Matt Mullenax @MattMullenax Twitter profile

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Matt Mullenax

2 years

On Saturday, I received the best title promotion ever: Dad. Welcome to the world, Mac! Moms are incredible and Sarah is a superhero. Feel free to send coffee recommendations 🙃🫠

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Matt Mullenax

@MattMullenax

2 years

It’s been a tough week for DTC. Startup life is not a 24-7 commitment. It’s 25-8. It’s all-consuming. So unless you’ve been in the arena at an early stage, I’d encourage you to re-read that tweet, Slack, etc before sending. It’s easy to speculate from the sidelines.

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Matt Mullenax

@MattMullenax

2 years

WORLD RECORD ALERT New customer order was placed at 4:26pm yesterday. We received, fulfilled, hand-wrote note, and delivered by 4:42pm. Yes, he lives around the block from our office (helps). But a cool first engagement and all-hands effort. Or he thinks we're total weirdos. 🤷‍♂️

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Matt Mullenax

@MattMullenax

1 year

Met with an investor this week. First question wasn’t what’s LTV:CAC. Or growth trajectory. Or recent performance on FB. It was ‘how are you doing mentally?’ In a past life, this person was a 2x founder. And that’s the delta between being in the arena and observing the arena.

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Matt Mullenax

@MattMullenax

6 months

After a few false starts, let's try this again. We're looking for another small team (ideally: 2-5) to come work out of Huron HQ. We have a *ton* of space in Chelsea/NoMad. Great natural light. Two dedicated offices for calls. One full conference room and one inventory storage

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Matt Mullenax

@MattMullenax

2 years

Today, @usehuron turns three. I'm not sure what the thread limit is. But if I were to thank everyone who has supported Huron, I'd reach it. Our mission has remained the same: help guys take better care of themselves. Here's a stroll down (a lengthy) memory lane. [7/29/19👇]

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Matt Mullenax

@MattMullenax

1 year

Last Saturday, I turned 37 (see: hairline). Spent a low-key day hanging with the team. For me, it was perfect. Last weekend, I spent some time reflecting on the 'professional years.' Here are my 3 biggest professional learnings over the past 15 years.

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Matt Mullenax

@MattMullenax

1 month

There’s attention to detail. And then there’s @MarcusMilione level attention to detail. Insane. MASSIVE congrats on the launch 🚀

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Matt Mullenax

@MattMullenax

4 years

On Tuesday, we launched an entire new category: Hair! Super pumped about this line that was developed with the help of our Community. The theme across the line is ‘Skincare for the Hair.’ Its maintaining a healthy scalp and head of hair. Quick (hopefully fun) thread: 1/

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Matt Mullenax

@MattMullenax

2 months

It’s fun to be a tourist in your own city. We do this every Sunday morning while Mom catches up on 💤

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Matt Mullenax

@MattMullenax

2 years

Pretty cool to have @usehuron featured on the @Shopify homepage! (👋 @MrBeast / @Feastables )

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Matt Mullenax

@MattMullenax

1 year

(SP)F yeah! Today, @usehuron launched a Broad-Spectrum SPF 30 Facial Moisturizer. This one has been in the works for a long time. A very long time. But couldn't be more perfect ahead of official start to Summer (even though this should be year-round product 😉). An SPF 30 that

Huron

@usehuron

1 year

Oh what's that? Future's looking bright? Must mean that Huron Broad-Spectrum SPF 30 Face Moisturizer is finally here 🌞 The perfect all-in-one SPF for every day 🤝 (Link is, you guessed it, in bio)

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Matt Mullenax

@MattMullenax

2 years

PSA to get outside today. Move around and be grateful for the opportunity to do so. Inbox Zero is a contrived barometer of success. Health, happiness, focus and drive are not. Movement positively impacts the latter. Have a day! ✌️

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Matt Mullenax

@MattMullenax

9 months

If you told 14-year-old, football-player me that I'd be on Monday Night Football one day, I would have been fired up! If you told 14-year-old me that said Monday Night Football appearance was during the commercial break and for @usehuron , I would have been very confused. But

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Matt Mullenax

@MattMullenax

1 year

After 6+ years of writing, I'm formalizing and sharing my thoughts and experiences. 'Four F's Sake' covers my insights across 4 passions: - Fatherhood/Family - Fitness - (Co-) Founder life - Frameworks Why now? I've watched from the sidelines as operators, builders and

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Matt Mullenax

@MattMullenax

1 year

ABC: Always Be Capturing (weird selfies but you do it to prove to potential customers that you're human and not a robot).

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Matt Mullenax

@MattMullenax

11 months

🚨Hiring alert🚨 @usehuron is hiring a Growth Marketing Manager with 3-5 years experience. Plenty of ownership opportunities within the marketing org to help create and execute strategies for a fast-growing -- and, great-smelling (biased) -- startup. Learn more here. We're

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Matt Mullenax

@MattMullenax

1 year

Any teams of 2-5 looking for some hybrid office space? We have some sublet availability at Huron HQ in Chelsea/Flatiron area. Pros: The office smells good 147% of the time. Access to deeply discounted personal care products (like 100% off). Cons: no kombucha on tap. DM me if

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Matt Mullenax

@MattMullenax

1 year

This Fathers Day takes on a whole new meaning. Happy Dad’s Day to all of the Dads out there.

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Matt Mullenax

@MattMullenax

3 years

Our team @usehuron is growing! We're looking to hire a Director of Brand Marketing based in NYC (4-8 years experience). Upside: unlimited body wash; Downside: my horrible dad jokes when brainstorming copy. If interested, please send your resume to jobs @usehuron .com!

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Matt Mullenax

@MattMullenax

3 years

Happy 2nd birthday, ⁦ @usehuron ⁩! It would take way more than the allotted characters to thank everyone who’s made this journey possible. I’m beyond grateful. The best year is the one ahead of us. We’re ready. Cheers!

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Matt Mullenax

@MattMullenax

2 years

First Halloween with Mac (& Cheese)

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Matt Mullenax

@MattMullenax

2 years

Warm Take: The best place to look for creative/executional inspiration is as far outside of your category as possible. Run a DTC business? Read Enterprise SaaS Annual Reports. Marketing for luxury retailer? Dig into sites w/ SKUs sub-$10. You might be pleasantly surprised.

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Matt Mullenax

@MattMullenax

2 years

Happy Friday from our most junior team member (who sleeps on the job)

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Matt Mullenax

@MattMullenax

2 years

Amazing what movement, fresh air, and sleeting rain can do for clarity. Hope you can experience 2 of 3 this weekend.

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Matt Mullenax

@MattMullenax

3 years

Good luck to everyone running the #NYCmarathon today. If you’re running, shoot me a DM and we’ll get you a free bottle of Body Wash (first 25 or so). Lord knows we will need it. And a special shout to my wife for running her first marathon today.

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Matt Mullenax

@MattMullenax

4 years

Cake or bottle? Happy year 1, ⁦ @usehuron ⁩. Excited for what’s ahead in year 2. And thanks to @cakesbyklein (IG) for this masterpiece.

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Matt Mullenax

@MattMullenax

1 year

The best way to start a Friday (according to one of us).

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Matt Mullenax

@MattMullenax

2 years

Game day fits ✅ (My last child post of the day, I promise). Let’s go bucks!

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Matt Mullenax

@MattMullenax

1 year

Work-life balance has always been a struggle. And I'm particularly bad at it. I've joked that entrepreneurship isn't a 24/7 job. It's 25/8. It's non-stop. But it was great to spend the weekend with family. A nice rainy run around DC and @Georgetown was good for the soul.

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Matt Mullenax

@MattMullenax

4 months

This was pretty cool to see this morning! Ty @esquire and Garrett for naming Sea Salt + Driftwood one of the best new colognes of 24! 🫡🚀

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Matt Mullenax

@MattMullenax

1 year

This describes how the past 7 days have been in our apartment. Lots of tears, lots of coughs, lots of projectile vomit. Cheers to a new week 🙏

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Matt Mullenax

@MattMullenax

10 months

Can't believe this dude is already 1⃣! Fatherhood is the absolute best. Thanks for everyone who participated in Mac's bday festivities last week.

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Matt Mullenax

@MattMullenax

1 year

A few days late. But happy 6 months to our Mac Man. Blueberries were a hit. We’re undecided on sweet potatoes. Shoutout to all of the founders and early stage employees (and their partners!) building and parenting. The days are long but the months are short. Maximize the time.

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Matt Mullenax

@MattMullenax

4 years

Final delivery of #CitiBikeSaturdays . Always good to see/talk shop with @mrsharma

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Matt Mullenax

@MattMullenax

4 years

This week was a big one at @usehuron . 1) New site launch. Months of hard work, consumer feedback, and *heavily* debating the fine details. But, it's the minutiae that matters. Hats off to our team. Always open to feedback, tho (that's how we get better; shoot me a DM!) 1/

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Matt Mullenax

@MattMullenax

11 months

This @hexclad set is absolutely insane. Incredible attention to detail and the packaging is 😮‍💨 You’re going to turn a below average chef into a below average chef with incredible cookware. Thank you @ecom_con 🙏

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Matt Mullenax

@MattMullenax

3 years

Wasn’t the performance I hoped for. But an amazing day in NYC with unparalleled energy throughout the 26.2 miles. Very grateful for and appreciative of our supporters and their donations for One Love ( @Join1Love ) and the AHA ( @AHANewYorkCity ) Until next time #NYCMarathon

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Matt Mullenax

@MattMullenax

5 months

Daycare-duty uniform by @HavenAthletic cc: @calebulf

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Matt Mullenax

@MattMullenax

3 years

Happy Wednesday to everyone who's 'jumped ship', 'thrown their hat in the ring', 'taken a chance', 'gone all-in' or otherwise to either start a company or join at an early stage. It's very easy to talk about. It's very tough to do. Kudos to you.

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Matt Mullenax

@MattMullenax

1 year

The @triplewhale Whalies was one of the best-run events I've ever attended. Caliber of speakers was awesome. Insights shared were tactical. Unsung heroes: all attendees, who averaged 7.1 @LiquidDeath 's consumed pre-PM session on day 1. Perfect execution all-around.

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Matt Mullenax

@MattMullenax

2 years

Always a great turnout for @BrownUFootball Career Day. Great turnout of alums and former players.

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Matt Mullenax

@MattMullenax

2 years

NYC Bodegas: undefeated in product per square foot

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Matt Mullenax

@MattMullenax

2 years

What a night celebrating the launch of Burn Rate. @dunn was my first* boss and one of my first mentors. I traced his career footsteps after my time at @Bonobos that ultimately led to @usehuron . Thank you for talking about the hard stuff and continuing to trail blaze.

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Matt Mullenax

@MattMullenax

2 years

4 months with Mac-Man today!

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Matt Mullenax

@MattMullenax

1 year

A massive win for team @usehuron 🏆 From surveying nearly 1,000 customers to conducting customer preference interviews to sampling + feedback iterations, we were excited to bring this product to market. And the customer receptivity has been amazing. Onwards🚀

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Matt Mullenax

@MattMullenax

4 months

18 months with this dude. The days are long. But the months are short. Enjoy every second.

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Matt Mullenax

@MattMullenax

2 years

Mac started his day at 12:30am this morning (early riser). But how can you be mad at him?

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Matt Mullenax

@MattMullenax

2 years

It’s amazing what can be accomplished if you get out of your own way. 10 min EMOM: 1) 20 burpees 2) rest Happy Wed 👊

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Matt Mullenax

@MattMullenax

7 months

Just went to see the tree + @saks light show at 4:30pm on a Saturday. AMA about being a ‘True New Yorker’ 🫠

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Matt Mullenax

@MattMullenax

3 years

Not sure if this is a hot take, cold take, or otherwise viewed as a waste of time. But, find time to respond to random/cold inbounds. I recall being on the other end and am very grateful for those who took -- and who take, currently -- the time to respond. Pay it forward in '21.

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Matt Mullenax

@MattMullenax

2 years

If you're not fired up on Monday mornings, it might be time for a reset. #TGIM .

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Matt Mullenax

@MattMullenax

2 years

Marketing Team: We're going to run a 104% off site-wide BF/CM offer starting 11/1. Okay from a margin standpoint? Finance team:

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Matt Mullenax

@MattMullenax

1 year

Flight number ☝🏻

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Matt Mullenax

@MattMullenax

3 years

A personal learning that took way too long to sink in: Sometimes the hardest work to do is to not do the work. Delegate, empower, entrust. And then get the F out of the way

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Matt Mullenax

@MattMullenax

4 years

Today is my Mom's ( @terrymullenax ) last *official* day as a teacher. 38.5 years in the classroom working with special needs students. I asked her what she's most proud of: 'helping kids get to the point that they could be a confident participant in their classrooms.' 1/

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Matt Mullenax

@MattMullenax

2 years

Happy November to the DTC sphere! A good North Star for the next 60 days: control what you can control. Here's what I mean:

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Matt Mullenax

@MattMullenax

3 months

And so it begins.

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Matt Mullenax

@MattMullenax

6 months

There’s an early front runner for gift of the year. #DJMAC

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Matt Mullenax

@MattMullenax

5 years

In the #DTC world of @Shopify apps, mkting automation, and 3rd-party efficiency hacks, human interaction is oftentimes an afterthought. But at @usehuron , it’s why we exist. Pictured below: our mid-morning #BlackFriday thank you note assortment. Plenty more to come.

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Matt Mullenax

@MattMullenax

2 months

One year before we launched @usehuron , I started a 'Mistakes Bible' tab in a Google Sheet. Basically whenever I thought to myself 'ugh, you idiot', I'd create an entry. The situation, my actions, what went awry. In reflection, these are actually 'learnings' not mistakes. And

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Matt Mullenax

@MattMullenax

4 years

One of my favorite Sunday morning rituals. The power of non-digitized engagement has never been more important IMO. Very grateful for each and every one of our customers 🙏

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Matt Mullenax

@MattMullenax

2 years

Fewer things are more cathartic than early morning runs 18 ✅

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Matt Mullenax

@MattMullenax

9 months

In a world of personalization, every touch point makes a difference. Super pumped for @KaitfromBrij and the @brijforbrands team on these brand-centric QR codes! They look awesome. Congrats!

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Matt Mullenax

@MattMullenax

2 years

We’ve been so fortunate to receive so many awesome gifts, notes, and treats celebrating Mac. Grateful for each and every one of you. This gift from @obviceo was a crowd favorite last night post bath time.

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Matt Mullenax

@MattMullenax

1 year

Goals over time: 2010-2015: Jacked and Tan (🦞) 2023: Fight-off Dad Bod and Protect @usehuron 🤝 @trycreate_co @damccormick13

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Matt Mullenax

@MattMullenax

2 years

Analyzing our September numbers re: fulfillment: Avg. fulfillment time: 0.76 days Avg. transit time: 2.47D Avg. click-to-delivery: 3.23D Grateful for our team, who works hard as hell to create a 12/10 experience. Optimizing fulfillment isn't a Q4 focus. It's a 365-day focus.

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Matt Mullenax

@MattMullenax

10 months

There are two types of people in this world: 1) a 'HAHAHA' type; and 2) an 'LOL' type Choose wisely.

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Matt Mullenax

@MattMullenax

2 years

One of these most overlooked -- and difficult, for that matter -- superpowers is genuinely not caring about what other people think of you.

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Matt Mullenax

@MattMullenax

4 months

If you're a pre-seed or Seed-stage CEO, you're also the CFO — whether you like it or not. Your brand's trajectory — and, ultimately, likelihood of survival — is rooted in *your* numbers. What are margin expansion levers? How do I trim OpEx? What should shipping as % of net

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Matt Mullenax

@MattMullenax

16 days

Happy Global Running Day to everyone who celebrates. Especially to ⁦ @carlnard ⁩ who took this sweet pic as I was struggling to keep up with ⁦ @MarcusMilione ⁩. Running is my panacea. Work stress. Run. Life stress. Run. Grateful for every opportunity to lace em up.

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Matt Mullenax

@MattMullenax

7 months

I’ve been taking @grunsdaily for a week and love the product. The only thing more impressive than the taste is the nutrition label. Nearly all organic ingredients + Whole Foods. The daily packs are super convenient and will be perfect for holiday travel. Great work and

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Matt Mullenax

@MattMullenax

4 years

Pumped to announce that @usehuron 's Body Wash was awarded Best Body Wash by @themanualguide 's 2020 Grooming Awards! I'm proud of and grateful for our team and partners. Back to work in an attempt to push the bar even higher.

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Matt Mullenax

@MattMullenax

1 year

The most overlooked element of due diligence? The purchasing experience. PSA for investors: Buy the product. Assess the comms flows. Experience unboxing. Any investor can ask for product. But the ones who 'get it' are the ones who purchase and analyze accordingly.

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Matt Mullenax

@MattMullenax

2 months

Final run in the city. 🌆

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Matt Mullenax

@MattMullenax

1 year

Fueling for some miles tmw. But at what age is it no longer appropriate to eat 8 pancakes for dinner?

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Matt Mullenax

@MattMullenax

1 year

Mornings with Mr. Milk and Cookies (MaC), himself, are the best. Disclaimer: this acronym was not a motivation for naming him Mac. But it’s rather appropriate

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Matt Mullenax

@MattMullenax

2 months

Morning endorphin boost. Doesn’t need to be fast. Doesn’t need to be long. Just needs to be. Get some Vitamin D and some steps 🤝

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Matt Mullenax

@MattMullenax

4 months

Happy Pancake Sunday to everyone who celebrates

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Matt Mullenax

@MattMullenax

10 months

Congrats to all of the 2.7 million New Yorkers who attended this years @usopen and are proudly wearing their hats to prove it.

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Matt Mullenax

@MattMullenax

4 years

Gym with a view.

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Matt Mullenax

@MattMullenax

2 years

Monday Challenge: Do something manual (‘non-scalable’). We have alerts for when a Chicago-based new customer orders. One of our team members sends a personal note and shares a bit about our Chicago ties. The feedback is always awesome. Time consuming? Yes. Worth it? 100%.

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Matt Mullenax

@MattMullenax

1 year

My 'news' tab is full of newsletters that I'm weeks behind in reading. One that's read upon receipt: Express Checkout from @RosenZone . I just clicked/opened on 11 different links from this week's email. 12/10 content. Others in that some cohort: @eliweisss @codyplof @mrsharma

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Matt Mullenax

@MattMullenax

2 years

It’s Black Friday and we’re full of excitement. Proud of the hard work and effort from team @usehuron . 🚀🚀

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Matt Mullenax

@MattMullenax

1 year

Awesome to see more brands (and leaders) building in public. These efforts will pave the way for future founders. But there’s an inherent beauty to building behind the scenes. A friend runs growth for a DTC brand that you rarely see. Rev: 3 years ago: $100k/mo 2023E: $400m

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Matt Mullenax

@MattMullenax

7 months

Who has the best infrastructure for managing influencer sends and follow-up communications? DMs + Slack + [sheets] + Shopify + tracking management + follow ups is current flow. And trying to automate if possible. In exchange for 15 min of your time, will trade you for coffee,

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Matt Mullenax

@MattMullenax

3 years

🏆🏆🙏🙏

Huron

@usehuron

3 years

Pumped to announce that we won Best Shampoo of 2021 by @esquire ! Haven't tried our Shampoo yet? Shoot us a DM - we'll get you hooked up 👊

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Matt Mullenax

@MattMullenax

4 years

Sat down to kickoff the day. Wrote “Wed” atop of my notebook. It’s Thursday. So we’re firing on all cylinders already.

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Matt Mullenax

@MattMullenax

2 years

Good Morning to all of the inbox 10-25-type out there. We all strive for inbox zero. But we will probably never be there consistently. And that’s okay. You can still crush it.

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Matt Mullenax

@MattMullenax

4 years

Special shoutout to all of the 'better haves' of entrepreneurs out there. The path of entrepreneurship, and it's wear and tear, is felt/absorbed by you as well (maybe more so). Thanks for your endless support. To all of the partners -- you're the real MVP (KD voice) 💯

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Matt Mullenax

@MattMullenax

1 year

Costco generated $1bn in 12 weeks via membership fees. That's the tweet.

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Matt Mullenax

@MattMullenax

3 years

Happy Friday! Push a bit harder. Tell someone you appreciate them. Say Hi or GM to 3 strangers. 👊

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Matt Mullenax

@MattMullenax

1 year

The front pack of the @bostonmarathon just ran a 4:37 *first* mile. 25.2 to go. Let that sink in for a sec.

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Matt Mullenax

@MattMullenax

3 months

9 months ago, I went one-and-done and my goal to write (and share) more. So, here's Take #2 of Four F's Sake. The goal (was and) is to cover four areas of passion: Fitness, Fatherhood, Founder life and Frameworks (i.e. 4-Fs and a dad-joke of a pun). All feedback is welcomed!

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Matt Mullenax

@MattMullenax

4 years

I’ve had a goal over the past few months of saying “good morning” to 3 random people (/ total strangers) by 9am each day. It’s amazing what a simple greeting and smile can do for both parties. It’s tone-setting. Would encourage everyone to try it out.

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Matt Mullenax

@MattMullenax

3 years

Now that the Yard Sales are over, here comes the fun part. How can you turn a seasonal shopper into a brand loyalist? Disclaimer: I'm not claiming to know, but here's a mini 🧵

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Matt Mullenax

@MattMullenax

2 years

When it’s Friday and you can’t control your excitement.

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Matt Mullenax

@MattMullenax

2 years

When @eliweisss is kind enough to send you some @levainbakery , you rejoice by throwing on your milk and cookies onesie and taking candids in portrait mode.

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Matt Mullenax

@MattMullenax

1 year

Today is National Sunscreen Day (yes, it's real). Some quick and eye-opening stats on the use, and lack thereof, of SPF. * 85% of guys don't wear SPF daily * Men are 32% more likely to develop Melanoma * In the US, 9,500 people are diagnosed with skin cancer every day * Having

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Matt Mullenax

@MattMullenax

1 year

What's more cringeworthy than cringe? Not putting yourself out there or taking a chance for fear of being cringe. You never know what's on the other side. [**fires off 50 LinkedIn cold DMs***]

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