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Laura Behrens Wu Profile
Laura Behrens Wu

@LauraBehrensWu

16,591
Followers
1,325
Following
829
Media
7,481
Statuses

Co-founder and CEO of @shippo . At the intersection of bits and atoms.

Joined March 2013
Don't wanna be here? Send us removal request.
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@LauraBehrensWu
Laura Behrens Wu
8 years
"I sought peace in everything but never was I happier than in a corner with a book." - Umberto Eco
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@LauraBehrensWu
Laura Behrens Wu
7 years
People I meet: where do you work? Me: Shippo, we do shipping tech Them: I think I've met your CEO before 🙋: But I'm the CEO #FemaleFounders
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@LauraBehrensWu
Laura Behrens Wu
4 years
Broke: tech people asking me “what do you believe in that most other people don’t?” Woke: 4yr old asking me “why is this a cat?” while pointing at my cat
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@LauraBehrensWu
Laura Behrens Wu
4 years
Recent learning: in aviation when there are 2 pilots in the cockpit there’s an explicit handoff between who’s flying. The handoff goes: “you have the controls” “I have the controls” “you have the controls” I like this a lot because it’s applicable to any task that can’t fail.
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@LauraBehrensWu
Laura Behrens Wu
4 years
I'm super excited that we've raised another round of financing. Our goal is to build the shipping platform for 21st century e-commerce. We've been shipping for 35k customers so far and are excited to support more merchants
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@LauraBehrensWu
Laura Behrens Wu
3 years
In a world where we are successful every e-commerce merchant will be able to ship at scale. We have been and will be working hard to make that vision reality. 📦
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@LauraBehrensWu
Laura Behrens Wu
2 years
“Success is going from failure to failure without a loss of enthusiasm” is the most accurate way I’ve heard anyone describe my day to day in the last 6 years. Can’t believe this quote isn’t from a VC thinkboi but from Churchill
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@LauraBehrensWu
Laura Behrens Wu
3 years
I just woke up from egg retrieval surgery and feeling super relieved to be done with it. Female founders, if you are delaying having kids to work on what you love, I highly recommend doing egg freezing early.
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@LauraBehrensWu
Laura Behrens Wu
3 years
Supply chain technology will be the next Fintech. Funds that don’t have a thesis there yet will have to catch up.
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@LauraBehrensWu
Laura Behrens Wu
3 years
Something more people should do: i made an introduction for another founder to a VC and she closed the loop with me after the meeting to tell me it went well. Now I’m so much more likely to keep helping out. Most people never close the loop
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@LauraBehrensWu
Laura Behrens Wu
5 years
I wish they would teach how to communicate in school. Such as how to - give and receive feedback (good and bad) - positive reframing - non violent communication - creating positive feedback loops - difference between facts and emotions - eye contact, intonation and pausing
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@LauraBehrensWu
Laura Behrens Wu
2 years
It was a smooth transition from Irish mob Twitter to calendly Twitter and it’s only Thursday morning.
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@LauraBehrensWu
Laura Behrens Wu
2 years
Has anyone started a company to build company retreat/offsite locations just yet? Big spaces that are not hotels with break out areas, center stage for hundreds of people
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@LauraBehrensWu
Laura Behrens Wu
7 years
This is really helpful to navigate talking to Americans. Thank you for reading my tweet, let's stay in touch. h/t @mollyclare
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@LauraBehrensWu
Laura Behrens Wu
4 years
From Amazon's '99 shareholder letter "In closing, consider this most important point: the current online shopping experience is the worst it will ever be. It’s good enough today to attract 17 million customers, but it will get so much better." It's still getting better every day
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@LauraBehrensWu
Laura Behrens Wu
3 years
Now stay tuned what we’ll do next with our 💰
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@LauraBehrensWu
Laura Behrens Wu
3 years
You can say whatever you want about SF but when I am in the city I just have an uncontrollable urge to get work done. It's like turning into Hulk but for work
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@LauraBehrensWu
Laura Behrens Wu
6 years
The Shopify app ecosystem is an amazingly executed moat
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@LauraBehrensWu
Laura Behrens Wu
2 years
One of these graphs is not like the others...
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@LauraBehrensWu
Laura Behrens Wu
3 years
Shipping is at the intersection of online and offline, our goal is to make moving atoms as easy as moving bits. We give every merchant access to shipping at scale. Proud to announce another round today to keep pursuing our vision
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@LauraBehrensWu
Laura Behrens Wu
5 years
It takes me an annoyingly long time to get into a state of mind where I can do deep work (not just emails and ad box stuff). What are some tricks to shorten that time?
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@LauraBehrensWu
Laura Behrens Wu
5 years
What I love about SF is that you’re constantly among people who are pushing the boundaries. My friends inspire me to push harder & they grow their businesses alongside of mine. As you grow your co you get access to larger co ceos, there’s always someone to look up to + learn from
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@LauraBehrensWu
Laura Behrens Wu
5 years
Hanging out with founders who started cos in the 90s reminded me how lucky we are to be founders today with all of the cloud infrastructure accessible to us. No need to spend funding on hardware
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@LauraBehrensWu
Laura Behrens Wu
5 years
TIL carrots used to be dominantly purple and white until the 17th century when Dutch carrot growers grew orange carrots as a tribute to William of orange 🥕🤯
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@LauraBehrensWu
Laura Behrens Wu
2 years
Proud to be among 7 other awesome female CEOs on the @cloud100 list this year 🎉
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@LauraBehrensWu
Laura Behrens Wu
5 years
Talked to someone today who told me they admire their CEO because the CEO always leaves the room more energized than before, even after a hard conversation. I want to be able to do that
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@LauraBehrensWu
Laura Behrens Wu
5 years
- Amazon is carrying as much as 45 percent of its own shipments - Amazon now employs more people than FedEx, UPS, or the United States Postal Service - 50 planes, 300 trucking power units, thousands of trailers, and 20,000 Sprinter vans
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@LauraBehrensWu
Laura Behrens Wu
4 years
It’s year 467 AC (after covid): “quarantining” has become an essential step in human courting tradition where young couples lock themselves into a tiny apartment for a month with no outside contact and those who don’t kill each other advance to second base.
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@LauraBehrensWu
Laura Behrens Wu
4 years
New trend I’m looking into: Am seeing more farms selling/shipping direct to consumer recently. Everything from wagu steak from Idaho to sweet purple potatoes from Hawaii. Likely higher quality than what you can get at the grocery store. Any fav farms that I should check out?
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@LauraBehrensWu
Laura Behrens Wu
7 years
I am more excited than ever to be building a business in the shipping space. Our series B is an amazing milestone
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@LauraBehrensWu
Laura Behrens Wu
5 years
I am sitting in an SF coffee shop and on my right there’s a guy with hacker news open in his browser typing in “I disagree with this”
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@LauraBehrensWu
Laura Behrens Wu
4 years
I lost my wallet between home & office today. Was already prepared to deal with all the hassle of canceling + replacing cards. Then... Someone found it + returned it!! AND She runs an e-commerce store that needs to figure out shipping!!!! Shipping connects the world!✨📦
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@LauraBehrensWu
Laura Behrens Wu
4 years
Amazon competing with third party sellers is why most of our customers are not selling on Amazon but have their own website. Shopify (great q2) enables that well. What’s missing is still Prime like shipping quality. That’s the opportunity that I’m exciting about!
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@LauraBehrensWu
Laura Behrens Wu
3 years
Amazon now ships more packages than FedEx! 🤯
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@LauraBehrensWu
Laura Behrens Wu
5 years
When I grow up I want to be one of those people who can be productive on the plane.
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@LauraBehrensWu
Laura Behrens Wu
3 years
In person offsites are incredible after a pandemic. That’s it. That’s the tweet.
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@LauraBehrensWu
Laura Behrens Wu
5 years
Is anyone working on getting Döner Kebab to SF?
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@LauraBehrensWu
Laura Behrens Wu
5 years
Missed delivery experiences are ridiculous. “Oh you are not at home for this very important package because you have a job? Ok, don’t worry, let us try again next day at the exact same time.”
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@LauraBehrensWu
Laura Behrens Wu
7 years
1) Brick & mortar vs e-commerce: Same jeans. Profit from selling offline is $24, from selling online is $45.
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@LauraBehrensWu
Laura Behrens Wu
5 years
Making sure that women are invited to your regular events/dinners/informal professional social gatherings > women only events
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@LauraBehrensWu
Laura Behrens Wu
4 years
From @benedictevans ' latest deck on Tech in 2020: - e-commerce is massive and growing - and it's only 15% of addressable retail today - the DTC economy is exploding - e-commerce enablement tools are powering the segment
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@LauraBehrensWu
Laura Behrens Wu
6 years
You can’t send me an email with the subject “intro Laura <> name” and then introduce yourself! 🤦‍♀️
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@LauraBehrensWu
Laura Behrens Wu
2 years
Logistech is the next fintech 💥 It’s been underrated for so long, the supply chain crisis highlights how important technology in that industry is
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@LauraBehrensWu
Laura Behrens Wu
5 years
Stop shaming me by putting two sets of cutlery into a food delivery bag that’s clearly meant for a dinner for one 🙈
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@LauraBehrensWu
Laura Behrens Wu
6 years
Omg omg this happened. He literally said “if you worry about shipping, Laura has a shipping platform”
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@LauraBehrensWu
Laura Behrens Wu
5 years
I’m in a city that doesn’t allow car share services and the taxi line at airport is legit 150 people 😱
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@LauraBehrensWu
Laura Behrens Wu
6 years
I hope that a part of #TheFutureIsFemale will be that we’ll stop having to explicitly mention the fact that a founder, an investor, an executive etc is female. Hope it’ll be such a natural thing that you don’t have to call it out in external communication anymore.
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@LauraBehrensWu
Laura Behrens Wu
5 years
all the feels
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@LauraBehrensWu
Laura Behrens Wu
5 years
It’s been 5 years of Shippo, pretty unbelievable 🎉
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@LauraBehrensWu
Laura Behrens Wu
6 years
When I meet with founders building companies in other countries I am reminded that we take a lot of things for granted running a business in the US. We run into a lot of challenges but at least we never lost any deal because of the competition paying bribes.
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@LauraBehrensWu
Laura Behrens Wu
6 years
Unclear how I got invited on a panel with Jack Ma but I’m extremely excited for this 🎉
@wto
WTO
6 years
Call for questions: What will trade look like in 2030? Or what *should* it look like? Send questions for the #WTOPublicForum panel before 2 Oct using the hashtag #AskTrade2030 📥
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@LauraBehrensWu
Laura Behrens Wu
6 years
What I loved about Montreal: - cobble stones 😍 - zero cat calling - people greeting me with “bonjour, madame” - it’s warm until late at night - stone buildings & church in old town - so much outdoor seating - croissants taste buttery - excellent running - legit Chinatown
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@LauraBehrensWu
Laura Behrens Wu
5 years
My last bit of resistance for SF hypes has melted away & I now go to Barry's. Observations: - loud music +endorphins is a powerful combo, had goosebumps while sweating - club lighting is 👌 &makes you look like badass Lara Croft - highfives feel good &you should highfive at work
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@LauraBehrensWu
Laura Behrens Wu
2 years
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@LauraBehrensWu
Laura Behrens Wu
5 years
I’m flattered to keep running into people that saw my talk at @ycombinator ’s FF conf 2 years ago & still remember me. Yesterday that was @ericabrescia 😍. A lot has happened & that’s still my fav talk I’ve given. Would love to be able to do a v2 sometime
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@LauraBehrensWu
Laura Behrens Wu
3 years
1/ I'll attempt to explain our current supply chain challenges in a very simplified way🧵. Everything you have in your house had to be shipped multiple times to get to where it is, through ocean, air, trucks, last mile delivery - in containers, on pallets and in packages
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@LauraBehrensWu
Laura Behrens Wu
6 years
It happens a lot but every time it still bothers me: when a male CEO reaches out to my male co-founder to discuss (partnership) opportunities when I’m clearly the right counterpart. Female founder problems should be a hashtag
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@LauraBehrensWu
Laura Behrens Wu
5 years
Today at Barry’s bootcamp I had the distinct feeling of knowing we’re in the matrix/an experiment run by mice - office workers moving in unison, letting ourselves be manipulated by peer pressure, music & environment, accepting authority of the instructor & paying for it. Surreal
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@LauraBehrensWu
Laura Behrens Wu
2 years
Just landed in Arizona and am always struck by how diverse the US in terms of landscapes and topography. It looks like Mars out here 🤯
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@LauraBehrensWu
Laura Behrens Wu
5 years
I wrote a blog post about how to come up with a company strategy as a startup founder:
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@LauraBehrensWu
Laura Behrens Wu
5 years
Today I heard another great success story about cold emailing VCs. When we started Shippo I cold emailed everyone. Def better to get intros but if you don’t have the network a very well written & well targeted cold email is worth a shot!
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@LauraBehrensWu
Laura Behrens Wu
6 years
Every time I drive into the city from the airport the SF skyline still gets me. I love the bay bridge lights. Grateful to be back on a new visa.
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@LauraBehrensWu
Laura Behrens Wu
6 years
Yes, I do believe in a more diverse and include tech industry. Diversity not for the sake of diversity, but because diversity brings in different perspective, uncovers blind spots and makes you more competitive #foundersforchange
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@LauraBehrensWu
Laura Behrens Wu
5 years
I wish I had Lyft/Uber’s concept of time when I need to get work done. Where 2mins on the app turns into 10mins in real life
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@LauraBehrensWu
Laura Behrens Wu
3 years
2021 prediction: a lot of shipping will happen this year. 📦
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@LauraBehrensWu
Laura Behrens Wu
7 years
I mean it’s called inVESTing for a reason. Of course you have to be in a vest.
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@LauraBehrensWu
Laura Behrens Wu
5 years
Tricks I’ve learned to be more positive: - positive reframing - take responsibility by saying what I did, no blaming others - recognize what choices I made, I have agency - choices aren’t limited, find more options - be curious about sth I disagree with w/o immediate neg reaction
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@LauraBehrensWu
Laura Behrens Wu
4 years
Who are the most active DTC angels and investors? Would love to meet a few
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@LauraBehrensWu
Laura Behrens Wu
2 years
We need more female founders, they say.
@pmarca
Marc Andreessen 🇺🇸
2 years
Get you a hobby you love as much as the press loves running hit pieces on aggressive, determined female founders.
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@LauraBehrensWu
Laura Behrens Wu
5 years
Made a joke today. About the watchful eye of Lauron on our sales numbers. No one laughed
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@LauraBehrensWu
Laura Behrens Wu
4 years
Right now e-commerce is 15% of total addressable retail market in the US. This new environment is changing behaviors and it will be a much higher % after COVID
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@LauraBehrensWu
Laura Behrens Wu
6 years
Sunday eve word of day: There’s a german word specifically for spending time relaxing while reading and burying yourself in a book, it’s called “schmökern” 📚
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@LauraBehrensWu
Laura Behrens Wu
5 years
2018 I learned that mental models can become outdated & what has served you well as a mental model in the past might be holding you back in the present. I love New Years as a forcing function to reflect on outdated mental models & to check-in on priorities by writing resolutions
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@LauraBehrensWu
Laura Behrens Wu
6 years
Whenever I step off a plane I’m just so amazed that getting to a totally different location/culture has become so accessible. We take it for granted but flying is incredible
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@LauraBehrensWu
Laura Behrens Wu
5 years
Confession: I start new TV shows and then read about the plot on Wikipedia before I’m even done with the first episode 🤷‍♀️
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@LauraBehrensWu
Laura Behrens Wu
5 years
Recently my mind has made the shift from having to meditate to craving meditation and it feels really good
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@LauraBehrensWu
Laura Behrens Wu
5 years
Just did a virtual panel with @AllRaise ’s seed bootcamp. 245 female founders joined in during the conversation, over zoom and from all around the world. It’s the second time that I’m doing a fully virtual event in the last few months and am really loving this trend
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@LauraBehrensWu
Laura Behrens Wu
2 years
Were you even on the Nasdaq tower if you didn’t tweet your Nasdaq tower shot?
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@LauraBehrensWu
Laura Behrens Wu
7 years
I normally don't think one should discuss wardrobe choices of female leaders but Merkel wearing same vacation outfit 5 yrs in row is perfect
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@LauraBehrensWu
Laura Behrens Wu
6 years
I try to remind myself of the things I now do regularly in my life without thinking about them anymore that used to be special to me 4 years ago. Some simple examples are: -calling a Lyft/uber -eating at restaurants -using int roaming -getting a massage any other day than my bday
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@LauraBehrensWu
Laura Behrens Wu
5 years
Called my parents from a work trip to New York last week. Mom: I'm so glad you can take some time off to go to NYC. Me: I'm working! This is a work trip. Mom: But you seem to be having such a good time...!!! Good reminder how special it is to have a good time while working.
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@LauraBehrensWu
Laura Behrens Wu
7 years
My twitter feed is blowing up and I'm unbelievably happy that my talk at #ffc2017 resonated well. THANK YOU all. It means a lot to me
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@LauraBehrensWu
Laura Behrens Wu
4 years
WFH schedule adjustments for sanity - no calls before 8am - scheduled lunch break at 12pm that allows for cooking (no catering at home!) - 15mins break between each call, otherwise just sitting all day - scheduled 1.5hr exercise break in the late afternoon
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@LauraBehrensWu
Laura Behrens Wu
4 years
Has anyone made the joke yet that we are all Zoomers now?
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@LauraBehrensWu
Laura Behrens Wu
5 years
After 5 years in SF leaving the house without a jacket is a completely new feeling for me. Somehow feels risky, like I could be getting tricked
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@LauraBehrensWu
Laura Behrens Wu
5 years
Lots of founders ask me for advice on raising an A. I have attempted to get my thoughts into notes to be able to share more broadly. Hope this helps a few founders.
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@LauraBehrensWu
Laura Behrens Wu
3 years
People are more enraged about Robinhood than they are about government failure in our vaccine rollouts 🤷‍♀️
@tzhongg
tz (tiffany zhong)
3 years
omg
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@LauraBehrensWu
Laura Behrens Wu
2 years
Being a founder is really hard. It’s nice to be able to zoom out and look at all that we have accomplished in the last years with the @shippo team
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@LauraBehrensWu
Laura Behrens Wu
6 years
Realized that one of the most fundamental learnings I have from being 4 years in SF is to not be intimidated by authority and to challenge it without fear.
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@LauraBehrensWu
Laura Behrens Wu
4 years
There’s been a lot of public interest about USPS delays recently. We are in a unique position to have access to this data by powering package shipping for 50k merchants. We’ve released our data for people to get an unbiased perspective of what’s going on
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@LauraBehrensWu
Laura Behrens Wu
6 years
At a networking event: Me, jokingly: “I don’t have that many friends” Response: “your company must be doing well, then”
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@LauraBehrensWu
Laura Behrens Wu
7 years
TLDR every1 who isn't Amazon: don't waste time building infrastructure. It already exists. Focus on emotional connection with your customers
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@LauraBehrensWu
Laura Behrens Wu
6 years
It’s incredible how much a change of location/scenery can alter mindsets/emotions/stress-levels
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@LauraBehrensWu
Laura Behrens Wu
3 years
I 👏 accept 👏 all 👏 of 👏 your 👏 cookies 👏, Europe!
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@LauraBehrensWu
Laura Behrens Wu
5 years
Very SF advice: “you should tweet this”
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@LauraBehrensWu
Laura Behrens Wu
5 years
Many times I have intuitions that I strongly believe in but I fail at explaining to people why. How do you get buy in for your intuitions/gut feelings?
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@LauraBehrensWu
Laura Behrens Wu
2 years
Am I going crazy or has autocorrect on iphone gotten significantly worse recently?
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@LauraBehrensWu
Laura Behrens Wu
6 years
Wohooo very proud to be recognized on @VanityFair ’s Future Innovator Index this year! Who would have thought that shipping gets you into glossy magazines 🎉 📦
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