Follow me to learn about how I've built, scaled, and sold an ad agency, multiple ecom and media brands. Forbes 30 Under 30 /Founder of
@snowagencyco
/
@rap
If you want to perform at high levels in work and personal life,
You cannot neglect your health.
Steal the 7 secrets I used to lose 45 lbs in 8 months while running 2 businesses.
End of an era.
Facebook is officially removing the audience insights tool.
In an ongoing effort to shift advertisers’ focus from “audience hacking” it will simply be brands with the best creative that will win.
Broad audiences + rampant creative iteration = 💵
NEW HOCKEY STICK ALERT
@snowagencyco
As you can see, we just helped launch a completely new store from scratch
🤯In only SEVEN days the store went from doing $0-> $12,000 a day at a 4x ROAS 🤯
Like this post if you want a breakdown on our NEW STORE LAUNCH STRATEGY!
1) If you are building an ecommerce brand and not fully leveraging FB GROUPS .... please leave a like on this tweet and immediately go make a facebook group.
I will be using the rest of this thread on how impactful a FB group for your brand can be
and HOW to grow it ✍️👇
After 4 years of hard work, 3 offices opened, 138 employees hired and over $100 million spent on ads…
The Snow Agency, has been acquired!
Here’s a quick story of how we got here and where we’re going next👇
Give me 2 minutes and I’ll save you 21 hours of work per week.
The science backed focus hacks we use as 2 of the fastest growing companies in North America:
1 year ago my company had 10,000 followers on Twitter
Today we have over 1,400,000 followers with over 1 billion monthly impressions 🤯
Steal the 11 tips that unlocked our explosive Twitter growth:
Coach K is arguably the greatest coach of all time.
• 6 gold medals
• 5 national championships
• 9 national players of the year
His leadership secrets cost $100,000 to hear, but you get them for free:
The lowest hanging fruit for any DTC brand looking to increase ROAS and scale revenue is focusing on your on site metrics!
I have put together a number of easy tests to conduct that WILL ultimately help achieve the results
You're gonna want to bookmark this thread for later👇💰
We (
@snowagencyco
) launched this brand from scratch 7 month ago.
While being completely bootstrapped,
we achieved $4m in revenue with 20% bottom line margins
We launched subscription in January. In 3 short months the brand has over $100k in MRR
TIME FOR A THREAD ‼️‼️👇👇
@HireFireTeam
@mrsharma
@workweekinc
Cancel culture + virtue signaling at its finest here on display
Regardless of who Tate is as a person, he objectively had marketing lessons within that can be observed and analyzed
Crazy you’re turning this into a personal attack against Nik.
First night in Kyoto, Japan
Have an entire imperial villa to myself
Pretty surreal moment to say the least….
The imperial villa was built 100 years ago for the prince, but after WW2, he became a monk and the property went for sale
The family who bought the property turned
Calling all DTC folks in the NYC area 🏙
I am going to start hosting biweekly dinners throughout the summer !
Like this tweet if you’d be interested in joining or tag someone you think would be a good fit 👇
🔥0-2m followers on
@rap
Tik Tok in 60 days!!
I have been a power user on social media since 2012 and I can tell you I have NEVER seen a platform make it so easy for creators/brands to see explosive growth.
Like this tweet and I will give some actionable tips on HOW we did it!
It has been a WILD roller coaster the last 2 years.
@snowagencyco
has grown from 0-> 90 team members in this short time frame
.... and today
We are proud to announce that we have officially become a certified
@ShopifyPlus
agency partner.
CC
@tobi
@harleyf
⚠️ BLACK THURSDAY SALES WERE HEATING UP OVER
@snowagencyco
⚠️
We scaled this client from just $3k on Wednesday to hitting over $110k at a 5x ROAS!!!!
Like this post if you want a step by step breakdown on all the advanced strategies leveraged to achieve this huge W!!!
Nearly 1,000 viral tik tok videos were analyzed. Here are the top ten hooks within them:
For brands, you can use these hooks when working with creators who are making content for your paid ads!
1.) You won’t believe this
2.) X reasons why _____
3.) Something you didn’t know
2023 has been the most successful year of my life from a pure outcome standpoint.
Sold
@snowagencyco
that I was building for 4 years, and stepped down as CEO from
@Rap
that I had founded 7 years ago.
Sold 5 of my RE multi family and commercial properties
This has left me
I’ve accumulated a $15m real estate investment portfolio over the last 8 years
Now I’m selling it all
Why?
-Pain in the ass to manage.
-Cash flow isn’t great due to constant issues with tenants, repairs, maintenance, etc
Real estate is never truly passive, despite what the
Today was a great day .
-closed on selling 2 RE properties ($1.425m and $2.85m)
-bought my first Patek
Complete coincidence that all of these concluded on the same day.
One step closer towards never being a landlord again 😅
I received a random suspension from twitter 3 months ago after it saying it "suspected unusual activity"
Follow me for :
-DTC insights
-Digital advertising insights
-Social media growth hacks
-AND MOOOAARRR
EPIC milestone this morning!
One of our clients just hit 500,000 orders on her Shopify store!
When she started with us 18 months ago she was only at 5,000 orders.... 📈
Crazy stat 👇🔥
TikTok has surpassed YouTube for average time spent per user in the US and UK
US:
TikTok - 24.5 hours/month
YouTube - 23 hours/month
UK:
TikTok - 26 hours/month
YouTube - 17 hours/month
TLDR: DOUBLE DOWN ON TIK TOK!
Headed to Bali for a month starting tomorrow…..
Days filled with
-surfing
-working out
-yoga
-reading
-reflecting
-meeting new people
-beach clubs
Can’t wait
🤯 BELIEVE IT OR NOT BLACK FRIDAY PREPARATION STARTS NOW!!!!! 🤯
Here is a little inspiration from my first Black Friday weekend back in 2016 in which we nearly achieved a $1m weekend (while doing fulfillment ourselves - BAD IDEA!!!))
10 years ago today, my life was changed forever.
It might sound funny, but it is the truth.
The catalyst was me participating in the normal Christmas Day affairs as an American Jew. Chinese food and movies.
The movie my family and I went to see this particular year was Wolf of
NEW
@snowagencyco
SUCCESS STORY 📈
Started working with this brand in February.
Increased monthly revenue from $200k --> $1.1m revenue while maintaining a 15x ROAS!!!
Interesting enough, this product has a $1700 AOV.
AMA 👇
1) What a year it has been!
@snowagencyco
just turned 1 years old! 😱🎉
Here is what I learned along the way from growing a performance marketing agency from 5 people to 50+ in just 12 short months!
I will be updating this thread in the future as well 😎 LETS GO!
Just put down the deposit for my INFRARED SAUNA for my home!!! So amped!!
Morning routines 📈
This sauna has near, mid, and far infrared heaters. SOOO many health benefits!
The best sunrise I’ve ever witnessed in my life
Woke up at 1:30AM and reached the top of the volcano at 5:30AM
Ran down the volcano afterwards.
It was an unforgettable morning to say the least
📍Mt Batur, Bali, Indonesia
✍️Pro Tip:
Installing the new Facebook Sales channel on Shopify disables 4 out of 6 Advanced matching fields on your pixel settings in Facebook under the events viewer. Make sure you manually turn them back on after you install the sales channel.
What does a brand need to achieve $10mm+ in annual revenues in 2020?
1) Consistent content influx
2) Product market fit
3) Strong community and retention of customers
DONT OVERCOMPLICATE IT PEOPLE!
I am starting a 30 day writing challenge here on Twitter (x?)
But first, WHY am I doing this ?
1.I have recently “retired.” I hate that word, but that word that is easy to understand my current position in life as I am not currently “working” full time on anything and have
Found this manifestation from an old notebook.
4.5 years later, I successfully sold the sculpt brands, GOATCASE, and the agency .
I ended up shutting down Otobrush to focus on my other priorities
Really nostalgic to see how this ended up turning out, and allowed me to think
Update on iOS14 changes and how it will effect Facebook advertisers from a close source:
- ETA 15th of Jan. Facebook is hosting a webinar on the 7th.
- All campaigns may need to be deleted and remade (I'm guessing this is more aimed at people who target broad including iOS)
@lucawashenko
Mimetic desire explains this
As per Luke burgis’ phrases
Freshmanistan vs celebristan
The former is more reachable, therefore more chances they can imitate this success
MIAMI DTC DINNER TONIGHT ‼️
Stoked to bring together entrepreneurs who are new to the Miami area or still considering a move to this amazing city
Cc
@nicolebaqai
@rabois
@FrancisSuarez
ABO/ CBO / bid cap/ 1% LAA /10% LAA/ Manual placement
NONE OF IT MATTERS.. to an extent)
Focus on your creative and website/landing page optimizations
The latest “advertising hack” will not save your ad account !Unique creative angles with a cohesive on site experience will!
Congress: "The powers of Amazon and FB are killing small business"
Reality: Amazon and FB are creating MILLIONS OF JOBS FOR SMALL BUSINESS!!!!
REALLY INFURIATING to hear this nonsensical hearing already.
Like this post if you had Amazon or FB help create jobs for your biz!
1) If you are curious on HOW I built a "side hustle" that so happens to be generating millions of dollars in revenue and has over 13 million followers on social media
OR
Why I decided to finish college despite generating $100,000 a day in the back of Biology class
I have seen time and time again that the $25m annual revenue mark to be the true inflection point for fast growing DTC brands.
The key lever I have found that dictates whether they surpass that mark or not......
COMMUNITY
A realization I had today was how lucky we are to have had
@elonmusk
acquire twitter
For the first time we are seeing free speech on social media without silent agendas and censorship
Wow this is an epic surprise !
@YahooFinance
just named
@snowagencyco
as the
#1
top US digital marketing agency in the month on January 😍
The best has yet to come!!!
The WONDERS of simply adding on screen text to a video
This ad went from a 1% CTR at a 1.5x ROAS to a 4% CTR at a 3.7x ROAS with a simple edit!
A great way to use on-screen text is to:
-highlight a UVP
-narrate the video
-use it to "story tell"
-capture the audience attention
It should be illegal for “influencers” to buy fake followers and fake engagement with the intention of fooling advertisers to get paid
This is the definition of fraud
Especially shocking to see business leaders do this for personal brand
My parents told me I’d be be homeless within a year after I decided not to go to dental school
4 years later I (along with
@drjonathansnow
) became the landlord for a large dental practice 😂
I’ve worked with over 100 brands since launching
@snowagencyco
The overarching theme that determines whether brands succeed or fail:
THE ABILITY TO SOURCE RAW CONTENT ON AN ONGOING BASIS
Super impressed how high quality the crowd at
@EduGeekout
is after attending day one at the event today
Super impressed and inspired meeting with many founders and operators in the space today.
Proud of my boy
@iamshackelford
!
The watch game is an addicting, yet fun one.
Gets even more addicting once you start getting deep into the watch community and better understand the movements, brand stories, etc
New pickup today to add to the collection 😍
Rolex Submariner 126610LV
It took a year for
@raptvcom
to hit 10k followers on twitter
The following twelve months, it gained 290k followers and is currently getting over 300M impressions per month.
Like this post to find what we did to achieve this incredible growth👇
Couldn’t be more proud to live in Miami today, a city where terrorism is condemned unlike many other major cities around the country
Proud to live in a state where congressman, senators, mayors and other leaders came out to support Israel and CONDEMN terrorism.
It was a
I used to be impressed by people with fancy houses, cars, and watches.
Now I'm impressed by people who understand their WHY, have emotionally healthy relationships, have impact on their community, and control their time
Obsessed with this 5226g from Patek I purchased recently
Perfect combination of class, elegance and casual. Can dress it up or down, and still under the radar enough to be comfortable to travel with. Big IYKYK vibes
The slate dial is simply 🤌🤌🤌
BLACK FRIDAY IS HERE AND ITS ONLY MONDAY!!!!!!
BLESSINGS TO ALL MY FELLOW MEDIA BUYERS OUT THERE!
If I can give one word of advice, do not be scared to get aggressive on your daily budget increases. This is the one time of year you can throw "fb learning" concept out the door
Are you capitalizing on SNAPCHAT ads?
We are seeing:
😍 CPMS as low as 90% of what we are paying on FB
💪 ROAS exceeding what we are achieving on FB on 65% of the current accounts we manage
😎 No random ad account bans
AND .... they allow CBD ads.
For 8 months, I
- biked 100 miles a week
- completely cut out alcohol
- did 2 workouts a day (75 hard)
- ate 0 excess carbs and 2x my protein
No shortcuts, just the daily grind.
Steal the 7 secrets I used to get these results:
In 2020, I wasn’t exercising.
Just snacking and working.
Before I knew it, I suffered from:
- brain fog
- constant fatigue
- shortness of breath
And an extra 45 lbs hanging off of me.
I had to make a change…
When it comes to advertising (and life) it is always the SMALL THINGS that lead to MASSIVE RESULTS!
Today's tip, which in my opinion is extremely overlooked, yet arguably is the most significant factor on a website when it comes to conversion rate:
‼️THE PRICE OF YOUR PRODUCT!
Small moments have the potential to change your life forever, in both positive and negative ways.
For me, there have been a series of small moments which didn’t seem to be monumental at the time and ended up having huge implications on my life and career
To list two of the most
First triathlon in the books! Finished second place in my age group
Main takeaway from the experience - the battle is within the mind!!! Translatable to many other things in life
A common media buying thought process in which I disagree with is to not optimize your campaigns for:
-Placement
-Age
-Time of day
While FB's machine learning mechanisms may work over time, with this strategy you can maximize ROAS AND spend more money simultaneously.
2 weeks into living in Miami and here is a quick thread on thr move from NYC
@FrancisSuarez
:
-I can walk my dog outside without fear of frost bite.Hooli is now a considerably happier dog.I am a considerably happier human
-Skin has improved tremendously with increased vitamin d
My plan to make fitness a lifestyle,
Was to fully immerse myself in 75 hard.
Here’s what I did each day:
• Follow a diet
• Drink 4L of water
• Take progress photos
• Read 10 pages of nonfiction
• Take a 5 minute cold shower
• Work out 2x a day for at least 45 minutes
My time in Kyoto really shined light on how vastly different this culture is from what I am used to……
Everyone I’ve encountered so far within this city has ONE thing in common, which culture in America is greatly missing…
It doesn’t matter what status within society this
I have officially been living in Miami for 24 hours now.
As they say a picture is worth a thousand words (or in this case, a video).
Below are my thoughts on the move from NJ --> Miami
Proud moment as a business owner
@Rap
has placed 431 on this years Inc 5000 list
@snowagencyco
has placed 47 on this years Inc 5000 list
Like this tweet if you’d like a thread on how I manage my time being the ceo and founder for both brands 👀🔥