Matthew Kobach 🍕 @mkobach Twitter profile | Pikagi

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Matthew Kobach 🍕

@mkobach

131,706

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3,962

Following

2,418

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31,893

Statuses

marketing at @slice • start-up advisor

Atlanta, GA

https://t.co/oYnvRdXIRf

Joined November 2013

Don't wanna be here? Send us removal request.

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@mkobach

Matthew Kobach 🍕

10 months

My career thus far: • Masters • PhD dropout • Analyst at analytics firm • Founded social media agency • Joined Fortune 500 co • Led content at NYSE • Joined pre-product B2B2C start-up • Became a SAAS CMO • Currently VP of Marketing at @slice Careers aren’t linear

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@sexbombgurl

@KieranB59782942

@Ms_ESPN87

@CaesarsRacebook

@sumaho_pachislo

@HelmsleyTrust

@DanielMilewski

@mahautgt

@Miburou4

@IntlMergers

@subwalletapp

@CherifFell66085

@EnockFr32745450

@sayantan_h

@jkR_VAL

@saher_ik

@malakibakerrrr

@KatyBentz

@PlagueRat6

@Zerynth

@Richards_G_C

@MsJPeace_LCHS

@ramenakaneko

@YesMotherAurora

@Notori6us

@darkwonderlanz

@annabelaa122

@ChengGuo2750

@auonsson

@RWSverkeersinfo

@TDE1987

@AndrewMitch

@BeverlyCol68620

@HealthEquityDoc

@AlenaEpifanova_

@mykeyboard_eu

@mkobach

Matthew Kobach 🍕

5 years

My favorite creative ideas make me jealous I’m unbelievably jealous of this idea from @ikea to use their products to recreate famous living rooms

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Matthew Kobach 🍕

11 months

I really like this ad

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Matthew Kobach 🍕

4 years

This is the greatest 5 minutes of storytelling of all time. 10 years later and I still get inspired by it.

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Matthew Kobach 🍕

2 years

You can agree with people you disagree with. I dare you to disagree with anything said in this video.

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@mkobach

Matthew Kobach 🍕

5 years

Seriously, on Twitter you can interact with: • CEOs • Celebrities • Journalists • Brands • Politicians • Athletes • Comedians • Authors • Musicians • Like-minded people • Unlike-minded people • Millions of people • One specific person There’s nothing else like it

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Matthew Kobach 🍕

2 years

All Leo jokes aside, this is one of the best data visualizations I’ve ever seen

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Matthew Kobach 🍕

5 years

Clever social media: @Disney got all their @disneyplus properties to reply on the same thread to announce the launch of the Disney+ Twitter handle. All one long convo, each handle on brand.

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Matthew Kobach 🍕

21 days

I think every generation feels like they have it tough, but this passage is a brutal reality for gen z.

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@mkobach

Matthew Kobach 🍕

5 years

Social media isn’t: • Marketing • PR • Photography • Videography • Directing • Editing • Sales • Copywriting • Crisis Managing • Researching • Data Analyzing • Graphic Designing • Brand Strategizing • Paid Advertising • Industry Expertise It’s all of it

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@mkobach

Matthew Kobach 🍕

10 days

If everyone loved mangos, but we didn’t have enough mangos for everyone, then mangos would be expensive. And then if someone gave everyone who had never bought a mango before $4 to buy their first mango, people selling mangos would just increase the price by $4. If you wanted

@POTUS

President Biden

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My dad always used to say that the way you build wealth is by building equity in your home. My housing plan would help Americans achieve homeownership by giving households $400 a month for two years when they buy their first home.

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Matthew Kobach 🍕

5 years

Actual habits of successful people: • Wake up when their body tells them to • Read stuff that interests them • Exercise when it best fits into their schedule • Drink coffee if they like coffee • Sometimes eat unhealthy food • Tell the people they love that they love them

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@mkobach

Matthew Kobach 🍕

2 years

Rejection is a sharp pain that dulls over time Regret is a dull pain that sharpens over time

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@mkobach

Matthew Kobach 🍕

3 years

Become smart enough to realize how stupid you are

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Matthew Kobach 🍕

3 years

No shame in changing your mind. You should be loyal to the best information, not your old opinion.

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Matthew Kobach 🍕

4 years

Spoiler alert: A Netflix spec ad that encourages people to stay home by putting up billboards of spoilers from their original programming

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@mkobach

Matthew Kobach 🍕

5 years

You are not a social media wizard You are not a social media guru You are not a social media rockstar You are not a social media maven You are a professional. These made up titles are pejorative and diminish the tremendous skill and effort required by the profession.

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Matthew Kobach 🍕

3 years

Once you realize that exercise is a form of medicine, your relationship with it is forever changed

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Matthew Kobach 🍕

4 years

What book has had the biggest impact on your life?

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Matthew Kobach 🍕

2 years

What’s something a boss told you that has stuck with you your entire career?

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Matthew Kobach 🍕

4 years

I went from getting a Masters, to pursuing a PhD, to joining a data analytics firm, to starting a small business, to joining a Fortune 500 company, to joining a tech start-up. Your career isn’t linear. Life isn’t linear.

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Matthew Kobach 🍕

3 years

One tweet from @elonmusk drops the value of a single asset 15%. That’s a lot of power for one person.

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@mkobach

Matthew Kobach 🍕

3 years

I have so much respect for anyone who creates anything. It’s easy to criticize, it’s much harder to build.

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Matthew Kobach 🍕

3 years

The secret to success isn’t mentors, it’s peers. Surround yourself with people on your same level who are doing great things.

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@mkobach

Matthew Kobach 🍕

3 years

The best career advice I ever got: Make your boss’s job easier

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Matthew Kobach 🍕

4 years

If you have a social media marketer who gets frustrated when they’re asked to post bad content, hold on to that person. They care. And they get it.

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Matthew Kobach 🍕

3 years

I have an affinity for people who create. It takes a lot to put yourself out there. It’s easy to criticize, it’s hard to build.

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Matthew Kobach 🍕

4 years

The reason why Instagram has more users than Twitter: It’s easier to post a photo than an idea

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Matthew Kobach 🍕

4 years

You’re an adult. The only person responsible for educating you is you.

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Matthew Kobach 🍕

3 years

The biggest benefit of exercise isn’t your physical health, it’s your mental health

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Matthew Kobach 🍕

3 years

The older you get, the more you realize that much the world was build by people no more remarkable than you. The bar isn’t as high as you think.

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Matthew Kobach 🍕

3 years

The biggest secret to success that I know of is to find a great significant other. Nothing else even comes close.

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Matthew Kobach 🍕

4 years

One sign you’re successful: Other people’s accomplishments bring you joy

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@mkobach

Matthew Kobach 🍕

4 years

If you want to think: read If you want to understand: write If you want to know: do

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Matthew Kobach 🍕

4 years

Checking social media is the new opening the fridge when you’re not hungry

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@mkobach

Matthew Kobach 🍕

3 years

Your ability to communicate an idea is just as important as the idea itself

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@mkobach

Matthew Kobach 🍕

10 months

The future of homeownership in the US: In 10 years: Buying in a top 25 city will be unattainable for most young families. In 20 years: Buying in a top 50 city will be unattainable for most young families. There will be a dramatic shift of people moving to “satellite

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Matthew Kobach 🍕

1 year

What’s a niche topic you could give a 45 minute presentation on with zero prep?

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Matthew Kobach 🍕

3 years

I didn’t know crypto was included on Amazon Prime Day

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Matthew Kobach 🍕

4 years

Attention is not free. That’s why marketing exists.

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@mkobach

Matthew Kobach 🍕

4 years

Dear @Twitter , I don’t want an edit button (honestly, I don’t). All I want is a way to choose which part of my image is previewed when it’s shown in the timeline. Sincerely, Matt

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Matthew Kobach 🍕

8 months

I always thought Snapchat would beat Meta to this moment. Glasses that seamlessly augment the world around you AND look cool will be the next iPhone.

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Matthew Kobach 🍕

4 years

How to instantly become more charismatic: Leave your phone in your pocket when you’re having a conversation with someone. That’s it.

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Matthew Kobach 🍕

3 years

It’s easier to find a job on Twitter than it is on LinkedIn

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Matthew Kobach 🍕

4 years

If your friend’s success doesn’t make you happy, than you’re not happy

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Matthew Kobach 🍕

3 years

I was never into stocks until I worked at the NYSE. I was never into start-ups until I had to pitch founders. I was never into e-commerce until I joined Fast. You have no clue what you’re into, so try lots of things.

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Matthew Kobach 🍕

3 years

One of the worst things social media did for marketing was convince some people that marketing could be free. Marketing is never free.

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Matthew Kobach 🍕

3 years

Kudos to anyone who has reinvented themselves and started a whole new life

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Matthew Kobach 🍕

2 years

Are we all reading this Humans of New York story? I’m literally refreshing my Instagram waiting for the next post because this story is so compelling, heart-breaking, and ultimately life-affirming.

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@mkobach

Matthew Kobach 🍕

3 months

Hospital bills are a scam. Our hospital bill for a birth was ~$10k. My wife called to inquire about the costs, and somehow it’s now $5k 🙃

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@mkobach

Matthew Kobach 🍕

3 years

Life hack: Turn your notifications off. All of em.

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@mkobach

Matthew Kobach 🍕

4 years

The future of work isn't remote, it's flexible: Work from home, work from the office, work where ever

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@mkobach

Matthew Kobach 🍕

3 years

Marketing is a humbling profession. Sometimes the idea you are certain is going to work, doesn’t work. Or the idea you know definitely won’t work, definitely does work. Or the thing that used to work, stops working. You constantly need to learn, re-learn, and sometimes un-learn.

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Matthew Kobach 🍕

4 years

Surround yourself with people who want to have conversations, not win conversations

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Matthew Kobach 🍕

3 years

Tearing someone down is a short term play. Building others up is a long term play. Surround yourself with people who play the long game.

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Matthew Kobach 🍕

4 years

Everyone you look up to is winging it

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Matthew Kobach 🍕

3 years

Checking social media is the new opening the fridge when you’re not hungry

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Matthew Kobach 🍕

1 year

@Sean00990 “Life, liberty, and the pursuit of happiness” feels socially liberal to me

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Matthew Kobach 🍕

3 years

Great marketing makes you forget it’s marketing the same way great movies make you forget it’s people reciting memorized lines

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Matthew Kobach 🍕

4 years

Want to hire the best talent? Let them live where ever they want

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Matthew Kobach 🍕

4 years

One year ago today I decided to see if I could build a community from scratch. Mostly I wanted prove to myself that I could do it. So I decided to take what I knew about community building and apply it to my personal Twitter handle.

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Matthew Kobach 🍕

4 years

Don’t like your mood? Go exercise Don’t like your job? Look for a new job Don’t like your partner? Break-up Don’t like your friends? Get new friends Don’t like your life? Change your habits

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Matthew Kobach 🍕

3 years

If you want to change your life you need to change your environment. New friends, new job, new relationship, new city, new habits, a new something. You are your environment.

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Matthew Kobach 🍕

3 years

Name a private company you wish you could invest in

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Matthew Kobach 🍕

2 years

What’s an industry/area that will boom over the next decade that no one is currently talking about?

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Matthew Kobach 🍕

4 years

I promised I would share the @Fast social media strategy in real time, so let’s go We’re still very early in the process, but here’s where we’re at so far (a brief thread)

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Matthew Kobach 🍕

5 years

When posting an IG story Do this: ____ ____ ____ ____ ____ ____ ____ ____ ____ Not this: ...............................................................

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@mkobach

Matthew Kobach 🍕

4 years

I spent a few years working on a PhD to examine how people use social media. Here’s the one sentence summary of what I found: People treat social media interactions the same way they treat real-life interactions: Helpful people are valued whereas self-serving people are ignored.

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Matthew Kobach 🍕

3 years

I abandoned my PhD studies. I closed down my marketing firm. I quit my stable job. Quitting gets a bad wrap, but often times it’s the only way to get something better.

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Matthew Kobach 🍕

3 years

The best employees are worth 10x more than the average employee. So paying them 2x is a steal.

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Matthew Kobach 🍕

3 years

Reduce competition by playing the long game. Everyone focuses on tomorrow. Few focus on ten years from now.

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Matthew Kobach 🍕

5 years

Let’s break down why this campaign is so successful: • Pop culture/nostalgia appeal • Visual. No copy needed to explain • Searchable. You want to take a closer look • If you’re a fan of any of these shows you probably don’t recreate the entire room, but you may buy the chair

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Matthew Kobach 🍕

5 years

This is Suge. He was so excited for the @Chewy IPO that he got to the @NYSE before anyone else. Thought it was Initial Puppy Offering. Would IPO again. 13/10

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Matthew Kobach 🍕

4 years

Tweeting at companies is a customer service hack Email: Ignored Call: On hold Tweet: Instant reply

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Matthew Kobach 🍕

3 years

I unexpectedly lost my dad 5 years ago today. Whenever I called him he’d answer the phone with an enthusiastic “Matty!” I miss that.

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Matthew Kobach 🍕

3 years

Day 1 working Day 1,000 working in social media in social media

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Matthew Kobach 🍕

4 years

Three skills that pay lifetime dividends: • Being able to effectively sell • Being able to effectively write • Being able to effectively public speak

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Matthew Kobach 🍕

5 years

The @Packers use social media to post selfie videos from the players immediately after the game The real-time and Lo-Fi nature of the videos feel honest and authentic, making fans feel even more connected to the team

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Matthew Kobach 🍕

2 years

“I don’t know enough to have an informed opinion” is something more people should regularly say

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Matthew Kobach 🍕

4 years

I have some news: I’ll be joining the team at @fast to head up their content marketing. I’ll certainly miss the NYSE, but just wait until you see what we have in store for Fast...

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Matthew Kobach 🍕

4 years

The future restaurant experience is clear: You will sit down, scan a QR code (or maybe have an app), order from phone, food runners bring you your order, pay from your phone, leave whenever you want. Never have to split a bill, wait for a server, or wait for your bill again.

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Matthew Kobach 🍕

5 years

Twitter gets a bad wrap sometimes, so its important to highlight stories like this, where a tweet about patronizing a local business went viral cc: @jack

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@mkobach

Matthew Kobach 🍕

3 years

All your relationships improve once you accept people for who they are

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@mkobach

Matthew Kobach 🍕

3 years

I never "followed my passion" Instead, I tried stuff. Lot's of stuff. And whenever I found something I was good at, I tried to do more that. Whether it meant adjusting my current role or starting a new one. Following your passion is overrated. Follow what you're good at instead.

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Matthew Kobach 🍕

5 years

List of what “doing” social media consists of: • Real-time/crisis comms • Editorial strategy/calendar • Photographer/Videographer • Customer service • Creative strategy • Graphic design • Branding • Copy writer • Product marketing • Data analytics • Host What else?

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Matthew Kobach 🍕

4 years

I’ve already said it, but... our video guy is better than your video guy

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@mkobach

Matthew Kobach 🍕

5 years

Creativity boosters: • Taking a walk • Reading a book • Getting some sun • Eating healthy food • Welcoming boredom • Strenuous exercising • Exploring a new place • Trying a new experience • Getting a good night sleep • Interacting with creative people

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@mkobach

Matthew Kobach 🍕

3 years

Life becomes much less complicated when you stop making people guess what you want. Just tell them. And be direct.

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@mkobach

Matthew Kobach 🍕

2 years

If 3rd places have all but disappeared… And 2nd places were the office, but now been been replaced by remote work for millions of people… Where will adults ever make new friends? Loneliness will be a top problem for the next generation.

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Matthew Kobach 🍕

3 years

Life seems to be this journey of gaining the confidence necessary to be the person you really are

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Matthew Kobach 🍕

4 years

Your life changes when you realize that complaining only makes things worse

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Matthew Kobach 🍕

4 years

Shout out to all social media people who seamlessly switched gears from marketing to crisis comms overnight. We are required to wear many hats, and have the added pressure of being an organization’s most public facing form of communication. Rest up this weekend, you earned it.

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@mkobach

Matthew Kobach 🍕

4 years

When too many people work on the same social media post

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Matthew Kobach 🍕

3 years

Ask for what you want. People aren’t mind-readers.

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@mkobach

Matthew Kobach 🍕

4 years

If you're "successful" and unhappy, you've missed the point

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@mkobach

Matthew Kobach 🍕

5 years

Instagram cheat sheet: • 4:5 photos perform best • 16:9 videos perform worst • Photos tend to outperform videos • Simple videos tend to outperform complex videos • Accounts with a consistent visual theme tend to perform best

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@mkobach

Matthew Kobach 🍕

4 years

Surround yourself with people that celebrate growth

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@mkobach

Matthew Kobach 🍕

4 years

Twitter rewards ideas Instagram rewards lifestyles TikTok rewards irreverence YouTube rewards entertainment Snapchat rewards friendship Pinterest rewards inspiration LinkedIn rewards experience Facebook rewards groupthink

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@mkobach

Matthew Kobach 🍕

3 years

10 things I like talking about: 1) Marketing 2) Content 3) Creativity 4) Philosophy 5) Writing 6) Happiness 7) Entrepreneurship 8) Markets 9) Builders 10) Life

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@mkobach

Matthew Kobach 🍕

3 years

If a tire company can be the authority on the world’s best restaurants, then any brand is only as limited as you make it

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@mkobach

Matthew Kobach 🍕

2 years

Maybe the reason it’s hard to make friends as an adult is because we’ve created a culture where adults have no places to consistently see the same people. No walkable cities. No community gatherings. No shared activities. Repeated exposure breeds friendships.

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