Kevin_Indig
@googlewmc
@JohnMu
There's more than one page?
{__/}
(o.o )
/ >🙃
"The Best Place to Hide a Dead Body is Page Two of Google "
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@Kevin_Indig
@JohnMu
As an SEO consultant who focus on enterprise ecommerce and retailers who reach the max limit of nr. of PDPs in a subcategory even on level 4+ on capable e-commerce platforms, this still stands out to me as something really special. The negative outcomes, well, I’ve seen things..
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