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daniel snow Profile
daniel snow

@iamdansnow

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Follow me to learn about how I've built, scaled, and sold an ad agency, multiple ecom and media brands. Forbes 30 Under 30 /Founder of @snowagencyco / @rap

Miami Beach, FL
Joined July 2020
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@iamdansnow
daniel snow
2 years
If you want to perform at high levels in work and personal life, You cannot neglect your health. Steal the 7 secrets I used to lose 45 lbs in 8 months while running 2 businesses.
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@iamdansnow
daniel snow
3 years
End of an era. Facebook is officially removing the audience insights tool. In an ongoing effort to shift advertisers’ focus from “audience hacking” it will simply be brands with the best creative that will win. Broad audiences + rampant creative iteration = 💵
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@iamdansnow
daniel snow
2 years
In 2017, I founded a women's shapewear brand. We sold $23,401,368 in under 12 months from launch. Here’s the strategy we used:
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@iamdansnow
daniel snow
3 years
Life hack: build a group of friends who are all building cool shit
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@iamdansnow
daniel snow
9 months
@mu2myoc You rang
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@iamdansnow
daniel snow
4 years
NEW HOCKEY STICK ALERT @snowagencyco As you can see, we just helped launch a completely new store from scratch 🤯In only SEVEN days the store went from doing $0-> $12,000 a day at a 4x ROAS 🤯 Like this post if you want a breakdown on our NEW STORE LAUNCH STRATEGY!
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@iamdansnow
daniel snow
4 years
1) If you are building an ecommerce brand and not fully leveraging FB GROUPS .... please leave a like on this tweet and immediately go make a facebook group. I will be using the rest of this thread on how impactful a FB group for your brand can be and HOW to grow it ✍️👇
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@iamdansnow
daniel snow
1 year
After 4 years of hard work, 3 offices opened, 138 employees hired and over $100 million spent on ads… The Snow Agency, has been acquired! Here’s a quick story of how we got here and where we’re going next👇
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@iamdansnow
daniel snow
2 years
I’ll teach you more in 5 minutes than you’ll learn from a 4 year business degree. 9 lessons to scale your business:
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@iamdansnow
daniel snow
2 years
Give me 2 minutes and I’ll save you 21 hours of work per week. The science backed focus hacks we use as 2 of the fastest growing companies in North America:
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@iamdansnow
daniel snow
3 years
@Shopify to partner with Google to include shopping cart in chrome browser 📈🚀
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@iamdansnow
daniel snow
2 years
1 year ago my company had 10,000 followers on Twitter Today we have over 1,400,000 followers with over 1 billion monthly impressions 🤯 Steal the 11 tips that unlocked our explosive Twitter growth:
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@iamdansnow
daniel snow
2 years
Coach K is arguably the greatest coach of all time. • 6 gold medals • 5 national championships • 9 national players of the year His leadership secrets cost $100,000 to hear, but you get them for free:
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@iamdansnow
daniel snow
3 years
The lowest hanging fruit for any DTC brand looking to increase ROAS and scale revenue is focusing on your on site metrics! I have put together a number of easy tests to conduct that WILL ultimately help achieve the results You're gonna want to bookmark this thread for later👇💰
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@iamdansnow
daniel snow
3 years
We ( @snowagencyco ) launched this brand from scratch 7 month ago. While being completely bootstrapped, we achieved $4m in revenue with 20% bottom line margins We launched subscription in January. In 3 short months the brand has over $100k in MRR TIME FOR A THREAD ‼️‼️👇👇
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@iamdansnow
daniel snow
10 months
@HireFireTeam @mrsharma @workweekinc Cancel culture + virtue signaling at its finest here on display Regardless of who Tate is as a person, he objectively had marketing lessons within that can be observed and analyzed Crazy you’re turning this into a personal attack against Nik.
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@iamdansnow
daniel snow
3 years
Officially moving into my FIRST Miami office April 1st!!! Couldn’t be more stoked !
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@iamdansnow
daniel snow
10 months
First night in Kyoto, Japan Have an entire imperial villa to myself Pretty surreal moment to say the least…. The imperial villa was built 100 years ago for the prince, but after WW2, he became a monk and the property went for sale The family who bought the property turned
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@iamdansnow
daniel snow
3 years
What will BTC hit first? 10k or 100k? My bet is on 10k
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@iamdansnow
daniel snow
3 years
Calling all DTC folks in the NYC area 🏙 I am going to start hosting biweekly dinners throughout the summer ! Like this tweet if you’d be interested in joining or tag someone you think would be a good fit 👇
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@iamdansnow
daniel snow
4 years
🔥0-2m followers on @rap Tik Tok in 60 days!! I have been a power user on social media since 2012 and I can tell you I have NEVER seen a platform make it so easy for creators/brands to see explosive growth. Like this tweet and I will give some actionable tips on HOW we did it!
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@iamdansnow
daniel snow
9 months
@JoePompliano I saw this plane in miami this year on Memorial Day. Legitimately felt like an alien invasion
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@iamdansnow
daniel snow
10 months
6 week solo trip starts Monday 👀 Tokyo Kyoto Hakone Bali Istanbul Going to be freaking epic
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@iamdansnow
daniel snow
3 years
It has been a WILD roller coaster the last 2 years. @snowagencyco has grown from 0-> 90 team members in this short time frame .... and today We are proud to announce that we have officially become a certified @ShopifyPlus agency partner. CC @tobi @harleyf
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@iamdansnow
daniel snow
3 years
⚠️ BLACK THURSDAY SALES WERE HEATING UP OVER @snowagencyco ⚠️ We scaled this client from just $3k on Wednesday to hitting over $110k at a 5x ROAS!!!! Like this post if you want a step by step breakdown on all the advanced strategies leveraged to achieve this huge W!!!
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@iamdansnow
daniel snow
4 years
If youre looking into a magical cure for media buying..... The secret is not on the ad platform. It is in the creative.
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@iamdansnow
daniel snow
3 years
Nearly 1,000 viral tik tok videos were analyzed. Here are the top ten hooks within them: For brands, you can use these hooks when working with creators who are making content for your paid ads! 1.) You won’t believe this 2.) X reasons why _____ 3.) Something you didn’t know
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@iamdansnow
daniel snow
5 months
2023 has been the most successful year of my life from a pure outcome standpoint. Sold @snowagencyco that I was building for 4 years, and stepped down as CEO from @Rap that I had founded 7 years ago. Sold 5 of my RE multi family and commercial properties This has left me
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@iamdansnow
daniel snow
10 months
I’ve accumulated a $15m real estate investment portfolio over the last 8 years Now I’m selling it all Why? -Pain in the ass to manage. -Cash flow isn’t great due to constant issues with tenants, repairs, maintenance, etc Real estate is never truly passive, despite what the
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@iamdansnow
daniel snow
4 months
Today was a great day . -closed on selling 2 RE properties ($1.425m and $2.85m) -bought my first Patek Complete coincidence that all of these concluded on the same day. One step closer towards never being a landlord again 😅
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@iamdansnow
daniel snow
2 years
"Waigaya" The key to a billion dollar auto-giant's massive success.
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@iamdansnow
daniel snow
3 years
LOW HANGING FRUIT FOR ALL DTC BRANDS: TIK TOK A thread 👇
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@iamdansnow
daniel snow
4 years
I received a random suspension from twitter 3 months ago after it saying it "suspected unusual activity" Follow me for : -DTC insights -Digital advertising insights -Social media growth hacks -AND MOOOAARRR
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@iamdansnow
daniel snow
3 years
EPIC milestone this morning! One of our clients just hit 500,000 orders on her Shopify store! When she started with us 18 months ago she was only at 5,000 orders.... 📈
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@iamdansnow
daniel snow
3 years
Crazy stat 👇🔥 TikTok has surpassed YouTube for average time spent per user in the US and UK US: TikTok - 24.5 hours/month YouTube - 23 hours/month UK: TikTok - 26 hours/month YouTube - 17 hours/month TLDR: DOUBLE DOWN ON TIK TOK!
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@iamdansnow
daniel snow
9 months
Headed to Bali for a month starting tomorrow….. Days filled with -surfing -working out -yoga -reading -reflecting -meeting new people -beach clubs Can’t wait
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@iamdansnow
daniel snow
4 years
🤯 BELIEVE IT OR NOT BLACK FRIDAY PREPARATION STARTS NOW!!!!! 🤯 Here is a little inspiration from my first Black Friday weekend back in 2016 in which we nearly achieved a $1m weekend (while doing fulfillment ourselves - BAD IDEA!!!))
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@iamdansnow
daniel snow
5 months
10 years ago today, my life was changed forever. It might sound funny, but it is the truth. The catalyst was me participating in the normal Christmas Day affairs as an American Jew. Chinese food and movies. The movie my family and I went to see this particular year was Wolf of
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@iamdansnow
daniel snow
3 years
NEW @snowagencyco SUCCESS STORY 📈 Started working with this brand in February. Increased monthly revenue from $200k --> $1.1m revenue while maintaining a 15x ROAS!!! Interesting enough, this product has a $1700 AOV. AMA 👇
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@iamdansnow
daniel snow
1 month
@dennishegstad You do look suspect to be fair
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@iamdansnow
daniel snow
4 years
1) What a year it has been! @snowagencyco just turned 1 years old! 😱🎉 Here is what I learned along the way from growing a performance marketing agency from 5 people to 50+ in just 12 short months! I will be updating this thread in the future as well 😎 LETS GO!
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@iamdansnow
daniel snow
4 years
Just put down the deposit for my INFRARED SAUNA for my home!!! So amped!! Morning routines 📈 This sauna has near, mid, and far infrared heaters. SOOO many health benefits!
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@iamdansnow
daniel snow
9 months
The best sunrise I’ve ever witnessed in my life Woke up at 1:30AM and reached the top of the volcano at 5:30AM Ran down the volcano afterwards. It was an unforgettable morning to say the least 📍Mt Batur, Bali, Indonesia
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@iamdansnow
daniel snow
4 years
✍️Pro Tip: Installing the new Facebook Sales channel on Shopify disables 4 out of 6 Advanced matching fields on your pixel settings in Facebook under the events viewer. Make sure you manually turn them back on after you install the sales channel.
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@iamdansnow
daniel snow
3 years
Life hack: invest in your work space and home. Working and living in a space you love will have a substantial impact on your overall quality of life
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@iamdansnow
daniel snow
3 years
Moving back to Miami Friday. Couldn’t be more excited !!
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@iamdansnow
daniel snow
4 years
What does a brand need to achieve $10mm+ in annual revenues in 2020? 1) Consistent content influx 2) Product market fit 3) Strong community and retention of customers DONT OVERCOMPLICATE IT PEOPLE!
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@iamdansnow
daniel snow
1 year
Blessed and honored to have made it to the 2023 Forbes 30 under 30 class for media @Rap ‼️🙏
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@iamdansnow
daniel snow
6 months
Have been hunting down a Daytona for years Finally got this bad boy this morning 😍
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@iamdansnow
daniel snow
10 months
I am starting a 30 day writing challenge here on Twitter (x?) But first, WHY am I doing this ? 1.I have recently “retired.” I hate that word, but that word that is easy to understand my current position in life as I am not currently “working” full time on anything and have
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@iamdansnow
daniel snow
1 year
Found this manifestation from an old notebook. 4.5 years later, I successfully sold the sculpt brands, GOATCASE, and the agency . I ended up shutting down Otobrush to focus on my other priorities Really nostalgic to see how this ended up turning out, and allowed me to think
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@iamdansnow
daniel snow
3 years
Update on iOS14 changes and how it will effect Facebook advertisers from a close source: - ETA 15th of Jan. Facebook is hosting a webinar on the 7th. - All campaigns may need to be deleted and remade (I'm guessing this is more aimed at people who target broad including iOS)
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@iamdansnow
daniel snow
9 months
@lucawashenko Mimetic desire explains this As per Luke burgis’ phrases Freshmanistan vs celebristan The former is more reachable, therefore more chances they can imitate this success
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@iamdansnow
daniel snow
3 years
MIAMI DTC DINNER TONIGHT ‼️ Stoked to bring together entrepreneurs who are new to the Miami area or still considering a move to this amazing city Cc @nicolebaqai @rabois @FrancisSuarez
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@iamdansnow
daniel snow
3 years
ABO/ CBO / bid cap/ 1% LAA /10% LAA/ Manual placement NONE OF IT MATTERS.. to an extent) Focus on your creative and website/landing page optimizations The latest “advertising hack” will not save your ad account !Unique creative angles with a cohesive on site experience will!
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@iamdansnow
daniel snow
3 years
Eliminating alcohol from my diet these last few months has made a positive impact in literally every facet of my life. Highly recommend
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@iamdansnow
daniel snow
4 years
Congress: "The powers of Amazon and FB are killing small business" Reality: Amazon and FB are creating MILLIONS OF JOBS FOR SMALL BUSINESS!!!! REALLY INFURIATING to hear this nonsensical hearing already. Like this post if you had Amazon or FB help create jobs for your biz!
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@iamdansnow
daniel snow
4 years
1) If you are curious on HOW I built a "side hustle" that so happens to be generating millions of dollars in revenue and has over 13 million followers on social media OR Why I decided to finish college despite generating $100,000 a day in the back of Biology class
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@iamdansnow
daniel snow
3 years
Good morning world 🌎 Work from home is looking quite nice down here in Miami ☀️ @FrancisSuarez
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@iamdansnow
daniel snow
3 years
I have seen time and time again that the $25m annual revenue mark to be the true inflection point for fast growing DTC brands. The key lever I have found that dictates whether they surpass that mark or not...... COMMUNITY
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@iamdansnow
daniel snow
8 months
A realization I had today was how lucky we are to have had @elonmusk acquire twitter For the first time we are seeing free speech on social media without silent agendas and censorship
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@iamdansnow
daniel snow
3 years
Wow this is an epic surprise ! @YahooFinance just named @snowagencyco as the #1 top US digital marketing agency in the month on January 😍 The best has yet to come!!!
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@iamdansnow
daniel snow
4 years
The WONDERS of simply adding on screen text to a video This ad went from a 1% CTR at a 1.5x ROAS to a 4% CTR at a 3.7x ROAS with a simple edit! A great way to use on-screen text is to: -highlight a UVP -narrate the video -use it to "story tell" -capture the audience attention
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@iamdansnow
daniel snow
3 years
Life hack : go out of your way to help others and don’t ask for anything in return
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@iamdansnow
daniel snow
6 months
It should be illegal for “influencers” to buy fake followers and fake engagement with the intention of fooling advertisers to get paid This is the definition of fraud Especially shocking to see business leaders do this for personal brand
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@iamdansnow
daniel snow
9 months
My parents told me I’d be be homeless within a year after I decided not to go to dental school 4 years later I (along with @drjonathansnow ) became the landlord for a large dental practice 😂
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@iamdansnow
daniel snow
3 years
I’ve worked with over 100 brands since launching @snowagencyco The overarching theme that determines whether brands succeed or fail: THE ABILITY TO SOURCE RAW CONTENT ON AN ONGOING BASIS
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@iamdansnow
daniel snow
2 years
Super impressed how high quality the crowd at @EduGeekout is after attending day one at the event today Super impressed and inspired meeting with many founders and operators in the space today. Proud of my boy @iamshackelford !
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@iamdansnow
daniel snow
4 months
The watch game is an addicting, yet fun one. Gets even more addicting once you start getting deep into the watch community and better understand the movements, brand stories, etc New pickup today to add to the collection 😍 Rolex Submariner 126610LV
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@iamdansnow
daniel snow
2 years
It took a year for @raptvcom to hit 10k followers on twitter The following twelve months, it gained 290k followers and is currently getting over 300M impressions per month. Like this post to find what we did to achieve this incredible growth👇
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@iamdansnow
daniel snow
3 years
Spent the evening wandering and getting lost between Edgewater, Midtown, and Wynwood Final thoughts: man I love this city
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@iamdansnow
daniel snow
8 months
Couldn’t be more proud to live in Miami today, a city where terrorism is condemned unlike many other major cities around the country Proud to live in a state where congressman, senators, mayors and other leaders came out to support Israel and CONDEMN terrorism. It was a
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@iamdansnow
daniel snow
3 years
Beautiful day in San Juan
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@iamdansnow
daniel snow
10 months
@david_perell Consuming content on social media
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@iamdansnow
daniel snow
3 years
Shopify is processing $1.7m per minute right now AND we haven't even hit peak shopping ours yet..... SCALE!
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@iamdansnow
daniel snow
9 months
I used to be impressed by people with fancy houses, cars, and watches. Now I'm impressed by people who understand their WHY, have emotionally healthy relationships, have impact on their community, and control their time
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@iamdansnow
daniel snow
3 months
Obsessed with this 5226g from Patek I purchased recently Perfect combination of class, elegance and casual. Can dress it up or down, and still under the radar enough to be comfortable to travel with. Big IYKYK vibes The slate dial is simply 🤌🤌🤌
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@iamdansnow
daniel snow
3 years
What DTC brand is your favorite in terms of product packaging and unboxing ? Comment and tag the brand below 👇
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@iamdansnow
daniel snow
4 years
BLACK FRIDAY IS HERE AND ITS ONLY MONDAY!!!!!! BLESSINGS TO ALL MY FELLOW MEDIA BUYERS OUT THERE! If I can give one word of advice, do not be scared to get aggressive on your daily budget increases. This is the one time of year you can throw "fb learning" concept out the door
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@iamdansnow
daniel snow
4 years
Are you capitalizing on SNAPCHAT ads? We are seeing: 😍 CPMS as low as 90% of what we are paying on FB 💪 ROAS exceeding what we are achieving on FB on 65% of the current accounts we manage 😎 No random ad account bans AND .... they allow CBD ads.
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@iamdansnow
daniel snow
2 years
For 8 months, I - biked 100 miles a week - completely cut out alcohol - did 2 workouts a day (75 hard) - ate 0 excess carbs and 2x my protein No shortcuts, just the daily grind. Steal the 7 secrets I used to get these results:
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@iamdansnow
daniel snow
2 years
In 2020, I wasn’t exercising. Just snacking and working. Before I knew it, I suffered from: - brain fog - constant fatigue - shortness of breath And an extra 45 lbs hanging off of me. I had to make a change…
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@iamdansnow
daniel snow
3 years
Life hack : learn to socialize without relying on alcohol
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@iamdansnow
daniel snow
9 months
Host of the year 📍Bali @JemBourouhDE
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@iamdansnow
daniel snow
4 years
When it comes to advertising (and life) it is always the SMALL THINGS that lead to MASSIVE RESULTS! Today's tip, which in my opinion is extremely overlooked, yet arguably is the most significant factor on a website when it comes to conversion rate: ‼️THE PRICE OF YOUR PRODUCT!
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@iamdansnow
daniel snow
3 years
Stoked for my client DISCO on raising a $5m seed round. What an amazing accomplishment!! More to come !!
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@iamdansnow
daniel snow
10 months
Small moments have the potential to change your life forever, in both positive and negative ways. For me, there have been a series of small moments which didn’t seem to be monumental at the time and ended up having huge implications on my life and career To list two of the most
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@iamdansnow
daniel snow
3 years
The online advertising community should strongly consider boycotting apple products for life
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@iamdansnow
daniel snow
3 years
First triathlon in the books! Finished second place in my age group Main takeaway from the experience - the battle is within the mind!!! Translatable to many other things in life
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@iamdansnow
daniel snow
4 years
A common media buying thought process in which I disagree with is to not optimize your campaigns for: -Placement -Age -Time of day While FB's machine learning mechanisms may work over time, with this strategy you can maximize ROAS AND spend more money simultaneously.
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@iamdansnow
daniel snow
4 years
What is arguably the SINGLE most overlooked metric in FB media buying? ❗️Ad Quality Score❗️ (1)
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@iamdansnow
daniel snow
3 years
2 weeks into living in Miami and here is a quick thread on thr move from NYC @FrancisSuarez : -I can walk my dog outside without fear of frost bite.Hooli is now a considerably happier dog.I am a considerably happier human -Skin has improved tremendously with increased vitamin d
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@iamdansnow
daniel snow
2 years
My plan to make fitness a lifestyle, Was to fully immerse myself in 75 hard. Here’s what I did each day: • Follow a diet • Drink 4L of water • Take progress photos • Read 10 pages of nonfiction • Take a 5 minute cold shower • Work out 2x a day for at least 45 minutes
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@iamdansnow
daniel snow
1 year
@mywifequit Inauthentic humble brag. Sad! Also, first class is totally worth it for longer flights
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@iamdansnow
daniel snow
10 months
My time in Kyoto really shined light on how vastly different this culture is from what I am used to…… Everyone I’ve encountered so far within this city has ONE thing in common, which culture in America is greatly missing… It doesn’t matter what status within society this
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@iamdansnow
daniel snow
3 years
If slack had voice messages enabled, I would save hours of time daily
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@iamdansnow
daniel snow
3 years
I have officially been living in Miami for 24 hours now. As they say a picture is worth a thousand words (or in this case, a video). Below are my thoughts on the move from NJ --> Miami
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@iamdansnow
daniel snow
3 years
I would also make the assumption that this was a direct result of ios14. FB no longer has the data they need to provide advertisers
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@iamdansnow
daniel snow
2 years
Proud moment as a business owner @Rap has placed 431 on this years Inc 5000 list @snowagencyco has placed 47 on this years Inc 5000 list Like this tweet if you’d like a thread on how I manage my time being the ceo and founder for both brands 👀🔥
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@iamdansnow
daniel snow
3 years
This is what $100m in venture money gets you... $5 apparel ... 🤯
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