Google just announced an algorithm update that sounds important in my ears.
I translated the announcement into actionables:
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Super interesting: “This update introduces a new site-wide signal ... Our systems automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches.”
Lots of low-value content = negative domain signal
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Removing unhelpful content can boost ranks.
The article literally says that.
Could take a couple months to show an impact, though.
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“our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content.”
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@Kevin_Indig
A heap of publisher sites already hijack the back button... Makes it harder to get back to the serp
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@Kevin_Indig
If you produce crap, we’d like to keep it out of the results. It hurts our zero click strategy. :) too cynical?
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@Kevin_Indig
Google has ranked spam and allowed links within spam to influence rankings since FOREVER. I doubt all of a sudden, in the dawn of AI content, they're able to detect it. It's PR if you ask me...
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@Kevin_Indig
Been operating for years under this assumption. Good to see some validation that it was indeed a focus for Google
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@Kevin_Indig
These points are so clear, Thanks for sharing this. Do you think Ai content will work in the future?
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@Kevin_Indig
@TraceWall
Google is leveling up the game and writing AI is in trouble. Finally some focus towards original, value based content.
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@Kevin_Indig
I’m curious about topics, because topics can be broad or niche:
High level: Pets
⬇️ level: Dogs
⬇️ level: Dog play
⬇️ level: Dog toys
⬇️ level: Dog toys for small dogs
Are you going to be penalized for having a broad pet website, covering dogs, cats, hampsters, snakes, etc.?
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@Kevin_Indig
I saw this post a 1000 Times already. This is what google is talking about. Everyone copying everyone. Come on man be original.
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