The most dangerous bias in SEO is to think that any decrease in organic traffic was a Google update and any increase was self-made.
That’s self-serving bias.
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@Kevin_Indig
Also dangerous:
When not ranking on a specific SERP: "Well you know organic traffic is complicated and there's a lot of nuance to what exact queries are driving traffic ... "
When ranking
#1
on that SERP: "Hey everyone look at this ranking!"
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@Kevin_Indig
Or quality of site traffic with the perception of increase of decrease. More doesn’t equal better!
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@Kevin_Indig
Also dangerous: I increased the traffic of the company 4 X in 4 months. Without an army of hard working writers and developers? OK
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