James Murphy @jamestmurphy_ Twitter profile | Pikagi

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James Murphy

@jamestmurphy_

3,931

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320

Following

353

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5,283

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CEO @drinklmnt on a salty rebellion to restore health through hydration. Investor in healthy brands. Pursuing business aligned to biology.

Bozeman, MT

https://t.co/FKLKDmH3g5

Joined May 2014

Don't wanna be here? Send us removal request.

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@jamestmurphy_

James Murphy

7 months

We work on 3:1 schedule @drinkLMNT 3 week sprints, 1 week rest and assess. Is there something similar you can do for your teams to have more space and clarity for effective work?

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The LMNT 3:1 work structure

Modern work was designed for the Industrial Age, not the information and knowledge-based economy. We are questioning the traditional daily 9-5 and weekly 5 days on and 2 days off structure as what is...

science.drinklmnt.com

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@jamestmurphy_

James Murphy

1 month

We’re live! LMNT SPARKLING - welcome to the next chapter 👊🏻⚡️

@drinkLMNT

LMNT

1 month

Introducing LMNT Sparkling⚡️ Sparkling is our team's most ambitious undertaking to date. The end result is something we’re especially proud of — one our whole team had a hand in bringing to you. Because that’s what this is about. Putting health in your hands.

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@jamestmurphy_

James Murphy

1 month

And we’re live to all! (Contiguous US… shipping this stuff is so expensive)

@drinkLMNT

LMNT

1 month

INSIDERS got first dibs. Now LMNT Sparkling goes public — available throughout the contiguous US ⚡️ Sparkling offers an invigorating way to take health into your own hands. To sip something that turns the tide towards health. Welcome to the next chapter in the Salty Rebellion.

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@jamestmurphy_

James Murphy

2 years

You know the intro email where you connect two people? You’re not writing it for them. It’s an opportunity to share a few lines of gratitude for the role each has played in your life. Write it like that and see how you feel. See how it impacts the connection you’ve made.

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@jamestmurphy_

James Murphy

1 year

@pt @LeighWolf @jgarzik Imagine, “Is a meat-based diet best for me?” - we can’t comment on highly politically charged diets. “Is a plant-based diet best for me?” - yes! It’s better for your health and the environment. This is a harmful paradigm - directly leading to poor health.

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@jamestmurphy_

James Murphy

5 years

@shl Post series B (or other similar metric) you’re no longer a startup. In other words, most the jobs in tech are not with “startups.” Just high growth companies.

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@jamestmurphy_

James Murphy

4 years

Also breaking: Liquid IV acquired by unilever. Certainly expands the pie in terms of potential beverage acquirers.

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Unilever to acquire Liquid I.V. | Unilever

Unilever announced today that it has signed an agreement to acquire Liquid I.V., a U.S-based health-science nutrition and wellness company.

www.unileverusa.com

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@jamestmurphy_

James Murphy

4 years

I don’t think people realize just how bad Gatorade is for your metabolic health @drinkLMNT

@tomgriff_in

Tom Griffin

4 years

Most of us know Gatorade has sugar, but let it be known I have *many friends who default to Gatorade after a light workout or to kick a hangover... @drinkLMNT @Levels

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@jamestmurphy_

James Murphy

2 years

@kevinleeme I also have found the longer I work as a founder the more I realize my advice to fellow founders is also likely not that helpful 😉

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@jamestmurphy_

James Murphy

6 years

Summary notes from: What’s next in consumer startups? By @andrewchen @a16z

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@jamestmurphy_

James Murphy

1 month

I get a TON of requests for “catch ups” - esp now that our business has grown. I’ve found exchanging voice notes is the answer. Extremely high leverage: - people get to the point, including their requests or Qs. - we skip the 15 min of me weather and recent trips talk. - I

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@jamestmurphy_

James Murphy

5 years

@DavidSacks Mr Ben @cartainc gets some points for this customer acquisition email ☺️👍🏻

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@jamestmurphy_

James Murphy

1 year

@pt @LeighWolf @jgarzik Coming from the health space, this is highly problematic. Many now accepted nutritional understandings were once “political, charged, conspiracies, etc” We still have evolving understandings of “the science” today.

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@jamestmurphy_

James Murphy

4 years

@patrickc Would be nice if y’all were public so us little guys could support and participate!

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@jamestmurphy_

James Murphy

4 months

@damccormick13 Subscription discount becomes a credit and applies to second purchase 🤷‍♂️ Fwiw, We don’t mind this behavior. If someone values their time like this and needs that price, I figure it’s another form of price elasticity/two-part tariff at work.

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@jamestmurphy_

James Murphy

20 days

Stand up for your health. Stay salty.

@drinkLMNT

LMNT

21 days

"To me, Stay Salty means stand up for your health. There's no one path to health." 👊 @jamestmurphy_ gives voice to the intentional simplicity of the brand, from product to packaging. And how the drive to simplicity follows one particular goal — putting health into your hands.

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@jamestmurphy_

James Murphy

8 years

"Entrepreneurship is about having an idea and then figuring out how to make it a reality." - @Seanglass @Chris_LoPresti @InsightsTheBook

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@jamestmurphy_

James Murphy

2 years

When companies say “we want to be the next Redbull or Gatorade.” I don’t get it. Do you mean you want to join the ranks of leading sugar and caffeine distributors who dramatically contribute to our diabetes, obesity, and mental health epidemics?

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@jamestmurphy_

James Murphy

3 years

intermittent fasting v caloric restriction, is there a difference and does it matter? @drinkLMNT @robbwolf

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@jamestmurphy_

James Murphy

6 years

@ryan_caldbeck Sounds like a lender trying to dress as a VC firm.

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James Murphy

7 years

#yaleinnovationsummit at @YaleSOM #startupyale @YaleFintech

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James Murphy

6 years

1/ The Golden Age of Healthy CPG (Food & Beverage)...

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@jamestmurphy_

James Murphy

4 years

@mkobach @NYSE @fast 6. Make some life-changing money 😉

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@jamestmurphy_

James Murphy

9 years

“Decision by indecision” is the worse form of decision at all." http://t.co/O1EJwsbrl2 @msuster

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@jamestmurphy_

James Murphy

5 years

@jmj Interpersonal dynamics and feedback Meditation

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@jamestmurphy_

James Murphy

5 years

@alexdunsdon Advice I love from an old professor: “I always try to talk people out of starting a company. Entrepreneurship is hard, if they can be talked out of it, then they don’t want it enough. Entrepreneurs that make it can’t be talked out of pursuing the vision.”

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@jamestmurphy_

James Murphy

10 years

@Flintrass next year I'd like to see you drop out of the Heli #pbrbigsky http://t.co/lrqsRPdSm8

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@jamestmurphy_

James Murphy

8 years

Congrats to the @wix #ADI team on launching an amazing product! @WixLounge #startstunning

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@jamestmurphy_

James Murphy

10 years

About to kickoff @PBRTPD event of the year @Flintrass #pbrsky #PBRBIGSKY Team 5 in the Calcutta. Get em fellas http://t.co/ISzjivTtc8

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@jamestmurphy_

James Murphy

8 months

@damccormick13 Q4 is a down quarter in this category. (Sports/nutrition in general) Often around 25%. Or 5-15% MoM. I wouldn’t worry about it AT ALL. We don’t chase sales and we spend less on ads so as not to compete with every other holiday promo. Play your game - but Q4 is headwinds time.

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@jamestmurphy_

James Murphy

10 years

@RodeoChat another beautiful night in #bigsky ! @Flintrass http://t.co/y95vjgkbrj

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@jamestmurphy_

James Murphy

8 years

@JohnTDOrazio 's career focuses on #entrepreneurship as a means to alleviate some of the worlds greatest challenges"

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@jamestmurphy_

James Murphy

3 years

A HUGE congrats to @m_franceschetti and the @eightsleep team. 🎉🎉 Sleep is so critical for health and these guys are changing the game. Honored to be an investor and supporter. 🔥

@m_franceschetti

Matteo Franceschetti

@m_franceschetti

3 years

BREAKING NEWS: With so many industry leaders sleeping on the Pod (and loving it), we’re excited to welcome some of them as investors in @eightsleep . Thanks to @APompliano for joining us & for breaking the news this am! Below is the full list of new investors: 👇🏽

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@jamestmurphy_

James Murphy

5 years

@micah The three most *under-executed*

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@jamestmurphy_

James Murphy

3 years

“Most of the ‘food’ we sell doesn’t meet a recognized definition of health” Wow.

@JoeVennare

Joe Vennare

3 years

Internal Nestlé docs: 60% of its food/drink products don't meet a “recognized definition of health"... some categories/products "will never be healthy" Takeaways: - avoid Big Food - consumers want healthier options, still early in better-for-you food & bev, massive upside

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@jamestmurphy_

James Murphy

3 years

Daww! You guys shouldn’t have 🙏👊 Super thoughtful @Levels @DrCaseysKitchen @SamCorcos @joshuasforrest

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@jamestmurphy_

James Murphy

5 years

@DannyRoars Also he knows there’s a bigger win out there with that relationship. He loves the game but money keeps the score ☺️ @garyvee

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@jamestmurphy_

James Murphy

4 years

Defund the politicians!

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@jamestmurphy_

James Murphy

4 years

@moizali @TinaSharkey Might actually look into debt holders. The speed of the shutdown might hint at debt issues and someone could be holding the first lien on assets.

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@jamestmurphy_

James Murphy

9 years

New #crowdfunding tv show. Will it take off? @RealityCrowdTV @NLCFA @JohnTDOrazio @CrowdCapAdvisor

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@jamestmurphy_

James Murphy

5 years

“If you have been invited to the room then you have a seat at the table and a right to speak.” @carlaannharris

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@jamestmurphy_

James Murphy

5 years

"Prescribing" healthy foods would save $100 billion in medical costs @choosehealth ⁦ @DavidPerlmutter ⁩ ⁦ @BarryNalebuff ⁩ #choosehealth

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@jamestmurphy_

James Murphy

5 years

@dhh Some of the most experienced fintech folks I know have said for years they’re bearish on AI for underwriting - as it blatantly discriminates. They predict big fines and all sorts of other headaches.

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@jamestmurphy_

James Murphy

4 years

Last decade: 10: Yale 11: Housing in Haiti 12: Perlmutter brand dev 13: Grain Brain - NYT #1 14: Launch probiotics DTC 15: Acquisition by GoL, NYC move 16: Angel investing & fintech turn around 17: GoL probiotics hit #1 18: New brand Dev 19: LMNT launch

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@jamestmurphy_

James Murphy

4 years

It’s a new dawn, it’s a new day, and I’m peeling good!! 🍊❄️☀️ Orange launch today already breaking records.

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@jamestmurphy_

James Murphy

1 year

@rorysutherland Pro: amazing unlocks in towns when traveling. Con: towns overrun by second homes with too few actual residents (we have this problem in big sky, MT - airbnb not the only contributor). 2,300 residents. 15,000 homes in the town.

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@jamestmurphy_

James Murphy

10 years

Great incubators use the crowd. Crowdfunding is a great start. @equitynet @realitycrowdtv via http://t.co/2puBgJU928 http://t.co/ueWSV80Gri

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@jamestmurphy_

James Murphy

5 years

@ShrugCap @Nivo0o0 “We bring a mildly different perspective, paired with a mostly similar network, to invest in founders that resemble ones other firms are also likely to back. We’re slight variation - why change it up?”

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@jamestmurphy_

James Murphy

3 years

Cutting out soda and news media consumption are two of the highest leverage things you can do for your health.

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@jamestmurphy_

James Murphy

5 years

A note to VCs dipping into CPG investing: Becoming popular in VC twitter is one small slice of a customer base - and will skew your perception of its traction.

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@jamestmurphy_

James Murphy

5 years

@dhh No, I don’t trust apple with new products anymore and stay away for at least a year of bugs. Plus, I avoid all software updates for at least a quarter.

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@jamestmurphy_

James Murphy

2 years

@becca_peng Facts at the top. Flair for those that want more. Don’t bury facts within the flair as it can look like hiding. I start my updates with: “for the short read, here’s what you need to know” and I do 3-5 bullets summary.

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@jamestmurphy_

James Murphy

8 years

Thank you @aghose and @NYUFinance @NYUStern for helping drive #fintech in NYC's ecosystem #sternfintech . Great event!

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@jamestmurphy_

James Murphy

4 years

@auren Or share buybacks. Which has become increasingly common for companies with extra cash and no ideas for investment as well as cheap debt.

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@jamestmurphy_

James Murphy

3 years

We have a sleep crisis in the US. By that I mean, massive chronic issues with sleeping (duration and quality). It’s not talked about relative to the scale. Sleep shame?

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@jamestmurphy_

James Murphy

4 years

I don’t understand why @Spotify hasn’t rolled out premium pages for artists where they can livestream, host concerts, etc (for money) They can literally save millions of artists RN - even help the arts+community thrive @AppleMusic ? Here’s your chance to be relavant again

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@jamestmurphy_

James Murphy

8 years

@wix bringing #ai to web development allows everyone to be a master of design #startstunning @ShiraGaller

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James Murphy

5 years

There is a MASSIVE need for quality graphic designers in cpg/dtc. Social, product, web, ads. Designers that can nail it visually and have a hair of strategy. We need it and I’m seeing everyone looking for it (7 others this week alone).

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@jamestmurphy_

James Murphy

5 years

All these people talking about their ‘seed’ investment into Uber... that round must have been massive 🤷🏼‍♂️!!

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@jamestmurphy_

James Murphy

4 years

@web has been saying this for years. Another powerful graph on how the US has far more retail space than other countries. Ecommerce is up, retail is down and the US has 5x+ more retail space than others. Yikes. @benedictevans

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@jamestmurphy_

James Murphy

5 years

@ryan_caldbeck I’ve seen an interesting one pop up which starts to look at how many robinhood trades are made on a stock (generally a millennial consumer buyer) vs institutional trades. (Ie, Tesla) can play it as smart v dumb money. But also as a consumer demand indicator.

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@jamestmurphy_

James Murphy

5 years

@IanRountree Wish @sharespost 100 fund wasn’t so awful. Has totally underperformed over last 5 years (7% annualized) in a sector that’s been soaring. Maybe @AngelList can create a fund that could execute well? Maybe @cartainc becomes a platform someone can build on top of to do this?

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@jamestmurphy_

James Murphy

10 years

If you haven't already, you have to see this man speak @DavidPerlmutter a true pleasure to work with. #grainbrain http://t.co/x8LE3uwAIp

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@jamestmurphy_

James Murphy

10 years

@Flintrass anything special to watch for tonight? #pbrbigsky http://t.co/iYl0YrQnD6

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@jamestmurphy_

James Murphy

5 years

@jmj “Most startups building incremental solutions” is a worry I have for a lot of categories ☺️

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@jamestmurphy_

James Murphy

10 years

"History teaches us that we have a hugely under estimated capacity to create new industries and recreate existing ones" - @BlueOceanStrtgy

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@jamestmurphy_

James Murphy

4 years

Idea for DTC brands: Do you have a channel partner that’s particularly hurting during COVID? (Existing or potential new) Invest in supporting them to pay dividends for the long term.

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@jamestmurphy_

James Murphy

2 years

$GROV is trading at $145MM market cap with $104MM in cash and $56MM in inventory. Valued at half revenues and less than assets listed on the balance sheet 😬😬

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@jamestmurphy_

James Murphy

4 years

@benedictevans Def not a tech company. But to mince words, I’d say it’s a digitally native brand. A retailer is a curator of other brands. A DN brand is omnichannel. With community, feedback, engagement etc that retail-native brands can’t fathom. They’re brands built for today’s world.

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@jamestmurphy_

James Murphy

9 years

#titleIII #crowdfunding has passed! @equitynet let's do this!

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@jamestmurphy_

James Murphy

5 years

I think our current thesis for our beverage brands could be: - Taking out sugar - Adding in nutrition (real science) - Building community.

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@jamestmurphy_

James Murphy

8 years

#entrepreneurship should strive for return on investment that goes beyond money" @JohnTDOrazio @XavierUniv #LetsGoX

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@jamestmurphy_

James Murphy

2 years

Update: $GROV trading at less than the cash on its balance sheet.

@jamestmurphy_

James Murphy

2 years

$GROV is trading at $145MM market cap with $104MM in cash and $56MM in inventory. Valued at half revenues and less than assets listed on the balance sheet 😬😬

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@jamestmurphy_

James Murphy

4 years

@kevinleeme Kind of an uncanny valley. Tangible product and sales give you something specific to critique!

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@jamestmurphy_

James Murphy

10 years

Six Reasons An Investor Will Pass On Your Company or #startup - http://t.co/JF9ZLZ1gs3 @equitynet #equitycrowdfunding

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@jamestmurphy_

James Murphy

10 years

Six Reasons An Investor Will Pass On Your Company or #startup - http://t.co/6NOFKM4Eon @equitynet #equitycrowdfunding

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@jamestmurphy_

James Murphy

2 years

I know people are upset about the calendly thing. But how about the “send me some times” email? I can’t stand it. Take the extra minute to put forward options. It’s proactive, professional, and saves everyone a back and forth.

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@jamestmurphy_

James Murphy

5 years

I met 3 Yale undergrads running a startup last night. Some of the most alive faces ☺️ Such a delight. One’s on the football team and two are deep tech guys - one interned with apple at 12 and they’ve both been building together for fun for 6 years.

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@jamestmurphy_

James Murphy

4 years

This is of course a promo piece for @bolt but it's actually pretty good - history of ecommerce payments, why existing stuff is terrible (I am familiar first hand) and what's on the horizon... little Andreessen call to arms in there too ;) @RyanBreslow

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@jamestmurphy_

James Murphy

6 years

@ankurnagpal Make sure in the LTV analysis you include solid conversion rates on product expansions not yet launched.

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@jamestmurphy_

James Murphy

5 years

@Sigalow Did they not have downside protection and convenants during underwriting that make them at least even money? That seems SOP in late stage.

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@jamestmurphy_

James Murphy

2 years

@zachmstuck Sounds early, so in trying to assess P/M fit: - revenue growth (without over paying CAC) 10-20% MoM growth a good marker. - repeat buyers / organic referrals. 30%+ repeat rate. - Capital efficiency - small and scrappy team and budget. - do I use or am aligned with product.

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@jamestmurphy_

James Murphy

5 years

@naval And pretty soon you have diabetes, hypertension, and high blood pressure!

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@jamestmurphy_

James Murphy

4 years

@web @garyvee @HarvardBiz +10 to this

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@jamestmurphy_

James Murphy

4 years

@avc You think a nation will shift eating habits in a decade? We’ve known sugar is the leading cause of chronic inflammatory conditions (diabetes et all) and have hardly stemmed that consumption yet.

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@jamestmurphy_

James Murphy

7 years

If you're talking to the @equitynet team this week, you're catching us on our Billion to Business roadshow! #b2ben #funding #smallbiz

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@jamestmurphy_

James Murphy

3 years

Sign me up!

@m_franceschetti

Matteo Franceschetti

@m_franceschetti

3 years

I am thinking of doing a small rolling fund to invest in health/wellness and great founders. There are so many great companies being built out there right now. If interested, just DM me and I can share more

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@jamestmurphy_

James Murphy

4 years

We ran a budgeting process this week forecasting a 75% loss in revenues. I’m optimistic we won’t be hit that hard - but we’re moving forward with that budget until we have confidence things will be better.

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@jamestmurphy_

James Murphy

4 years

@schlaf Definitely at the heart of what my team and I are focused on. Liquid sugar is one of the largest contributors.

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@jamestmurphy_

James Murphy

6 years

Heading onto @CBSThisMorning pre-show conversation with @GayleKing she knows her stuff!

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@jamestmurphy_

James Murphy

4 years

@jmj Agreed. Tho the Warby Parker innovation was probably more about cutting out middlemen in the supply chain than DTC. Their margins are far better than plants or socks.

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@jamestmurphy_

James Murphy

5 years

@johndurant But then I repeat myself

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@jamestmurphy_

James Murphy

3 years

Proud to be supporting a revolution in sleep 👏👏 @eightsleep @m_franceschetti @a_zatarain @jeff_mroz_

@m_franceschetti

Matteo Franceschetti

@m_franceschetti

3 years

BREAKING NEWS We are proud to announce that @eightsleep has raised a $86M Series C. Sleep hasn't changed for 1000s of years, until the Pod. This funding will unlock development of cutting-edge tech that tracks more bio signals & maximizes recovery & rest

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@jamestmurphy_

James Murphy

4 years

Never been easier to launch a brand. And never been harder to stand out.

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@jamestmurphy_

James Murphy

9 years

Robert Schiller, Yale Sterling Prof & Nobel Laureate bringing #Crowdfunding to @YaleSOM Future of Finance @equitynet http://t.co/Lz3ye4Z6kp

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@jamestmurphy_

James Murphy

4 years

I made the @ShrugCap calendar cut! What a 2020 honor ☺️🙏

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@jamestmurphy_

James Murphy

10 years

"I know it's cold in the winter in Big Sky... But that's why they make fires and whiskey" @Flintrass @Batesoutdoors #pbrbigsky

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@jamestmurphy_

James Murphy

3 years

I’m getting a real kick out of some sugar beverages with the moniker “plant based” I mean, yea I guess sugarcane and corn are plants.

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@jamestmurphy_

James Murphy

8 years

James Zhang Brilliantly helping those struggling via technology and information. Keep it up buddy! #fintech

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@jamestmurphy_

James Murphy

4 years

“What a very generous thing to do. We as a family can’t thank you enough. LMNT was truly a Godsend during these past few weeks and I know they will continue to help each of my family members as we fight this pandemic.

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