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Deceptive Patterns

@darkpatterns

36,945
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Exposing Deceptive Patterns (aka "Dark Patterns") since 2010. Run by @harrybr (founder), @MLeiser , @Cristianapt & Kosha Doshi.

Joined September 2010
Don't wanna be here? Send us removal request.
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@darkpatterns
Deceptive Patterns
9 months
Buy the book!
@toddlibby
Todd
9 months
This joined the library today. Deceptive Patterns by @harrybr and I HIGHLY recommend it to anyone to add their library to read up on and visit . A lot of what I talk about in my conference talks and examples I give are from this resource.
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@darkpatterns
Deceptive Patterns
2 years
How Adobe tricks users into a 12 month contract. Thread.
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@darkpatterns
Deceptive Patterns
2 years
Let's recap: 1. The total annual cost was hidden 2. The 50% cancellation free was hidden. 3. The clickwrap agreement text was much smaller than the sales text (e.g. "£0.00", "Start free trial") 4. The cancellation terms were hard to find Should this be permitted?
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@darkpatterns
Deceptive Patterns
2 years
Here's a (now deleted) thread from last year that can be found on the internet archive wayback machine:
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@darkpatterns
Deceptive Patterns
2 years
If we want to leave, we have to pay 50% of the outstanding ANNUAL BALANCE! E.g. If we want to leave in the first month, we're on the hook for ≈£300. Plus, our access to the products get cut off at the end of the first month.
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@darkpatterns
Deceptive Patterns
2 years
Ooh, I can scroll. That was not obvious at all. "Should you cancel after 14 days, you'll be charged a lump sum of 50% of your remaining contractual obligation and your service will continue until the end of the month's billing period"
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@darkpatterns
Deceptive Patterns
2 years
What does this mean? It took me a while to get the facts, but it turns out that by clicking "Start free trial", we are tied into an annual contract. It's just shy of £50 a month. £50x12 months = £600.
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@darkpatterns
Deceptive Patterns
2 years
After a bit of googling I found this article on adobe's website that explains it a bit better.
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@darkpatterns
Deceptive Patterns
2 years
What's all this tiny grey writing? Funny how the heading "Enjoy your 7 day free trial!" is so big, yet this text is so very small and feint. Blah blah blah. Nothing remarkable here. But wait! What's that at the bottom, "Cancellation Terms:" Can I scroll?
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@darkpatterns
Deceptive Patterns
2 years
By clicking "Start free trial", we're tied into a clickwrap agreement (though you'd be forgiven for not noticing the tiny writing). "By starting my 7-day free trial, I am beginning a subscription and I agree to the subscription and cancellation terms and Terms of Use"
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@darkpatterns
Deceptive Patterns
2 years
We're now venturing into territory where most people probably don't go. Let's click the "subscription and cancellation terms" link.
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@darkpatterns
Deceptive Patterns
2 years
The homepage starts with a very clear offer. "Starting at £49.84/mo". Let's click the "Free trial" button.
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@darkpatterns
Deceptive Patterns
2 years
But what does "Annual plan, paid monthly" actually mean? Let's fill in our email address and press continue. Maybe that's explained on the next page.
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@darkpatterns
Deceptive Patterns
2 years
The next page has very little information on it. "7 days free, then £49.94/mo". Let's click the "Start free trial" button.
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@darkpatterns
Deceptive Patterns
2 years
This page seems innocent enough. "7-day trial"... "Due now £0.00". ... Recurring billing starts only after your 7-day free trial ends". That sounds nice. Most people will think "Gee that's great, where's my credit card?"
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@darkpatterns
Deceptive Patterns
2 years
@alfonsoDev In order to use an adobe product you have to be subscribed to auto-renewal of your contract.
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@darkpatterns
Deceptive Patterns
5 months
A menu button that contains a single menu item. What could possibly be the motivation for that?
@etterstudio
Etter Studio 🌸
5 months
Just a heads up if you ever try to cancel your Google Workspace... it's under 'More' cc @darkpatterns
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@darkpatterns
Deceptive Patterns
10 months
“AT&T's chatbot pretends to not be able to 'hear' you”
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@darkpatterns
Deceptive Patterns
2 years
“By cancelling, I acknowledge: HP Instant Ink subscription cartridges will no longer work after my final billing cycle ends, even if they are already installed in my printer.”
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@darkpatterns
Deceptive Patterns
3 years
Before buying a NYT subscription, here's what it will take you to cancel it.
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@darkpatterns
Deceptive Patterns
2 years
On the Kindle buried 3 layers deep in the settings is an Option called „Privacy“ which controls if your personal data is collected and used for marketing stuff. Enabling the „Privacy“ toggle means they use your personal data, disabling it means they won’t use it. 🙃
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@darkpatterns
Deceptive Patterns
2 years
ADD A PHONE NUMBER FOR SECURITY blah de blah it's also not just for security its for a bunch of other things did we forget to mention that in the heading blah de blah blah SEND CODE
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@darkpatterns
Deceptive Patterns
1 year
“Doordash made me think I’d forgotten to tip.. they actually just wanted me to leave a second tip.”
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@darkpatterns
Deceptive Patterns
2 years
Quite a strong reaction to the adobe thread!
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@darkpatterns
Deceptive Patterns
2 years
Here's @chrisinsilico on "Consent Washing" Excerpt from the book “Mindf*ck”:
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@darkpatterns
Deceptive Patterns
3 years
I've noticed this form of trick wording a lot lately. It involves saying one thing in the heading, then burying something else completely different in the body of the text below.
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@darkpatterns
Deceptive Patterns
1 year
“No surprises” according to Via
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@darkpatterns
Deceptive Patterns
5 months
Surely this can’t be real. “We've alerted you multiple times that this printer had non-Original HP cartridges installed. This is your final notice to fix the issue”
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@darkpatterns
Deceptive Patterns
8 months
“Little known fact: when you connect your phone to your vehicle […] (1) your car sucks out a lot of data from your phone (e.g. your text message database […]) and (2) your phone has access to vehicle data that is sent out via the phone.”
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@darkpatterns
Deceptive Patterns
3 years
The familiar yellow button that used to say "add to basket" now sets up a bi-monthly subscription, and the thing you have to click to make a one-off purchase doesn't look like a button at all.
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@darkpatterns
Deceptive Patterns
2 years
Look at the difference in the marketing email opt-in for UK vs USA. Source:
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@darkpatterns
Deceptive Patterns
2 years
Imagine getting locked out of your smart home thermostat because your credit card expired on an e-commerce store account.
@PhilOnEdTech
Phil Hill
2 years
A tale of the convenience and the evil of #BigTech @amazon edition. We recently installed two Amazon smart thermostats to save energy, and last night I noticed they weren't at the programmed temp and red light flashing. 1/
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@darkpatterns
Deceptive Patterns
1 year
“You”= regulators in various countries
@bchesky
Brian Chesky
1 year
5. You’ve told us our prices aren’t transparent. In November, we rolled out total price display as a beta. It’s now available to everyone
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@darkpatterns
Deceptive Patterns
3 years
“This may take a few minutes to process” !
@blohmvos141
George Hines
3 years
This is a new and interesting dark pattern
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@darkpatterns
Deceptive Patterns
2 years
"Why does TeamViewer install a font it doesn’t use on your computer? [...] Intentional or not, it enables websites to detect if you have TeamViewer installed on your computer."
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@darkpatterns
Deceptive Patterns
2 years
Create a subscription in a few clicks with @express but if you want to cancel, this is what you get…
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@darkpatterns
Deceptive Patterns
2 years
"A tip: use instead of .com as you'll get the real full price in the searches as they must comply with Australian law. This works all over the world." Source:
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@darkpatterns
Deceptive Patterns
1 year
Netflix uk on mobile: 1. 3 plans visible 2. Scroll down and a small “see all plans” button becomes visible 3. Clicking it reveals a fourth plan - basic without ads
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@darkpatterns
Deceptive Patterns
2 years
"No, I do not want to be guilt-tripped on this topic."
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@darkpatterns
Deceptive Patterns
3 years
In this thread, I'm going to post a series of examples of from "Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites" by Mathur et al (2019)
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@darkpatterns
Deceptive Patterns
1 year
Check out the length of the delay when the user clicks "decline all". This is @StarbucksUK using @TrustArc .
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@darkpatterns
Deceptive Patterns
1 year
“DoorDash openly admits I’m part of ‘pricing experiment’ after I compared delivery prices between me and my partner’s accs.” Source:
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@darkpatterns
Deceptive Patterns
1 year
“Tried to cancel my adobe student account cause I can’t afford it anymore. Their cancellation fee is 4x their monthly student price”
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@darkpatterns
Deceptive Patterns
2 years
I AcCePt
@elocemearg
Graeme Cole (@graemecole.bsky.social)
2 years
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@darkpatterns
Deceptive Patterns
2 years
HP at it again: Have to create an account to scan a document.
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@darkpatterns
Deceptive Patterns
3 years
NordVpn disables features when you turn off auto-renew
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@darkpatterns
Deceptive Patterns
2 years
It would be interesting to compare the adobe sales and checkout journey in different legal jurisdictions. For comparison the New York Times cancellation experience is apparently very easy in California because of local laws. But it’s difficult elsewhere.
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@darkpatterns
Deceptive Patterns
2 years
“There was an attempt… to stop me from downloading a new browser”
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@darkpatterns
Deceptive Patterns
2 years
“Some operators have reported an extremely long game play time on Donkey Kong for the better players. To remedy this we have introduced a speed up kit which eliminates the primary strategy utilized by this level of player.” (1981)
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@darkpatterns
Deceptive Patterns
2 years
What @airtable neglects to say here is that clicking "Grant access" will incur a $240 USD annual subscription fee.
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@darkpatterns
Deceptive Patterns
2 years
And a mandatory arbitration agreement in tiny low contrast text 🤔
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@darkpatterns
Deceptive Patterns
2 years
You sit on a throne of lies
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@darkpatterns
Deceptive Patterns
3 years
The erosion of choice. “Delete” becomes “disable” “No” becomes “remind me later”
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@darkpatterns
Deceptive Patterns
2 years
As if anyone would ever want this turned off! 😂 "As a user, I like being surprised by hidden fees, so that I can ... uhhh... feel more engaged with the @Airbnb brand?"
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@darkpatterns
Deceptive Patterns
3 years
Nice job, Disney. Finally, a GDPR Cookie UI that is actually GDPR compliant. (uk-english version attached here).
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@darkpatterns
Deceptive Patterns
3 years
Naughty "X Visitors are watching this right now" You can view source and check it for yourself here:
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@darkpatterns
Deceptive Patterns
4 years
This site is excellent: It’s a game review site that analyses the Dark Patterns used by different games. It has a voting system and is meticulously put together.
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@darkpatterns
Deceptive Patterns
3 years
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@darkpatterns
Deceptive Patterns
1 year
WHY WOULD YOU EVER WANT TO LOG OUT OF THE COCA-COLA APP. IT HAS EVERYTHING.
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@darkpatterns
Deceptive Patterns
3 months
"They also like that it shattered to bits and is a waste of money" It appears that Amazon chose to use the verb "liked" instead of something neutral (eg "observed"). It's is funny because customers quite obviously didn't "like" it. It's false information!
@KSPrior
Karen Swallow Prior (Notorious KSP at The Priory)
3 months
This AI-generated summary of the Amazon reviews of a hanging planter is cracking me up:
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@darkpatterns
Deceptive Patterns
1 year
The Nextflix deceptive "hidden plan" is somewhat reminiscent of Dan Airley’s Economist magazine study, described in his book Predictably Irrational (2010). It plays with the framing bias and the anchoring bias.
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@darkpatterns
Deceptive Patterns
2 years
Audible final cancellation screen (there were ~3 before this trying to prevent cancellation)
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@darkpatterns
Deceptive Patterns
2 years
The EU Digital Services Act will have a huge impact on big tech:
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@darkpatterns
Deceptive Patterns
1 year
Glassdoor blocks access unless you feed it data
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@darkpatterns
Deceptive Patterns
3 years
This is how you get me to buy a new printer
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@darkpatterns
Deceptive Patterns
9 months
"Nope, not malware. Just Windows."
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@darkpatterns
Deceptive Patterns
2 years
What kind of mental gymnastics is needed to design a “no” toggle that actually means “yes”?
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@darkpatterns
Deceptive Patterns
2 years
The Cognitive Bias Codex (Benson, 2016)
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@darkpatterns
Deceptive Patterns
2 years
Confusing toggles are often used in dark patterns (particularly privacy consent UIs).
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@darkpatterns
Deceptive Patterns
2 years
"I support paying for journalism, but why does the experience have to be so uncomfortable? The plans can be confusing, there are introductory rates which silently shoot up 1000% after 3 months, and cancelling can be a nightmare."
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@darkpatterns
Deceptive Patterns
3 years
Look that the number of Gigabytes remaining (loads) and then look at the chart (which looks like you’ve got hardly any left)
@oliveremberton
Oliver Emberton
3 years
An evil genius made this progress bar Millions of customers needlessly upgrade because you flipped it and made it red
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@darkpatterns
Deceptive Patterns
11 months
How I was let go for refusing to deploy a dark pattern (2021)
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@darkpatterns
Deceptive Patterns
3 years
Remarkable. An example of Amazon NOT using dark patterns in a subscription cancellation process.
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@darkpatterns
Deceptive Patterns
2 years
Can you click on both?
@yourolly
Olly Browning
2 years
Wow I tried to cancel a subscription to a product I use for work and absolutely fuck this dark pattern
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@darkpatterns
Deceptive Patterns
5 months
Apparently deceptive and manipulative practices actually IMPROVE consumer experience according to this group…
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@ccianet
Computer & Communications Industry Association
5 months
Many of the so-called “dark patterns” labeled in the FTC’s new report are omnipresent design elements businesses employ that consumers experience every day on sites across the internet that serve to improve the consumer experience online. Learn more:
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@darkpatterns
Deceptive Patterns
2 years
"I’ve found that after testing the feature, now I can’t make the chronological feed the default. Instead, I can only have Home as my default or set up the two Home and Latest Tweets tabs and swap between them as needed."
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@darkpatterns
Deceptive Patterns
1 year
“Can’t cancel my siriusxm subscription online”
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@darkpatterns
Deceptive Patterns
2 years
🤷‍♀️
@louisnicholls_
Louis Nicholls 💫
2 years
So Outlook just asked me if I want to upgrade to... bigger ads? I've never in my entire life been more confused by the intent behind a piece of copy...
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@darkpatterns
Deceptive Patterns
3 months
$4.92 Billion Company Vs. 2 YouTubers These two youtubers found that Euronet ATMs charged them for pushing the "cash and balance" button without receiving any cash or balance information. The video went kinda viral and here's their follow-up:
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@darkpatterns
Deceptive Patterns
3 years
Are designers responsible for the work they do?
@AdobeXD
Adobe XD
4 years
Are designers responsible for preventing dark patterns?
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@darkpatterns
Deceptive Patterns
3 years
“WhatsApp Beaten By Apple’s New iMessage Privacy Update”
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@darkpatterns
Deceptive Patterns
3 years
What's the difference between Zipcar's $7, $8, and $10 plans?
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@darkpatterns
Deceptive Patterns
1 year
“How I experience the web today”
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@darkpatterns
Deceptive Patterns
3 years
The minimum rating you can give on is 2.5 stars (September 2019)
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@darkpatterns
Deceptive Patterns
3 years
A design mistake or a dark pattern?
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@darkpatterns
Deceptive Patterns
2 years
The @Grammarly “Plans” page doesn’t show any prices. Clicking “Get started” takes you to a registration page. This is what you end up with when you AB test for growth without any design principles to guide your decision-making.
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@darkpatterns
Deceptive Patterns
3 years
StubHub did a huge test on hidden fees vs vs upfront fees. Users who weren’t shown fees upfront spent ≈21% more and were 14% more likely to complete a purchase.
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@darkpatterns
Deceptive Patterns
9 months
AS A USER I want to be repeatedly nudged, coerced and cajoled to give a tip to a corporation that has just received $85 million in Series C funding.
@johnloeber
John Loeber 🎢
9 months
Out of control The second interface in particular has “add $30 tip” as its primary CTA, people will just click on it to get through As a general rule, if your hotel booking software uses sleazy dark patterns to extract “tips” from customers: I’m short your biz
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@darkpatterns
Deceptive Patterns
2 years
How to cancel Dropbox: 1. Click "cancel" 2. Ignore all buttons & content. Click "I still want to downgrade" 3. Fill in survey, ignore primary button. Click "continue" 4. Type reason for downgrading. Ignore content, ignore primary button, click "I still want to downgrade"
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@darkpatterns
Deceptive Patterns
2 years
LinkedIn now combines connection requests with newsletter subscriptions. Two totally different things, lumped together in an area of the ui where the user has been trained to mindlessly click the ☑️ button…
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@darkpatterns
Deceptive Patterns
4 months
Not cool. Surely providing UK citizens information about tax should be on and governed by the same rules?
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@darkpatterns
Deceptive Patterns
1 year
Here's Fathom analytics casually respecting their customers like it's no big deal....
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@darkpatterns
Deceptive Patterns
3 years
"All apps that allow for account creation must also allow users to initiate deletion of their account from within the app." Goodbye to the account creation "roach motel" dark pattern in iOS!
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@darkpatterns
Deceptive Patterns
3 years
“Sorry, we replaced that old technology…”
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@darkpatterns
Deceptive Patterns
2 years
Shaming as a Service (Manipulative but not deceptive)
@Vintharas
Jaime González García 🔥🧙‍♂️🔥
2 years
Emotional blackmail is a dark pattern @duolingo .
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@darkpatterns
Deceptive Patterns
2 years
“Superfast” is the slowest option.
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@darkpatterns
Deceptive Patterns
8 months
This is a lovely site that extends the concept of the "Hall of Shame". Not sure who runs it – if you're out there, keep up the good work!
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@darkpatterns
Deceptive Patterns
2 years
The three pillars of sexual consent seem to work pretty well for consent in general.
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