Rob Schwartz @Schwartzie14 Twitter profile

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Rob Schwartz

@Schwartzie14

3 years

Absolutely.

Sebastian Groebner

@SGroebner

4 years

Why companies that sell #creativity as their product – aka #advertising agencies – need to be lead by people with a creative mindset. “Running a business is a creative act.“ – @Schwartzie14 / @TBWAChiatNY

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Last Seen Profiles

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Rob Schwartz

@Schwartzie14

11 months

@ElonMuskAOC Musking

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Rob Schwartz

@Schwartzie14

5 years

Very nice Chanel ads for Mother’s Day.

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Rob Schwartz

@Schwartzie14

4 years

Red State person or Blue State person, I think we can all agree it’s time we had a Dog person in the White House. Watch: #ChooseYourHumansWisely #VoteJoe #VoteKamala

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Rob Schwartz

@Schwartzie14

3 years

Aioli is just mayonnaise with garlic and a copywriter.

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Rob Schwartz

@Schwartzie14

3 years

The power of great OOH

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Rob Schwartz

@Schwartzie14

5 years

@JimSwiftDC Depress Mode

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Rob Schwartz

@Schwartzie14

4 years

Dogs and Biden. It’s a thing. More here: #ChooseYourHumansWisely

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Rob Schwartz

@Schwartzie14

5 years

I love this concept. Love this headline. Just one of the ads that inspired me to want to make ads. #AdInspirations

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Rob Schwartz

@Schwartzie14

5 years

I’ve seen this ad all over the socials, so it’s definitely working. Amongst advertising professionals.

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Rob Schwartz

@Schwartzie14

3 months

This client had some balls. Nice one, @TBWALONDON

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Rob Schwartz

@Schwartzie14

6 years

This slide is so profound. #trustconf18

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Rob Schwartz

@Schwartzie14

5 years

Great headlines. They still exist.

Justin Franz

@jfranz88

5 years

God bless college newspapers

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Rob Schwartz

@Schwartzie14

5 years

Wanna know what Warby Parker is all about? Look no further than the lens wipe that comes with your glasses. Brand isn’t one thing, it’s every thing.

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Rob Schwartz

@Schwartzie14

6 years

“I will solve your problem, and you will pay me. You can use what I produce, or not, but I will not do options, and either way you will pay me.” ~Paul Rand

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Rob Schwartz

@Schwartzie14

4 years

“Kleenex” (1950s) “Xerox” (1960s) “Jet-Ski” (1970s) “FedEx” (1980s) “Photoshop” (1990s) “Google” (2000s) “Uber” (2010s) “Zoom” (2020) #BrandAsLanguage

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Rob Schwartz

@Schwartzie14

6 years

I love the Future of the past.

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Rob Schwartz

@Schwartzie14

5 years

Someone just asked me what an “insight” is. My response: “An observation you can take action on.”

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Rob Schwartz

@Schwartzie14

4 years

Red State person or Blue State person, I think we can all agree it’s time we had a Dog person in the White House. Watch:

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Rob Schwartz

@Schwartzie14

5 years

Creative agencies: meet our competition. Seriously.

rebecca jennings

@rebexxxxa

5 years

I can’t stop laughing at teens pretending to eat their own fingers to the kidz bop version of that evanescence song

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Rob Schwartz

@Schwartzie14

3 years

Folks, we have a winner. The first brand to use “Cheugy” is @current

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Rob Schwartz

@Schwartzie14

4 years

@eliistender10 Shut up and listen.

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Rob Schwartz

@Schwartzie14

5 years

I see this grammatical error every day.

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Rob Schwartz

@Schwartzie14

4 years

Biden Wins! New York rejoices!

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Rob Schwartz

@Schwartzie14

4 years

A picture is worth a thousand concerns.

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Rob Schwartz

@Schwartzie14

2 months

Manager: We need a name for the area people go after the TSA screening. Copywriter: What for? Manager: To re-assemble yourself. Gather your things. You know how discombobulated you are after that check-point, right? Copywriter: I have an idea…

Lee Trott

@MC372

2 months

Just past TSA in Milwaukee airport, you enter the Recombobulation Area... Every airport needs one of these. Source:

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Rob Schwartz

@Schwartzie14

5 years

The digital lie is over. It’s time for ideas again.

Shane O Leary

@shaneoleary1

5 years

So this week @adidas ' Global Media Director Simon Peel had some really interesting, important stuff to say about marketing effectiveness & media planning in @MarketingWeekEd . Here's a quick thread pulling apart the most important takeaways: 👇👇👇

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Rob Schwartz

@Schwartzie14

4 years

When you don’t have great creative, you talk to clients about structure, data, and process. When you have great creative, clients talk about you. #AgencyLife

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Rob Schwartz

@Schwartzie14

5 years

Jay’s playbook. @TBWAChiatNY

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Rob Schwartz

@Schwartzie14

4 years

I love this.

George Moreira

@gmoreira001

4 years

Me cramming for a pitch presentation 15 minutes before it starts.

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Rob Schwartz

@Schwartzie14

3 years

Didn’t these guys do a cover of “I Shot the Serif?”

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Rob Schwartz

@Schwartzie14

6 months

Great headline @YETICoolers

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Rob Schwartz

@Schwartzie14

1 year

They’ve come a long way since Encino Man. #Oscar2023

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Rob Schwartz

@Schwartzie14

6 years

Who says there’s no defense in the NBA?

Bleacher Report

@BleacherReport

6 years

Just when you think Harden gave up on the play...

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Rob Schwartz

@Schwartzie14

4 years

Is TikTok becoming the new MTV? I mean as the platform to launch new music.

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Rob Schwartz

@Schwartzie14

5 years

#AgencyLife

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Rob Schwartz

@Schwartzie14

3 years

Great ad celebrating local farmers. @McDonaldsCorp @TBWASwitzerland

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Rob Schwartz

@Schwartzie14

3 years

That moment when you see you’re on “slide 9” of a 139-page deck. #AgencyLife

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Rob Schwartz

@Schwartzie14

3 years

Great planners: -Think like a journalist -Collaborate like a record producer -Defend the work like a defense attorney #AgencyLife

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Rob Schwartz

@Schwartzie14

4 years

This is how a great brand behaves.

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Rob Schwartz

@Schwartzie14

4 years

The speed and wit of this advertising is breathtaking — and genius.

MeidasTouch

@MeidasTouch

4 years

Trump is taking Dr. Fauci out of context in his ads so Joe Biden put together this spot in Trump’s own words

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Rob Schwartz

@Schwartzie14

5 years

Just read: Netflix spending $11-12B on original content. Amazon to spend $7B. This has officially become a “Storytelling Arms Race”

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Rob Schwartz

@Schwartzie14

5 years

WHO you work for early in your career is more important than WHERE you work.

Norgard

@BrianNorgard

5 years

The best ROI early in your career is to work closely with someone in the .01% of their field. It will show you what good habits, clear thinking & perseverance looks like. Thereafter, you can tweak their “models” to fit your world view. This is the fastest path to greatness.

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Rob Schwartz

@Schwartzie14

4 years

One of the best, most evergreen quotes about advertising.

Uncle Bernbach

@unclebernbach

4 years

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” Howard Gossage

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Rob Schwartz

@Schwartzie14

4 years

A classic SAAB story.

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Rob Schwartz

@Schwartzie14

6 years

I can’t wait ‘til our family is all together staring at our own devices. #Christmas

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Rob Schwartz

@Schwartzie14

3 years

Observation: Almost all of the top 25 most valuable brands continue to invest in advertising.

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Rob Schwartz

@Schwartzie14

6 years

Brand advertising requires patience. The average tenure of a CMO is 36 months or, these days, even less. See the challenge here? #AgencyLife

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Rob Schwartz

@Schwartzie14

5 years

The smartest slide from @Cannes_Lions from one of the best clients from the world’s most valuable brand. @Apple @TBWA

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Rob Schwartz

@Schwartzie14

1 year

I want to teach an MBA class called “The Art of Leaving it Alone.” We’ll study cases where the new marketing team should have just let what was working keep working. Case studies? Absolut, Coca-Cola, BMW (Joy, anyone?), Facebook, Nike (‘I Can?’) VW (Drivers Wanted), etc

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Rob Schwartz

@Schwartzie14

3 years

One of the best campaigns ever. @_clow

Sebastian Groebner

@SGroebner

3 years

“Boom! That’s iPod.” – 20 years ago #otd , Steve Jobs and @Apple presented their iconic audio player to the world. Two years later, @TBWAChiatLA created the legendary “Silhouette” campaign for it. #advertising #creativity

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Rob Schwartz

@Schwartzie14

6 years

And it gets fired as the last, lone client starts an in-house agency.

R/GA

@RGA

6 years

The year is 2078. There is one ad agency left: WPPublicisCom&IPGDentsuCorpCo. It slowly orbits the earth in a space barge.

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Rob Schwartz

@Schwartzie14

5 years

One of the best ads ever.

richard shotton

@rshotton

5 years

This 1993 ad was inspired by an article that described Jordan’s game as “an ongoing dialectic with Isaac Newton" The copywriter, Tim Riley, said: “Once we’d looked up ‘dialectic’ in the dictionary, it was a short step to ‘Michael Jordan 1 Isaac Newton 0’” HT @Suzannepope

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Rob Schwartz

@Schwartzie14

6 years

Picking the content I want to watch on Netflix takes just as much time as watching it.

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Rob Schwartz

@Schwartzie14

2 months

I’d like to see a documentary on courtroom sketch artists. How do you even break into this field?

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Rob Schwartz

@Schwartzie14

5 years

Great work @BBDONY #EndGunViolence

NowThis Impact

@nowthisimpact

5 years

Sandy Hook Promise has released this harrowing PSA in time for back-to-school

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Rob Schwartz

@Schwartzie14

5 years

What is an insight? #StartAnArguementIn4Words

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Rob Schwartz

@Schwartzie14

8 months

The first crime here is the art direction. #AgencyLife

Ben Putano 📚

@BenjaminPutano

8 months

This is an ad for reading.

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Rob Schwartz

@Schwartzie14

11 months

Porsche: you ok?

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Rob Schwartz

@Schwartzie14

3 years

👀👇 #VaxToNormal

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Rob Schwartz

@Schwartzie14

5 years

Overrated: Brunch. Underrated: Cereal for Dinner.

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Rob Schwartz

@Schwartzie14

1 year

Who is Georgia playing in the Wild Card game this weekend?

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Rob Schwartz

@Schwartzie14

4 years

Great ad.

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Rob Schwartz

@Schwartzie14

2 months

Can’t beat New York theater.

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Rob Schwartz

@Schwartzie14

5 years

When did Russell Crowe become Jon Goodman?

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Rob Schwartz

@Schwartzie14

5 years

And just like that...the shark jumped.

Aviation American Gin ✈️🍸

@AviationGin

5 years

Aviation Sales Teams: Wow, that bike spot is being well received! Now we know what a "meme" is. How are we going to keep the buzz. Aviation Marketing Team: Ehh let's just enjoy the moment. Aviation Sales: No, we need more of these "memes". Aviation Marketing: Fine.

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Rob Schwartz

@Schwartzie14

4 years

“Creativity is a business idea.” ~Lee Clow @_clow @andyawards @AdClubNY #RickBoyko @TBWA @TBWAChiatLA @TBWAChiatNY

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Rob Schwartz

@Schwartzie14

9 months

This is from The Onion, right?

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Rob Schwartz

@Schwartzie14

1 year

I’ve got no dog in this hunt, mind you. But to give this masterpiece a bronze is an outrage, Film Jury. It’s loaded w/ insight, imagination, charm, great casting and performance…fame. (Effective, too, I’ll bet). #CannesLions2023 #smh Watch:

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Rob Schwartz

@Schwartzie14

5 years

Is #AviationGin the “Oreo Tweet” of 2019?

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Rob Schwartz

@Schwartzie14

4 years

Give that copywriter a raise.

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Rob Schwartz

@Schwartzie14

4 years

What a weird influencer campaign.

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Rob Schwartz

@Schwartzie14

4 years

@d5tar_ 👇

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Rob Schwartz

@Schwartzie14

5 years

“Good ads cost no more than bad ads. The difference is the strength of the idea.” ~Ralph Ammirati #Wisdom #AdMBA

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Rob Schwartz

@Schwartzie14

2 months

Our industry has utterly misplaced their outrage

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Rob Schwartz

@Schwartzie14

4 years

When memes collide. Genius.

adam.the.creator

@AdamPadilla

4 years

That fly was just vibin up there

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Rob Schwartz

@Schwartzie14

4 years

Some of the best advertising of the year was political advertising. This Georgia Democratic PAC ad continues the streak.

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Rob Schwartz

@Schwartzie14

4 years

This looks unimpressive and unappetizing.

Rich DeMuro

@richontech

4 years

This AI powered pizza robot from a Seattle startup named Picnic can assemble 300 perfect pizzas an hour #CES2020

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Rob Schwartz

@Schwartzie14

4 years

One candidate gets a loving hug. The other tries to start his lawn-mower. #ChooseYourHumansWisely #VoteJoe

Ben Meiselas

@meiselasb

4 years

Love will always win.

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Rob Schwartz

@Schwartzie14

5 years

Fun exercise: what if artists had logos?

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Rob Schwartz

@Schwartzie14

5 months

Remember when we just laughed at something funny in an ad? (h/t @cotton )

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Rob Schwartz

@Schwartzie14

5 years

“With all due respect” is the most passive-aggressive way to say, “you suck.”

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Rob Schwartz

@Schwartzie14

3 years

TBWA=The Best Worldwide Agency 👇🏴‍☠️💪

TBWA Worldwide

@TBWA

3 years

We’re proud to be named @Adweek ’s 2021 Global Agency of the Year! Thank you @Adweek , our clients, and our 10,000+ creative minds around the world who made this recognition possible. Our pirate ship is sailing strong into 2022.

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Rob Schwartz

@Schwartzie14

4 years

Worst Zoom call ever.

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Rob Schwartz

@Schwartzie14

5 years

Wanna come up with a good idea? Have a lot of ideas.

BBH Labs

@BBHLabs

5 years

during his lifetime, Edison patented a record-setting 1,093 different inventions. On a single day in 1888, he wrote down 112 ideas; averaged across his adult life, he patented something roughly every eleven days.

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Rob Schwartz

@Schwartzie14

5 years

Running a business is a creative act.

TBWA\Chiat\Day NY

@TBWAChiatNY

5 years

Fearless leader and resident Manbassador @Schwartzie14 recently attended @3PercentConf to speak about his experience making the transition from CCO to CEO. Thanks to @Lindsay_Stein for sharing his story!

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Rob Schwartz

@Schwartzie14

5 years

This is like an ad for the “power of newspaper print.” I read every single word.

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Rob Schwartz

@Schwartzie14

3 years

Great idea to promote vaccinations. Nice one Hugo Suissas.

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Rob Schwartz

@Schwartzie14

3 years

Did you ever notice that there are no “cool regards” or “hot regards,” only “warm regards.”

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Rob Schwartz

@Schwartzie14

4 months

If you work in advertising and marketing, the link below is the most important thing to read today to help you do your job better. A lot better. (h/t @georget20 ) Link:

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Rob Schwartz

@Schwartzie14

3 years

Before you say, “Here’s why that idea doesn’t work.” Why not try “Here’s how that idea can be great.” #AgencyLife

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Rob Schwartz

@Schwartzie14

4 years

Politics aside, there is a breakthrough here. Interesting and smart... A R T D I R E C T I O N. Yes, using the graphics to enhance the story.

The Lincoln Project

@ProjectLincoln

4 years

Omg

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Rob Schwartz

@Schwartzie14

4 years

When you don’t do the pre-read, ignore the briefing from the team, and just start the meeting with your ideas to solve the problem. #AgencyLife

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Rob Schwartz

@Schwartzie14

4 months

Good one @Nike

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Rob Schwartz

@Schwartzie14

5 years

After seeing the launch of HBOMax this week, it strikes me that the next step in the streaming wars is bundling. There’s no way all these streams are individually sustainable. #ConsolidationIsComing

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Rob Schwartz

@Schwartzie14

4 months

This is a great read. Agencies have become the consultants we used to fear. We need to bring the surprising and weird back.

Dan Goldgeier

@DanGoldgeier

4 months

"The quest for a guaranteed hit practically destroyed the movie business, broke the back of the publishing industry and crushed the margins of almost every creative agency left standing."

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Rob Schwartz

@Schwartzie14

6 years

March is the worst-branded month. It’s pitched as Spring, but in reality, it’s the last month of Winter.