Madi // ✨ UGC & Creative Strategy Profile Banner
Madi // ✨ UGC & Creative Strategy Profile
Madi // ✨ UGC & Creative Strategy

@creatively_madi

10,936
Followers
536
Following
117
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3,000
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Direct response Ads & organic content for 70+ brands. Let me create for yours ⬇️

Georgia, USA
Joined January 2022
Don't wanna be here? Send us removal request.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
One of my fav ads to date: Currently killing it for my client
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Ever since I decided to freelance, I’ve dreamed of this day. I just hit my first $10k month. Just 4 months ago I was scrambling to find a way to make $ at home while JR was being underpaid at a job he hated. God has done so much for us. All glory to Him!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
6.8 million views on an organic video for a client over night let’s go 🙌🙌
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Chose to include this trend for one of my organic clients this month @drinkperfy It’s official.. food/beverage (esp healthy) is my fav niche to create for
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Okay guys… There IS a difference between professional product photography and UGC photography.. Some of y’all are really out here taking pics that are a little *too* amazing and perfect to be put into the UGC category! 😂
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Baby Coleman coming 2023!! 😍
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Here’s a list of commercial audios I’ve been using for UGC that don’t make me want to rip my hair out… ….. 🧵 a thread
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Y’all my mom is killing the UGC game. If anyone needs ads for products targeted towards women in their 40-50s that not only looks good but is also STRATEGIC… hit me up! Here’s one we finished together today:
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
10 months
Little baby made her way into the world July 5th 😭❤️ BRB we’re in newborn bliss
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
4 months
Absolutely nuts to think that I almost didn’t post this TikTok shop video. I didn’t think the commission was high enough, I wanted to focus on different products. But I went for it The commissions from this literally allowed me to pay for a whole car in cash praise God😭🫶
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
I started my UGC creator hustle on Twitter just 2 weeks ago. And officially, just got my first client. I can’t wait to see where God takes this.. ✨
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Just helped my mom get her second UGC deal 🥲✨ She’s so excited. She’s 48 and is so fun to work with, this was her first video we did together: Sooo if anyone needs an older demographic creator… hit us up 🙌
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Celebrating my highest viewed organic video at 4.2 million views on my client’s YouTube Shorts page. They’re up 8k followers Had another video hit 620k+ on their TikTok page too Now that I know what really works… it’s time to zero in on it and puuuush this brand 🔥
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Nobody deserves to get paid $20 for a video that could make a brand $1000s. Some of these agencies need to chill lol. One guy dmd me asking if I could make 5 videos for $50.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Since starting UGC, I’ve been offered 4 positions as a creative director. This is basically someone who finds creators, makes brand briefs, approves concepts/videos, etc. There are so many opportunities in this market that don’t even involve making videos. It’s moving fast!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
Unreal TikTok shop update: I posted a vid weeks ago that was SO slow to grow I almost gave up on the product But it randomly jumped from 20k to 2.2 million views in one day. $30k in revenue for the brand. One day. Is TikTok pushing BFCM like crazy? Idk. But start now!!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Just wrapped up my first Airbnb UGC collab. We stayed in a shipping container but it literally looked like this inside 🤯
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
To provide further examples of great UGC photography that doesn’t look too professional or studio produced.. by @katiezukhovich More relatable backgrounds (her bed, kitchen, etc), they’re creative, personal, includes her as the creator, and more influencer-like!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Okay guys… There IS a difference between professional product photography and UGC photography.. Some of y’all are really out here taking pics that are a little *too* amazing and perfect to be put into the UGC category! 😂
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Blessed with too many inbounds that I can’t take on: So I give them to the newer creators in my circle ❤️ Best feeling
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
1 week TikTok shop experiment update: My content has generated 4,200 orders across primarily 3 products. $48,000 in total revenue. The commission on this has been an absolutely unreal blessing. TikTok shop IS a once in a lifetime for brands and creators. Jump on it
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
I was clearing storage on my phone and found clips from a collab I did months ago so… “Hey! Just figured I’d offer: I’ve got to clear storage on my phone and noticed I still had raw files from our project that I was about to delete. Want me to send them over for $200?” “Yes!”
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
This is blowing my mind. I started posting TikTok shop videos a week and a half ago 12mil views later… 3 main products pushed… And I’ve been able to make more in commission than my highest month with UGC Brands or creators: Test as much content on this as possible & jump
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
If you’re trying to get brand deals on Twitter, I want you to know that like 80% of my inbounds come from accs that look like this: Name: Mike Johnson Profile pic: dad pic Bio: Ecom / avid coffee drinker / DTC founder Follower count: a few hundred Not “insert brand account”
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Views from the organic account I started for a client 👀💅 Winning product + a creator who understands TikTok organic = insane brand growth And yes these views turned into conversions
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Looooving how this ad came out for one of my clients Hook Problem analysis Solution Personal testimony Recap CTA
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
11 months
UGC is the gateway to so many bigger opportunities. UGC > SMM > video editor > script writer > full blown creative director I’ve been offered about 4 creative director positions in the past (that I wasn’t able to take on) and it all came from building my personal brand!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
These are actual screenshots from a Reddit thread that was made about me after the NY Post posted an article about my UGC business. Crazy how when someone paves their own way to financial freedom, instead of doing what everyone else is doing, this IS how a lot of people react:
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
I’ve been able to generate $5000 in revenue so far for a TikTok shop product I don’t even own. Just me talking about it with the green screen effect. 20% commission. I asked for a sample but the seller said she couldn’t ship it in time for the holidays so I said bet
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
In full transparency, I feel like the term “brand content creator” fits me better than “UGC creator”. Bc a lot of the time I’m creating content that isn’t UGC “style” like full unboxing or product reviews. Most of my work is just creating fun content for organic brand pages.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Nope. Absolutely not okay.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
29mil+ organic views on my clients TikTok page with just 9 of my videos 17k followers Good product + good creator = monumental growth Hot dang 💅
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
I knew hitting a $10k month would mean nothing unless it was sustainable. Sooo I’m officially meeting with a creator I decided to bring onto my team tomorrow! As someone who struggles to let go and delegate.. I’m really excited to see how this can help me & my business.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Using Twitter to find UGC clients isn’t replying to every “creators needed” post. Although you can have some luck with those.. Your Twitter will ATTRACT inbounds as you use it to simply build your personal brand, share your work, and network in the DTC, e-com, & creator spaces
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
How to actually get brand deals from Twitter: Actually networking, being present, and posting your work as much as possible to attract inbounds (personal brand) NOT Responding to “looking for creators” tweets all day fighting other hundreds of creators who’ve commented
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Saw @ChelseaUGC pitching airbnbs for content.. so I decided to try it myself and I just booked my first collab! ❤️ I’ll be staying in a glamourus shipping container in a couple of weeks 👀 I’m super excited!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Okay this is the best one 😂 They were upset I responded the way I did but in their first message they literally asked me to create 10-15 videos per day for $5-10 each video
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
I can’t believe that only like 5-7 months ago we all watched each other start UGC and make it our full time jobs/bustling side hustle What a time!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
Okay friends! It worked!! This is the video I used to help me get my TikTok account shoppable with less than 5k followers. It took about 15 hrs for my shop application to go through! (I could hardly wait lol) Creators let’s do this!!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
It actually blows my mind how a couple months ago there were literally only 6 UGC creators on here 😂
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
People go absolutely nuts for my UGC awareness TikToks (what UGC is/ why it’s great) but then when I slap some serious value about how to do it in my next video people are like meh Like, people really are just motivated by the hype & don’t want to actually learn & it’s so bad
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Why don’t these Twitter UGC agencies that do these big call out posts looking for creators not just recruit from the same 300 that replied to their first tweet? Instead of tweeting new opportunities over & over to hundreds of new people & asking for retweets everytime 🤨 Hmmm
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Inbounds from strong personal branding > pitching
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Dear agencies who send mass messages to creators and only post “looking for UGC creators” tweets.. & joined Twitter 2 days ago and only have 3 followers: No I won’t fill out your form. Establish some credibility in the space first & maybe look at my website before you dm🫠
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
3 months
As a TikTok shop creator who’s generated $300k rev for brands in 1 month… Here’s why I say no to almost everyone who wants to pay me to post a shop vid with a their genuinely great product 🧵🪡
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
8 months
One of my favorite ads I’ve created 🎥 Direct response marketing in a fun little disguise 👀 DM me if you want content like this 💌
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
11 months
Y’all know that you can mute and trim the raw footage you send to clients right? You don’t have to send whole 1 minute clips of yourself off guard. 😅 Your clients are paying you to send the footage used in the finished videos. So just provide those clips!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
For those that don’t know me yet, my name is Madi and I am a UGC creator! I love creating for brands in an organic, personal, and engaging way so that potential customers see me simply as their bestie raving about a new thing she discovered. Here’s some work I’ve done ⬇️
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
TikTok is freaking crazy. Why would someone pay for ads when they can put up one good organic video and reach 190k people in 12 hours. I accidentally left a client’s video up on my low-key Tiktok account I use for my portfolio & it’s going viral.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
One of my clients asked if I could make a couple videos directing viewers to purchase their product on Amazon bc it’s Prime day I came up with this hook: “If Amazon had a secret menu this would be on it” I’m just proud of that one that’s all ty
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
The amount of hate I’m getting on TikTok for selling actual blueprints to a 4-5 figure/mo business is overwhelming. People are really out here calling me a gatekeeper, scammer, and selfish for charging $ for something I will be slaving over for weeks that’s full of real value🫠
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
The thing is: I’m too busy creating content for my clients so my personal brand lags behind 😂
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
It’s kinda silly how people get so pressed about creators “gatekeeping”. It takes a lot of work and energy to put out valuable knowledge and just bc a creator is successful doesn’t mean they owe everyone a full explanation or deserve to be labeled as a gatekeeper if they don’t!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
I’m sorry but don’t charge $200+ per video if you started UGC last week and have no performance results to your name
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
It’s interesting how most of the questions I get asked are “how do I get clients” or “how do I find brands” Instead of: “How do I create content brands want to pay for” and “how can I become the best at my craft” Bc once you can make amazing content, the rest is simple
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
How to earn a fulltime income with UGC: Get a handful of clients on smaller projects Knock it out of the park with those projects Brands will either come back for more or you can pitch a long term partnership with them You only need 3-5 of these
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
This month marks exactly 1 year since I started UGC This time last year me & JR were scraping the barrel Now I’m running a 6 figure business & teaching others how to do the same through Twitter & TikTok So crazy 😭❤️
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
I posted 3 organic videos on a ghost account for my client and they collectively have 3.3+ million views. Great product + great creatives + TikTok = insane growth
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Hot take: The creators saying, “I just got paid $2500 for one video! Don’t give up UGC gals!!” didn’t get paid for doing UGC. They got paid $2500 for an influencer post and usage rights. But then I go to the comments and see UGC creators saying:
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
@KenzieeUGC so you actually have a brand willing to pay a beginner $975/ video? This is the craziest one I’ve seen. Not even realistic for a highly experienced creator. You’re taking advantage of new creators and setting absolutely absurd expectations based on literally nothing real
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
11 months
Sometimes a brand will reject your pitch simply because they already have enough good creators. There is certainly a “right” way to pitch.. but there may be factors outside of your control that keep you from landing the deal… even if you send the perfect pitch!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
I’m not gonna lie.. I’ve never gotten a single gig from anyone who told me that I was added to “the creator list” 😂
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
4 months
Me: hey! I’ve generated $330k in revenue for brands (with screenshots) in one month with TikTok shop. I’d love to create a video with your product & get some revenue rolling for the both of us! TikTok shop sellers: 🤔🧐💭💬🤨🤨 “How many followers do you have” True story
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
10 months
@nkecom Not when my image & likeness makes the brand tens of thousands of dollars or is seen 70mil+ times & associated w/1 product (case studies on my site). Its not just about the time it takes to make them. Pricing MUST reflect real results & skill level, but it’s our image too.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Reminder to UGC creators: Don’t beat yourself up when you see another creator tweeting about making $161573950482 from one video. Odds are it was an influencer partnership, not a UGC-only partnership! Influencer rates are a *completely* different ballgame.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
I may have found a way to start promoting products on TT shop without having 5k followers. Will update as soon as I can confirm. This TikTok shop experiment is about to go hard 💪🏼
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
PSA: If you’re trying to direct your TikTok viewers to your link, I found out that the words “account description” in place of “link in bio” work really well and don’t get censored in your comment section
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
My UGC guide is already at 12 single spaced pages in a google doc and I’m not even half way finished 😂 Y’all get ready for some serious value 👀 Feel free to join my email list (in my bio) to be notified as soon as it comes out!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
17 hrs into testing a new product on TikTok shop 700+ conversions so far. 3 videos - 1.2million combined views This is crazy, and I’m very thankful for this opportunity!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
11 months
Beaming because my mom just finished a $900 UGC deal and the client LOVED her videos! 🥹 I just sent her $1k for other recent projects… so to send her almost another grand tomorrow blows my mind. Her personal brand is so strong that it’s growing through MY account! Crazy.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
I don’t care that much when people like my vids or follow me on Tiktok. But SAVES? Omg it makes me feel so special Like you didn’t just like my content you wanted to keep it in a little folder for later 😭💕
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
People are always scared to start UGC because they think it’s “oversaturated”. No industry is too saturated if you’re the best.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
When I first started my business, I learned very quickly that my worst performing ads started with footage of a box on my front porch. Unboxing clips for hooks are super trendy in the UGC space right now but usually aren’t good enough. My hook game now = 🔥
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
One of my clients asked me for advice on how to write good briefs for their creators because they were struggling to get good content from them. I’ve been seeing this problem take the brand/creator world by storm. So here’s what I told them: 🧵🪡
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Video editing hack: Record your voiceovers before organizing your clips together. That way your framework is laid down first and all you have to do is fill it in with clips that match what you’re saying!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Stoked that this will be my highest earning month so far with content creation! All inbound too 🙌
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Creator tip: fast track social proof. Upload your portfolio videos to a separate TikTok account and make it like an Amazon finds or product “trying” account. Let it grow like a normal TikTok account, then you can accumulate performance results!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
No, CapCut. I don’t want to add a transition there.
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
This girl’s TikTok account is a goldmine for holiday hooks!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
After a few of my TikTok Shop videos took off, my messages from brands have been endless I’ve had to be really selective since this is now entering influencer territory commission is great, but when your demand is this high, it needs to be leveraged or you’ll spin your wheels
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
This is the perfect UGC client onboarding/deliverable fulfillment process. Ever since I figured it out it’s kept me sane so here it is: 🧵🪡
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Our desks for the office came in and I’m gonna say it.. I’m literally obsessed 😭❤️ Final pics to come!!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
6 months
Don’t wait to start TikTok shop until you can request free samples or afford to buy products to promote. Look around your house. Most products that are on Amazon you can find in the TTS marketplace, so you can promote things you already have! Did this for my first 3 products
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Got rid of the imposter syndrome and brought on 2 more creators. Probably the max I’ll bring on for a while! But I can already feel a weight off of my shoulders ✨
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
The girl who used my content without credit dmd me privately, apologized and took the post down. That’s why I always give people a chance to respond before I report or post publicly about them! Thanks to everyone who advocated for me ❤️❤️
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Can we also talk ab the fact that TikTok took away the ability to pin comments? Like hello? That was literally my #1 method for converting viewers into customers
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Okayyy the UGC Master Guide is officially up in my Stan store! I poured literally everything I have into this so run don’t walk if you want some serious value lol Here’s everything I cover in 58 pages:
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Not this video for my client reaching 14.2 million views I’m actually a little scared that many people have seen my face
@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
6.8 million views on an organic video for a client over night let’s go 🙌🙌
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Almost in the milli club for my client’s TikTok after a week of low views. I find that no matter how good of a job you do, there are still many things out of your control as a creator! But, I’ve learned that even just having 1 viral vid per month is enough to skyrocket growth
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
We’ve received 4 inbounds inquiring about my mom for content. This is why I STRESS posting your work as often as you can if you want to leverage social media to attract potential clients! Posting one of her videos resulted in 4 inbounds. ❤️❤️❤️
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
I just want to take a moment to recognize that only like 2 months ago, the “UGCcreator” hashtag on TikTok was quite literally 90% Roblox content Does anyone remember this??
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Hey new UGC creators: This Twitter community isn’t like Instagram. You don’t need to put out lengthy tips/info content and pitch yourself all the time to stay afloat ❤️ Just be you & document what you’re learning. Your daily wins & weak moments. Speaks volumes out here!!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Why I think this ad will perform really well for my client: I’m selling protection from detrimental effects of the sun’s UV rays. Not the tops!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
11 months
I literally never post about my other income streams, but this was too crazy not to share. Today I went on TikTok live for an hour and had 9 UGC Master Course sales with a live discount code. So if you’ve got great resources for creators.. you NEED to get on TikTok live😭🫶
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Anyone who works from home: What does your morning look like before you start working??
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
DIY videos for my organic clients are my fav. Me and JR ate like half the pan 🤤
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Still wondering why TikTok removed the ability to pin comments It was one of the most powerful ways to funnel sales
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Don’t forget that obscure products need UGC too! Not just skincare & other fun girly things ✨ It’s always good to have something interesting in your portfolio to show brands that your skills branch out!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
2 years
Hot take: There’s nothing wrong with gifted collabs if you’re just starting out and building your portfolio… or really love the product. Just don’t run into the issue where all your time is being taken up by free work when real work starts coming in!
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@creatively_madi
Madi // ✨ UGC & Creative Strategy
1 year
Just got done filming another concept with my mom! I’ve loved getting to help her start her UGC business 💪🏼 Need a 40-50s female creator for your ads? Dm me 🔥
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