@Kevin_Indig Disagree on core web vitals especially on paid and email traffic. This very often uses custom query string which then bypass all speed opto and end up being super slow sessions

@brendantully00 Say more about CWV and paid traffic

@Kevin_Indig 📈overrated 1. More than 1 H1 2. Meta descriptions 3. CWV 📉underrated 1. Internal linking 2. Paths to Satisfaction (relevant links to sub topics) 3. Conversion metrics (beyond the click) Cheers

@simmonet 💯

@Kevin_Indig I think this essentially proves that if you get 50 SEOs in a room, you’ll get at least 25 different opinions. The other 25 folks have been in the trenches and know what works! Cheers

@simmonet Absolutely

@Kevin_Indig Underrated: meta descriptions CTR is under-invested in imo and with g not always respecting meta descriptions, they have become under valued

@willcritchlow Curious: Have you run a test with a client before to see if meta description optimization leads to an increase in CTR?

@Kevin_Indig what's a brand combination search? like brand + [modifier]? (Best Shopify Apps)

@osman_husain Yep -> shopify business name generator, for example

@Kevin_Indig CWV 100%, why is everyone so obsessed with it. It's obviously great to have a fast af site, but rarely is it the difference between 1&10. Could you clarify what you mean by visuals?

@WillKennard Graphics, gifs, images, videos - anything to make the experience better

@Kevin_Indig I disagree and think alt text is a lot of the times underrated. A lot of people under estimate the power of Google Image Search. Alt text is helping that image rank as well as screen readers.

@treycopeland I've never seen much meaningful traffic coming through image search unless the business is heavily built around images, of course (like Pinterst)

@Kevin_Indig thanks for the added value kevin, can you explain : "Brand combination searches" in the context of Search engine optimization

@SeoMarketing0 An example would be "Shopify business name generator"

@Kevin_Indig My top 3 underrated related with PR, SEM & CRO

@Kevin_Indig overrated: only producing long-form content underrated: building a base library of content covering everything related to a topic, regardless of keyword difficulty

@Kevin_Indig I never focus on content length, it'll take whatever the amount of words it takes to cover a topic appropriately

@Kevin_Indig 📈overrated 1. CWV - most speed issues can be fixed by a good host 2. Algo updates - if you’re doing the right thing you’ll be fine 3. Exact match URLs 📉underrated 1. Google Search Console 2. Backlinks - bread & butter of SEO 3. Internal linking