@Kevin_Indig We'll isn't that interesting. Thank you for finding and sharing.

@mlsutah Pleasure!

@Kevin_Indig Wow. I might need to update this (was live last week) -

@roeyskif First time I see it, too!

@Kevin_Indig Yes. I have a few federal clients who have featured snippets from .PDFs. can't track those user journeys in GA though....and who knows if those users can figure out how to get to the rest of your site...

@kwatier Would you consider replacing them with HTML pages that have the same content?

@Kevin_Indig Would it need some sort of schema tag?

@Khanfarasatkhan Nope. As far as I know, featured snippets are not related to schema in any way.

@Kevin_Indig ugh. On one hand I can see some opportunities here. On the other, is this really better for users/the internet overall?

@JasonPeck I doubt it!

@Kevin_Indig Oooo interesting. Thanks for sharing Kevin.

@Cookzdigital Sure, man

@Kevin_Indig @Optimisey

@Kevin_Indig

@Kevin_Indig This is new. Your case studies and PDF whitepapers can now get position zero. Expect in-house #SEO teams to be expected to optimize PDFs for search now. Ug.

@Kevin_Indig

@Kevin_Indig @henshaw Haven’t seen that before

@Kevin_Indig @henshaw Nice catch 👍

@Kevin_Indig @KellyStanze Easier to steal too in my experience! I check to see if competitors have PDFs with answer boxes and prioritize targeting those. It’s been successful over the past few months!

@Kevin_Indig Woah... 😮😮😮😮😮