Malte Landwehr @MalteLandwehr Twitter profile

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Malte Landwehr

2 months

Google is rolling out SGE for everyone. I spent 50+ hours exploring the new Search Generative Experience. Here’s what I found to prepare for the future of search:

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Malte Landwehr

@MalteLandwehr

2 years

If you Google the word “Jaguar,” the car appears before the animal. This is because the animal did not hire a good SEO consultant.

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Malte Landwehr

@MalteLandwehr

1 month

@peer_rich I would block such a number after one call.

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Malte Landwehr

@MalteLandwehr

2 months

@twostraws Maybe because we Europeans have a) a healthcare system that does not encourage people to take 1000 Ibuprofen in 18 months, and b) walkable cities so that we can just buy Ibuprofen whenever we need it?

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Malte Landwehr

@MalteLandwehr

9 months

@Morpheusresist Yes. With zero hesitation. I would even do it for $10.

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Malte Landwehr

@MalteLandwehr

2 years

I am doing a project on elderly SEOs. If you are an SEO and over the age of 25, please DM me.

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Malte Landwehr

@MalteLandwehr

22 days

@nikitabier This you?

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Malte Landwehr

@MalteLandwehr

2 years

5 days ago, Google rolled out a significant change to its ranking algorithm. The May 2022 Core Update is a blessing🍾 for some and a bane🤕 for others. I dug into the data from @SEMrush and @sistrix to understand what happened. 🧵👇

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Malte Landwehr

@MalteLandwehr

2 years

@rcastrovexler @Carnage4Life Android? Chrome? YouTube? AdWords? AdSense? DoubleClick? Blogger? Fonts? Docs/Sheets? Drive? Translate? Maps? Street View? Analytics? Data Studio? TensorFlow? Cloud? reCAPTCHA? Chromecast? Nest?

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Malte Landwehr

@MalteLandwehr

2 years

In 2020, I joined idealo as Head of SEO. Since then we were the largest winner of the July 2021 Core Update and the 2nd-largest winner of SEO Visibility in Germany in 2021 according to Sistrix. Here is what I believe makes a great Head of SEO. 🧵

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Malte Landwehr

@MalteLandwehr

1 year

IBM deleted 90% of their content - and doubled their SEO traffic.

Bryan Casey

@bryanfcasey

1 year

Over the last 9 months we’ve deleted close to 80% of the marketing footprint off . Tens of thousands of pages. The result is that traffic, conversion and all our experience and NPS metrics are up. It was a gross project but I’ll tell you about it.

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Malte Landwehr

@MalteLandwehr

1 year

I was able to classify 49% of the 1800+ leaked Ranking Factors from Yandex. Here is my take.🧵👇

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Malte Landwehr

@MalteLandwehr

4 months

@arvidkahl But the Michelin Guide was not unrelated when it started. It was an activation campaign to make customers use the product (car/tires) by giving them a reason to drive somewhere.

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Malte Landwehr

@MalteLandwehr

3 years

Accurate depiction of the SEO community.

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Malte Landwehr

@MalteLandwehr

11 months

@moritzplassnig For a founder owned company, it just makes sense to optimize for profit. Only venture-funded businesses need to optimize for revenue.

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Malte Landwehr

@MalteLandwehr

2 years

@ver_kat @TechEmails Every boss I have had appreciated it if told them they were wrong. And it never hurt my career to do so.

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Malte Landwehr

@MalteLandwehr

2 years

Most people think SEO is about tricks and advanced techniques. It is not. It is about doing the boring basics really, really well.

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Malte Landwehr

@MalteLandwehr

1 year

This is the only explanation I have for the ridiculous pricing of some Enterprise SEO tools.

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Malte Landwehr

@MalteLandwehr

27 days

I just blocked all the bad SEOs on X/Twitter. If you can read this, it means you are a good SEO 👍

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Malte Landwehr

@MalteLandwehr

11 months

The 9 Dysfunctions of SEO

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Malte Landwehr

@MalteLandwehr

2 years

Google Translate finally added a mode to understand what your SEO consultant is actually saying.

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Malte Landwehr

@MalteLandwehr

2 years

ahrefs is still the most blocked bot on the internet! But SEMrush overtook Majestic as number 6!

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Malte Landwehr

@MalteLandwehr

2 years

Google bot trying to find helpful content on the blog you created for pure SEO reasons.

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Malte Landwehr

@MalteLandwehr

9 months

@KlendathuCap What do you mean, B movie?!? 🤨

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Malte Landwehr

@MalteLandwehr

2 years

Uff. Are these leaked documents explaining the reason for Google‘s indexing problems real? 😳

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Malte Landwehr

@MalteLandwehr

2 years

When you have no idea why SEO traffic increased but are happy to take the praise.

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Malte Landwehr

@MalteLandwehr

1 year

E-A-T explained by OpenAI in the style of a 1940s gangster movie.

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Malte Landwehr

@MalteLandwehr

3 months

SEO Manager preparing to say, „it depends“

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Malte Landwehr

@MalteLandwehr

7 months

Once again, Google is out there, giving some of the worst SEO advice.

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Malte Landwehr

@MalteLandwehr

2 years

The SEO urge to NOT like/share the best SEO advice out there to prevent your competitors from seeing it. 🙈

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Malte Landwehr

@MalteLandwehr

2 years

Live footage of an SEO Manager (me) „helping“ the engineers to ship a feature I think will improve rankings.

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Malte Landwehr

@MalteLandwehr

1 year

In 2022 I was a top 0.5% user of Webmaster Exchange - the webmaster version of Stack Overflow - by answering SEO questions. Here are my most well-received answers to common SEO questions 🧵👇

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Malte Landwehr

@MalteLandwehr

2 years

Heart surgeons use checklists. ☑️ Pilots use checklist. ☑️ SEOs … log into Search Console and fire up ScreamingFrog, hoping they will notice something? 🤨

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Malte Landwehr

@MalteLandwehr

2 years

SEOs will rather extract out-of-stock products from a @screamingfrog crawl than talk to an analyst or learn SQL.

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Malte Landwehr

@MalteLandwehr

3 years

„Let’s finish the website relaunch first. We can add SEO afterwards.“ 🚩🚩🚩

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Malte Landwehr

@MalteLandwehr

3 months

CMO catching up with their technical SEO Consultant.

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Malte Landwehr

@MalteLandwehr

6 months

SGE is terrible for Google's revenue. The purpose of SGE is to demonstrate to shareholders and employees that Google is still innovative. Publicly stating "SGE is an experiment" is step 1 to rolling it back.

Greg Gifford

@GregGifford

6 months

SGE is just an experiment, y’all… @searchliaison #brightonseo

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Malte Landwehr

@MalteLandwehr

3 years

„We are not just a SEO agency. We are actually a Google partner - so we can guarantee organic position 1 rankings within a few weeks.“ 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩

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Malte Landwehr

@MalteLandwehr

2 years

Not a single SEO influencer will ever tell you the secrets to outrank them. Consume their ideas and lectures. But never take them at face value!

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Malte Landwehr

@MalteLandwehr

1 year

GPT-3 just killed HARO. A Chrome extension using GPT-3 to reply to Haro requests. Every reporter using HARO will be spammed by SEOs till their inbox is overflowing.

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Malte Landwehr

@MalteLandwehr

2 years

Me, trying to figure out SEO for TikTok because apparently, it is now a search engine.

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Malte Landwehr

@MalteLandwehr

2 years

SEOs have butchered guest blogging - a once great marketing tactic - to a degree where it is now almost synonymous with pure spam. Sad. Do you still include guest blogging in your SEO?

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Malte Landwehr

@MalteLandwehr

5 months

/r/SEO, one of the largest SEO communities in the world with 250,000+ members has been taken over by a group of 6-24 month-old, anonymous accounts that run a network of silver, crypto, and investment communities. What could possibly go wrong?

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Malte Landwehr

@MalteLandwehr

3 years

💥BREAKING💥 Google spokesperson recommends to prepare for a comeback of Goolge+ 🤯🤯🤯

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Malte Landwehr

@MalteLandwehr

2 years

Based on the 100 largest losers and 100 largest winners, I observed 3 major trends. 1️⃣ Video instead of text 2️⃣ Specialists instead of generalists 3️⃣ Better search intent matching (2/8)

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Malte Landwehr

@MalteLandwehr

2 years

Rare footage of an SEO frantically fixing a botched site migration.

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Malte Landwehr

@MalteLandwehr

2 years

Not sure who needs to hear this, but SEO IS NOT: • possible with bad content • a fix for delivering bad UX • profitable within 30 days SEO IS a continuous process that should be baked into your product strategy

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Malte Landwehr

@MalteLandwehr

3 years

Hat-tip to whoever is managing the @semrush Reddit account. Recommending a prospect to learn about SEO before purchasing SEMrush - or another SEO tool - is awesome! 👏👏👏

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Malte Landwehr

@MalteLandwehr

4 months

Some SEOs will never learn the difference between tricking Google and delighting users.

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Malte Landwehr

@MalteLandwehr

1 year

Spam like this is the reason why people hate SEOs. 😫

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Malte Landwehr

@MalteLandwehr

1 year

In the leaked Yandex source code, there were 40+ quality-related ranking factors. There are mainly divided into quality of: • host • page • text Let's dive in 🧵👇 #YandexLeak

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Malte Landwehr

@MalteLandwehr

11 months

@erenbali Or something like 10.8 to indicate it is meeting room 8 on floor 10. Weird/funny/edgy names for conference rooms are a drag on productivity.

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Malte Landwehr

@MalteLandwehr

5 months

It takes 1 second to fart. But 10 seconds for your coworkers to smell it. SEO is the same. The results of today’s work will only become visible in the coming weeks and months.

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Malte Landwehr

@MalteLandwehr

2 years

How I feel explaining E-A-T to people who think SEO is about keyword density and optimizing h1 tags.

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Malte Landwehr

@MalteLandwehr

2 years

Using URLs helps Google to crawl your website. Follow me for more SEO tricks.

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Malte Landwehr

@MalteLandwehr

11 months

@stevesi Very misleading headline and tweet. It only happens when the browser is in private mode.

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Malte Landwehr

@MalteLandwehr

8 months

@jeremyphoward This person needs therapy. Or a vacation. It is unethical for journalists to exploit and amplify this.

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Malte Landwehr

@MalteLandwehr

1 year

Does your boss not understand SEO? Or do you not understand how decisions are made at your company?

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Malte Landwehr

@MalteLandwehr

2 years

Parrot learns how to say "it depends" and is promoted to SEO Manager.

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Malte Landwehr

@MalteLandwehr

2 months

The current Google Updates plus manual penalties are working. Niche site hustlers and AI blog bros are in shambles.

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Malte Landwehr

@MalteLandwehr

2 years

50% of becoming a better SEO is knowing what advice to ignore.

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Malte Landwehr

@MalteLandwehr

10 months

@OmarRiverosays This is not true. The rate limits implemented by Musk prevent Google from Crawling the website. Instead of showing the Google Bot tweets and user profiles, Musk is serving them error pages When Google sees an error page, they no longer rank the site.

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Malte Landwehr

@MalteLandwehr

1 year

You’re on your deathbed surrounded by family. You’re old, and you’ve lived a wonderful life as a successful SEO. Your grandson hands you a smartphone and asks you to Tweet a timeless piece of SEO advice. What do you tweet? 😂

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Malte Landwehr

@MalteLandwehr

2 years

Not sure who needs to hear this but: • most SEO work is done outside the SEO team • technical SEO ≠ advanced SEO • the best SEO ideas might come from writers, developers, or analysts

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Malte Landwehr

@MalteLandwehr

2 years

SEOs who believe publishing good content is all it takes to rank well in Google: when will we get the rankings we deserve?

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Malte Landwehr

@MalteLandwehr

1 year

I predict some harsh Core Updates for 2023.

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Malte Landwehr

@MalteLandwehr

7 months

@TrungTPhan The lack of German bread in the top 10 of that ranking is a hate crime.

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Malte Landwehr

@MalteLandwehr

2 years

In-house SEOs: I should be involved in more business decisions. SEOs when they are involved in forecasting, headcount planning, prioritisation of technical debt, and purpose workshops.

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Malte Landwehr

@MalteLandwehr

2 years

No, bounce rate is not a ranking factor. Yes, lowering your bounce rate by making the page load faster and improving the user experience will help with SEO.

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Malte Landwehr

@MalteLandwehr

3 months

In the flights space, Google is ranking organically for hyper competitive keywords with incredibly thin content that no other website could get away with. I only see three options: 1️⃣ Every single SEO at Skyscanner, Kayak, Expedia, idealo, etc. is really bad at SEO (this…

Brodie Clark

@brodieseo

3 months

What's one of the fastest growing sites on Google? In the flight booking segment it's... Google. Over the past year they've grown exponentially for flight path queries by using SEO in their own search engine. Taking a lot of traffic from Kayak, Skyscanner, Expedia etc.

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Malte Landwehr

@MalteLandwehr

2 years

Technical SEO Manager (making the company $100M per year) Social Media Manager (spending $10M a year to generate views and followers on TikTok)

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Malte Landwehr

@MalteLandwehr

2 years

So many SEOs these days don't have any principles or even just pride in their work. Everything is superseded by a checklist in a Wordpress plugin. There was a time when SEOs were willing to try stuff. You won't recover from a Google update unless you are willing to do so again.

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Malte Landwehr

@MalteLandwehr

7 months

@searchliaison Google is allowed to call an article quoting evidence from a court case „an opinion piece“ and the tweet does not show a community note explaining how that is problematic? 😳

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Malte Landwehr

@MalteLandwehr

2 years

@JohnMu I will quote this tweet out of context the next time someone says slow websites are ok for SEO.

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Malte Landwehr

@MalteLandwehr

5 months

I am a T shaped SEO. And by that I mean: 1️⃣ I know SEO. 2️⃣ I know enough about all other marketing channels to realize that SEO is better.

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Malte Landwehr

@MalteLandwehr

6 months

Large websites having a really bad internal search is good for their SEO performance. Few understand this.

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Malte Landwehr

@MalteLandwehr

2 years

Elon Musk bought Twitter faster than most SEOs can get approval for changing an h1 tag.

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Malte Landwehr

@MalteLandwehr

1 year

@mamma_mia111 Literally one of the toughest and most important jobs in the world right now.

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Malte Landwehr

@MalteLandwehr

2 years

I can't believe Queen Elizabeth lived 96 years and never saw the international rollout of the Helpful Content Update

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Malte Landwehr

@MalteLandwehr

5 months

You need a Christmas present for an SEO friend? Here are some ideas.

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Malte Landwehr

@MalteLandwehr

2 years

But in the end, they rarely match the search intent. Seeing volatility in this space - and mainly losses - means that Google improved its ability to understand search intent and quality. (8/8)

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Malte Landwehr

@MalteLandwehr

8 months

If you think EEAT is something you can add with a Wordpress plugin, you are doing it wro... Actually, never mind. Please go ahead. Makes it easier for the rest of us.

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Malte Landwehr

@MalteLandwehr

7 months

Monitor setup guide for SEOs: • 2 for analysis • 1/7/9 for clarity/focus • 3/4 to distract yourself • 5/6/8 to become completely inefficient

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Malte Landwehr

@MalteLandwehr

7 months

@cremieuxrecueil In my experience, former athletes in the workplace • are disciplined, • can handle setbacks/failures, and • understand motivation, a positive attitude, and being a team player are important.

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Malte Landwehr

@MalteLandwehr

7 months

SEO Twitter since the HCU.

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Malte Landwehr

@MalteLandwehr

3 years

Noone: Literally no one: Google Bot: om nom nom nom nom nom

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Malte Landwehr

@MalteLandwehr

7 months

@micsolana It was always about preserving their jobs, not ethics or the job opportunities of potential future writers. Goal reached. ✅

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Malte Landwehr

@MalteLandwehr

2 years

Hear me out. 1. Publish a small piece of okay-ish content. 2. Optimize and expand it. ... is way faster than: 1. Create the perfect piece of content before publishing anything.

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Malte Landwehr

@MalteLandwehr

1 year

No technical SEO has mastered all 5: 1. GSC API 2. Python 3. Looker Data Studio 4. Regular expressions 5. Not saying “it depends” to every question from higher-ups

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Malte Landwehr

@MalteLandwehr

2 years

Technically, EAT, UX, and authorship are not ranking factors. 🤓 In the real world, believing in EAT, UX, and authorship as ranking factors will lead to better SEO results. 📈 Would you rather be technically correct or successful? 🤔

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Malte Landwehr

@MalteLandwehr

4 months

It feels like Google is falling apart. • Discover is Yahoo-only for some users. • Google Assistant can no longer act as a stop watch. In-fact, dozens of Assistant feature are discontinued. • Quality of search results is the worst it ever was since the botched Helpful Content…

Lily Ray 😏

@lilyraynyc

4 months

Oh good, a Discover sandwich with SIX consecutive Yahoo results and 2 YouTubes. Besides the fact that none of these results interest me, what I really want to know is what happened to website diversity in Discover? (Sry I didn’t realize the recording was capturing my music 🤣)

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Malte Landwehr

@MalteLandwehr

2 years

What I thought would make me happy: • Nice car • House • Fancy watch • Expensive clothes What actually makes me happy: • Free time • Ouiet walks • Absolutely crushing it with SEO at idealo

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Malte Landwehr

@MalteLandwehr

5 months

Dear competitors, please replace your SEO agencies with AI.

Muzzammil

@DevMuzzammil

5 months

AI is replacing SEO Agencies. You can optimize your website & rank it No. 1 on Google by yourself. I'll show you how to top-rank your site on Google without an SEO expert: [ 🔖 Bookmark for later ]

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Malte Landwehr

@MalteLandwehr

3 years

@gusthema SQL - because most “machine learning algorithms” are actually just clever SQL queries

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Malte Landwehr

@MalteLandwehr

2 years

SEO CONTENT WILL NO LONGER WORK ONCE GOOGLE HAS ROLLED OUT THE HELPFUL CONTENT UPDATED. SO IF YOU HAVE REALLY BAD SEO CONTENT YOU SHOULD DELETE IT NOW. BECAUSE THE UPDATE CAN HAVE A SITE-WIDE IMPACT.

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Malte Landwehr

@MalteLandwehr

2 years

In the video space, there are basically only winners. TikTok grew a staggering 99%. And Youtube – already one of the most dominant websites in Google`s organic rankings- grew another 23%!😲 In total, video websites gained 25% during this update. (3/8)

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Malte Landwehr

@MalteLandwehr

8 months

@erenbali Personally, I do not think about productivity or expect every trip to be life-changing. I aim to have fun. I did have one life-changing experience on a vacation, though. So I can confidentially say yes to that part.

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Malte Landwehr

@MalteLandwehr

11 months

Enterprise SEO is easy. All you need to know is stuff like: Quarterly Planning OKRs North Star Metrics Business Plans Budgeting COGS Monthly Forecasts OPEX P&L Stakeholder Management Alignment Strategy CapEx Budget Cuts Office Politics Pitching Managing Upwards

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Malte Landwehr

@MalteLandwehr

4 months

Maybe the worst SEO advice I have read today.

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