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Alex Johnson Profile
Alex Johnson

@AlexH_Johnson

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Fintech theorist, theorizing at @FintechTakes .

Bozeman, MT
Joined May 2009
Don't wanna be here? Send us removal request.
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@AlexH_Johnson
Alex Johnson
2 years
I asked a couple dozen female founders and founders of color in fintech about their experiences raising money from VCs and how that process can be improved. Here’s what they said:
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@AlexH_Johnson
Alex Johnson
2 years
There's a saying in Fintech: You either die a consumer goods company, or live long enough to see yourself enter financial services. One company has managed to do both. Let me tell you why Starbucks is one of the most successful banks in the U.S.:
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@AlexH_Johnson
Alex Johnson
1 year
If this guy had been on the Titanic, he absolutely would have shoved women and children out of the way in his rush to the lifeboats.
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@AlexH_Johnson
Alex Johnson
2 years
If you found this thread interesting and if you would like to see more such analysis: Subscribe to my 2x/week newsletter:
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@AlexH_Johnson
Alex Johnson
2 years
In 2017, Economist Richard Thaler won the Nobel Prize for his research on a concept called "Nudge Theory". But, fintech companies have been using "nudging" principles for over a decade to game your dopamine receptors. Here's how they do it 🧵
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@AlexH_Johnson
Alex Johnson
2 years
Here's the magic of the Starbucks Rewards Program. Each time you load your rewards card, Starbucks holds onto that money until you're ready to spend it. Multiply this by 25 million active rewards members, and you have a company that reported $1.6 BILLION in deposits last year.
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@AlexH_Johnson
Alex Johnson
2 years
The reason that Starbucks can do this is that it doesn't have to keep an adequate reserve on hand to facilitate redemptions. The only way to cash out of Starbucks' balances is to buy something from Starbucks! So that money can be put to work in higher-yield opportunities.
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@AlexH_Johnson
Alex Johnson
2 years
Think of it as a zero-interest line of credit. Need cash to build a few dozen new locations? Really big ad campaign in the works? Upgrading equipment? No need to borrow from a bank at 2-4%. Just dip into your cash reserves and replenish it later.
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@AlexH_Johnson
Alex Johnson
2 years
Since money loaded onto the app/physical gift card never expires, a significant amount of the money is NEVER spent. Starbucks is even able to use historical data to quantify "Breakage" - How much money will never be redeemed. How much? $141 MILLION of free money in 2019 alone.
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@AlexH_Johnson
Alex Johnson
2 years
For reference: Discover, the 4th largest credit card provider in the country, only holds $470M in deposits (photo from 2016). Every year, rewards members load about $10B onto their Starbucks cards! So what does Starbucks do with all that extra cash lying around?
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@AlexH_Johnson
Alex Johnson
2 years
The Starbucks Rewards Program is responsible for ~53% of spend in their stores, making it one of the most successful rewards programs ever... While also making the company one of the most successful banks in the country.
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@AlexH_Johnson
Alex Johnson
1 year
The @theallinpod guys are just the absolute worst.
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@AlexH_Johnson
Alex Johnson
2 years
This credit line equates to roughly 4% of the company’s total liabilities. It also improves the health of the balance sheet by increasing FCF and decreasing working capital needs. With the current liability balance, Starbucks actually earns ~10% in interest on these "deposits".
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@AlexH_Johnson
Alex Johnson
2 years
Crypto is fintech. It is, literally, financial technology. Few understand this.
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@AlexH_Johnson
Alex Johnson
2 years
It all started with the gift card. Starbuck set out with a simple mission: Build a loyalty program to incentivize customers to buy more coffee. In 2008, their loyalty program was first introduced and paired with their physical gift cards.
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@AlexH_Johnson
Alex Johnson
2 years
Eventually, you accrue enough points to redeem for rewards like free refills or free WiFi access. With the loyalty program, Starbucks was attempting to change the way their cards were used - from a gift card to something resembling a charge card.
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@AlexH_Johnson
Alex Johnson
2 years
Then, everything changed with the release of the Starbucks mobile app in 2010. Now, customers could upload a digital gift card to the app, load/reload the card, and make purchases all from their phones. Their loyalty program became the Starbucks Rewards Program.
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@AlexH_Johnson
Alex Johnson
2 years
For those who don't remember (or weren't around to see it), here's how it worked: You buy a gift card for yourself and load it with any amount of money. You purchase your daily coffee using that gift card and you reload it when necessary.
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@AlexH_Johnson
Alex Johnson
2 years
These stars can be redeemed for free customizations, items from the bakery, free drinks, etc. Once they added mobile ordering and pickup in 2014, about 25% of ALL Starbucks orders in the U.S. were being paid for on mobile.
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@AlexH_Johnson
Alex Johnson
3 years
This is my favorite thing I’ve ever written.
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@AlexH_Johnson
Alex Johnson
2 years
Adoption of the mobile app exploded. With the rewards program, each purchase would award you 1 star for every dollar spent. BUT, each purchase made with the reloadable gift card would earn you 2 stars for every dollar spent.
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@AlexH_Johnson
Alex Johnson
1 year
2021 fintech unicorns looking for help from their VCs.
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@AlexH_Johnson
Alex Johnson
1 year
Now if you could please STFU.
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@AlexH_Johnson
Alex Johnson
2 years
This article on DeFi lending is amazing.
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@AlexH_Johnson
Alex Johnson
4 months
Most kids television is soulless and terrible. Not surprising given that most kids television is created by large for-profit companies and (in a new and disturbing trend) PE-backed media startups. Bluey, which is by far the best and most popular kids television show running…
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@AlexH_Johnson
Alex Johnson
2 years
I love that they included “no credit check” as a feature. Guys, it’s a *debit* card.
@coinbase
Coinbase 🛡️
2 years
💳 🎉 Starting today, any US customer can sign up for Coinbase Card. ✔️ Earn up to 4% crypto back on every swipe ✔️ No spending fees ✔️ No annual fees, credit check, or sign up requirements Sign up now at , terms apply.*
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@AlexH_Johnson
Alex Johnson
2 years
I have some exciting news to share! I also have a favor to ask. First, the favor. Reply to this tweet and tag 1 fintech founder or company who is working on an important problem and doesn't get enough attention. Now I'll share the news (and the reason for asking the favor) 🧵
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@AlexH_Johnson
Alex Johnson
3 years
Disturbing trend: fintech companies turning away qualified employment candidates because they come from a banking background. Can't really articulate how dangerously, arrogantly stupid this is. This isn't hard. If someone is smart and has the right experience, hire them.
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@AlexH_Johnson
Alex Johnson
2 years
Which fintech companies are building end-to-end lending-as-a-service offerings? Can be either consumer or commercial or both.
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@AlexH_Johnson
Alex Johnson
9 months
Dumb question - why is PayPal doing this? What problem does it solve?
@PayPal
PayPal
9 months
Today, we’re unveiling a new stablecoin, PayPal USD (PYUSD). It’s designed for payments and is backed by highly liquid and secure assets. Starting today and rolling out in the next few weeks, you’ll be able to buy, sell, hold and transfer PYUSD. Learn more
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@AlexH_Johnson
Alex Johnson
1 year
Secretary Yellen started working for the Federal Reserve in 1977, but yeah sure feel free to give her advice.
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@AlexH_Johnson
Alex Johnson
2 years
Want to learn more about the genius behind Starbucks? Take a look at @arihappywick 's thread about how Starbucks has mastered the subtle art of controversy!
@arihappywick
Ari Murray
2 years
A few days ago, Starbucks announced their Fall drinks lineup. But did you know that the news already leaked WEEKS ago? I'll let you in on a secret: The leak wasn't an accident - It's a calculated brand strategy. This is how Starbucks has mastered the art of controversy 👇🏻
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@AlexH_Johnson
Alex Johnson
2 years
The conditions are right for banking as a service (BaaS) to explode in the next few years. What will that look like? And what will happen next? I don't know, but here are 9 questions that are shaping my thinking on the future of BaaS.
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@AlexH_Johnson
Alex Johnson
1 year
As used car prices come boomeranging back down from their 2021 highs, there's one group that has benefitted massively from the instability. It's not consumers — it's the auto companies. And it's all thanks to one obscure department. 🧵
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@AlexH_Johnson
Alex Johnson
2 years
You just don't see publicly traded companies voluntarily give back $150 million a year in revenue. Say what you will about the impact of neobanks, but they did that.
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@AlexH_Johnson
Alex Johnson
1 year
I found it! The worst take ever on the FTX fiasco. Just spectacularly bad.
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@AlexH_Johnson
Alex Johnson
2 years
Fintech startups trying to get onboarded and into production as regulators start scrutinizing BaaS banks and platforms more closely.
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@AlexH_Johnson
Alex Johnson
3 years
Here’s an easy way to make lots of money in fintech infrastructure over the next 10 years: 1. Copy the functionality of legacy banking infrastructure products. 2. Wrap beautiful UIs around them. 3. Sell them to large neobanks, which would rather die than use products from FIS.
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@AlexH_Johnson
Alex Johnson
3 years
New Fintech Takes Newsletter! In which I introduce a new term: Underbankers.
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@AlexH_Johnson
Alex Johnson
1 year
In case you were curious what 30,000 fintech meetings looks like. This is quite something @FintechMeetup .
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@AlexH_Johnson
Alex Johnson
2 years
This slide from Lending Club's latest earnings presentation is just 🤯 This is why you buy a bank.
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@AlexH_Johnson
Alex Johnson
1 year
Today's @FintechTakes newsletter is my attempt to assemble the ultimate list of fintech resources. I am a fintech content consumer, above all else, so I feel reasonably qualified to take a first pass at this. Let me know what I missed!
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@AlexH_Johnson
Alex Johnson
1 year
OMFG Wells Fargo gets into huge legal trouble so often that it has started talking about it as a category of regular operational expense in its earnings. Here's the CFO explaining how operating losses due to legal problems were down $2.3 billion between September and December.
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@AlexH_Johnson
Alex Johnson
1 year
Dude, what the hell are you doing?
@BillAckman
Bill Ackman
1 year
From a source I trust: @SVB_Financial depositors will get ~50% on Mon/Tues and the balance based on realized value over the next 3-6 months. If this proves true, I expect there will be bank runs beginning Monday am at a large number of non-SIB banks. No company will take even a…
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@AlexH_Johnson
Alex Johnson
3 years
To all startup founders operating in stealth mode: chill out. I know your idea *feels* revolutionary, but it's probably something that many others have already idly considered. The difference between idle consideration and building a unicorn is execution. Ideas are cheap.
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@AlexH_Johnson
Alex Johnson
2 years
He probably won't share this story himself, so the fintech community needs to show @NikMilanovic some love. Nik is one of the nicest, most helpful, most knowledgable people in fintech and this success is very well deserved! 👏👏👏
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@AlexH_Johnson
Alex Johnson
1 year
Every consumer-facing fintech company should have a "How do we make money?" question in the FAQ section of their website.
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@AlexH_Johnson
Alex Johnson
2 years
OK, the exciting news. I am teaming up with @workweekinc to focus on writing @FintechTakes full time! My goal is to double down on the mission of @FintechTakes : to spotlight the most interesting and underdiscussed trends and companies in fintech. Intrigued? Read on 👇
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@AlexH_Johnson
Alex Johnson
1 year
Hindenburg Research’s report on Block and Cash App combines a lot of facts with a deep misunderstanding of fintech and an overwhelming desire to tell a salacious story. The result is weird and frustrating and interesting. Here’s my attempt to parse it.
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@AlexH_Johnson
Alex Johnson
2 years
Here's something that surprised me (but probably shouldn't have). When I asked bank executives about "open banking", all of them define it as opening up access to *their* banking infrastructure. None of them define it as making customers' banking data portable across banks.
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@AlexH_Johnson
Alex Johnson
2 years
"Nudge Theory" essentially states that humans will default to the path of least resistance when making any decision. But, with a proper "nudge", we can be incentivized to make smarter, healthier decisions for ourselves. At least, that was the original intent.
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@AlexH_Johnson
Alex Johnson
3 years
My wife just asked me what payment method to use to minimize the cost for the merchant (a small business she really likes). I’ve been preparing for this moment for 15 years.
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@AlexH_Johnson
Alex Johnson
10 months
This is pretty funny. Over the last couple of years, Citizens Bank has introduced several neobank-like features (2-day early access to paychecks, less punitive overdraft) to its checking products. Turns out that those features have been super valuable in helping Citizens retain…
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@AlexH_Johnson
Alex Johnson
2 years
Can anyone explain to me why fintech has seemingly made no progress in Canada? What's going on up there?
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@AlexH_Johnson
Alex Johnson
2 years
So, like Cross River Bank, but with a more modern tech stack? Curious to hear what my fellow BaaS nerds think…
@column
Column
2 years
We’re pumped to publicly announce what we’ve been working on. We’re the first nationally chartered bank built for developers and builders.
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@AlexH_Johnson
Alex Johnson
1 year
The fintech community is amazing. That’s it. That’s the tweet.
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@AlexH_Johnson
Alex Johnson
2 years
For example, if you want to start eating better, you can meal prep healthy lunches for the week. If you want to save more money, you can set up auto-transfers to your savings account. The key is to reduce the number of decisions you need to make to build that positive habit.
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@AlexH_Johnson
Alex Johnson
2 years
There are multiple fintech companies being built right now that all aim to accomplish the same thing: To allow businesses to launch lending products like credit cards and BNPL services with no-code tools. But here's the thing...
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@AlexH_Johnson
Alex Johnson
4 years
There are problems and the there are PROBLEMS.
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@AlexH_Johnson
Alex Johnson
2 years
Exciting announcement for all you fintech nerds! @FintechTakes is going to be launching a brand new podcast! Introducing: The Fintech Factor
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@AlexH_Johnson
Alex Johnson
3 years
Product idea for a bank: A BNPL budgeting app for consumers to pull together all of their BNPL loans and get a unified view into their future cash flow. To build this, the bank would likely have to screen scrape the BNPL providers, which would be the ultimate irony…
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@AlexH_Johnson
Alex Johnson
2 years
This dude’s credentials as a white, male, repeat founder with a track record of failing big is more attractive to most VCs than the credentials of the vast majority of female founders and founders of color. That’s both a true fact and utterly insane.
@domm
domm
2 years
been having fun heads down building the last few months with a small team and excited to be getting closer to releasing our alpha version will release more details soon, but will say: its b2b saas, indirectly related to ecommerce, is a platform not a plugin
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@AlexH_Johnson
Alex Johnson
11 months
Play-to-earn gaming is such a VC idea. Why go to a party if there isn't an opportunity to network? Why study something in school or take a job somewhere if it won't maximize your income? Why read a book if the key takeaways can't be repackaged into a viral Twitter thread?…
@alexisohanian
Alexis Ohanian 🇦🇲
11 months
Within the next 5 years, the majority of gamers won't play games unless they are being properly valued for that time. The model is called "play-to-earn" and it will become standard for video games in the future. Let’s talk about why ↓
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@AlexH_Johnson
Alex Johnson
3 years
Is Money20/20 the Hunger Games for PR professionals? The number of frantic pitches I'm getting from PR folks representing companies at the event would seem to suggest that anyone who doesn't secure at least 5 onsite interviews gets executed. The vibe is unnerving, honestly.
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@AlexH_Johnson
Alex Johnson
5 months
I’m glad community notes jumped in here, but it’s not just this tweet. Most of the fintech commentary I’ve seen so far has been some version of “Apple couldn’t make the Apple Card work” or “See! B2C fintech is really hard!” Umm guys, the Apple Card has been a huge success.…
@KobeissiLetter
The Kobeissi Letter
5 months
BREAKING: Apple is shutting down its credit card partnership with Goldman Sachs. According to WSJ, the contract will be terminated within the next 12 to 15 months. The exit will cover their ENTIRE consumer partnership which began in 2019. This includes shutting down the…
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@AlexH_Johnson
Alex Johnson
1 year
If you want to know why it's probably not a good idea to use generative AI in financial services (yet), play hangman with ChatGPT. (h/t: @venturetwins for the idea!) Here's what happens 🧵
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@AlexH_Johnson
Alex Johnson
2 years
New item checked off the fintech bucket list: Speak on the main stage at Finovate ✅
@Finovate
Finovate
2 years
Alex Johnson ( @AlexH_Johnson ) of Fintech Takes #Finovate
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@AlexH_Johnson
Alex Johnson
2 years
LOOK AWAY FINTECH MARKETERS! AVERT YOUR EYES!!! -------------------------- I ranked the 30 best fintech logos in today's @FintechTakes essay. Logos are deeply subjective and so are these rankings (so don't @ me if you're mad). Enjoy!
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@AlexH_Johnson
Alex Johnson
1 year
@FintechKristen is a fintech real one. She wrote an essay for @FintechTakes about her experience shutting down her startup. I think it’s one of the best essays we’ve ever run.
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@AlexH_Johnson
Alex Johnson
10 months
This tweet (and the replies) is a great illustration of the 15% problem in PFM. Roughly 15% of the population (including most people working in tech) love to do detailed budget categorization and analysis. These are the same folks who love trying out the latest note taking and…
@kevinleeme
Kevin Lee
10 months
Tried YNAB for couple finances but the budgeting system was too intense. Migrated over to Copilot yesterday and after 3 hours of categorization, my wife and I now have a great view of our monthly budgets & overall financial health. Any other couple finances tech stack recs?
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@AlexH_Johnson
Alex Johnson
1 year
Alright fintech nerds, let's do this one more time ... I'm updating my master list of fintech resources (newsletters, podcasts, Twitter and LinkedIn follows, blogs, media companies, books, events, etc.) I'm trying to be as comprehensive as possible, so drop your lists below 👇
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@AlexH_Johnson
Alex Johnson
1 year
I wish, by retweeting this, I could also magically erase all of the terrible VC threads on SVB. That’s not possible, unfortunately. So instead I’ll just say this — listen to Frank. Frank knows.
@fintechjunkie
fintechjunkie
1 year
Every business has a core function. Some businesses make athletic shoes while others make wide screen televisions. What’s become clear over the past week is that many people don’t understand what Banks actually do. A simplified explanation if you're interested:🧵👇
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@AlexH_Johnson
Alex Johnson
20 days
This is such a weird take. Marques Brownlee's responsibility is to his audience (which is looking for his honest opinion) not to the companies/products that he covers. The concept of 'do no harm' makes absolutely no sense in this this context.
@dvassallo
Daniel Vassallo
20 days
I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else’s nascent project reeks of carelessness. First, do no harm.
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@AlexH_Johnson
Alex Johnson
1 year
@TrungTPhan He also thought that free, universal wireless power transmission was possible. Shame we don't have that one.
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@AlexH_Johnson
Alex Johnson
3 years
I'm excited for the moment when banks and fintech companies stop fighting with each other about open finance and decide to pool their lobbying resources to fight with big tech about open data.
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@AlexH_Johnson
Alex Johnson
6 months
Finally have a definitive answer to my question!
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@AlexH_Johnson
Alex Johnson
2 years
Can anyone explain why FTX and SBF seemingly have so much money to toss around while everyone else in the crypto ecosystem is cutting back and/or looking for bailouts? What did FTX do differently?
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@AlexH_Johnson
Alex Johnson
3 years
I'm planning a DEEP DIVE into all things B2B fintech (payments, lending, insurance, vertical specific use cases, interesting examples from other geographies). Who should I talk to?
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@AlexH_Johnson
Alex Johnson
1 year
Live footage of a new Chief Compliance Officer being onboarded at a bank that has pivoted to BaaS.
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@AlexH_Johnson
Alex Johnson
1 month
Helping people in fintech get new jobs is the single most rewarding thing that I get to do professionally. Appreciate everyone on here who helps me do it!
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@AlexH_Johnson
Alex Johnson
3 years
Fintech peeps: anyone know anyone who is trying to reinvent the mortgage experience? Particularly in the servicing phase? I’m trying to get smarter about this area and would love to chat with the smartest people you know in the space. 🙏
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@AlexH_Johnson
Alex Johnson
1 year
This is fascinating. The best way to make money from a media franchise, by far, is to sell toys to kids. Everything else pales in comparison. Makes me appreciate George Lucas negotiating for rights to all Star Wars merchandise even more (h/t: @TrungTPhan )
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@AlexH_Johnson
Alex Johnson
3 months
The best PR/comms people will send you available time slots in your timezone, rather than theirs. It's a small thing, but you'd be surprised how few folks do this.
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@AlexH_Johnson
Alex Johnson
3 years
When people say "there's no such thing as a dumb question", they don't mean it literally. There are dumb questions. What they mean is that asking questions (even dumb ones) is valuable for others. And so I present Part 2 of my Foolish Fintech Questions.
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@AlexH_Johnson
Alex Johnson
10 months
If you’re a fintech company and you mention FDIC insurance on your website, you are required to clearly state the name of the bank partner(s) that the FDIC insurance is provided through. This may seem like an annoying and unnecessary little detail, but I promise you it is not.
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@AlexH_Johnson
Alex Johnson
1 year
My guys asked me to leave work early so we could go on a Valentine’s Day walk. I, of course, obliged them. This is the best job ever.
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@AlexH_Johnson
Alex Johnson
2 years
Fintech peeps - does anybody have any good examples of banks being too squeamish when it comes to certain types of products or industry verticals? Cannabis is one that I'm going to be writing about. What other examples jump out? Crypto? Online Gambling? Short-term lending?
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@AlexH_Johnson
Alex Johnson
7 months
Walked out onto the strip for the first time after landing in Vegas and I swear to god the first words I heard someone say were “Synapse” and “FBO Account”. 😂😂😂 I love @money2020 !
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@AlexH_Johnson
Alex Johnson
1 year
BNPL providers in a rising rate environment.
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@AlexH_Johnson
Alex Johnson
1 year
Just made it to Las Vegas for Fintech Meetup. My cab driver informed me that it’s a flat rate to my hotel, but the rate doesn’t change if I want to stop by a liquor store or a dispensary. It’s 8:45 in the morning 😅
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@AlexH_Johnson
Alex Johnson
4 months
My Fintech Wish List: - A credit builder product that won’t drive me insane. - Ramp for consumers. - Paycheck diversion as a standard feature in all consumer bank accounts. - Deposit allocation tracking. - Payment protection insurance as a required feature in all consumer…
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@AlexH_Johnson
Alex Johnson
1 year
Heard from a few folks, after last week’s newsletter, who were surprised that I had never heard of Hindenburg Research before the Block report. Guys - I write 5,000 words on Fintech every week and I have two young kids at home. I can barely remember my own address anymore.
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@AlexH_Johnson
Alex Johnson
5 months
Fintech startup preparing to go through a partner bank’s due diligence process.
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@AlexH_Johnson
Alex Johnson
1 year
They don’t get a lot of attention, but Fifth Third is super smart when it comes to fintech partnerships and acquisitions. They’ve been on fire for the last couple of years.
@NewsFromBW
Latest News from Business Wire
1 year
Fifth Third Announces Acquisition of Rize Money, Inc.
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@AlexH_Johnson
Alex Johnson
9 months
If you’re a fintech VC firm and you haven’t published a thought piece on the intersection of fintech and generative AI (preferably with a market map!), you’re behind.
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@AlexH_Johnson
Alex Johnson
3 years
The future of fintech probably looks something like this: A company that knows a particular customer segment better than most adding bank and non-bank products to its stack in order to 100% solve the target customer's problem while strengthening the value of its overall network.
@AngelList
AngelList
3 years
Announcing: AngelList Stack Effortlessly create a fundraising-ready startup. We’ve already made it simple to start & manage a fund. Now, we are doing the same for startups. Includes: Incorporation, Banking, Equity Management, Fundraising, and Hiring.
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