SEO strategy doesn't have to be complicated.
It comes down to 5 key questions:
1/ What is your objective?
2/ What levers can you pull?
3/ What limitations do you face?
4/ What resources do you need?
5/ What is your competitive advantage?
@Kevin_Indig
That's business strategy in a nutshell. Most people don't really know number 1, because they don't know how to define objectives correctly. And without that foundation the rest is even harder to achieve
@Kevin_Indig
1/ What is your objective?
To rank our website
2/ What levers can you pull?
Onpage and offpage
3/ What limitations do you face?
Budget
4/ What resources do you need?
Content writers, developers and designers
5/ What is your competitive advantage?
I know GSC in and out