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Nick Trimmer

@thenicktrimmer

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Chief Propagandist @ Delta Studio | prev. Head Ghost @workweekinc

Denver, CO
https://t.co/puYFGGJuxW
Joined October 2015
Don't wanna be here? Send us removal request.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
IMAGES AND NARRATIVE A single image is powerful enough to fabricate an entire narrative. With the right distribution, that narrative becomes reality. This is the story of how one hoaxed image led to the eventual decommissioning of 19 nuclear reactors around the world 🧵
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
ATTA BOY BILLY @BillAckman
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@ReaperCapital
☠️ Reaper ☠️ Capital ☠️
@ReaperCapital
2 months
Absolute record book rager with $59,897 in funding
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
@BroductManager
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
@danpantelo Giving major guerrilla-marketing-movie-promo vibes
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 months
The power users in question
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 months
TIL that alcohol is a game dominated by power users
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 years
@morganhousel "i'M hEre iN My GarAgE"
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
@zsims @danielsinger Denver: Building your entire personality off of a single outdoor activity... Then flawlessly incorporating drinking into said activity
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
11 months
@ChrisJBakke One of my personal favorites
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
@nasjaq__ You missed the best part
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
3 months
@YIMBYLAND Just wait til we can also factor in the cubic miles from all the underground Illuminati tunnels
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
11 months
Anyone that tells you there's no formula to viral content clearly hasn't written any. This thread from @kyalbr went absolutely crazy with 4.6M views and 41K likes. Here's how Kyle did it:
@kyalbr
kyle alex brett
@kyalbr
11 months
This thread is for people who are curious about some film basics. This is a low, Dutch angle two-shot. That probably doesn’t mean much. But, here’s why this image feels like it does.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 months
If you scroll TikTok for more than 2 minutes you'll see that egirls are already influencing American opinion more than the entire Executive branch
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@FromKulak
CatGirl Kulak 😻😿 (Anarchonomicon)
@FromKulak
5 months
5th generation warfare is just the tactical use of EThots to manipulate American and international sentiment... We saw this with Ukrainian Barracks bunnies, but things are stepping up. The Future is Kazar milkers and Persian Booty battling for war-watcher eyeballs... Forever
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
11 months
*literally anyone asking about newsletter platforms* @beehiiv users:
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
9 months
@HighyieldHarry Lmao except Student Loan ABSs are *actually* AAA because students aren’t legally allowed to default
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Somehow @beehiiv has managed to build a following so rabid that every time there’s a product update my feed is packed with several dozen people reciting all the new features. It’s pretty cool…
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Anyone that tells you there's no formula to viral content clearly hasn't written any. A few months ago, @tclarkmedia wrote a monster thread about a Florida auto body shop on TikTok. After 6M views and 40K+ likes, Tommy had accidentally created a masterclass on thread writing 🧵
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
6 months
The notion of the "complete breakfast" of bacon and eggs didn't come from ancestral diets or nutritional expertise. It was a slogan originally conceived in a New York City boardroom. This is the story of how one PR campaign has influenced American eating habits for 100 years:
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 years
20 minutes into using @RoamResearch and I'm already obsessed. It's everything I didn't know I needed in a note-taking tool.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Which one of y’all landed stonks as a client because I know damn well that the Kirkland-brand WSB didn’t just pick up and start writing threads one day
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
10 months
@eade_bengard lmao sounds like he was a genius
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
"Never compete with someone who's doing it for the love of the game."
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
@DGlaucomflecken lmao
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Open roles at @workweekinc are STACKED rn
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
@claytonchambrs The only cook I’m tryna dress like
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
Absolute monster first month building Delta Studio: - Helped with the launch a startup out of stealth that saw $500K+ of inbound interest from the Twitter campaign - Another client saw 1K+ new followers from one thread - Launched a invite-only content strategy newsletter
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
@0xgaut My favorite feature is when you open the door and half the SKUs are out of stock
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
@kylascan
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
10 months
One of my more fringe takes: The greatest "storytellers" in history have had a larger impact on the the world than most other scientists, politicians, business leaders, and technologists. And it's because of how they employ the art of "narrative." Let me explain 📚
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
7 months
Sully is one of the most ruthlessly effective operators I've ever worked with. If you're a startup founder, I'd recommend you hit Sully's DMs before the FAANG recruiters get to him.
@sullydoesitall
Sully 🤠
@sullydoesitall
7 months
In some personal news, myself and 12 others were let go from @workweekinc this week. I can't say how thankful I am for my time there as I've learned so much from both our creators and operators alike. Now I'm now actively looking for roles in: - B2B Sales - Social - Community
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
@Jack_Raines Don’t forget the best one
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 years
Losing my goddamn mind rn because I am an unashamed Morgan Housel fan girl
@morganhousel
Morgan Housel
@morganhousel
4 years
Coming later this summer ...
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
6 months
"Yeah bro, one day we're going to look back on alcohol consumption the same way we look at cigarettes today."
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
6 months
Thousands of years of precedent beg to differ. Every culture that has ever had the climate and resources to ferment plants has done so for the last 10,000 years. I’m happy for those who abstain for the health benefits (I get it), but alcohol isn’t going anywhere.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 years
@zebulgar @andreasklinger Luckily, the stormy seas subside later on in the presentation, leaving investors with a greater sense of calm and two fewer digits to their AUM.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
@0xgaut This is a typical weekend for the Denver millennial in a severe state of crisis
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 months
@collin_ruth89 Schedule a bottle night to discuss inappropriate workplace behavior
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
@VCBrags This has 3rd-tier, London-based firm written all over it
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 months
TIL that alcohol is a game dominated by power users
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
3 months
Some of you have never stepped foot on a state school campus and it shows
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
In the mid 90s, Cristal Champagne was the ultimate nightclub status symbol. Then, a single comment ended it all. This is a story of hip-hop, revenge, and *very* expensive wine 🍾
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 months
@itsmarkmoran Both with Marketing degrees from Arizona State University
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Saw a tweet once about how Millennials love hyperlinking "here" in emails and I have never fully recovered since
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
@brettdash_ @AlexH_Johnson oh my GOD I forgot about the capital one Cafés
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 months
@seemorganwork Oh dear...
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
7 months
@erihong This is unreal. Did an agency make this for them?
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
3 months
Dude built a meme page from zero to 31K followers in just a year by posting nothing but cold shower jokes. This is the social media equivalent of doing it with “one hand tied behind your back.”
@charliewrich
Charlie Light
@charliewrich
3 months
Exactly one year ago, the Hunter account was born with this post Today, I'm passing the account back over to the owner as part of the acquisition deal from selling my agency in 2022 I wish I could write for Hunter forever, but it's time to move on to some new projects! Thank
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
Oversubscribed in 2 hours. beehiiv has just successfully pioneered an entirely new branding playbook. Since the beginning, they've found new and creative ways of constructing the appearance of ubiquity: - Spend the early days customer-obsessed, building an audience of
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
They're at 88% committed on this $1M allocation since he sent this Tweet an hour ago
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 months
@sullydoesitall Crazy that UX has been such a major point of failure considering the fact that the community has been talking about its since about 2010
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
Look, @manscaped , I'm not saying that Pete Davidson is a BAD brand partner. I'm just saying that it seems like a missed opportunity to neglect considering someone whose full name is Nick Trimmer.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 years
@ericstromberg Good to know that group projects in college aren’t that far off from the real world
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 months
Selling a new ghostwriting product: I won't write anything for you, but if you get canceled for saying something stupid, you can blame it all on your "ghostwriter". The waiting list is currently 347 people and they're all referrals from @huntercoldcalls .
@VCBrags
VCs Congratulating Themselves 👏👏👏
@VCBrags
5 months
The dude deleted the post and then blamed it on a ghostwriter. This is the kind of accountability you love to see in a leader
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
6 months
@typesfast Lmao dude didn’t bat an eye at that response
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 months
Stunning. No notes.
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@Olivia_Beavers
Olivia Beavers
@Olivia_Beavers
4 months
One House GOP staffer tells me: “it’s so so bad. Our phones have not stopped ringing. They’re teenagers and old people saying they spend their whole day on the app and we cant take it away”
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 months
An absolute flawless example of the Streisand Effect: - Negative review - Subjective outcome (sleep can be a positive outcome) - Community Noted - Hard Ratio - Nearly 1M Impressions and counting - Retweet from the Founder of Recess You can't buy marketing this good
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
Genuine theory here: Some of Twitter is migrating onto LinkedIn for the new audience and easy engagement. Greater competition of engagement is pushing out the LinkedIn thoughtbois onto other platforms and is leaking into Twitter.
@HighyieldHarry
High Yield Harry
@HighyieldHarry
2 months
What are we doing here folks
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
Spending the morning at the gym ruining TikToks by speed walking between influencers and their tripods like I’m competing in the Olympic downhill slalom
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
@charliewrich The devil works hard, but IG bros shilling courses online work harder
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
9 months
@thebadcode @shauseth @shauseth this person does not have your best interests at heart lmao
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
Can’t wait for ski season 2025 where we’ll get to watch some Cyber Truck with Texas plates deploy all 1,000 lb.ft. of torque to absolutely drill itself into a Breckenridge snow bank
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
5 months
Every time you open TikTok you're inevitably met with the empty-headed stare of thousands of teenagers with a 6th grade reading comprehension making claims like "Blackrock runs the world" and "this is the peanut-butter based skincare routine they don't want you to know about"
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
New reference material when my parents ask “what is it you actually do for work?”
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
"Wow you ghostwrite on Twitter that must be such a fun job!"
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 years
@RampCapitalLLC Can I interest you in a generic brand Fig Bar™️
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
11 months
Going to start writing breakdowns of viral threads to help explain why they went viral. A great thread is a work of art, but the process of creating them is a science.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
An absolute ballad by @packyM "Go do that risky thing you’ve been putting off. Now. Build the muscle. Spread the word: we’re going risk-on. The only way out is up, even if it’s a little risky up there."
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Riskophilia

Learning to Love Risk

www.notboring.co
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
@LuxuryWatchGuy1 Bejeweled steampunk
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
3 months
@lostisreed It happens the minute you hire the first HR role
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
11 months
Raising 10M on a 90M pre to build a revolutionary platform for securitizing and selling your X ad revenue streams. To determine your expected payout each month, we’re leveraging AI to price securities based on the number of thought pieces, shitposts, and 9/11 jokes. DMs open.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
3 months
@uncledoomer FSB
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
Did you recently move to Colorado amidst the zeal of a creeping quarter-life crisis? Are you looking for other young adults with laptop jobs? You're not alone. Come to Prost Brewing this Thursday - I'm hosting a @ProductHunt meetup in LoHi! (details below)
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Do you enjoy: - The thrill of mastering obscure topics - The satisfaction of writing a banger Tweet - The challenge of making the boring sound exciting Come join my team at @workweekinc and help make the world of business a more entertaining place 👇🏻
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
9 months
CORPORATE ASTROTURFING AND NARRATIVE Is it possible to bend a narrative in your favor after being accused of breaking the law? 15 years ago, one of the largest telecommunications companies in the country did just that:
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
If only there were an agency that specialized in ghostwriting AND brand strategy (DMs open)
@charliewrich
Charlie Light
@charliewrich
1 year
The Principal-Agent Problem explains why many content agencies have trouble keeping clients: The client wants their agency to deeply understand their brand voice and industry. But agencies don't get paid to do lots of background work: They get paid to create content.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
Every day we stray further from God's light
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Consistently impressed with the threads written by @bpoppenheimer . A lot of substance in each piece and it shows. Looks like he's added about 30K in less than 6 months.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
Newsletter just dropped: @RGBoxedWine (RGBW) recently raised $1.3M through the SeedInvest crowdfunding platform. Equity Crowdfunding gets a really bad rep, but it could be the perfect workaround to bevalc companies trying to raise early-stage capital. Here's why:
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
@hellobilello @BoatDrinker @jasonchaas @DaneCellars @grapeswithaview @daniel_petroski @RandallGrahm @smithstorywines @t_bone_ny @kaehler1920 @craighaarmeyer @gigi_schober @Sarahthehoff @DustyNabor @ramey_david @Rymo63 @MullineuxWines @bowandarrowwine @cathycorison @HistoryandWine @SustainableKW @wblakegray @vinography @EmilySaladino @grapesunwrapped @JonoLeFeuvre @FelicityCarter @megmaker @dmwine @CMMwine @sharayray @shittywinememes @RachelWineNerd @papermonies @islewine @dallaswinechick @joefattorini @pmabray @openingabottle @outwinesblog @drinktothatpod @ArvidRosengren @DoBianchi @JancisRobinson @jbonne @S_ColeJohnson @mfbenson1 @TheWineWrite @RCaparoso Hellllll yes. Here we go. Let's make a community out of this killer lineup of self-deprecating wine experts.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Content creation is my passion
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
They're at 88% committed on this $1M allocation since he sent this Tweet an hour ago
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@denk_tweets
Tyler Denk 🐝
@denk_tweets
2 months
yesterday we announced our $33M Series B led by NEA ... but we reserved an extra $1M for our users ❤️ now's your chance to join us and own a part of beehiiv
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
How to overcome self-doubt and imposter syndrome and write like the greats. The Character Invention Technique:
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
9 months
@_ali_taylor Definitely worth it. You’ll be surprised how quickly you don’t miss them
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
@Jack_Raines Been leaving negative tips when paying with my corporate card so I can pass along those savings to my employer, thus generating more value for my shareholders 🫡
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 months
. @manscaped our destiny together is calling. All you have to do is pick up.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
6 months
Thousands of years of precedent beg to differ. Every culture that has ever had the climate and resources to ferment plants has done so for the last 10,000 years. I’m happy for those who abstain for the health benefits (I get it), but alcohol isn’t going anywhere.
@andruyeung
Andrew Yeung
@andruyeung
6 months
A cultural shift is slowly happening. A few years ago, if you didn't drink, people would discreetly judge you. That you might have a problem, be sick, or be in a poor mood. Now, the reverse is happening. Predicting that in 5 years, < 50% of ppl in the US will consume alcohol.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
Yeah tech Twitter can get pretty dramatic but I promise no one beefs harder than wine Twitter. It’ll just be someone posting a harmless article and then there are 10 comments like “Why are you qualified to make this claim? You’re wrong about everything and no one respects you.”
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
@picotop @Jack_Raines new hustle just dropped
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
If there are any industry folks that still follow me: 1. I'm sorry 2. Silicon Valley Bank didn't survive a catastrophic bank run for you to forget to fill out the goddamn DTC survey
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@jasonchaas
Jason Haas
@jasonchaas
1 year
Making my annual plea for more wineries to participate in the Silicon Valley Bank DTC Survey. Doing so gives us all incredibly valuable baseline information on the state of the wine market. If you’re a winery owner or manager, please take 20 minutes and submit your data.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
Some Thursday morning motivation, lfg
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
Whoah! So, if the CFPB is chasing down BloomTech and @Austen for trying to provide an alternative form of education financing to students, they must have already: - Taken enforcement action against universities for runaway administrative costs - Pursued legal action against
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
Outstanding branding from Benoit Dehu out of Champagne, France. A message reveals itself on the inside of the foil as you peel it off to open the bottle. @thesnaxshot
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 years
@RuncieDan I defy you to find a single Millennial that doesn’t go ape shit the second that Mr. Brightside comes on
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Nick Trimmer
@thenicktrimmer
2 months
I would literally rather chew off my own arm than post to a place where old high school classmates try to sell starter homes and old college classmates try to sell insurance. But as God as my witness I'll do it if I don't see some more participation from you people.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
2 months
Did you recently move to Colorado amidst the zeal of a creeping quarter-life crisis? Are you looking for other young adults with laptop jobs? You're not alone. Come to Prost Brewing this Thursday - I'm hosting a @ProductHunt meetup in LoHi! (details below)
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
4 months
Wendy's is about to learn a hard lesson about the concept of a "Substitute Good"
@nypost
New York Post
@nypost
4 months
Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
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Nick Trimmer
@thenicktrimmer
11 months
My job is just… disappointing my parents (working in social)
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
1 year
Have you ever thought, "I like Twitter, but I wish there was some way for it to consume my entire life." Well, I've got great news: We're hiring ghostwriters. Join a team of writers, researchers, and memelords who are perfecting the art of making people famous on Twitter.
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Nick Trimmer
@thenicktrimmer
7 months
If you're a creator, this is EXACTLY the kind of newsletter email I want to be receiving at 8pm on a Friday
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
9 months
If you read about the history of nuclear energy, you realize pretty quickly that the general public's distrust comes from decades of propaganda. Josh Wolfe has talked a lot about how a simple rebrand to "Elemental Energy" could have a massive impact on public support.
@wolfejosh
Josh Wolfe
@wolfejosh
3 years
PS the rebranding of “nuclear” I propose… “ ELEMENTAL POWER ” (which includes: “naturally” ocurring wind, solar, uranium + the “unnatural” engineering (spinning turbines, photovoltaic silicon, enrichment x boiling water) to coax usable energy from them)
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Nick Trimmer
@thenicktrimmer
1 month
I think this has just completely eliminated the centuries-old tradition of parents getting absolutely wrecked by their kids' 7th-grade algebra homework
@mckaywrigley
Mckay Wrigley
@mckaywrigley
1 month
This demo is insane. A student shares their iPad screen with the new ChatGPT + GPT-4o, and the AI speaks with them and helps them learn in *realtime*. Imagine giving this to every student in the world. The future is so, so bright.
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
8 months
Been doing some more work for a few clients on Linkedin and it is truly appalling to see the life of a post on other platforms. Linkedin content has LEGS
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@thenicktrimmer
Nick Trimmer
@thenicktrimmer
10 months
Building an audience of meaningful relationships on Twitter the old fashioned way (repy-guying my way into Marc Andreessen’s DMs)
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