tobi lutke @tobi Twitter profile

Pinned Tweet

tobi lutke

7 days

I gave this talk to my team a few years ago and I find myself constantly referencing it - feels like it might be valuable for founders building their own company, and those that try to better understand our mindset and culture inside of Shopify

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Last Seen Profiles

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tobi lutke

@tobi

2 years

$1,200,001 for our friends at #TeamSeas

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tobi lutke

@tobi

3 years

The west is still using QRCodes totally wrong. A QRCode on a restaurant table that opens the menu is not really what we want. A QRCode can be unique to the table and allow food ordering directly to it. Should carry state and context.

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tobi lutke

@tobi

1 year

@nandoodles @Shopify Shopify has a published acceptable use policy and a principled process to apply it. Pressure groups on all sides try to influence it sometimes and CBC needs to see through that not amplify bad faith narrative

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tobi lutke

@tobi

1 year

Also: Ottawa 🥶

Peter Forister 🍁🍂🍁

@forecaster25

1 year

INSANE conditions on Mt Washington, NH. 120mph+ winds and -95°F wind chill. It is above the tropopause, meaning that these are stratospheric winds. Footage from the summit live stream 2:30-2:40pm. #nhwx

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tobi lutke

@tobi

10 months

I've got something very exciting to announce: Entrepreneurs are heroes, and every hero needs a Sidekick ✨

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tobi lutke

@tobi

1 year

Steam Deck is perfect for Elden Ring, Sekiro, and Dark Souls.

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tobi lutke

@tobi

1 year

Chart of the day

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tobi lutke

@tobi

10 months

Embarrassing for Canada to draft such a dumb bill into law.

Google Canada

@googlecanada

10 months

Unfortunately, we've made the difficult decision that when Bill C-18 takes effect, we will remove Canadian news links from our Search, News and Discover products.

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tobi lutke

@tobi

2 years

6 years after $SHOP IPO there are now 3 Shopify companies with their own ticker symbols

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tobi lutke

@tobi

3 years

Citron seems to have deleted this tweet. I hope Andrew made good on his promise. Either way- I’ll make a $200k donation to the charity today. (Poverty in NY related, not Robinhood app)

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tobi lutke

@tobi

1 year

Some really cool (programming) tech that I think are underrated right now and that have proven very useful to me this year:

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tobi lutke

@tobi

3 years

Please don't jinux us again @MrBeastYT

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tobi lutke

@tobi

1 month

I find the media’s takes on SpaceX’s achievement utterly outrageous. It’s straight out of Ayn Rand novels. What is the game here? Usually incentives explain these things but there isn’t even a follow the money type motive that I can detect? It’s just tribalism? nihilism?

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tobi lutke

@tobi

2 years

Use Shopify for your NFT drops

Build for Blockchain Commerce | Shopify Blockchain

Discover robust APIs and components to develop advanced token-powered experiences.

blockchain.shopify.dev

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tobi lutke

@tobi

3 years

Reminder that short-and-distort sellers don’t build anything. Companies build things. The people in them build things.

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tobi lutke

@tobi

1 year

1980s we figure out computers 1990s we figure out the internet 2000s we figure out the web 2010s we figure out mobile 2020s we figure out everything, forever

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tobi lutke

@tobi

25 days

is the craziest, most magical thing on the internet right now. How is not everyone talking about this

Suno

Suno is building a future where anyone can make great music.

suno.com

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tobi lutke

@tobi

3 years

Cities have had a monopoly on the best jobs for 200 years. COVID induced remote friendliness and Starlink are the 1-2 punch. People underestimate how much the world will change with great internet everywhere. A massive democratisation of opportunities.

Kenneth Auchenberg 🛠

@auchenberg

3 years

Results from a StarLink beta tester in Washington state 🤯 "Streaming 1440p and 4K with zero buffering on YouTube."

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tobi lutke

@tobi

3 years

How it started How it’s going

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tobi lutke

@tobi

3 years

Once or twice a week, I drop this legendary gif into a slack chat to make a point about latency. Usually when talking about UX, network services, or feedback cycle time in people systems.

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tobi lutke

@tobi

2 years

Can't stop thinking about this and go: ☹️ "The reason we don't have fusion already is because we, as a civilization, never decided that it was a priority. Fusion funding is literally peanuts: In 2016, the US spent twice as much on peanut subsidies as on fusion research."

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tobi lutke

@tobi

14 days

Such a depressing chart. This can only lead to poverty

Jay Vas

@jayvas

14 days

Dear Canada: this is a really sad graph.

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tobi lutke

@tobi

10 months

I don't particularly want a fight with the CRA (Canada's tax authority)- but we got asked to backchannel them 6 years of records for all Canadian Shopify stores. This feels like low-key overreach to me. We will fight this.

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tobi lutke

@tobi

1 year

From a friend

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tobi lutke

@tobi

2 years

Vitalik is one of the great builders *and* thinkers of our time.

TIME

@TIME

2 years

. @VitalikButerin co-founded Ethereum. Now he's fighting for crypto's future

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tobi lutke

@tobi

5 months

Nerd BFCM stats: Shopify’s egress processed 145 billion requests on Friday. App servers handled peak of ~60 million requests per minute. Increase of 38%. Total GMV was $4.1b, up by 22% from last year. But Rails doesn't scale so what are we even doing 🤷‍♂️

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tobi lutke

@tobi

2 years

PSA. We are at this point on the timeline now

TedsLittleDream.eth 🧸

@TedsLittleDream

2 years

Bro wtf 😭😭😭😭😭😭😭😭

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tobi lutke

@tobi

2 years

Company news: We totally revamped our compensation system this summer. In short, "Flex Comp" now gives everyone a simple UX where you see your total compensation and choose a mix of Cash/RSU/Stock via simple sliders.

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tobi lutke

@tobi

7 months

Is there some other side to this story that I don’t understand? Why would one want to do such a thing?

Glenn Greenwald

@ggreenwald

7 months

The Canadian government, armed with one of the world's most repressive online censorship schemes, announces that all "online streaming services that offer podcasts" must formally register with the government to permit regulatory controls:

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tobi lutke

@tobi

10 months

I explain this all the time at work

Hamid

@hamids

10 months

This is an excellent visual!

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tobi lutke

@tobi

3 years

🎉 15 years ago today we launched Shopify to everyone. It's fun to browse around the code from that day. Here is most of the shop.rb. (using TextMate for added realism)

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tobi lutke

@tobi

12 days

Message from a friend: “Canada has heard rumors about innovation and is determined to will leave no stone unturned in deterring it”

Armon Shokravi

@Armon_Sho

12 days

Bad day for Entrepreneurship in Canada 🇨🇦👎. Capital gains tax rate is increasing from a 50% inclusion to 66%. This increases the net capital gains tax rate from 27% to 36%... Compared to the US which has a 20% capital gains tax rate (+ major incentives like QSBS) In my…

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tobi lutke

@tobi

3 years

I talked with someone who collects rare stamps but doesn’t get NFTs. Didn’t quite know how to approach that.

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tobi lutke

@tobi

3 years

This is mind blowing. This brand didn’t exist yesterday and today it’s Nr.1 in the App Store.

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tobi lutke

@tobi

2 years

🎄35 years ago my wonderful parents got us a family computer and let us use it without restrictions. It inspired a lifetime of wonder and exploration. My sister found these pictures in a box in the attic recently. (Amstrad CPC 6128 🕹)

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tobi lutke

@tobi

3 years

Y'all thought we were the same company anyway. So now you can have your Shopify in your Spotify.

Shopify

@Shopify

3 years

ok so whatify told you that i can finally clear up all the “Spotify or Shopify” business *clears throat* 🎶 Artists on Spotify can now connect their Shopify store to show off their sweetest merch and hottest drops right on their Spotify profile - just like @remiwolf 👇

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tobi lutke

@tobi

3 years

Numbers are in. $5.1B sold on Shopify over BFCM weekend. This is big for our team, but the real winners are the entrepreneurs and independent businesses. To our merchants who are weathering the winds of change, and to shoppers who are voting with their dollars: well done.

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tobi lutke

@tobi

1 year

Meetings are a usually a bug. If you properly root cause them, you will find a trust issue, a clarity issue, or a missing API. Meetings can paper over these, but it’s much better to fix root cause.

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tobi lutke

@tobi

1 year

Beautiful map

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tobi lutke

@tobi

1 year

Today has been a great year in AI

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tobi lutke

@tobi

5 months

I find that totally fascinating

Jonathan A. Michaels

@JonAMichaels

5 months

Who wants to study the neural basis of this?

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tobi lutke

@tobi

2 years

Is there a place where financial analysts track records are kept? People seem to pay attention to them but are they being held accountable?

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tobi lutke

@tobi

2 years

Hell of a deal?

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tobi lutke

@tobi

4 months

Community notes is the very best thing to happen to this platform

Gary Gensler

@GaryGensler

4 months

There is a lot of noncompliance in the crypto space. It undermines confidence when so many people have been hurt and all they can do is stand in line in the bankruptcy court. Further, this can make it hard for the good faith actors to compete.

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tobi lutke

@tobi

3 years

We saw $2.4b of sales yesterday. The rebels have the wind at their back.

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tobi lutke

@tobi

3 years

I love the internet

Josh Constine 📶🔥

@JoshConstine

3 years

A GameStop sea shanty. The Internet remains undefeated.

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tobi lutke

@tobi

3 years

Hey #DeFi Twitter👋. What are the commerce related opportunities that you are most excited about? What role do you want Shopify to play?

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tobi lutke

@tobi

3 years

Instead of a weird glass tombstone, our bankers made us a skateboard for our first financing which I appreciate. I now keep that in my office to remind me to 💎🙌

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tobi lutke

@tobi

8 months

First week living in Toronto. ✌️

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tobi lutke

@tobi

2 years

Excited to work with @brian_armstrong and team. Huge respect for what they build. LFG

Coinbase 🛡️

@coinbase

2 years

We are excited to announce @Shopify CEO Tobias Lütke is joining our Board of Directors. A builder at heart, @Tobi brings innate understanding of the power of decentralization, business scaling experience, and a drive to empower global communities. Welcome Tobi - Let’s go!🚀

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tobi lutke

@tobi

1 year

@Suhail The biggest cultural problem holding us back is that society holds the production of criticism at similar importance to that of building. It isn’t. But the critics inherited the airwaves from the builders.

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tobi lutke

@tobi

3 years

Speaking of crypto though- I spent the morning dabbling with ETH Smart Contracts. Mainly to understand how ERC20 works better. Fascinating world. has been really helpful.

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tobi lutke

@tobi

3 years

Shopify will have the same internal policy for now. Any employee meetups will require proof of full vaccination. Because science.

Laura Stone

@l_stone

3 years

Quebec to bar unvaccinated people from non-essential public places, via @globeandmail

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tobi lutke

@tobi

12 days

People are getting really creative with their resignation letters?!

Kassy Akiva

@KassyDillon

12 days

Google employees are actively occupying the California office of Google Cloud CEO Thomas Kurian and refusing to leave until the company stops doing business with Israel, video live-streamed by the employees shows. My latest:

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tobi lutke

@tobi

7 months

60 Minutes got rightly community noted here. How is it that SBF is _still_ getting super positive media coverage when the media has nothing good to say about the founders that have actually created things and brought value into the world?

60 Minutes

@60Minutes

7 months

"He becomes toxic. Like, nobody wants to talk to him. He has no friends,’" says Michael Lewis. “There is still a Sam-Bankman-Fried-shaped hole in the world that now needs filling” for someone driven by their ideals to do good on a large scale, Lewis says.

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tobi lutke

@tobi

5 months

Today we celebrate entrepreneurs everywhere in style. Online and on @SphereVegas 🤩

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tobi lutke

@tobi

3 years

talk about calling your shots

Humanoid History

@HumanoidHistory

3 years

Jeff Bezos, June 2000: “If I could do anything, I would like to go help explore space.”

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tobi lutke

@tobi

1 month

Let’s change course and build

Andrew Côté

@Andercot

1 month

Socialism doesn't work. Capitalism does.

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tobi lutke

@tobi

5 months

Shopify‘s in-office keyboards are 👌 All details matter.

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tobi lutke

@tobi

2 years

I’ll retweet this every time i see it

Tim Urban

@waitbutwhy

2 years

21 thoughts from 2021 I'd like to take into 2022:

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tobi lutke

@tobi

2 years

gm?

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tobi lutke

@tobi

2 years

Fidenza by @tylerxhobbs . Looking great in the living room. Really, one of my favorite side effects of NFTs is that generative art got the attention it deserved. We dreamed about this in the 90s demo scene.

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tobi lutke

@tobi

1 month

The critic says to the artist, "would you like my opinion on your work?" "Yes, " says the artist. "It's worthless," says the critic The artist replies, "I know, but tell me anyway."

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tobi lutke

@tobi

2 months

Trying to get a passport renewed in Canada is absolutely kafkaesque. Like I’ve now driven 3h to random service offices and waited hours and hours for appointment. In the end the system is down and “it’s not their fault” and no we can’t help you. Now have to restart the entire…

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tobi lutke

@tobi

3 years

bye

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tobi lutke

@tobi

4 months

and its app have definitely replaced my google usage for now. It’s pretty incredible.

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tobi lutke

@tobi

1 year

@elonmusk great point

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tobi lutke

@tobi

2 years

I’ve met some interns like this

Massimo

@Rainmaker1973

2 years

Crested mynas, as many other birds, are born altricially, which means young are underdeveloped at the time of birth, therefore fed by parents. When they grow up, they have to learn that food doesn't simply jump into their beaks [📽️: Rebecca Gelernter]

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tobi lutke

@tobi

3 years

🤔

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tobi lutke

@tobi

3 years

Building a startup is a rollercoaster with deep depths and the highest highs. Entrepreneurs are those that learn to roll with it. What changes later on? Nothing much, but you get to share the ride with more friends and lean on each other.

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tobi lutke

@tobi

5 months

What a weekend. Sam, Greg and other key staffers will be starting newcorp at Microsoft. OpenAI board: play stupid games, win stupid prizes.

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tobi lutke

@tobi

3 years

Personalized ads are one of those things where stated preference and observed preference are almost total opposites. No one thinks that they do, but people really enjoy being catered to.

Daniel Patricio

@danielpatricio

3 years

Legit about to turn back on data sharing iOS 14 so I get more damn relevant ads

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tobi lutke

@tobi

14 days

This is the oddest package for this excellent message that I can imagine.

𝐏𝐨𝐬𝐭𝐬 𝐅𝐫𝐨𝐦 𝐔𝐧𝐝𝐞𝐫𝐠𝐫𝐨𝐮𝐧𝐝

@the_posts

15 days

"If you care about your fucking country, read Ludwig von Mises and the six lessons of the Austrian economic school, motherfuckers." - @moicanoufc

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tobi lutke

@tobi

1 year

So, what's up with bard being in 180 countries but not Canada? What have we done wrong?

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tobi lutke

@tobi

5 months

come on. This is too good.

Tesla

@Tesla

5 months

Feat of Strength 3: Cyberbeast (0-60 in 2.6s)

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tobi lutke

@tobi

2 months

We spend a lot of time on how to build a better company and better company systems. One thing that has always been in the way of building world class products is the traditional setup of the "corporate ladder" - it means that the best people end up managing instead of directly…

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tobi lutke

@tobi

3 months

You basically have to find free unlimited energy in convenient shippable form in the ground to have any hope to compete with american dynamism

World of Statistics

@stats_feed

3 months

BREAKING: NVIDIA is now worth more than Amazon and Google: 1. 🇺🇸 Microsoft: $3.115 trillion 2. 🇺🇸 Apple: $2.904 trillion 3. 🇸🇦 Saudi Aramco: $2.034 trillion 4. 🇺🇸 NVIDIA: $1.831 trillion 5. 🇺🇸 Alphabet: $1.820 trillion 6. 🇺🇸 Amazon: $1.803 trillion 7. 🇺🇸 Meta: $1.217…

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tobi lutke

@tobi

3 years

World's most innovative companies in 2021 according to @FastCompany 1. @moderna_tx 2. @BioNTech_Group / @pfizer 3. @Shopify - "For giving small shops a lifeline" Thank you 🙇‍♂️

The World's Most Innovative Companies 2021 - Fast Company

Fast Company's 2021 World's Most Innovative Companies.

www.fastcompany.com

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tobi lutke

@tobi

2 years

$2.9B total sales by Shopify merchants around the world this Black Friday. Simply mind-blowing. Thanks to everyone who supports independent businesses this year, and congrats to all of our merchants for a record-breaking day.

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tobi lutke

@tobi

1 month

Fun fact: over 50% of the engineers we hired last year were boomerangs (people who worked at Shopify before). It’s a special place

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tobi lutke

@tobi

2 years

sure. go ahead and take your music down from @shopify . 🤷‍♂️

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tobi lutke

@tobi

2 years

Actually, I think CEOs should be technical too. I’ve no idea how people who can’t reason deeply about technology is supposed to do this job. It’s hard enough with that ability.

Your CTO Should Actually Be Technical

Why engineering leaders also need to be great engineers.

blog.southparkcommons.com

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tobi lutke

@tobi

3 years

Let's change the game. Announcing Shopify Rebellion esports team. Starting with Starcraft2 because of course we do. 🛒❤️🕹️

Shopify Rebellion

@ShopifyRebels

3 years

We’d like to play too. Introducing the Shopify Rebellion

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tobi lutke

@tobi

1 year

Email we just sent to affected Shopify merchants

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tobi lutke

@tobi

3 years

Earlier I found a screenshot of a dashboard from a few years ago when we hit $2.4m during all of Black Friday. Seeing $3.5m in a minute now is really something.

Shopify Developers

@ShopifyDevs

3 years

Shopify merchants currently fluctuating between $1.5-3.5M in sales per minute (16K+ orders per minute). At that pace we're in for a record-breaking #BFCM weekend. Hold onto your seatbelts. 🌎🛒🛍

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tobi lutke

@tobi

3 years

I can't just passively listen to audiobooks/Podcasts. Walks and drives are perfect. Anyone got any other hacks? Someone suggested playing tetris, or some other game that doesn't use the frontal cortex.

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tobi lutke

@tobi

3 years

Story of my life

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tobi lutke

@tobi

3 years

I'm biased but I think this is probably the best job ever. Come work with me as Shopify's CTO and build the future of commerce.

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tobi lutke

@tobi

2 years

Something I’ve been thinking about for years but only recently found the words for: Relationship between stock price and a public company is the same as the relationship between a pro sports team and betting markets. Sort of related, but irrelevant to the players on the field.

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tobi lutke

@tobi

2 years

10:1 stock split going into effect tomorrow ✌️

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tobi lutke

@tobi

4 months

Hell of a year here at Shopify. This is by far the best version of the company. It feels like we found multiple extra gears. Can’t wait for 2024

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tobi lutke

@tobi

2 years

New sim build this weekend. Fun project.

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tobi lutke

@tobi

7 months

Canadian government is announcing a code of conduct on AI today, another case of EFRAID. I won’t support it. We don’t need more referees in Canada. We need more builders. Let other countries regulate while we take the more courageous path and say “come build here.”

Yann LeCun

@ylecun

7 months

The UK Prime Minister has caught the Existential Fatalistic Risk from AI Delusion disease (EFRAID). Let's hope he doesn't give it to other heads of state before they get the vaccine. "An AI safety summit at Bletchley Park in November is expected to focus almost entirely on…

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tobi lutke

@tobi

9 months

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tobi lutke

@tobi

4 months

Look recruiters, I’m thrilled you are all hiring. But I’m good. No need to sms me. I got the perfect gig.

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tobi lutke

@tobi

2 years

@moizali good feedback. thank you

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tobi lutke

@tobi

3 years

"Your (increased) margin is all of our opportunity"

Harley Finkelstein

@harleyf

3 years

To our partners: on Aug 1st we are removing all revenue share on your first $1M. That means you will keep 100% of your first $1M when you sell on @Shopify ’s app store. The best part? At the end of every year, the numbers reset. Every single year, your 1st million is all yours.