Chad Ross @chadross_ Twitter profile

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@kokkoVVV

Chad Ross

@chadross_

3 months

Insane hikes, great friends, and some Nicki Minaj Thanks for the memories Colorado 🤘

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Chad Ross

@chadross_

6 months

Whoever invented .heic on photos - shame on you

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Chad Ross

@chadross_

7 months

One year apart. Crazy what losing 40 pounds can do.

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Chad Ross

@chadross_

2 years

Story Menu - Shopify App Coming Soon!

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Chad Ross

@chadross_

11 months

Hey @SLewkowict , we gotta talk about this ad… 🤣

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Chad Ross

@chadross_

3 years

Unfortunately our Black Friday sale wasn’t where we wanted it to be 😕. Huge shoutout to everyone who had a killer day BUT also a shoutout to every single entrepreneur out there for all the hardwork put in over the last few weeks. This shit isn’t easy but gotta keep growing!

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Chad Ross

@chadross_

2 years

Very cool concept by a creator-led brand. Chamberlain Coffee has a voice snippet of Emma describing the coffee 👀☕️

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Chad Ross

@chadross_

3 months

@nowhowannasukk Unreal!

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Chad Ross

@chadross_

2 years

4 new TikTok ads we are testing out this week and our thought behind them 💃👇

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Chad Ross

@chadross_

2 years

My list of DTC Brands on TikTok for content inspiration 💃 Both small & large companies who crush the organic side. I'll be adding more over time.

DTC TikTok | Notion

Last Updated: May 1st, 2022 *List inspired by Tim Aton’s DTC Facebook Ad Library - https://timaton.notion.site/3479bc042e934b8eb3c351c24ef8c79e?v=ba0ea509ef024220b8c95756c413d22e

victorious-opinion-fd9.notion.site

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Chad Ross

@chadross_

1 year

Down 26 pounds over the last 4 months 💪

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Chad Ross

@chadross_

2 years

Some personal news, I get to spend forever with my best friend ❤️ @lizshafer_

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Chad Ross

@chadross_

1 year

2 Week Walking Pad Update: -Averaging 3 hours of walking per day -1.4 Speed is my sweet spot -No issues trying to type -Can’t use during deep focus work -Helped breakthrough weight loss plateau -Slightly annoying sound to me but when on calls others don’t notice 9/10 Recommend

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Chad Ross

@chadross_

1 year

There’s coffee people and then there’s ~coffee people~ And I am trying to become a ~coffee~ person

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Chad Ross

@chadross_

2 years

Brands be like “oh the time changed ⏰, take 15% off 🎉"

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Chad Ross

@chadross_

2 years

CIRCLE MENU IS HERE! 🎉 Navigation made easy for your Shopify store.

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Chad Ross

@chadross_

11 months

100,000+ Orders 🥹 @DorsalBracelets 🤝 @Shopify

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Chad Ross

@chadross_

2 years

Can we make an “Ecom House” to help each other’s business grow and create content? 🕺🏼🏡📱

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Chad Ross

@chadross_

2 years

4 of our ads have made it to TikToks Top Ads. Pretty cool!

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Chad Ross

@chadross_

2 years

Hey TikTok, let’s make an ads library 👀

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Chad Ross

@chadross_

5 months

Our Shopify App was Acquired! 🎉 We launched Visual Navigation Menu on the Shopify app store about 18 months ago as a fun side project. A simple but effective way to help your customers browse your site faster in a familiar Instagram story format. A SAAS project was something

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Chad Ross

@chadross_

2 years

I'm starting to love adding gifs in our SMS marketing 🏄‍♂️

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Chad Ross

@chadross_

2 years

I've been practically living in Klaviyo for the past few weeks trying to improve all aspects. Huge shoutout to @thelexiebennett for doing an email audit to help me with strategy & @steph_hajj for building out BEAUTIFUL klaviyo templates. 💙

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Chad Ross

@chadross_

5 months

THIS?? This is my most engaged tweet… 🫠

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Chad Ross

@chadross_

11 months

Wild what 35 pounds can do to your face 🤯 Still have a ways to go but was time for a profile pic update!

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Chad Ross

@chadross_

7 months

Personal News 🤘 Earlier this year I had the opportunity to join Easy Street Brands as the Director of Ecommerce! Life update 👇

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Chad Ross

@chadross_

2 years

Trying the 30 Day TikTok Challenge for the Dorsal brand account and my 'from the founder pov' account. Posting at least once per day on each account and I'll share anything interesting that happens. Here are the day 1 stats:

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Chad Ross

@chadross_

2 years

Which do you think will perform better? The only difference is the background color. 🧠

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Chad Ross

@chadross_

2 years

New Dorsal logo! Simplified, recognizable, and going to look sick on merch.

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Chad Ross

@chadross_

2 years

Left - 4.3% Email Opt-In Right - 13.8% Email Opt-In Keep Testing 👨🏻‍🔬

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Chad Ross

@chadross_

2 years

This 'running a business' thing is hard

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Chad Ross

@chadross_

2 years

5 new ads we are testing on fb this week 👇 Taking the idea of UGC and applying it to image ads. Built in instagram, native fonts, drew the arrows to make it feel like your friend posted these.

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Chad Ross

@chadross_

2 years

I don't care if we don't know each other personally, if we have only connected online, or even if you are a "competitor" to one of my brands. Just know that if you are kind to me, I'm hyping up you and your brand every chance I get.

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Chad Ross

@chadross_

2 years

3 new TikTok ads we are testing out this week and our thought behind them 💃👇 *part 2*

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Chad Ross

@chadross_

3 years

DTC has to stick together out there in the scary world of retail. I gotchu cleaned up! @Lillie__Sun

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Chad Ross

@chadross_

2 years

You can now search the TikTok creative center by brand or product keywords. 🤯 One step closer to FB ads library. Spotted by @creatively_madi

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Chad Ross

@chadross_

2 years

Today we launched Circle Menu - our first @shopify app! 🥂 I've looked up to @DsMatie , @dennishegstad , @noatuck , @gilgNYC , and @MattPRD for so long with their apps and now we're joining the app world. 🤯 Appreciate all of the support so far!

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Chad Ross

@chadross_

2 years

To every service business that lists their prices on the website without requiring a 30-minute call, thank you ♥️

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Chad Ross

@chadross_

2 years

My latest failure: We launched a Shopify 2.0 theme on Sept 1, 2021. When we did, it broke the Klaviyo integration. Viewed product & add to cart triggers weren’t tracked at all and therefore those flows didn’t send. I finally figured this out 2 weeks ago 🙃 (1/2)

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Chad Ross

@chadross_

2 years

Which cart abandonment message do you think performed better?

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Chad Ross

@chadross_

2 years

Was excited about Shopify's improvement on sales tax until I saw the fee for 2023 🙃

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Chad Ross

@chadross_

2 years

Whose in charge of Bath and Body Works email marketing and are they exhausted?

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Chad Ross

@chadross_

2 years

Software idea: Once you post a TikTok, it immediately downloads the video without the watermark, and post to reels with the same caption from TikTok.

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Chad Ross

@chadross_

1 year

Circle Menu just passed $1000 MRR! Nice way to start 2023 🎉

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Chad Ross

@chadross_

2 years

Winning a chargeback is a feeling like no other.

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Chad Ross

@chadross_

11 months

5 Years of Dorsal 🥹 These little bracelets have removed 157,248 pounds of plastic from the ocean, been shipped to 78+ countries, and stopped me from becoming a Dentist. Madness 🤯🦈🫶

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Chad Ross

@chadross_

3 years

Our TikTok ads launch tomorrow. Please say a prayer 🙏

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Chad Ross

@chadross_

2 years

Someone should start a FB group where they share TikTok examples of trends that brands can easily mimic for their page. Charge $5 a month to keep the group professional and spam away.

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Chad Ross

@chadross_

2 years

Now THIS is how to do SMS marketing! 👏👏 @MattMullenax @usehuron

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Chad Ross

@chadross_

2 years

Today I'm officially relaunching @DrinkWoah ! I started Woah last year as a side project and basically never touched it after launch because life got busy. Rebranded, new focus, and the same great cold brew! Would love any feedback 🤙

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Chad Ross

@chadross_

5 months

Moved to LA today! 🌴

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Chad Ross

@chadross_

2 months

The Dorsal tech stack as a one-man show + fulfillment 🤘 • Website - Shopify • Email - Klaviyo • SMS - Attentive • Pop Ups - Amped • Subscriptions - Recharge • Support - Gorgias • Reviews - JudgeMe • Design - Canva + Adobe + Figma • Post Purchase Surveys - Kno • Post

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Chad Ross

@chadross_

3 years

My girlfriend is a Pediatric Physical Therapist in a low income area. She was having a rough day with some new patients. Being able to take her coffee in the middle of the day to help cheer her up is the best part about being an entrepreneur. ❤️

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Chad Ross

@chadross_

1 year

#EcomWalkingClub

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Chad Ross

@chadross_

7 months

One day I’ll stop sharing these screenshots, but today is not that day. 🥇 7:58 /mi pace for a 10k. Shaved 35 seconds per mile off my previous 10k PR!

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Chad Ross

@chadross_

2 years

Where's my compliment?

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Chad Ross

@chadross_

2 years

Huge milestone!! 🔥 Circle Menu featured "In The Spotlight" on the Shopify App store. Appreciate you @Shopify

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Chad Ross

@chadross_

1 year

Ya boy is down a microwave 💪

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Chad Ross

@chadross_

1 year

Someone told me “Everyone is 70 consistent workouts away from a new you”. Today I hit my 70th consistent workout and I’m down 33 lbs 💪

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Chad Ross

@chadross_

2 years

Every morning when I'm ready to start work I will: > Open Notion > Go through my 10 affirmations > List 3 things I'm grateful for > Start working on my top 3 daily tasks This has made me wildly more productive & feel more accomplished since implementing 2 months ago.

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Chad Ross

@chadross_

2 years

Any examples of brands that do progress discounts in cart as their evergreen offer? Example:

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Chad Ross

@chadross_

3 years

Shopify said Linktree who??

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Chad Ross

@chadross_

2 years

Some vulnerable updates: I'm shutting down Woah 😔☕️ The remaining inventory is 50% off until we sell out. If you are a cold brew fan, I promise this is some of the best out there. Explaining why below 👇

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Chad Ross

@chadross_

2 months

Goal: Run Sub 2 Hour Half Marathon San Diego Half Marathon - 1:55:17 🤘

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Chad Ross

@chadross_

2 years

Pretty cool to see Dorsal featured as a TikTok Success Story!!

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Chad Ross

@chadross_

2 years

We've tested dozens of UGC videos for Dorsal and this one continues to outperform the rest on TikTok and Facebook.

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Chad Ross

@chadross_

3 years

We totally scrapped our Cyber Monday plan and started back at square one today. New deal, new content, new pop up. 🤞

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Chad Ross

@chadross_

2 years

Day 2 of having all ads turned off except for TikTok ads. So far so good 🤞🏼 Keep me in your thoughts.

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Chad Ross

@chadross_

3 years

73% of our orders today added an upsell 🤯

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Chad Ross

@chadross_

2 years

Yotpo sending me an invoice today for sales tax from 2019 that THEY forgot to add to our invoices?? We stopped using them in 2020. The spreadsheet and invoice they sent in the email don't even match up? @Yotpo 👎

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Chad Ross

@chadross_

1 year

Fitness update 🏋🏻 (sharing to keep myself accountable) 📉 15 lbs down ❤️ Avg cardio heart rate down 27 BPM 🥦 BPN Strong Greens/Reds everyday = Energy way up 🏃🏻‍♂️ Couch to 10k training: 9:30 mile 🥴 Working towards: 😴 Better sleep (any tips here?) 🍖 130 g protein per day

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Chad Ross

@chadross_

4 months

🚨 This is a reminder to set up DMARC on your domain before February 1st or your email deliverability will tank.

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Chad Ross

@chadross_

1 month

Every morning I go to Starbucks, get a venti black iced coffee, do work for a few hours, then get a refill and head out. I’ve done this for years. Today the barista asked me “Chad what do you do and why does it require so much coffee??” 😂

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Chad Ross

@chadross_

3 months

MKBHD x Ridge 👀 Now this is a collab I'm excited for! @SeanEcom @couuor 👏👏👏

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Chad Ross

@chadross_

8 months

70 days ago I started running 🏃🏻‍♂️ Aug 2 - 1 mile @ 10:12 /mi pace Oct 11 - 6.5 miles @ 8:47 /mi pace Crazy how quickly things can change 🤯

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Chad Ross

@chadross_

1 year

Greece bound 🇬🇷

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Chad Ross

@chadross_

1 year

Whoever is doing PR for TripleWhale is crushing it! 🐳 The Whalies 💸 Series B 🤖 AI Ads Engine 👏👏👏 @triplewhale

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Chad Ross

@chadross_

2 years

We ran this A/B test for 3 weeks. I originally thought the second message talking about our mission would be a clear winner. ❌WRONG❌ Left: -14.3% Click -57.1% Conversion -$5 per Message Right: -5.9% Click -66.7% Conversion -$1 per Message ALWAYS 👏 BE 👏 TESTING 👏

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Chad Ross

@chadross_

3 years

If you are looking for UGC/TikTok ad style content hit me up! Liz and I are creating affordable content to help other ecom brands and help pay down her med school debt 🙃 A few examples below 👇

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Chad Ross

@chadross_

1 year

6.17.23 🥹

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Chad Ross

@chadross_

11 months

I've been working on trying to make a bracelet with ocean plastic for over a year now. I finally did it!! 🥲 The bead is made from ocean plastic collected in Bali and every bead will be slightly unique in color. Stackable. Waterproof. Recycled Plastic. LFG! 🌊

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Chad Ross

@chadross_

4 months

HOW DOES THIS HAPPEN..

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Chad Ross

@chadross_

7 months

Planned on 5. Hit a runners high. Somehow did 10 🤷‍♂️ It’s gonna be a good week! 🤌

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Chad Ross

@chadross_

3 years

Left was our Black Friday pop up that had a 2.7% opt-in rate. Right is our Cyber Monday pop up that currently has a 21.3% opt-in rate. HUGE shoutout to @zachmstuck & @TaylorSicard ! How is this bird app free?

Zach Stuck

@zachmstuck

3 years

I've noticed more stores this BFCM have changed their popups to showcase the same offer that's running sitewide. I'm assuming these are converting great since the average consumer doesn't realize that if they don't fill out the popup, nothing changes. 👀 @couuor + @TaylorSicard

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Chad Ross

@chadross_

1 year

Fitness update 💪 (sharing to keep myself accountable) 📉 20 lbs down 🏋️‍♂️ Weight lifting 4 days per week 🫀 Cardio 2-3 days per week 🍖 140 g protein per day Working towards: 😴 Better sleep (struggling hard) 🚶🏻‍♂️ Getting more steps in per day 😖 Lower stress

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Chad Ross

@chadross_

2 years

One of my biggest pet peeves is people complaining about how busy they are. Everyone. Is. Busy.

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Chad Ross

@chadross_

2 years

Switched to @KnoCommerce on Monday for post-purchase surveys. The response rate jumped from 31% to 51%. Of that 51% who respond, 96.3% are answering all 3 survey questions!

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Chad Ross

@chadross_

2 years

I've been working on simplifying and adding more personality to Dorsal. Tweaked our SMS welcome flow and this is now the second message after a discount message. What do you think?

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Chad Ross

@chadross_

1 year

Shopify does it again 👏👏 ☝️ One page checkout 📆 Display delivery date 🤖 AI product descriptions 📦 Bundles 💸 New discounts

Shopify Editions | Winter ’23

Our Winter Edition is live with 100+ product updates to help every business build for the long-term.

www.shopify.com

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Chad Ross

@chadross_

2 years

(2/2) I wasn’t going to share because I felt embarrassed for letting something so big slide by for so long. But it’s easy to feel like everyone else is winning on Twitter when all you see is wins. Just a reminder, very few share their failures.

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Chad Ross

@chadross_

2 years

The latest in our creative testing 📸 1) Customer POV from website to wearing.

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Chad Ross

@chadross_

3 years

how it started how its going

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Chad Ross

@chadross_

1 year

OKAY RECHARGE!! I see you with the new customer portal 🔥🤌

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Chad Ross

@chadross_

1 year

Dorsal’s current tech stack: Website: @Shopify Email: @klaviyo SMS: @attentiveHQ Post Purchase Surveys: @KnoCommerce Upsells: @CheckoutPromos Subscriptions: @RechargePayment Reviews: @judgedotme Landing Pages: @replohq 👇

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Chad Ross

@chadross_

2 years

Congrats to the homie @jarodsteffes for getting Muddy Bites in 7-Eleven!!

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Chad Ross

@chadross_

11 months

Forgot to share one of my favorite parts about our wedding... Custom pickleball paddles as the Groomsmen's gift 🤌

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Chad Ross

@chadross_

2 years

Trying to hit a 10%+ email opt-in rate. Left (control): -7.4% Email -3.5% SMS -$5.86 Per Message Right (Week 1 test): -7.9% Email 📈 -4.0% SMS 📈 -$2.64 Per Message 📉

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Chad Ross

@chadross_

2 years

This is a win for the ecom community. A HUGE thank you for hearing us out Shopify! 💙 @tobi @harleyf @CanadaKaz

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Chad Ross

@chadross_

4 months

Hit 6,000 Followers! 🏁 I love this corner of the internet. Twitter has helped me meet new people, continue to learn from others, share what I’ve learned, and even helped me get my job. Truly appreciate everyone! 🤘

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Chad Ross

@chadross_

2 years

Dorsal turns 4 today! 🥹 • 138,084 pounds of plastic removed. • $53,113 in lifetime donations. It’s been a wild ride (to say the least), but I’m so proud of what we have accomplished so far! 💙🦈 #RespectTheWay @dorsalbracelets

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