Helena Price @helena Twitter profile

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Helena Price

@helena

2 years

Here’s a Haus update that’s not fun to share. Our lead investor recently declined to move forward with our Series A that we were in the process of closing. Without them, we do not have the cash to support continued operations at this time.

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Helena Price

@helena

1 year

With Dry January approaching, I figure this is as good a time as any to share that I’ve decided to go sober. I significantly cut my drinking in 2022, and I had my final drink on 12/12. (It was a margarita if you’re curious.) (1/15)

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Helena Price

@helena

2 years

I want to express my deepest gratitude for the opportunity to bring Haus into the world, and for all of you who joined us on this journey. I’ll never forget it.

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Helena Price

@helena

1 year

Hi everyone, hope you’re well. Perhaps you’ve been wondering what’s going on with Haus. I haven’t much to share, because I generally don’t know. Founders are typically excluded from ABC processes. I have not been involved and updates are sparse.

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Helena Price

@helena

1 year

As I’ve slowly weaned myself off of alcohol, I realized something important. Alcohol doesn’t bring people together. People bring people together. I realized that for me, the best way to enjoy life without the harm is to remove the harm altogether. (15/15)

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Helena Price

@helena

2 years

Our team bottled 60k bottles this week. Proud mama here. @drinkhaus

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Helena Price

@helena

2 years

So if you’re going to stock up on Haus, you have about a month to do so. I’ll be in the warehouse in Healdsburg with the remaining team, packing and shipping your final orders.

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Helena Price

@helena

2 years

Hi New York 👋🏻🤓

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Helena Price

@helena

1 year

So, that’s that. We gave it our best shot. Sending solidarity to all of the other founders out there who are going through it. This is a brutal time. Love you all.

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Helena Price

@helena

3 years

Ok, I'm coming out of my Twitter slumber. I needed a break. Hope you all are well. I have done a lot and learned a lot this year and look forward to sharing it with you.

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Helena Price

@helena

2 years

So now Haus is going through a process called an ABC. Essentially, the business stays operational for a short time while running through an accelerated sale process. Haus will continue to sell and ship product during this time.

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Helena Price

@helena

10 months

Some positive news: Haus is back. I am very glad to see the brand live on, and look forward to seeing what the new owners will do with it in this next chapter.

After abrupt shutdown, this trendy wine company is back — with surprising new owners

Haus has been acquired by a San Francisco startup that’s completely new to alcoholic...

www.sfchronicle.com

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Helena Price

@helena

2 years

It’s possible that someone will buy Haus in its entirety, and it can continue on under new ownership. It’s also possible that it will be sold for parts.

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Helena Price

@helena

3 years

I am honored to be included on this year’s @WineEnthusiast 40 under 40.

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Helena Price

@helena

3 years

Ohh just some people gifting Haus to each other. 😭

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Helena Price

@helena

3 years

“In many ways, Haus has been a gateway into this drink category for new generations.” 😭🥂

Apéritifs Step Into the Spotlight This Summer

Raise a glass and lower your cocktail’s ABV.

www.thrillist.com

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Helena Price

@helena

1 year

If you plan to drink alcohol in 2023 and beyond, I’ll give you the same advice I’ve always given: buy from small, independent brands who are transparent with their ingredients and production process. If you tend to overdrink, avoid traditional high-ABV formats. (12/15)

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Helena Price

@helena

1 year

I still believe in the low-ABV movement. But if it’s going to exist, you’re going to have to push for it. Tell your favorite bars and restaurants to add low-ABV cocktails to their menu. Buy these cocktails, and tip your bartenders well. (13/15)

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Helena Price

@helena

3 years

In the @nytimes despite not being in a can!!!

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Helena Price

@helena

1 year

Everybody experiences alcohol differently, but I have a unique combo of behaviors that makes it highly problematic for me. 1) When I drink, I tend to overdrink. 2) (Almost) no one can tell I am drunk, even when I black out. 3) I black out easily. (7/15)

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Helena Price

@helena

3 years

😭

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Helena Price

@helena

3 years

Spotted on @grownish 😭😭😭

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Helena Price

@helena

1 year

Support indie low-ABV brands, and while you’re at it, support all of the indie brands you want to see survive the next few years. They will need you. (14/15)

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Helena Price

@helena

3 years

So proud to be a joke in the @NewYorker 😭🙏🏼 (thank u @iiiitsandrea )

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Helena Price

@helena

2 years

Had a ball speaking about @drinkhaus at #camphustle . More conferences should happen at campgrounds in the woods. Thanks for having me @hustlefundvc !

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Helena Price

@helena

1 year

I’ve never liked the word sober. One of its Oxford definitions is “make or become more serious, sensible, and solemn.” It implies that, perhaps, your previous behavior wasn’t so serious or sensible. It is, perhaps, an admission of a problem needing to be solved. (2/15)

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Helena Price

@helena

1 year

But corporate alcohol ultimately killed Haus, and they will continue to kill innovation that threatens their status quo. This is not an industry who wants to change, and they are powerful. They are, and will continue to be, corporate heads intent on selling you poison. (11/15)

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Helena Price

@helena

3 years

Happy to see @drinkhaus on so many Mother’s Day roundups this year - lots of other great gifts to choose from too. Here’s a few:

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Helena Price

@helena

1 year

I cannot overstate to you how big of a challenge it was to build a low-ABV movement when corporate alcohol didn’t want it to happen. But we did it, and I am proud. (10/15)

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Helena Price

@helena

3 years

I wish I had @dunkhippo33 ’s threads in my early days of fundraising. So much good advice!

Elizabeth Yin 💛

@dunkhippo33

3 years

Today's tweet thread is on how to make a collaborative spreadsheet of investors. Yes, it's very tactical and mundane and seemingly simple, but it will make your fundraising go a lot further. Read on >>

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Helena Price

@helena

3 years

In case you missed it, I divorced my co-founder and took over Haus as sole CEO. It was very hard! But Woody and I are good, and Haus is good. I've been writing about it on my IG:

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Helena Price

@helena

2 years

Thrilled to be a part of @coalitionvc , which launched today - congrats @ashleymayer and team!

Coalition: A new fund meets new economic model

Coalitiona, a fund and operator network designed to increase diversity on cap tables, has been on the market for six months and invested in a dozen startups

techcrunch.com

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Helena Price

@helena

1 year

These experiences all informed my desire to build a low-ABV alcohol brand, and ultimately a low-ABV alcohol movement. I understood the power of alcohol to bring people together, and I also understood its power to harm. I believed low-ABV could solve this problem. (9/15)

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Helena Price

@helena

3 years

But my god, it's been a journey. I am glad I've learned so much along the way, and I'm glad I can begin to share those learnings with you. If I can help give any of you a leg up, it's makes it all even more worth it.

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Helena Price

@helena

1 year

This is where I learned of the power of people communing through alcohol. Connections are made and communities are built. I understood alcohol’s power to harm, but I also saw how it brought people together. (5/15)

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Helena Price

@helena

3 years

If I could have it my way, the back of Haus bottles would just be one big QR code, but the TTB won’t allow it. 🙂

Ben

@jabbawy

3 years

With QR code scanning baked into iphone cameras, and pandemic driving up adoption at restaurants, etc. QR codes are back in a big way. Love this use from @helena on packaging to drive to flavor specific recipes and context.

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Helena Price

@helena

3 years

Goooorgeous new low-ABV spirit. UK only for now. Love seeing new players legitimizing this space.

Quarter

Quarter strength spirits. 1/4 of the booze, 1/4 of the calories, 1/4 of the strength, 1/4 of the impact. Welcome to Light Spirits.

quarterproof.com

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Helena Price

@helena

1 year

Once I was in Silicon Valley, drinking was just as present as it was in Raleigh dive bars. Conferences, industry events, networking, business dinners. Drinking seemed to be a requirement of doing business and building your career. (6/15)

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Helena Price

@helena

2 years

Honored to be included on this year's #createandcultivate100 next to @vanessatpham @OlamideAOlowe @jenofkin @k_young_one @partakefoods and so many more:

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Helena Price

@helena

3 years

Miss you love you too 🇧🇷 ❤️ (if you followed me in 2015, you know)

Ricardo Rathsam

@RicardoRathsam

3 years

saudades quando todo o twitter mandava mensagens pra @helena

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Helena Price

@helena

2 years

TY @NYMag <3

7 Things That’ll Sell Out: From Puma to Parade

Including a new collection of nostalgia-inducing Neopets plushies.

nymag.com

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Helena Price

@helena

3 years

Anyone?

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Helena Price

@helena

3 years

The things I've learned building this biz are incredible, really. Any entrepreneur knows what a roller coaster it is, and how it changes you as a person. I am very different than I was when I started this thing. I am tougher and wiser and way more confident in myself all around.

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Helena Price

@helena

2 years

Thank you @GQMagazine ❤️

Haus Is Now Taking Up to 50% Off Its Signature Range of Apéritifs

A bittersweet farewell to the buzzy, low-ABV booze brand.

www.gq.com

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Helena Price

@helena

1 year

Alcohol has been a very important part of my life for a long time. For one, I come from a long lineage of alcoholic men. It impacted my life at its earliest stages. My dad died when I was a teen after a life of alcohol and drug abuse. I have long been aware of its power. (3/15)

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Helena Price

@helena

1 year

I also spent the age of 18-21 working in bars. Alcohol paid for college and acquainted me with the world. Drinking with your colleagues after your shift was an everyday part of life. I was a fixture in the Raleigh bar scene long before I was legally allowed to participate. (4/15)

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Helena Price

@helena

1 year

3. The legal hurdles involved in alc are even more daunting. DTC licenses can take a year to transfer, and are state by state. So a buyer would have to keep the biz operational but *not sell anything* while all of the licenses transferred. That alone made everyone walk away.

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Helena Price

@helena

3 years

Congrats @LauraBehrensWu !!!

Techmeme

@Techmeme

3 years

Shippo, a shipping software and services startup, raises $50M led by Bessemer at a $1B valuation ( @katie_roof / Bloomberg)

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Helena Price

@helena

2 years

Come listen to us talk about the future of drinking!👇🏻

Josh Constine 📶🔥

@JoshConstine

2 years

How did Liquid Death’s @Cessario raise $75M to murder naysayers’ thirst with meme-worthy water in a beer can? How did @helena ’s minimalist branding make Haus stand out? Hear it on @PRESSCLUBhouse

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Helena Price

@helena

3 years

“From 2020 to 2021, the no or low alcohol spirits category increased sales by volume 33% according to drinks market analysis firm IWST. Furthermore, IWST predicts it will be the fastest-growing segment in the spirits category from 2020 to 2024.”

Apéritif brands are zeroing in on the American market

Aperitif brands are hoping to go beyond one-off buzzy cocktails and achieve a more mature category resonance in the U.S.

www.modernretail.co

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Helena Price

@helena

3 years

V good thread.

Dan Rose

@DanRose999

3 years

I was ambitious and worked hard to advance my career at Amazon and then Facebook. I thought the way to get ahead was to deliver results, then push for more responsibility and position myself for promotion. I later came to realize I had it totally backwards. Here's my story:

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Helena Price

@helena

3 years

I have founders ask me about PR all the time (we do it in-house) so I’m glad @halkoss wrote this explainer on earned media. It’s really good!

What Is Earned Media? A Complete Guide. | Built In

Earned media offers a free and easy way for brands to get publicity. Here are a few tips for increasing your chances of receiving earned media.

builtin.com

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Helena Price

@helena

1 year

For a long time I thought this was all fine and normal. Perhaps because I grew up with it, and then saw it normalized working in bars. Over time it became something I wanted to manage, but I never once considered going sober. That would imply I had a problem. (8/15)

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Helena Price

@helena

1 year

1. The categories of Low-ABV and DTC alcohol, while of high interest, are still very new and mysterious to people. It's still lacking the playbook of other traditional categories.

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Helena Price

@helena

1 year

2. The logistics and economics of running a DTC alcohol business are daunting.

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Helena Price

@helena

3 years

Thank you @POPSUGAR ❤️❤️❤️

3 Editors Tried the Internet-Famous Haus Apéritifs, and Now They're Happy-Hour Favorites

POPSUGAR is a global lifestyle media brand with content encompassing entertainment, style, beauty, wellness, family, lifestyle, and identity. POPSUGAR's team of editors, writers, producers, and...

www.popsugar.com

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Helena Price

@helena

1 year

4. Then he said, lastly, it’s the markets. He said that six months ago this would have sold, but today all of the distressed buyers are taking a step back and not participating in sales they would have jumped on previously.

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Helena Price

@helena

1 year

Today the banker running Haus’ sale process informed me that the auction has concluded, and the company did not sell. Candidly, I did not expect this. He said this was a surprise to him as much as it was to me.

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Helena Price

@helena

2 years

Honored to see Haus in the @harpersbazaarus 100 List! Thank you @halie_lesavage ❤️❤️

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Helena Price

@helena

3 years

Congrats to @nickjling @emmettshine and the @patternbrands team on a huge milestone!

Nicholas Ling

@nickjling

3 years

1/ Excited to announce that we’ve raised $60M to start making thoughtful sustainable acquisitions of DTC brands in the home goods space. A few things to share below...

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Helena Price

@helena

1 year

(If you missed the original update on our ABC, I did an interview w/ @bonappetit about it here)

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Helena Price

@helena

3 years

“Drizly also found that consumers are increasingly interested in their drinks’ ingredients and supporting small, family-owned operations -- both of which could push customers away from big, publicly owned brewing companies.”

America’s Taste for Hard Seltzer Is Suddenly Starting to Wane

The once-hot market for hard seltzer is losing its fizz.

www.bloomberg.com

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Helena Price

@helena

2 years

Ran into one of the good (liquor) guys today 🥰🥂👋🏻 @markwby @GoodLiquorworks

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Helena Price

@helena

3 years

Thanks @foodandwine ❤️❤️❤️

This Strawberry Basil Aperitif Is Perfect for Late Summer Picnics—but It Won't Last Long

Haus' new limited-edition aperitif, Strawberry Basil, is the perfect end-of-summer drink. You can enjoy it on its own or mix it with sparkling water or spirits for a light, herbal cocktail that's...

www.foodandwine.com

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Helena Price

@helena

3 years

Honored to be included on a very useful list (including faves @PoolsideFM @DrinkGhia ) - TY @FastCompany !

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Helena Price

@helena

2 years

"The number of local bartenders putting effort into thoughtful, high-quality mocktails continued to grow this year, an extension of the larger growth in the market for no- and low-alcohol products, which is expected to grow by 31% by 2024."

The biggest trends at Bay Area bars this year: electric colors and yes, less booze

It's been an interesting year for Bay Area bars, which opened in droves and showed more...

www.sfchronicle.com

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Helena Price

@helena

3 years

“In the case of @MisterJius alumni, there’s ample reason to feel optimistic about the future of food in the Bay Area.” ❤️ Love to see it

Mister Jiu’s just might be the best new training ground for California cuisine

Brandon Jew’s San Francisco restaurant now functions as an incubator of culinary talent...

www.sfchronicle.com

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Helena Price

@helena

1 year

Chatted with the @WSJ about the future of low- and no-ABV.

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Helena Price

@helena

3 years

😊

The 51 Best Gifts for Foodies to Add to Cart ASAP

We found the best gifts that foodies will love any time of the year, including artisanal foods, smart kitchen tools, and delicious gift baskets. For tips on what to buy, we spoke with professional...

www.realsimple.com

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Helena Price

@helena

2 years

“2021 was the year that many of us became familiar with the apéritif, a blended alcoholic beverage that boasts the multi-layered taste of a cocktail with less potent intoxicating power than your average spirit. This is in no small part thanks to Haus.”

R29 MVP Awards: The Most Valuable Products Of 2021

Refinery29's Most Valuable Product Awards distinguishes 29 of the most outstanding items we tested and approved to meet our standards of must-buy material.

www.refinery29.com

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Helena Price

@helena

2 years

"Unlike traditional aperitifs, Haus' wine-based versions aren't syrupy sweet," Food & Wine writer Katie MacDonald said. "[They] actually taste like the fresh ingredients used to make them." TY @foodandwine <3

We Sipped Old Fashioneds at Work to Find You the Best Cocktail Smokers

The best cocktail smokers add smoldering complexity to drinks, but they're also versatile kitchen tools. We tested these devices for making smoked old fashioneds, smoked Manhattans, smoked cheeses,...

www.foodandwine.com

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Helena Price

@helena

2 years

"No wonder then that Haus drinks were far and away the most drinkable and sophisticated of my Dry January journey." TY @FastCompany <3 <3

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Helena Price

@helena

2 years

🥰

Elizabeth Yin 💛

@dunkhippo33

2 years

In today’s thread, I thought I’d share some thoughts on a founder who exemplifies hustle. The story of @helena , founder @drinkhaus , and her resilience is amazing! Read on >>

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Helena Price

@helena

1 year

I asked for his thoughts on why things turned out the way they did. He said that there was an extraordinary amount of interest in the brand itself, but it was a few things:

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Helena Price

@helena

2 years

Thank you @Liquor :)

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Helena Price

@helena

3 years

Just a month ago I was reading @RuncieDan ’s brilliant piece on the Smith’s social media empire. These moments are really neat.

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Helena Price

@helena

2 years

Just arrived at #camphustle @HustleFundVC - excited to speak with you all tomorrow!

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Helena Price

@helena

2 years

@fantastico @showdavida 🥂

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Helena Price

@helena

2 years

So happy to see one of my favorite things ever, @PopUpMag , back in action. They’re live in SF, LA, NY and DC this month and I guarantee it’ll be one of your fave things you saw this year.

Pop-Up Magazine Fall Issue

A night of stories, music, art, and performance. Good questions, celebrations, awkward dates, lost memories, dance contests, therapists, apparitions, escapes, and more. Live. Onstage.

www.popupmagazine.com

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Helena Price

@helena

2 years

👋🏻🙂

This Week in Startups

@twistartups

2 years

For decades, the only way for alcohol brands to get product to customers was thru distributors The internet changes that @helena is leading a movement to reshape America's drinking culture with her DTC startup @drinkhaus Her conversation with @jason 👇

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Helena Price

@helena

3 years

@iiiitsandrea @taikacoffee @philmcgarr Come visit the farm!

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Helena Price

@helena

2 years

“I wanted to convert people to low abv,” says Price Hambrecht. “It’s showing people they do have options.” TY @WineEnthusiast ❤️

Demand for Low-Alcohol Wine, Beer and Cocktails Is High, but Definitions of ‘Low’ Vary

Low-alcohol wine has guidelines, but the same isn't true for beer and other drinks. Explore what low-abv means for consumers and producers.

www.wineenthusiast.com

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Helena Price

@helena

3 years

Go @najjmahal go!!!

somewheregood

@somewheregood

3 years

We've been busy building a new digital space designed around identity and collaboration alongside dope investors like @trueventures @ekp @itsgabrielleu , @hbarnes @NextViewVC @SlausonAndCo @helena @2PMinc and @kwuchu . TechCrunch approved scoop below 👇🏿

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Helena Price

@helena

3 years

Thank u @VanityFair ❤️😭

23 Mother’s Day Gifts That Brighten Up the Kitchen and Beyond

It’s all here: new cookbooks, rhubarb-inspired perfume, and herb-garden essentials.

www.vanityfair.com

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Helena Price

@helena

3 years

Cost/time of compliance state by state. Illegal to sell DTC across US (w/ a few exceptions). Trying to get in with distributors who don't work with indie brands. Lack of alc-compliant copackers and 3PLs. It's why we sat alone in the space for so long, and sort of still do.

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Helena Price

@helena

2 years

Thanks @mashable ☺️

How to use Instagram to promote your business: 6 tips from Haus CEO Helena Hambrecht

Words of wisdom from the viral aperitif brand.

mashable.com

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Helena Price

@helena

2 years

Thanks @FastCompany !

The 50 best gifts for under $50

If you’re trying to celebrate the holidays without breaking the bank while still giving quality gifts, look no further than our guide.

www.fastcompany.com

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Helena Price

@helena

2 years

If you're looking for NYE tunes, we've been curating very good playlists on Spotify since 2019. I'll be listening to @RebekahPeppler 's tonight. HNY! 🥂

Tunes for Toasting | Mix No. 8, by Rebekah Peppler

Tunes for Toasting | Mix No. 8, by Rebekah Peppler · Playlist · 34 songs · 1K likes

open.spotify.com

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Helena Price

@helena

3 years

"Your **soon-to-be** favorite alcohol" - TY @BuzzFeed <3

40 Things That’ll Make You Think, “Why Don’t I Own That Already”

A velvety lip stain, a comfy seamless bra, a busty vase — and a bunch of other goodies that you'll wonder how you ever lived without.

www.buzzfeed.com

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Helena Price

@helena

2 years

"Canned cocktails are getting good, but even they can prove poisonous. Thankfully for us, there's Haus, which offers medium-ABV (18%) aperitifs that are versatile yet complex." TY @VICE <3

The 25 Best Edible and Drinkable Gifts, A.K.A. the Best Way to Win Hearts

The best things in life aren't free, actually—they're presents you can eat, including cool pasta shapes and cult-fave pies.

www.vice.com

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Helena Price

@helena

3 years

“…when it comes to botanical-infused drinks, all signs point to one clear cultural moment: wellness and its correlation to the natural world.”

It’s All about Botanical-Infused Drinks Right Now

Why this ancient practice is surging in popularity.

coveteur.com

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Helena Price

@helena

3 years

I love this!

Faaiza Ramji

@FaaizaRamji

3 years

@helena Beautiful! Last summer, I launched an amaro made from distilled peas. In Alberta, here in western Canada, we grow so much of the global supply of peas but we don’t do too much with the raw product. If you’ve got a moment - .

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Helena Price

@helena

3 years

@abenaanim21 @foodsupplyxyz I LOVE THIS

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Helena Price

@helena

2 years

Really enjoyed chatting with @PSFK about the benefits and challenges of owned supply chain for the Future of Retail 2042:

The On-Demand Brand and the Future of Retail in 2042 with PSFK and...

The PSFK team has a vision for the future... The On-Demand BrandCompanies will fully integrate themselves into the lives of their customers and realize the p...

www.youtube.com

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Helena Price

@helena

2 years

@madromancandle @claytonchambrs @MasarinMelanie Heyyyy y'all <3

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Helena Price

@helena

1 year

@ericbahn Book tour!

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Helena Price

@helena

3 years

Join us!

Monica Grohne

@MonicaGrohne

3 years

Pretty excited to be a part of @DTCDAY Live tomorrow. I'll be chatting with @helena , @natechecketts and @phoebeeyu on building brand loyalty! Grab your tickets here: .

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Helena Price

@helena

2 years

As you may know, we make Haus by hand in our warehouses in Sonoma County. Here’s our team hand-stripping rosemary last week. Our products taste better for a reason.

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Helena Price

@helena

1 year

@jessicahische and I shot each other’s portraits yesterday. I gave her some old photo gear and she gave me some stuff for my walls. We’ve been collaborating like this for seven years now and I’m so grateful. Long live the friend barter!

Jessica Hische

@jessicahische

1 year

Photo shoot at the office today with @helena because I’m the luckiest gurl in the wurld. So many good ones!! Especially love this band pic of me, Cat (who works for me) and my studiomate Jody.