Rory Sutherland @rorysutherland Twitter profile

Last Seen Profiles

@Alina22708305

@CraftFranc99132

@txtwerse

@VojislavaNesko1

@AndreaB63735256

@paneolius

@Warwicktweets

@nuke5mckenize

@CraigWilkins7

@diiemobel

@wedgie54225

@BrucePressley2

@Eitagiovanadnv

@__hj4

@RoelEpping

@sumank

@Nebhukadnezar1

@PepFerrari

@GetahunTsegay12

@bmfAny3C5Sl1vW5

@MarcelinhodaZL

@FelipeLodeiro

@ChrisNeal2024

@gracieobrien0

@kkmh1405

@Web3Experts

@slender777777

@SChalmers2023

@80sLivePreston

@LunaLush448483

@Garden4Wildlife

@NayterPvP

@Prince64974699

@Playben5

@BumilViral

@guldurbakalim1

Rory Sutherland

@rorysutherland

1 year

This is just me, but when did we conflate free speech with the right to disrupt things? I don't like football. This means I am free to tweet this. It doesn't give me the right to run onto the pitch with a placard saying "Not my sport."

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Rory Sutherland

@rorysutherland

4 years

Other than washing your hands, the next most important tip is not to watch any 24-hour news channels. If we'd had Sky News in WW2, we'd have surrendered in 1940.

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Rory Sutherland

@rorysutherland

1 year

Will anyone join me me in launching "The Career Ending Conference." Simple idea: everyone speaking is within six months of retirement, and can say what they really think.

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Rory Sutherland

@rorysutherland

4 years

Theory: Working patterns during the Coronavirus outbreak (videoconferencing, working from home, cancelling events) may be no less productive than normal. They simply reflect what the business world would do naturally if it weren't dominated by bloody extroverts.

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Rory Sutherland

@rorysutherland

2 years

Doner kebabs and curry are often denigrated because drunk men like them. But surely the foods we crave when drunk are the greatest of all foods, since they are what our brains, free of all pretension, really want to eat. Noone ever said "I could kill for a canapé right now."

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Rory Sutherland

@rorysutherland

3 months

For about five seconds I thought this was a ridiculous cover design. Then I realised it is brilliant.

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Rory Sutherland

@rorysutherland

4 years

If you ever doubt how clever evolution can be, remember that it will take a year for the brightest minds on the planet to find a vaccine for the coronavirus. Yet 99% of healthy people have an immune system that can crack the problem in under a week.

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Rory Sutherland

@rorysutherland

1 year

All stories about Eton end "The school charges boarding fees of £40,000 a year." But why don't stories about Universities end "The University charges £27,000 a year while providing no food, no housing and staff attention for 4 hours a week"? Schools are cheap by comparison.

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Rory Sutherland

@rorysutherland

3 years

This simple reframing solution solves the problem of COVID mask compliance completely - at least for men. Try it. I guarantee it will work.

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Rory Sutherland

@rorysutherland

4 years

I promise I am not making this up. I have just been asked to upgrade the firmware for my new toilet.

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Rory Sutherland

@rorysutherland

8 years

There are times when Amazon has a kind of accidental comedic genius, but this is unsurpassable

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Rory Sutherland

@rorysutherland

2 months

When tomatoes briefly go up in price by 15% it's a "cost of living crisis". But when house prices go up by a factor of 20, it's treated as a good news story. The entire economy is rigged against the young by the asset-rich.

Gerald Ashley

@Gerald_Ashley

2 months

Paging @John_Stepek and my fellow Georgist @rorysutherland

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Rory Sutherland

@rorysutherland

5 months

This is easily the best 30 seconds of "sports" coverage all year. Vastly more interesting than boring human athletics or showjumping with dumb-ass horses. @GuruAnaerobic

B&S

@_B___S

5 months

Don't blink or you'll miss it.

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Rory Sutherland

@rorysutherland

5 years

A simple tip for hairdressers, barbers, cafes, shops. Close at 5pm as advertised. Lock the door. But spend ten minutes hovering by the door. If a customer approaches, smile, unlock the door and welcome them in. You now have a customer for life.

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Rory Sutherland

@rorysutherland

3 years

One reason political polarisation tends to be confined to the young and stupid is this: anyone over 35 possessed of any observational nous has noticed that there is no correlation between political allegiance and basic decency as a human being.

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Rory Sutherland

@rorysutherland

3 years

“If you need to write it down to remember it during your presentation, your audience won’t remember it either.” – @DellAnnaLuca

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Rory Sutherland

@rorysutherland

5 years

Whether my next passport is blue or red, I would like a design which falls open naturally at the photo page. My hunch is this could reduce queuing times significantly. @clarkeching and @dilipsoman can confirm whether I am right here.

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Rory Sutherland

@rorysutherland

3 years

A strange assertion, but having finished watching Clarkson's Farm, I believe it is one of the most important and revelatory television programmes ever made. Darwin, Michael Polyani, James C Scott, Taleb, Peter Kropotkin, Burke, Adam Smith - it's all there. @NGruen1 @nntaleb

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Rory Sutherland

@rorysutherland

5 years

Don't spend a minute trying to solve a problem until you've spent a day trying to redefine it.

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Rory Sutherland

@rorysutherland

5 years

The weirdest thing about Brexit is how people I'd always seen as Green or on the far left are happy to adopt neo-liberal free trade ideology when it suits them. "We must take to the streets, or else large multinationals may be forced to reconfigure their supply-chains."

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Rory Sutherland

@rorysutherland

3 years

Ultimately people's expressed opinions on electric cars are irrelevant. I had friends in the 90s who thought mobile phones were stupid. The decisive question is whether anyone with an electric car reverts to driving conventional cars. If not, it's a Bass Diffusion Curve.

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Rory Sutherland

@rorysutherland

4 years

I followed Alastair on Twitter for about ten years, and he followed me. In all that time he was nothing other than charming, good-humoured, fair-minded and decent. @ITV have now allowed someone with a feebly contrived grievance to end his career.

Rory Sutherland

@rorysutherland

4 years

ITV: Get Alastair Stewart reinstated by @ITV - Sign the Petition! via @UKChange

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Rory Sutherland

@rorysutherland

4 years

Videoconferencing is definitely one solution to global warming. I've now spent so much money kitting out my man-cave, I can't afford to fly anywhere.

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Rory Sutherland

@rorysutherland

3 years

It really would be that easy.

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Rory Sutherland

@rorysutherland

2 years

I cannot begin to imagine how anyone at Paypal thought this would be acceptable. It is spectacularly moronic.

The Free Speech Union

@SpeechUnion

2 years

PayPal has shut down the account of the Free Speech Union. Financial services being withdrawn from people is the new battlefront in the ongoing war against #freespeech . Make your feelings known by submitting a complaint about UK PayPal's actions here. ➡️

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Rory Sutherland

@rorysutherland

2 years

One huge and underappreciated benefit of the new widespread use of videoconferencing is that news channels do now occasionally interview people who know their shit, rather than hauling into the studio whoever might be available at short notice nearby.

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Rory Sutherland

@rorysutherland

2 years

Why don't airlines simply ban nuts? I'm not allergic to nuts, indeed I really like them. But I can quite easily cope with not eating them for 10 hours if it saves someone from an anaphylactic shock at 30,000 feet.

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Rory Sutherland

@rorysutherland

2 years

Woke people, why not extend an olive branch to older conservatives by allowing them to include their preferred units of measurement alongside their preferred pronouns? Now everybody's happy. Rory Sutherland (he/him/Fahrenheit/furlongs/stone)

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Rory Sutherland

@rorysutherland

7 months

You can largely explain the decline of advertising in a sentence. Media agencies know how to make money from media in the absence of creative; creative agencies don't know how to make money from creativity in the absence of media.

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Rory Sutherland

@rorysutherland

5 years

I think it would be a lot less tedious if everyone in marketing didn't share the same fucking boring metropolitan opinions. If Cornflakes promoted anarcho-syndicalism and Twiglets wanted a return to the Gold Standard, it would at least be distinctive.

Dr. Michael Sagner, MD

@DrMichaelSagner

5 years

Dying to hear what you think, Rory. @rorysutherland

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Rory Sutherland

@rorysutherland

3 years

We can now apply all our amateur knowledge of epidemiology to eradicating email. So if we all.... 1) Don't send more than six a day 2) cc no-one outside our bubble 3) Never reply within 72 hours we'll find the R-rate will start falling fairly fast.

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Rory Sutherland

@rorysutherland

9 months

I feel slightly sorry for the Japanese customer who bought my book expecting to turn lead into gold.

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Rory Sutherland

@rorysutherland

5 years

Sutherland's Law (or how to save social media). If anyone pisses you off on Twitter, visit their timeline. If all of their last 12 tweets are about Politics, block them - they're a fucking lunatic. If there is one tweet about something else (cats, WWE, UFOs, etc) let 'em stay.

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Rory Sutherland

@rorysutherland

3 years

I have a theory that all audio books fail because there is too *little* "stochastic resonance" or background noise. I was thinking king of recording my next one in a pub, a sawmill or a gun club, but this will drive the publisher nuts. Thoughts @nntaleb ?

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Rory Sutherland

@rorysutherland

2 years

Look, it's a bloody airport. I just want a magazine, some aspirin and a Nando's, not the fucking, Rue du Faubourg-Saint-Honoré.

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Rory Sutherland

@rorysutherland

2 years

My favourite research finding of all time.

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Rory Sutherland

@rorysutherland

2 years

Why is it that stacking a dishwasher is enjoyable but unloading a dishwasher is a pain?

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Rory Sutherland

@rorysutherland

4 years

I have a mischievous plan to start a trades union for remote workers. Dues, £10 a year. Membership about 200m. I'd be like the Jimmy Hoffa of Zoom. First demand. Employers pay for our broadband and comfy chairs or we'll all sit with our backs to a brightly-lit window.

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Rory Sutherland

@rorysutherland

1 year

This will be fun. Soon, in line with costly signalling theory, all formal and polite communications will need to be laced with profanities, to prove that we are not using ChatGPT. "Dear Fat Bastard, I am writing to apply for the dope fucking job you advertised...."

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Rory Sutherland

@rorysutherland

11 months

Someone just told me that most people use ChatGPT fewer than six times and then stop. Has anyone considered that this LLM approach may be the technological equivalent of German porn - ie once your initial curiosity is satisfied, you have no further desire to see any more?

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Rory Sutherland

@rorysutherland

5 years

This chart, from the BBC, is a grotesque example of confirmation bias by its designer. Seriously, whoever produced this, fuck off and get a job in North Korea where your talents will be welcome.

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Rory Sutherland

@rorysutherland

7 years

Fact: Hillary Clinton would be the first female American head of state since the death of Queen Anne in 1714.

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Rory Sutherland

@rorysutherland

7 months

Still my favourite cartoon ever.

Joseph Wilson

@josephwilsonca

9 years

"We rebrand as 'dog' and outsource hunting to these guys..." cc @aronsolomon

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Rory Sutherland

@rorysutherland

4 years

My own proposal is that anyone returning from a skiing holiday should be confined to their homes indefinitely. Nothing to do with the coronavirus. Just on principle.

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Rory Sutherland

@rorysutherland

3 years

What my fellow-fans of Emma Raducanu seem to have missed is that winning the US Open is a comparatively straightforward achievement compared to getting into a Bromley Grammar School!

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Rory Sutherland

@rorysutherland

10 years

Daughters asked me "what's a sex tape?" It took me a while to realise that what was confusing them was the word "tape".

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Rory Sutherland

@rorysutherland

1 year

On that basis, it seems perfectly suited to replace many jobs in higher management.

Nassim Nicholas Taleb

@nntaleb

1 year

The Problem with ChatGPT It doesn't know when it is bullshitting. "I do not have the ability to know when I am not confident in my response or when a response may not be reliable."

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Rory Sutherland

@rorysutherland

4 years

Design at its shittiest. For 50 years, no one needed to read a credit card number - an imprint was taken or it was swiped. But, after 20 years of online shopping, how many cards have been redesigned to make the # and expiry date legible? About three. 1/2

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Rory Sutherland

@rorysutherland

8 years

Priceless review of a bluetooth speaker:

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Rory Sutherland

@rorysutherland

5 years

We should extradite him to the UK: his expertise in frictionless cross-border trade could do wonders with the Irish Backstop.

El Chapo trial: Mexican drug lord Joaquín Guzmán found guilty

Mexican kingpin Joaquín Guzmán was accused of being behind the biggest supplier of drugs to the US.

www.bbc.co.uk

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Rory Sutherland

@rorysutherland

3 years

They are called pubs!

Sebastian David Lees

@sebs_tweets

3 years

Microhubs are the future. WFH sucks for a lot of people, and so does commuting to an office. A decentralised network of microhubs would allow people to work locally, inject localism / accountability into communities and help regenerate UK high streets.

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Rory Sutherland

@rorysutherland

3 years

I find it a bit weird that people who preach inclusion are perfectly happy to join Clubhouse, a service which deplatforms 80% of the world's population, and is by invitation only. At least be honest and call it "1950s Country Club House".

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Rory Sutherland

@rorysutherland

3 years

A rather interesting finding which debunks many conventional assumptions. If you put "50% extra free" on packaging and then put the price up 50%.... your sales go up just as much as if you leave the price the same. People are choosing on deal not buying on price... 1/2

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Rory Sutherland

@rorysutherland

2 years

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Rory Sutherland

@rorysutherland

2 years

Skin in the Game versus Reputation in the Game. (Also the JFK vs EWR effect). From Berkshire Hathaway Chairman's Letter 1984. HT Emre Yilmaz @nntaleb

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Rory Sutherland

@rorysutherland

3 years

In an act of pure alchemy unmatched even by Henry Ford, @elonmusk has driven up the price of bitcoin so much I can now afford to buy one of his cars.

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Rory Sutherland

@rorysutherland

3 years

Regardless of the lab-leak hypothesis, who thought it was a good idea to conduct research on viruses in the middle of a city of 10m people? Not only the risk of a leak, but the impossibility of tracing or containment. There's a reason why Porton Down is in the countryside.

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Rory Sutherland

@rorysutherland

3 years

Why use "anecdotal" as a term of disparagement? If it's worth retelling, it probably contains new or unexpected information. e.g. the Titanic had a lot of data to say that there were no icebergs at that latitude in April. Anecdotal reports suggested there was one straight ahead.

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Rory Sutherland

@rorysutherland

3 years

Two improvements from flexible working. 1) Not going into the office is better because you don't have to go into the office, and 2) going into the office is better, because everyone there has chosen to be there and is hence more sociable.

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Rory Sutherland

@rorysutherland

5 years

I'm in a hotel room in Texas. There is no BBC World - in fact the only UK content is something called "The Best of British Milfs". Patriotic as I am, $24.99 seems rather a lot. And why would Texans want to learn about our milfs specifically?

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Rory Sutherland

@rorysutherland

6 years

The most perfect demonstration of the importance of @nntaleb 's skin in the game rule is to be found in toilets. Personal toilets are immaculate; public and train toilets are blocked, soiled and overflowing.

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Rory Sutherland

@rorysutherland

5 years

One great thing about India: you can eat Indian food all the time, as God intended. In Britain there's always some wuss who'll veto going for a curry because they had one yesterday/last week/in 1978 or because it's breakfast or something.

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Rory Sutherland

@rorysutherland

4 years

My pinko wife is having a bit of a sulk about my voting intentions. Fortunately I've bought her a Peleton for Christmas, so that should put everything right.

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Rory Sutherland

@rorysutherland

6 years

Working in the advertising industry today, one increasingly feels like a man who's turned up at a poetry festival only to discover that every talk is about bookbinding.

Nicholas Cocks 🇺🇦

@NickoCocks

6 years

For what it’s worth my two cents is this: production is the new media. The big revenue driver. Where once Creative attached itself to media, now it does so to production. And as production consolidates so too will Creative.

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Rory Sutherland

@rorysutherland

3 years

Bloody hell! At this rate, Netflix will have to start funding serial killers, so it has enough content in 2030.

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Rory Sutherland

@rorysutherland

5 months

This, by Adam Smith, explains why it was often a dumb idea to offshore manufacturing to save money. Innovations are more likely to first arise from the bottom up, not top down.

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Rory Sutherland

@rorysutherland

2 years

Tinder needs to list your attitude to kitchen gadgets up front, because people who like them always end up marrying people who don't. I just bought a soup-maker. Frankly my wife would have been slightly less annoyed if I'd turned up with a 23-year-old pole dancer.

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Rory Sutherland

@rorysutherland

10 years

Bernbach said it all, really...... http://t.co/kPrZ2cV5IS

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Rory Sutherland

@rorysutherland

4 years

Highly ambitious attempt at anchoring.......

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Rory Sutherland

@rorysutherland

10 months

This map perfectly shows how the UK and Ireland can be the Saudi Arabia of wind power. I think we are unexcited by wind-power in part because we assume that everyone gets to benefit from it. Framed in terms of comparative advantage, it's much more potent.

Global Wind Atlas

The Global Wind Atlas is a free, web-based application developed to help policymakers, planners, and investors identify high-wind areas for wind power generation virtually anywhere in the world, and...

globalwindatlas.info

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Rory Sutherland

@rorysutherland

3 years

For some unfathomable reason the Evening Standard, a newspaper only read by commuters, seems less than keen on remote working.

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Rory Sutherland

@rorysutherland

5 years

Forget all that stuff Elon Musk keeps doing. Argos finally offers a folding garden chair you can use with a laptop, Something I have been looking for for five sodding years.

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Rory Sutherland

@rorysutherland

1 year

Noone's more worried by quantification bias than me, but I don't like this "maths" vs "creative" dichotomy. Taught well, maths can be a superb exercise in creative problem solving, reframing, etc.

Lucy Beaumont

@LucyABeaumont

1 year

If you will be 16 when/if @RishiSunak makes you carry on doing maths and you're creative and struggle with it REFUSE, give them the finger, you need to know own worth, practise your art and do not give up on wanting to sell your story but do not for one second worry about maths.

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Rory Sutherland

@rorysutherland

4 years

I'd treat this with caution. The advice on the site is rarely the work of qualified health professionals and many of the nurses' uniforms appear to be in breach of regulations.

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Rory Sutherland

@rorysutherland

4 years

Money that is loaned generously but exclusively for one thing distorts the market. First it was housing, now education. The tuition loan should available for all young people to spend on anything. Why is starting a business worse than studying some bullshit for three years?

Rory Sutherland

@rorysutherland

4 years

And allow people to spend the money on anything, not only tuition. As things stand, education has become a racket.

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Rory Sutherland

@rorysutherland

29 days

@FraserNelson seeing the light here. The entire tax, benefits and property economy currently redistributes money from the working young to the idle old. I didn't much mind doing that when pensioners had fought in or endured WW2, but the recent lot were…

Labour will struggle to resist the temptation to tax pensioner wealth

Many of its new MPs will be young renters, putting huge pressure on Starmer to join the battle of the generations

www.telegraph.co.uk

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Rory Sutherland

@rorysutherland

3 months

WTF? It's a website for a major international airline, not a sodding call centre.

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Rory Sutherland

@rorysutherland

3 years

Reminding my family of Sutherland's First Law of driving in snow. "It doesn't matter if you have a 4x4 or a reconditioned WW2 half-track. If the car in front gets stuck, you're stuck." 4x4s are a textbook case of solving for the individual problem without considering context.

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Rory Sutherland

@rorysutherland

3 years

The working conditions at Ogilvy Kent are famously gruelling.

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Rory Sutherland

@rorysutherland

7 months

What gets mismeasured gets mismanaged #243

Fesshole 🧻

@fesshole

8 months

My wife has started counting how many pints I have. Before this I was enjoying my low strength lagers. Now I've had to move to the heavy shit so I don't have to drink so many

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Rory Sutherland

@rorysutherland

2 years

@nntaleb

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Rory Sutherland

@rorysutherland

2 years

Festivals are a bit like communism. There's a lot of pain getting there, followed by a short, enjoyable period of altruism, mutual support and enthisiastic cooperation. Then the toilets stop working.

dave trott

@davetrott

2 years

"The ethos of Burning Man is anti-materialistic and focuses on sustainable innovations, and the natural environment."

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Rory Sutherland

@rorysutherland

3 years

Easily the most valuable present of my life. I gave a talk to some lovely folk at HBS and they sent me this lovely North Face jacket. I don't know what it cost, but its signalling value is about $250,000. #veblentastic #alchemy

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Rory Sutherland

@rorysutherland

3 years

Useful tip. Because I always look to American banking culture for lessons on work-life balance.

James Marsh

@JamesMarsh79

3 years

Goldman CEO Warns Remote Work Is Aberration, Not the New Normal - Bloomberg It's like announcing you are old.

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Rory Sutherland

@rorysutherland

4 years

Is anyone else secretly delighted that their partner suddenly needs all the electronic stuff you got shit for buying at the time? From "Whatever do you need that for?" to "Darling, can I borrow your Logitech Brio c920 4K USB-C webcam?" in the space of a month.

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Rory Sutherland

@rorysutherland

3 years

Specialisation vs diversification!

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Rory Sutherland

@rorysutherland

6 years

Behavioural contagion: best example ever? @herdmeister @CravenPartners @OgilvyChange

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Rory Sutherland

@rorysutherland

3 years

I can't get my head around noise-cancelling headphones. £200 seems a lot to pay simply to avoid telling everyone in your carriage to shut the fuck up.

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Rory Sutherland

@rorysutherland

3 years

Why are world leaders still talking on the phone like it's 1997 or something?

Boris Johnson

@BorisJohnson

3 years

Great to speak to President @JoeBiden this evening. I look forward to deepening the longstanding alliance between our two countries as we drive a green and sustainable recovery from COVID-19.

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Rory Sutherland

@rorysutherland

2 years

Ergodicity in marketing #125 Bill Veeck “To give one can of beer to a thousand people is not as much fun as to give 1,000 cans of beer to one guy. Give a thousand people a beer and each of them will drink it. Give 1,000 cans to one guy, and 50,000 people might talk about it.”

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Rory Sutherland

@rorysutherland

4 years

#ShareAFactNoOneAskedFor The girl dancing naked in silhouette in the opening sequence of the Bond film "Die Another Day" is my third cousin. Just in case you wondered about the resemblance.

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Rory Sutherland

@rorysutherland

1 year

I have done a thorough analysis of the data from my smart meter, and the main environmental lesson is simple. Don't have children. When they are home, electricity use more than doubles.

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Rory Sutherland

@rorysutherland

2 years

Teams is becoming the VHS of corporate videocalls. Apologies to anyone under 30 for the confusing analogy.

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Rory Sutherland

@rorysutherland

6 years

From @nntaleb

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Rory Sutherland

@rorysutherland

6 years

The psychological hack of McDonald's touch-screen ordering system is invisible but very clever: waiting for your food to be prepared is vastly less annoying than waiting in line to order it. @clarkeching #bottlenecks

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Rory Sutherland

@rorysutherland

3 years

Boots setting the bar a bit high selling packs of two. We're not French. For the UK market it would be more realistic to package one pill with an Indian takeaway menu and a Netflix voucher.

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Rory Sutherland

@rorysutherland

4 years

As it is, I am 54 with fairly good if longsighted vision. I need a fucking arc-light and the Mount Palomar telescope to tell the difference between a 3 and a 5 on any card more than a month old. And the CVV number (Amex aside) might as well be on a fucking Enigma machine.

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Rory Sutherland

@rorysutherland

4 years

People keep comparing online meetings to physical meetings - but this may be a misplaced comparison. Most of my Zoom calls wouldn't have been physical meetings per-COVID. They would have been utterly tedious email exchanges.

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Rory Sutherland

@rorysutherland

4 years

Very simple point. People in advertising and similar fields are under a heavier social obligation to work from home when we can - because we are in a business where (unlike transportation, say) this is widely possible. Hence if you can work from home, you should.

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Rory Sutherland

@rorysutherland

6 years

Virgin Atlantic marketers - in between planning how to spend millions on tech stacks, programmatic advertising and digital transformation, why not make a start by answering the fucking phone?

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