Ryan Wallman @Dr_Draper Twitter profile

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Ryan Wallman

4 years

IT’S HERE, JUST (not) IN TIME FOR CHRISTMAS! You can now order my book, beautifully designed by the team at @Gasp_4 . UK: US: Aus: And searchable on other Amazon international sites (I think).

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Last Seen Profiles

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Ryan Wallman

@Dr_Draper

6 years

Coming soon to your agency... "We want to do a stunt that gets the whole world talking, like the Tesla in space thing. Budget is 5K."

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Ryan Wallman

@Dr_Draper

5 years

A simple guide to social media... Facebook: Arguing with friends Twitter: Arguing with strangers LinkedIn: Arguing with self-proclaimed thought leaders and semi-literate entrepreneurs Instagram: Arguing with your own insecurities

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Ryan Wallman

@Dr_Draper

7 years

I've researched this for many years now, and I assure you that these are immutable. The laws of modern marketing.

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Ryan Wallman

@Dr_Draper

5 years

“Boss, we need to do that ad for the highway billboard.” “Just use the copy from the banner ad.” “But boss... “ “Banner. Ad.”

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Ryan Wallman

@Dr_Draper

6 years

I just posted this on LinkedIn. It’s basically an amalgam of all the self-aggrandising LinkedIn posts I’ve ever seen.

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Ryan Wallman

@Dr_Draper

4 years

What marketers were saying in 2019 vs. what marketers are saying in 2020.

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Ryan Wallman

@Dr_Draper

3 years

How it started How it’s going

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Ryan Wallman

@Dr_Draper

5 years

I just created the most 2019 ad of 2019.

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Ryan Wallman

@Dr_Draper

4 years

It’s been quite a year, but we can surely learn from it. So here are my marketing lessons from 2020.

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Ryan Wallman

@Dr_Draper

4 years

Does anyone know if we’re all in this together? I haven’t seen any brands mention it.

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Ryan Wallman

@Dr_Draper

4 years

I honestly had no idea there were this many companies that are here for me at this difficult time.

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Ryan Wallman

@Dr_Draper

4 years

If people in ad agencies had their own taglines...

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Ryan Wallman

@Dr_Draper

4 years

Who dares me to post this on LinkedIn?

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Ryan Wallman

@Dr_Draper

6 years

"We want the copy to say that it's powerful." "OK." "But in a genuine way." *under breath* "This is why they pay me the big bucks."

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Ryan Wallman

@Dr_Draper

4 years

Apologies if this has been done before.

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Ryan Wallman

@Dr_Draper

6 years

Can you believe it's that time of year already? Here are my marketing predictions for 2019.

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Ryan Wallman

@Dr_Draper

3 years

OK, I couldn’t resist. Here are the types of advertising article. (And the original version of the meme is here: )

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Ryan Wallman

@Dr_Draper

4 years

My guide to Covid-19 marketing phrases, illustrated by the brilliant @bora_times .

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Ryan Wallman

@Dr_Draper

5 years

The Twitter debate process.

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Ryan Wallman

@Dr_Draper

6 years

You may recall that the 10 year-old daughter of our Account Director recently took it upon herself to redesign our logo. To honour her glittertastic creativity, we've developed a set of brand guidelines based on her design. Here are a few excerpts.

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Ryan Wallman

@Dr_Draper

3 years

At the risk of raising the ire of pretty much everyone here, these are my heretical marketing ideas for 2021.

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Ryan Wallman

@Dr_Draper

6 years

The game is "you can't say the word 'marketing'".

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Ryan Wallman

@Dr_Draper

5 years

I was just given this heartwarming note by a kid on the train. Children are so wise. Please RT.

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Ryan Wallman

@Dr_Draper

4 years

Someone needs to ban me from LinkedIn.

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Ryan Wallman

@Dr_Draper

4 years

Tech people, marketing people, ad people: I think you need to hear this. Most of you can’t understand this problem, let alone solve it.

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Ryan Wallman

@Dr_Draper

3 years

I’m going to say it again, and honestly I think it’s a little bit weird if you think otherwise. Marketers should have some kind of marketing training.

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Ryan Wallman

@Dr_Draper

5 years

Twitter friends, prepare for some shameless plugging. I’ve got a book coming out soon, designed by the bloody brilliant @Giles_Edwards and his team at @Gasp_4 . Here’s a taste.

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Ryan Wallman

@Dr_Draper

5 years

Cannes is just around the corner, so I’ve developed a handy Cannes quote generator. I suspect it’s going to be used a lot.

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Ryan Wallman

@Dr_Draper

4 years

I will never cease to be amazed at the number of people who think marketing amounts to ‘doing cool stuff on social media’.

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Ryan Wallman

@Dr_Draper

3 years

What you can learn about marketing from people on Twitter.

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Ryan Wallman

@Dr_Draper

4 years

What are marketers going to do now that millennials can’t buy experiences?

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Ryan Wallman

@Dr_Draper

5 years

Wait until he hears about advertising. It’s going to blow his mind.

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Ryan Wallman

@Dr_Draper

5 years

The logic of modern marketing: a practical guide.

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Ryan Wallman

@Dr_Draper

7 years

If classic taglines were re-written today.

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Ryan Wallman

@Dr_Draper

5 years

I feel that this deserves a wider audience. Credit Helen Peatfield, via LinkedIn.

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Ryan Wallman

@Dr_Draper

7 years

I've decided to get in early with these. Here are my marketing predictions for 2018.

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Ryan Wallman

@Dr_Draper

3 years

At the risk of being too late to the meme...

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Ryan Wallman

@Dr_Draper

3 years

I’ve decided I’m going to start tweeting like a thought leader, so here goes. Marketing is about informing creation, not creating information. Am I doing this right?

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Ryan Wallman

@Dr_Draper

5 years

This might sound crazy but hear me out. I’m starting to think that people in advertising may not be representative of the general population.

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Ryan Wallman

@Dr_Draper

6 years

My friend just explained how "agile" works at her company. Several squads are divided into tribes, which work in chapters on sprints according to certain rituals. These all roll out upwards to a theme. I hope that's cleared it up for you.

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Ryan Wallman

@Dr_Draper

5 years

This CMO in Cannes has clearly used my CMO quote generator AND my Cannes quote generator. I demand royalties.

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Ryan Wallman

@Dr_Draper

6 years

“Create content at the speed of culture.” Oh do fuck off, Deloitte.

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Ryan Wallman

@Dr_Draper

7 years

I just posted this on LinkedIn. What's the bet I get at least one earnest response?

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Ryan Wallman

@Dr_Draper

3 years

Nice to see that my briefing template is still being used, all these years later.

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Ryan Wallman

@Dr_Draper

6 years

A simple guide to launching your own startup.

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Ryan Wallman

@Dr_Draper

6 years

Forget MilleXZials, or whatever generation it is that we're obsessed with now. Meet Generation Human, also known as Gen H.

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Ryan Wallman

@Dr_Draper

2 years

My boy crossed the rainbow bridge today and my heart’s broken.

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Ryan Wallman

@Dr_Draper

4 years

In case you need a lighter (marketing-related) take on the current situation... How to build your brand during a pandemic.

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Ryan Wallman

@Dr_Draper

4 years

My colleagues and I have just come up with an idea for a new awards show. Introducing: Trash Cannes. The first awards show to recognise work that could have been good but deserves to be binned after eight rounds of changes.

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Ryan Wallman

@Dr_Draper

3 years

Come on, Ogilvy. You’re better than this.

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Ryan Wallman

@Dr_Draper

7 years

Things you should never say to a copywriter.

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Ryan Wallman

@Dr_Draper

7 years

Are you a CMO? Or do you need a quote from one? Try my CMO quote generator.

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Ryan Wallman

@Dr_Draper

6 years

Trendy business terms - and what they really mean.

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Ryan Wallman

@Dr_Draper

5 years

Flight attendant: Is there a doctor onboard? Dad: *nudging me* that should've been you Me: Well, I mean, it was Dad: Not asking for a copywriter to help, are they? Me: Didn’t you die 2 years ago? Dad: Go and see if “we need a stronger call-to-action” helps

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Ryan Wallman

@Dr_Draper

5 years

In preparation for Halloween, I present to you: the scariest phrases in marketing.

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Ryan Wallman

@Dr_Draper

5 years

So just to recap... It wasn’t an ad. It sold a lie. Nobody remembers who it was for. But it won every advertising award.

Gari Cruze

@garicruze

5 years

Imagine that, they're still full of shit. The Company Behind Fearless Girl Has Voted Against Several Gender Pay Equity Resolutions, New Study Reveals

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Ryan Wallman

@Dr_Draper

6 years

Stunning campaign. A great idea and ridiculously good artwork.

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Ryan Wallman

@Dr_Draper

5 years

“How’s the copy for that ad going, Jimmy?” “Er, I just used what you gave me, boss.” “FFS Jimmy, how many times do we have to go through this? That was just the brief.”

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Ryan Wallman

@Dr_Draper

2 years

In preparation for Halloween, I’ve updated ‘the scariest phrases in marketing’ for 2022.

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Ryan Wallman

@Dr_Draper

4 years

If you don’t come out of this quarantine with a broken relationship, substance abuse problem or mental illness, you’ve done pretty fucking well, I’d say.

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Ryan Wallman

@Dr_Draper

6 years

How to build a modern brand.

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Ryan Wallman

@Dr_Draper

4 years

There’s a classic medical joke about a group of doctors who go duck hunting. Well, apropos of nothing, I decided to do a version about a group of people from a creative agency.

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Ryan Wallman

@Dr_Draper

4 years

“Hey Jimmy, we need a title for that new SEO role.” “Er, what about Master of SEO?’ “Nah, too pedestrian.” “Commander of SEO?” “That’s getting closer.” “Wait, I’ve got it...”

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Ryan Wallman

@Dr_Draper

6 years

With apologies to Gartner, here's my marketing hype cycle.

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Ryan Wallman

@Dr_Draper

4 years

If Bezos can make $13 billion in one day, you can probably raise your copywriting rate by $50 without feeling guilty.

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Ryan Wallman

@Dr_Draper

5 years

What marketers can learn from the sub-2-hour marathon. Coming soon to your LinkedIn feed.

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Ryan Wallman

@Dr_Draper

5 years

Facebook metrics. Influencers. Hubspot. Brand purpose. Ad tech. Martech. Millennials. Centennials. GenZennials. I get the sense that we will look back on this as the golden age of bullshit.

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Ryan Wallman

@Dr_Draper

4 years

A story of the ad industry, in two parts.

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Ryan Wallman

@Dr_Draper

3 years

We don’t have any budget for this job but we’ll have plenty of work for you in the future.

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Ryan Wallman

@Dr_Draper

5 years

When the original idea is pretty good but the client keeps making changes until eventually you just can’t help but laugh.

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Ryan Wallman

@Dr_Draper

3 years

What people on Twitter describe as marketing is hilariously different from what marketing is.

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Ryan Wallman

@Dr_Draper

7 years

“Move those girders.” “But the bridge will collapse.” “Just do it.” *bridge collapses* 👆If engineering was like copywriting.

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Ryan Wallman

@Dr_Draper

4 years

What GIF gives you the most joy? I’ll start.

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Ryan Wallman

@Dr_Draper

5 years

Today I discovered that my good (canine) boy’s tumour is benign. A good day.

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Ryan Wallman

@Dr_Draper

4 years

Strategist telling the creative team to “consider other directions” the night before the pitch.

Rex Chapman🏇🏼

@RexChapman

4 years

“Oops. I missed my exit.”

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Ryan Wallman

@Dr_Draper

4 years

“Our CEO likes to get really involved in our marketing.”

Doreen🫶🏾

@Doreenglm

4 years

What doesn’t seem like a Red Flag 🚩 but IS a Red Flag 🚩?

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Ryan Wallman

@Dr_Draper

5 years

Some people, in every generation, will choose brands for ethical reasons. Most won’t. I just saved you from reading thousands of articles. You’re welcome.

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Ryan Wallman

@Dr_Draper

3 years

“I never read marketing books” is not the brilliant flex you think it is.

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Ryan Wallman

@Dr_Draper

6 years

Here it is, everyone. The single worst collection of words you will ever see.

Tom Roach

@tomroach

6 years

The front cover of S4 Capital’s prospectus mentions everything apart from creativity.

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Ryan Wallman

@Dr_Draper

6 years

Mark my words. Here are 10 things for which history will judge us harshly.

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Ryan Wallman

@Dr_Draper

6 years

I've found it, guys. The most LinkedInny LinkedIn title of all time.

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Ryan Wallman

@Dr_Draper

8 years

How modern advertising works.

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Ryan Wallman

@Dr_Draper

5 years

I try not to post this sort of stuff too often but, well, I’m going to. Our little agency just won a pitch to work on our first-ever global campaign (for a European client). So I guess this means we’re an international agency now?

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Ryan Wallman

@Dr_Draper

5 years

It’s that time of year again. Here are my marketing predictions for 2020.

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Ryan Wallman

@Dr_Draper

5 years

TV show idea: Logo Cops. A documentary-style program that follows marketing managers as they go around busting agencies for slightly misusing their brand assets. Musical intro: Ad boys, ad boys, whatchoo going to do, whatchoo going to do when they come for you?

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Ryan Wallman

@Dr_Draper

3 years

Agency briefs for the next few months... “We need a new campaign.” “NFTs.” “Huh?” “NFTs.” “Our consumers won’t even know what those are.” “NFTs.”

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Ryan Wallman

@Dr_Draper

5 years

Building a brand is like building a house. You need a plan. So here are my instructions for building a modern brand.

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Ryan Wallman

@Dr_Draper

4 months

I’ve decided to start an agency that moves at the speed of culture. Does anyone know if this has been done before?

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Ryan Wallman

@Dr_Draper

5 years

We just have a few changes. #SixWordHorrorStory

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Ryan Wallman

@Dr_Draper

2 years

You’ll never need to read another consumer survey from a consulting firm. This is what they all say.

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Ryan Wallman

@Dr_Draper

6 years

I've updated the probability scale to reflect mathematical reality in the modern world.

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Ryan Wallman

@Dr_Draper

5 years

3-year, international, multicentre study of a new drug in a peer-reviewed publication: 8 pages. Strategy deck for an ad campaign: 150 slides.

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Ryan Wallman

@Dr_Draper

5 years

The face of a copywriter being told they can’t start a sentence with ‘And’.

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Ryan Wallman

@Dr_Draper

6 years

Apparently this ad is from 1964. Still relevant.

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Ryan Wallman

@Dr_Draper

2 years

Beyond parody.

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Ryan Wallman

@Dr_Draper

3 years

“So you write ads? Anything I would have seen?”

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Ryan Wallman

@Dr_Draper

4 years

When the client buys the concept but the budget doesn’t extend to execution.

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Ryan Wallman

@Dr_Draper

5 years

The great thing about Twitter is that you can be the most qualified, experienced person in your field, but some anonymous dude can discredit you with a strongly held opinion. It’s glorious.

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