ADWEEK @Adweek Twitter profile | Pikagi

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ADWEEK

@Adweek

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All the news, insights and inspiration you need to know in advertising, marketing and media.

New York City

https://t.co/5GsyiFiwln

Joined April 2009

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@Adweek

ADWEEK

1 month

Hot Girl Summer rapper, Nike collaborator, Big Mouth guest star, and – most importantly – boss and chief decision-maker of her own brand: @theestallion is our April cover star. 🤩

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@Adweek

ADWEEK

9 minutes

BarkleyOKRP, the recently merged agency that is now one of the largest full-service independent marketing firms in the U.S., has acquired Adlucent from Advantage Solutions.

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BarkleyOKRP Acquires Performance Media and Marketing Tech Company Adlucent

The acquisition bolsters the agency’s performance media and tech practice.

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@Adweek

ADWEEK

25 minutes

The new @highnoonsunsips campaign, from longtime agency Preacher, drops as the ready-to-drink category continues to heat up

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High Noon's Lifestyle Guards Rescue Summer Party Vibes

Longtime agency Preacher is behind the campaign as the ready-to-drink category continues to heat up.

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@Adweek

ADWEEK

46 minutes

Developing a memorable sonic logo requires a combination of skill, foresight and the luck of good timing. ADWEEK's @UpperEastRob spoke to sonic strategists and composers to figure out how sound became key for Intel, Netflix, NBC, TD Bank and McDonald's.

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How 5 Companies Built Sonic Logos to Immortalize Their Brand

Why sound became key for Intel, Netflix, NBC, TD Bank and McDonald's.

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@Adweek

ADWEEK

1 hour

Comedy legends Martin Short and Steve Martin appear in their first commercial together for Wells Fargo.

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Martin Short and Steve Martin Star in Wells Fargo Ad

Comedy legends Martin Short and Steve Martin appear in their first commercial together for Wells Fargo.

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@Adweek

ADWEEK

1 hour

This cinematic spot—with Wes Anderson-style eccentricity—uses the characters to try to set Ketel One apart in a crowded category.

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Ketel One Botanical's Ad Stars Want a Summer That Never Ends

The new campaign, from agency Alto New York, shifts the brand’s message into aspirational territory.

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@Adweek

ADWEEK

1 hour

According to the new work from McCann New York for Frontier Communications, the fiber optics that power our technology will last throughout our lifetime, and seemingly beyond.

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Frontier Communications Taps McCann New York as Creative AOR and Releases First Work

The first campaign shows a life’s journey on fiber optic technology.

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@Adweek

ADWEEK

2 hours

Today, 100 chief marketing officers, along with rising stars, academics and other C-suite executives, will convene at ADWEEK’s annual #MarketingVanguard Summit in Chicago to discuss how to navigate an industry in flux.

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7-Eleven, Kellanova & Milani Cosmetics CMOs Share Bold Takes

10 provocations from brand bosses as ADWEEK's Marketing Vanguard Summit kicks off

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@Adweek

ADWEEK

2 hours

Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer’s audiences programmatically through Yahoo’s demand-side platform.

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Kroger Strikes Data Deal With Yahoo DSP

It's the first RMN deal for the tech platform since it launched its commerce media team in January.

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ADWEEK Retweeted

@awwebinars

Adweek Webinars

2 hours

Today @ 1PM ET: If you want to maximize event ROI, you need a well-thought-out strategy and the right platform to execute and measure it. Get insights from leaders @cvent on today's webinar. Register here:

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@Adweek

ADWEEK

14 hours

Amazon’s ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared to the same three-month period last year.

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Amazon's Ad Business Continues to Boom

The company's advertising revenue outpaced Google, but fell behind Meta.

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@Adweek

ADWEEK

14 hours

Roku announced three blockbuster partnerships at its NewFronts presentation on Tuesday afternoon, as well as a slate of new video programming.

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Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships

In addition to partnerships with The Trade Desk and iSpot, Roku is bringing innovations such as cars to Roku City.

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ADWEEK Retweeted

@awbrandshare

Adweek Branded

20 hours

When thinking of a social first brand, polished ads and mega-online personas may not have the genuine, raw quality audiences have been seeking lately. @viralnationinc dives into how micro-influencers allow for authentic connections and deeper loyalty.

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Rawthentic Voices Are the Secret to Social-First Transformation

Rawthentic isn’t a buzzword, it’s a culture shift that points to the power of genuine, unfiltered content.

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@Adweek

ADWEEK

19 hours

Condé Nast unveiled a slate of new video programming at its NewFront presentation this morning, emphasizing its expanded efforts in the world of sports, news and live events.

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Condé Nast Calls Red Carpet Moments the New Live Sports

The media company also unveiled new partnerships with Formula 1 and NBCUniversal.

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@Adweek

ADWEEK

20 hours

This year’s @NCAA Women’s Basketball Tournament—with help from Caitlin Clark and Dawn Staley—just provided its broadcasters at the @WaltDisneyCo and their brand partners a small forest’s worth of receipts.

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Caitlin Clark and Women's Basketball Score Big for Disney

Huge viewership for March Madness and the NBA Draft yielded big returns for ESPN advertisers including movie studios, GEICO, State Farm and Wendy's.

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@Adweek

ADWEEK

23 hours

At its NewFronts presentation Tuesday, Samsung Ads, announced several innovations, including a new lineup of sports, music, family and entertainment content on its FAST service, Samsung TV Plus, in addition to new AI tools for targeting and performance.

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Inside Samsung Ads' FAST Pitch to Advertisers for Sports

The company is launching MLB, PGA, AHL and F1 FAST channels.

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@Adweek

ADWEEK

1 day

VOICE | "I’m embarrassed to admit how long it took me to relax and accept that the help wasn’t part of some elaborate ruse. There’s a real sense of camaraderie among the startups that outshines the natural competitiveness," writes Danny Gonzalez.

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Camaraderie Over Competition: New Ad Agency Founders, Unite

There is a phenomenon happening among ad agency startups.

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@Adweek

ADWEEK

1 day

Executives from brand design consultancy Elmwood explain how they changed three key elements of @Skittles ’ visual profile without losing its all-important recognizability.

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3 Ways Skittles Is Refreshing Its Logo and Packaging

Mars brand Skittles is tweaking its identity without losing familiarity.

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@Adweek

ADWEEK

1 day

🐝 @Bumble has undergone a revamp with a refreshed design, new features and a global campaign that speaks to people who are close to swearing off app-based dating.

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Bumble Speaks to 'Exhausted' Women With Brand Refresh

The women-focused app is also launching a global campaign amid a wave of dating app fatigue.

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@Adweek

ADWEEK

1 day

T-Mobile Advertising Solutions dove into its first IAB NewFronts with forays into retail media and streaming, as well as a plan to reach 240 million consumers and marketers through its screens.

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T-Mobile Advertising Launches Retail Media Network

Adding 20,000 in-store screes and reaching a deal with streamer Plex expands its Magenta platform’s multichannel reach and gives buyers more options.

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@Adweek

ADWEEK

1 day

After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its “intimate, bespoke” upfront dinners.

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Exclusive: Inside Paramount's Upfront Dinners for 2024

Paramount is once again hosting “intimate, bespoke” upfront dinners instead of a one-off event.

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