Words that make you different make a difference.™ @georget20 Twitter profile

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Words that make you different make a difference.™

@georget20

4 years

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Words that make you different make a difference.™

@georget20

1 year

@ThamKhaiMeng copywriters do the same thing. I used to be nice.

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Words that make you different make a difference.™

@georget20

4 years

@davetrott @adland @Floheiss @MMKLeague @unclebernbach @trevorbmbagency I teach an ad class. Last night I spent half an hour on this ad, trying to convince students that they might have to get their hands on the product they're advertising and take it apart to write about what makes it special.

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Words that make you different make a difference.™

@georget20

4 years

It's not just Agism. It's Dumbism.

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Words that make you different make a difference.™

@georget20

4 months

WPP fired me because I'm old and don't know social.

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Words that make you different make a difference.™

@georget20

2 years

GeorgeCo., LLC, a Delaware Company wonders about the logic of the current course and speed.

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Words that make you different make a difference.™

@georget20

2 years

No bullshit advertising. This would work today.

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Words that make you different make a difference.™

@georget20

1 year

There's been a lot in my feed about AI's ability to write and replacing humans in yet another vocation. I bring you this reminder from 55 years ago.

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Words that make you different make a difference.™

@georget20

3 years

People always ask me, “what happens to ad people when they hit 50?”

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Words that make you different make a difference.™

@georget20

2 years

A mediocre guide to mediocrity.

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Words that make you different make a difference.™

@georget20

4 years

Ogilvyisms updated. (So as not to hark back to the 80s.)

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Words that make you different make a difference.™

@georget20

4 years

File this under: D. As in "Don't Pick a Fight With an Obsolete Copywriter."

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Words that make you different make a difference.™

@georget20

4 years

The Descent of Advertising. (Or the horrors of harking back to the 90s.)

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Words that make you different make a difference.™

@georget20

1 year

"I am now available to work with select clients."

Communication Arts

@CommArts

1 year

CA Winner: A self-promotional campaign by George Tannenbaum of GeorgeCo features about 200 different punchy headlines like these, garnering more than 50,000 views and helping grow his agency into a $2 million business.

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Words that make you different make a difference.™

@georget20

4 years

Just the things that will get you fired at most agencies. I know.

Khai

@ThamKhaiMeng

4 years

There are two stand out qualities that creative people have. A gift for disruption and a spirit of irreverence.

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Words that make you different make a difference.™

@georget20

4 years

I no longer work for an agency. I work for my clients. #pitchandswitch #goodwritingisabusinessadvantage

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Words that make you different make a difference.™

@georget20

4 years

Fewer than 1% of employees of WPP are 60+. And only 8% are over 50. Yet in a January 14 purge at Ogilvy, 60+ people were fired at 6X the rate of others. I have the data.

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Words that make you different make a difference.™

@georget20

3 years

It's not an ad if it didn't run and no one paid for it.

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Words that make you different make a difference.™

@georget20

3 years

Ogilvy used to say, "We Sell or Else." No longer harkening back to the 80s, now they proclaim:

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Words that make you different make a difference.™

@georget20

2 years

GeorgeCo., LLC, a Delaware Company reminds you to Carpe Georgeus: Seize the George.

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Words that make you different make a difference.™

@georget20

4 years

I am looking for an automotive client. If you know anyone.

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Words that make you different make a difference.™

@georget20

4 years

The state of copywriting today. WTF is an "eligible tire"? And this for a great brand.

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Words that make you different make a difference.™

@georget20

4 years

Not the party line.

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Words that make you different make a difference.™

@georget20

4 years

36 years in the business and I have no idea what a client engagement strategist does.

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Words that make you different make a difference.™

@georget20

3 years

1/3 1've been trying to teach this in my ad classes. I’ll make this simple. So simple even a CEO could get it. People like brands that act like the people they like. I’m going to repeat that because it’s so simple no one believes it much less abides by it.

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Words that make you different make a difference.™

@georget20

4 years

Imagine if all the ad agencies in New York got together and turned their old decks into toilet paper for those in need. That could win at Cannes. And in the can. TM

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Words that make you different make a difference.™

@georget20

5 months

2024: The Year in Pre-View. And Pre-Puke.

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Words that make you different make a difference.™

@georget20

4 years

An ontological disquisition, i.e. meaningless.

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Words that make you different make a difference.™

@georget20

4 years

Soy milk.

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Words that make you different make a difference.™

@georget20

4 years

Almost 90 years ago, the great philosopher, Popeye said, "I yam what I yam." The ad industry could use more Popeye.

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Words that make you different make a difference.™

@georget20

4 years

I've met a lot of content writers but I've never met a content writer.

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Words that make you different make a difference.™

@georget20

2 months

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Words that make you different make a difference.™

@georget20

4 years

Most of LinkedIn reads like this now: "Most consumers like ads featuring squirrels wrapped in burlap sacks." --The Squirrels Wrapped in Burlap Sacks Council

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Words that make you different make a difference.™

@georget20

4 years

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Words that make you different make a difference.™

@georget20

2 years

FWIW.

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Words that make you different make a difference.™

@georget20

4 years

PART ONE OF FOUR Some friends, very talented friends, did some work urging people to self-isolate. Please share. From a distance.

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Words that make you different make a difference.™

@georget20

3 years

A tagline better than 99.7% of all those made by agencies, committees, 17-rounds of meetings and $100K of research.

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Words that make you different make a difference.™

@georget20

4 years

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Words that make you different make a difference.™

@georget20

1 year

New York advertising.

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Words that make you different make a difference.™

@georget20

3 years

GeorgeCo., LLC, a Delaware Company is a purpose-driven agency.

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Words that make you different make a difference.™

@georget20

4 years

Language doesn't lie. Words of a scoundrel/CEO: "We're fortunate to have thousands of people at WPP who have decades of experience and expertise. They're extremely valuable to our business and the work we do for clients, and I'm sorry my reply suggested otherwise." --Mark Read

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Words that make you different make a difference.™

@georget20

4 years

Fiercely independent. Independently fierce.

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Words that make you different make a difference.™

@georget20

1 year

I just did my first corporate timesheet since Ogilvy fired me on Jan. 14, 2000.

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Words that make you different make a difference.™

@georget20

3 years

Rolling up sleeves, please.

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Words that make you different make a difference.™

@georget20

4 years

A word from the Holding Company CEO.

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Words that make you different make a difference.™

@georget20

4 years

Advertising that harkens back.

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Words that make you different make a difference.™

@georget20

3 years

The quotation edited for accuracy: “every agency leader I’ve spoken to in the past month is saying the same – we are all struggling to hire enough talent who are under 35 and don't cost a lot.” —

faris

@faris

3 years

“every agency leader I’ve spoken to in the past month is saying the same – we are all struggling to hire enough talent.” —- Ad agency people - don’t forget to negotiate! 👍 via @campaignmag

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Words that make you different make a difference.™

@georget20

4 years

Today's Ad Aged. Some serious questions about diversity.

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Words that make you different make a difference.™

@georget20

4 years

I heard during last night's Civil disturbances in New York, an ad agency was vandalized and robbed. Fortunately, there was no Intellectual Property to steal.

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Words that make you different make a difference.™

@georget20

4 years

Maybe the US should do what ad agencies do: just keep adding presidents.

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Words that make you different make a difference.™

@georget20

2 years

We need a new word for ads that say nothing, show nothing and mean nothing. I propose Nads or Cluttads or Nontent.

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Words that make you different make a difference.™

@georget20

4 years

The funniest thing I've seen since I stopped laughing almost four years ago.

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Words that make you different make a difference.™

@georget20

4 years

Can back-to-basics be the next shiny-object we chase after?

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Words that make you different make a difference.™

@georget20

4 years

I have an idea: why don't we try using English?

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Words that make you different make a difference.™

@georget20

4 years

"I read the news today, oh boy..." From The London Times. Thanks @nicoleyershon @johncaswell

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Words that make you different make a difference.™

@georget20

4 years

WPP clients, whether or not you're tired of rampant, vicious and discriminatory ageism:

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Words that make you different make a difference.™

@georget20

4 years

Why do ad people need to talk like we are from a different galaxy? "I'll update the deployment schedule on TikTok so we can operationalize ASAP." We should try being human. Even when we talk. It couldn't hurt.

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Words that make you different make a difference.™

@georget20

4 years

Today's Ad Aged. Digging deep.

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Words that make you different make a difference.™

@georget20

4 years

@cindygallop Oh, Cindy, thank you. But I don't want an agency job--ever again. The economics of the agency business mean they no longer can afford people who know what they're doing. The holding companies have turned the ad industry into a coal mine--a low-wage coal mine.

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Words that make you different make a difference.™

@georget20

1 year

For every dollar Coke makes, Pepsi makes 50 cents. A logo change won't fix that. Good ads can.

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Words that make you different make a difference.™

@georget20

3 years

GeorgeCo., LLC, a Delaware Company, with the powerful stroke of a champion freestyle swimmer, moves against the tide.

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Words that make you different make a difference.™

@georget20

4 years

The issue with the agency business today is that so many good people no longer want to work in the agency business today.

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Words that make you different make a difference.™

@georget20

4 years

Etiam si omnes, ego non.

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Words that make you different make a difference.™

@georget20

4 years

With apologies to Irina Dunn and Gloria Steinem.

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Words that make you different make a difference.™

@georget20

4 years

They de-funned agencies about 20 years ago.

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Words that make you different make a difference.™

@georget20

2 years

@Dr_Draper @janthonylong

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Words that make you different make a difference.™

@georget20

4 years

21 years ago I started my first five-year stint at Ogilvy. The best place I ever worked with some of the best people and best clients.

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Words that make you different make a difference.™

@georget20

1 year

Just received WPP's Holiday Card. Postage due.

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Words that make you different make a difference.™

@georget20

4 years

A year without a title.

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Words that make you different make a difference.™

@georget20

4 years

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Words that make you different make a difference.™

@georget20

2 years

I did about ten of these six years ago. I think they still work.

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Words that make you different make a difference.™

@georget20

2 years

GeorgeCo., LLC, a Delaware Company likes to keep things in perspective.

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Words that make you different make a difference.™

@georget20

4 years

I find out how things work and explain them to people. No BS. No fluff. No nonsense.

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Words that make you different make a difference.™

@georget20

4 years

The food's terrible and such small portions, advertising style.

Lee Clow’s Beard

@leeclowsbeard

4 years

“We can only afford people who don’t know what they’re doing because we won’t pay for those who could teach them” is an odd business strategy.

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Words that make you different make a difference.™

@georget20

4 years

A word from Uncle Slappy.

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Words that make you different make a difference.™

@georget20

3 years

Work with the founder.

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Words that make you different make a difference.™

@georget20

1 month

Yeah. Call GeorgeCo., LLC, a Delaware Company. 100-percent bushwa-free.

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Words that make you different make a difference.™

@georget20

4 years

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Words that make you different make a difference.™

@georget20

4 years

Could this all be god's revenge because when I left Ogilvy I hadn't done my last 132 timesheets?

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Words that make you different make a difference.™

@georget20

4 years

"Mr. Read, I do not harken back to the '80s, luckily."

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Words that make you different make a difference.™

@georget20

1 year

The Official Hat of the Passive Aggressive Era.

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Words that make you different make a difference.™

@georget20

4 years

This is more than a little great.

dave trott

@davetrott

4 years

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Words that make you different make a difference.™

@georget20

4 years

Send me $1000. And I'll send you $250 back immediately

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Words that make you different make a difference.™

@georget20

3 years

⁦with @Schwartzie14 ⁩ at the national pastime—kibitzing

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Words that make you different make a difference.™

@georget20

1 year

@Ben_Phillips

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Words that make you different make a difference.™

@georget20

4 years

Today's Ad Aged. Speed Kills.

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Words that make you different make a difference.™

@georget20

3 years

Vote George.

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Words that make you different make a difference.™

@georget20

4 years

My favorite bagel shop, From Schmear to Eternity opened this morning. I am currently in full lox down. #Borscht

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Words that make you different make a difference.™

@georget20

3 years

GeorgeCo., LLC, a Delaware Company is not above the occasional pun.

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Words that make you different make a difference.™

@georget20

1 year

GeorgeCo., LLC, a Delaware Company. "Too busy to see you at Cannes.™"

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Words that make you different make a difference.™

@georget20

4 years

My new GeorgeCo, a Delaware Company, corporate t-shirts are in.

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Words that make you different make a difference.™

@georget20

4 years

Today's Ad Aged. Deep and dark. Like 2020.

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Words that make you different make a difference.™

@georget20

1 year

@ThamKhaiMeng There's an old Yiddish joke in there. A teacher shows a student a picture of a deer and says, "what's this?" The kid has no idea. The teacher asks, "what does your mother call your father?" And the kid says, "That's a schmuck?"

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Words that make you different make a difference.™

@georget20

4 years

Advertising people aren't essential workers. We are dissential workers-- comforting the afflicted and afflicting the comfortable.

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Words that make you different make a difference.™

@georget20

2 years

@Amelia_Torode

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Words that make you different make a difference.™

@georget20

4 years

The single best agency mission was writ by Carl Ally almost six decades ago. "To impart useful consumer information in an executionally brilliant way." This kind of bs proliferates but doesn't qualify. It's self-serving and masturbatory.