How a company gets its first 1,000 users often isn’t what will get them its next 10k or 100k users.
Founders need to realize early GTM channels are often not scaleable, and that’s OK. So, how should consumer companies think about GTM in the 0 to 1, pre-PMF stage?
Read on👇
Over the past decade, $20B has been invested into US edtech, yet only 3 companies have gone public:
@Coursera
,
@Duolingo
,
@Udemy
. Many have written off the space.
🔥take: we are entering the decade of the “Learning Economy,” which spans way beyond traditional education. More🔽
Inspired by conversations with friends new to venture capital...over the years I’ve received excellent advice on how to hone my skills as an investor without a long operating career.
Here's what I learned so far 👇
Why is creator economy exploding now?
Here's the story of one of the brightest examples in the space -
@APompliano
, and why there will be more solo-preneurs in the next decade, read on 👇
1/ There are now 1000+ micro VC firms, >4x more than 10 years ago, most of these seed funds. Despite this trend, it can still be hard to raise a seed round. Why? Few firms lead rounds, and many wait for a lead investor to commit before investing.
Thread: How do you make 💸💰 as a social startup?
Many hesitate to launch social companies because of monetization or because they think ads are the only way to go…founders, this post is for you 👇
@martin_dinov
@zebulgar
I’m not saying everyone should aspire to be a digital creator. I’m just arguing this isn’t a depressing future for those not blessed with medical or athletic skills to create impact online 😊
61%
That’s the number of young adults who feel seriously lonely (via a
@Harvard
study).
A GIANT segment of the population is yearning for connection, it’s not just genZs. That’s where 3rd spaces come in.
What are 3rd spaces, and how can you build for this untapped opp?👇
👀Consumer founders! Too many startups rely on paid ads.
@tiktok_us
's growing popularity + current undersaturation of ads = room to shine organically.
6 examples on how to acquire gen-Z users for free, examples from social, creator, commerce, learning, food startups and more 👇
Most venture firms have 0–2 consumer investors.
Yet, the consumer software market is large: in the US, the 2023 estimate for consumer software spend is $151 billion versus enterprise software spend of $139 billion.
I spent a decade in consumer tech, including 4 years as a…
4 moats for subscription businesses 👇.
@netflix
announced it lost 200k subscribers as the market for streaming is heating up...what are characteristics of subscriptions people don’t cancel? 🧵
1/ Less than 3% global education spend is digital. A silver lining of COVID: the “consumerization” of ed-tech is coming. See what
@conniechan
and I think👇
How it started (~100 seed VC rejections) vs ~10 years later (public company):
Lesson: hard work, focus and patience pays off!
So thrilled and proud for the entire
@Amplitude_HQ
team on this milestone. The journey is just beginning! cc
@spenserskates
@paladin314159
@curtisbliu
Today is
@Amplitude_HQ
’s first official day as a public company, $AMPL!! I wanted to share some of my reflections on this milestone (and we're finally out of our quiet period!):
Founders do all the hard work of building businesses - investors are just along the ride. The most important thing VCs can do is to not waste founders’ time, because every minute is incredibly important.
Etsy 2x'ed GMS from $5B to $10B+ YoY (most of it not masks!). One major product improvement was adding video as a feature. This allows sellers to tell their stories and create emotional connections with buyers. An early sign of the impact of video & livestreaming for commerce!
Who is building a platform for digital "museums"? Aka a place for anyone with a digital goods collection (fashion, art, cards, game badges, other collectibles) to store, host and showcase all their cool stuff?
Next-gen social apps lower the barrier to create for specific content forms:
@tiktok_us
lowered the video creation barrier from
@YouTube
@Snapchat
for conversations,
@joinclubhouse
for audio, compared to podcasts and other heavily edited + produced audio content
What else?
Everyone is a creator now. The rise of new creator platforms (
@tiktok_us
@joinClubhouse
) has significantly lowered the barrier to create.
There's an abundance of great content. We only have so much time to consume...how do we curate? Who's building for the curator creator?
For as long as I’ve worked with
@andrewchen
he’s been working on this “baby” -
I used think only startups and babies take blood sweat and tears - seeing Andrew’s journey up close I have tremendous appreciation for writers and what it takes.
11/ We can’t wait to see the next decade of learning and education. If you are building a company focused on any part of learning - early childhood through adult, I’d love to chat!
Read on for the Learning Economy opportunities we’re most excited about:
Learning + education is one of AI’s first consumer use cases. How we obtain knowledge, consume content and learn, and what skills and knowledge are valuable will change dramatically in the age of AI.
Most digital creators are now on 5+ platforms - each with its own medium, content and visual style. They are often on-the-go, not working in front of desktops. Yet they need one place to share announcements, news and beyond with their fans. Enter
@beaconsai
:
100 true fans in the creator economy today = patronage in the Renaissance...For example, Leonardo Da Vinci had only a few patrons that funded all his art and science: Medici, Ludovico Sforza and Cesare Borgia, and King Francis I of France
1/ First,
#edtech
is much broader than we think. It's not just about academic tools and student/teacher tech. The Learning Economy, as we think of it, encompasses all the diff ways we develop as human beings, be it learning to be a better boss, parent, or friend, or a new hobby.
Who's building a live-streaming platform for virtual concerts with backstage sneak peaks, musician / producer / concert interactions (could be monetized as a vip experience), fan to fan breakout chat rooms, etc?
Less than a year ago
@ljin18
was still on our team working next to me in a jam-packed room in Menlo Park. What she's done in the past year is beyond incredible. Excited to see her new fund officially launch and see her onwards to even bigger and better things 💸🚀🥂
3/ If you want to raise an institutional seed round, don’t be discouraged if it takes longer than expected. Do stay focused, have conviction, iterate your pitch as you progress and think carefully on whether VC is the best source of funding for your company.
2/ Founders, I have so much respect for what you’re doing - building ambitious products and businesses from scratch takes significant sacrifice and courage. Can’t wait to meet you and hear your story! Please say hi at askates
@a16z
.com
My favorite founder relationships are also ones that become close friendships. I’m lucky to call
@LubaYudasina
a friend.
Today, I’m excited to finally share the story of
@a16z
@sriramk
and my investment and what Zarta is building, it's been 3 years in the making 👇
🧵Remote work has changed how we live and work. One of the unexpected consumer behaviors is the normalization of working from a different city for a temporary period of time whether it’s to visit friends, experience a new environment or go on vacation. 👇
1/ COVID-19 will WIDEN the gap in educational inequality: at home, kids are more dependent on parental resources. I’m interested in products that democratize access and affordability to high-quality education.
We thought covid dramatically increased eCommerce penetration but maybe it didn’t…👀(h/t
@WSJ
@WSJTech
)
Why are people going back to shop in person? 🧵👇
1/ Develop a personal strategy based on what you do better than anyone else. For example,
@turnernovak
is the best meme-maker, communicating where he sees consumer trends going.
@mercebent
is a pro at finding markets/ themes others are not looking and she has unique expertise in.
Lots of talk + data on poor US STEM edu, and covid has exacerbated this. Luckily, there’s $190B in gov $ and co's like
@PrismsOfReality
to help. Prisms is a VR learning co, starting in K-12 math. Thrilled
@a16z
is leading Prisms’ seed & partner with Anurupa on this impt mission👇
2/ Consumer winners tend to be unknown at early stages. They create categories. Consumer winners:
🌱tend to be started by unknown and unproven founders.
🆕big winners create new categories
👩💻with bespoke business models tailored to their native user behavior and incentives.…
5/ Manage your time. Distinguish b/n vanity tasks vs real work. It's easy to do activities (happy hours, “networking”...) that fill up your 🗓️ and *seem* helpful only to find out months later there's nothing to show for. Your time should reflect your strategy (see
#1
).
Note: This excludes the dozen plus or so primarily series A or later firms that also lead seed rounds. More on the trade-offs between seed-only and all-stages firms later, from my time at Floodgate and now a16z. If you’re a seed stage founder, feel free to reach out to me!
8/ Several macro trends are at play across all generations of learners:
- Lifelong learning is now the norm
- The gap between what schools/universities teach and what employers want continues to widen.
- Parents have a newfound awareness of what kids learn (and don’t) in school
1/ $4.5B is a big number and exciting for our
@a16z
team. But what I'm even more excited about is how $4.5B of new capital will fuel the startup ecosystem. More capital in the ecosystem = more investment dollars to more companies and founders.
👇 big news from a16z.
we've raised $4.5B in new funds across an early stage and growth fund. Boom!
investing it in seed/A/B/C/D/.... all the stages! But for me, the earlier the better
the firm's 185 people now, supporting all of our startups
Did you know that one of THE most valued hires at the fastest growing marketplace company came from a small local hotel property management company? Meet Michael Naumoff at
@Whatnot
.
Hiring raw, undiscovered talent is one of
@GrantLaFontaine
’s superpowers. 👇🏼
Been thinking about shameless-ness as a virtue in startups and beyond.
When you ask for feedback from your customers early and often. You learn from it and iterate faster. This compounds and makes a big difference in long term growth. This extends to many things in life too.
1/ New year, new marketplace 100 from
@a16z
. Personally, I’m excited to see so many companies empowering education, commerce and small & individual business owners:
4/ Funding: There’s ~$190 BILLION in government funding for schools to spend on tech in the next 2 years!
TAM and funding for education startups has dramatically increased with gov funding through ESSER.
Note, ESSER = Elementary & Secondary School Emergency Relief Fund.
2/ Find and build a small, close tribe of fellow investors (these could be same stage, earlier, or later than you - ideally you have a spectrum). As an example,
@shawnxu
,
@delian
and
@kevinleeme
(back when he was a VC) are all masters community builders. 👯
Michelle Yeoh won the best actress for her role in “Everything, Everywhere All at Once.” The victory makes her the first Asian star to win best actress in the 95-year history of the Academy Awards.
1/ Do you collect anything for fun? Join
@RealWhatnot
!
@Conniechan
and I are thrilled to announce
@a16z
’s partnership with Whatnot, and its founders Grant and Logan, both passionate collectors themselves of trading cards, sports cards, and other pop culture items.
RIP to Kobe Bryant, Leila Janah and Clay Christensen - giants who inspired and impacted countless people with their work, and left us too early...A reminder for the rest of us to live every moment to its fullest.
6/ Thank you to all my mentors and friends in the industry who have generously shared their wisdom and learnings over the years.
To all the VCs on twitter...any other tips and insights to help new investors?
8/ I can’t wait to see new consumer use cases AI creates, or how AI makes an existing premium product 100x cheaper and accessible to everyone as in the case of 1:1 tutoring.
Follow me for more on consumer x AI. DMs always open for builders here!
Incredibly proud of my better (🤔😉) half
@spenserskates
, his co-founders, and the whole team at
@Amplitude_HQ
on this milestone. It's been an honor to watch your journey. Excited for the next decades of digital products for all industries! 🚀💻🔥
In 2014, we launched Amplitude to help companies build better products. After 6 years and supporting 40,000 digital products around the world, we’ve officially surpassed a $1 billion valuation. Thank you to all our customers, partners, and of course, our fellow datamonsters. 🦄
To do this, it first comes down to an experimental mindset.
Finding traction and PMF is the hardest early stage startup problem. A healthy mindset early stage thinks about where ideal users are, how to reach them, and what to message/market to convince them to try a crappy MVP.
2/ People have hypothesized all sorts of reasons why venture outcomes are difficult: limited TAM, lack of consumer willingness to pay, difficult b2b sales, growth trajectories different from traditional consumer internet companies…
But these dynamics have changed since Covid.
Founders building anything to enable solo-preneurship and creators (doesn't have to be digital, could be any type of sole-proprietor work), I'd love to hear from you!
If you’re thinking about starting a company,
@kirbyman01
and I are excited to chat with you. We’re excited to announce the new
@a16z
START program, check it out and apply here:
I am stoked to announce the
@a16z
START program that will help founders at the earliest stages of company-building with funding up to $1M. Apply here:
Several reasons why this is not your average EIR program 👇
Covid and large social networks have made us crave authentic, deep connections more than ever before...
We (
@a16z
's consumer team) wrote about some of our ideas here from KPIs, to new formats and monetization
🚀🚀🚀so excited for
@RealWhatnot
@GrantLaFontaine
@loganhead13
on their tremendous growth as a company and as leaders. Whatnot is THE fastest growing marketplace I've seen 👀. Come join the team!
3/ Shadow others with lots of experience to hone your style and judgment and decide what elements you want to adopt (based on your personal strategy). Special thanks to
@conniechan
@andrewchen
@annimaniac
@m2jr
@acvox
and others for patiently teaching me.
Having lunch with my husband who’s a founder: “it’s kind of annoying that...”
And I thought he was going to say something about company building or VCs, but instead
“...all these pasta places...” 🤦🏻♀️
1/ For those of us in tech who want to help in the midst of covid-19:
@conniechan
,
@avesegal
and I translated coronavirus-relevant parts of apps created by tech companies, startups and governments worldwide so we can learn from what others have done.
1/ Daily habit or core part of life - faith (
@glorify_app
), music (
@Spotify
), productivity (iCloud,
@NotionHQ
), shopping discounts that “pay for itself” (Costco,
@amazon
Prime,
@scottsflights
). Existing habits make it so retention + engagement come naturally for good products.
We love marketplaces, check out the
@a16z
Marketplace 100 for this year!
Congrats to all the companies and teams on the list, and a special shout out to
@Whatnot
for making the list every year since the company started 🚀
Our DMs are open 😃
🚨 The
@a16z
Marketplace 100 is here!
We evaluated more than 12,000 companies (using
@ConsumerEdge
credit card data) to find the top 100 fastest-growing private marketplaces by GMV.
This year saw some major moves - here's what
@zachcohen25
and I found ⬇️
Third, early stage founders often resort to paid advertising. However, this is the wrong approach before PMF. Paid advertising supercharges once a product has initial traction and its ideal user persona and messaging nailed down.
Avoid these pitfalls finding your 0-1k users.
Covid will fundamentally change consumer behaviors and our society. New habits and paradigms will form once we get vaccinated and come out of this time. Thread:
6/ Learning products are typically a combination of content, software, teachers/coaches/experts and curriculum. Playbooks developed by
@masterclass
@guildeducation
@reforge
make this much faster and cheaper.
We
@a16z
consumer are extremely excited about how AI will transform and positively impact the lives of everyday consumers and consumer experiences.
If this sounds like your company/product, DM away!
We're now living in the the age of AI.
Adoption of AI tools has outpaced every consumer tech trend of the past decade - and this is just the beginning.
Announcing "Everyday AI" from me &
@ConnieChan
:
4/ Understand what is an “insert your firm name” (in my case
@a16z
) investment. Different firms have diff investing styles and types of preferred risks. For example, some teams are OK with a pre-launch product in a domain area the founders and the firm know well, others are not.
At
@a16z
, I’ve seen many promising ideas given up too early or getting fixated on a single acq channel.
There are lots of creative ways to find users. Instead of jumping on TikTok the new hot channel, startups should tailor their channels to their users and product.
3/ Breaking down the ingredients of a successful startup, we see exciting opportunities for Learning Economy companies along funding, GTM, product, and founding teams 👇
Focus is so important for startups…it took 9 years for
@Amplitude_HQ
to reach its second act beyond product analytics to become the Digital Optimization System. Congratulations to the team on this incredible milestone! And very proud of
@spenserskates
- I'm your biggest fan 😍
We're going beyond Product Analytics for the first time today in Amplitude's 9 year history. I'll start off by introducing a new Amplitude: The Digital Optimization System: (Does that look fancy or what!)
Founders are like artists: they want people to see and love something they know deeply, that they're convinced is amazing, yet is undiscovered by the broader market. The companies they start are born out of this creator's urge to share their "earned secrets" with the world.
1/ Covid hit parents with young children hard. A staggering ~5-20% of them had to leave their jobs to take care of kids at diff points during the pandemic!
When we
@a16z
met
@thehelenmayer
last yr and led her seed round, it was clear she’s the perfect founder to tackle this:
9/ If you’re building a company that falls under the 3rd spaces concept—whether it be dating, community, social, productivity, commerce, mental health or live-streaming, whether it uses gen AI or not - email me at askates
@a16z
.com
I’m excited to hear what you have in mind.
💯Assessments in school and essays for college admissions are now forced to adapt and change due to ChatGPT…
What are the most innovative teachers and classrooms doing to rethink learning and assessments in the AI age?
I’m seeing some discouraging things around ChatGPT:
1.Schools blocking it
2. New apps promising to determine “cheating using ChatGPT
Can we move past surveillance and rethink what school means in an age of AI?
5/ I’m excited for a renaissance in consumer tech. Last year was the year of infrastructure tech. This will be the year for consumer and applications.
Tech history has shown builder activities move in waves, infrastructure companies enable the next generation of applications…
As you can see from these examples, getting the first 0-1000s is about mindset and velocity of trying things and throwing them against wall.
This stage has a lot of art, not science, and subjectivity and randomness at this phase should be embraced.
Social 👨👩👦👦
@BeReal_App
: 1st hundreds of users through brute force, asking friends and listing the app on diff online sites, then once it reached critical mass scaled via campus ambassadors
@discord
: gaming sub-Reddit (Final Fantasy 14) and WOM, then targeted promos with guilds
We focus too much quantifiable metrics and valuations when evaluating startups.
@Whatnot
did just raise $150M but what I'm most excited about is how
@GrantLaFontaine
&
@loganhead13
continues to blow us away with their unique combo of ambition, execution, speed and humility.
How do you know if a social app will be a "hit?"
Predicting what goes mainstream - and what stalls out - might seem random.
But after years of leading growth
@Snap
& investing in consumer social at
@a16z
, I've found early signs of huge products 👇
From breaking boundaries at a16z to making incredible investments, to coaching the newer investors
@conniechan
did it all. Congrats on the exceptional ride and I can’t wait for what you do next!
On a personal note, incredibly grateful for your mentorship over the years. I…
12 yrs ago, this brought me to a16z, transforming my life. Along the way:
▫️ I introduced new tech ideas from East to West
▫️ Was promoted to GP, breaking the firm’s rule of no GP promos
▫️ Invested in bold founders
It’s been a great ride, yet it’s time for a new beginning…