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Christian Tom Profile
Christian Tom

@ctom46

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285
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Director of Digital Strategy | @WhiteHouse

Joined January 2021
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@ctom46
Christian Tom
2 years
When POTUS asked to have their music queued up on his iPad, I knew this was going to be an epic day
@POTUS
President Biden
2 years
It was great to meet with you this week at the White House, @bts_bighit . The rise in anti-Asian hate crimes requires all of us to stand up, speak out, and give hate no safe harbor. Thanks for all you’re doing. It matters.
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Christian Tom
2 years
A long day but a good day. What a strong and clear message from BTS and the President. I also continue to be in awe of what my White House ODS colleagues can accomplish. Just incredible all around to make this happen.
@POTUS
President Biden
2 years
It was great to meet with you, @bts_bighit . Thanks for all you’re doing to raise awareness around the rise in anti-Asian hate crimes and discrimination. I look forward to sharing more of our conversation soon.
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@ctom46
Christian Tom
5 months
From time to time, President Biden gives impromptu tours of the Oval Office to White House visitors.  Without fail, guests leave in awe of the Oval itself, as well as the time @POTUS takes to connect with them and show them around.
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@ctom46
Christian Tom
3 years
One heck of an ODS + @Olivia_Rodrigo
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@ctom46
Christian Tom
2 years
Bill Nye knows: Infrastructure is cool!!
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@ctom46
Christian Tom
3 years
We're driving to move to DC for this new job in the @WhiteHouse , and had to stop at the best rest area on I-95...
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@ctom46
Christian Tom
2 years
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@joejonas
J O E J O N A S
2 years
BING BONG @POTUS
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Christian Tom
3 years
Why yes it is @POTUS , wearing a tan suit, with @dudewithsign , in the Rose Garden. Happy Friday and please let's look out for each other get vaccinated!!
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@ctom46
Christian Tom
2 years
An iconic image, and an incredible message of support for Asians around the world
@bts_bighit
BTS_official
2 years
Thanks for having us at the White House! It was a huge honor to discuss important issues with @POTUS today. We're very grateful for #BTSARMY who made it all possible.🫰💜 #BTS #방탄소년단 #BTSatTheWhiteHouse
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Christian Tom
3 years
What an incredible person, the 94-year-old Grandmother of Juneteenth! (Also sharing some BTS I took of Ms. Opal Lee with @joyngugi46 and Melanie, who conducted the interview and produced this excellent video.) White House nerds, can you name this room?
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@POTUS
President Biden
3 years
Ms. Opal Lee is an incredible woman – and it was my honor to welcome her to the White House. Thanks to her relentless dedication, Juneteenth is now a federal holiday.
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@ctom46
Christian Tom
3 years
As we start this 100th day of the Biden-Harris Administration, a shout-out to all my colleagues in the Office of Digital Strategy who keep it fun and real — and rightfully point out, "Not everything is a tweet" (true!).
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@ctom46
Christian Tom
3 months
Today’s SOTU digital includes: - Dozens of creators at the WH today, including the first-ever VP briefing to preview SOTU as well as a creator watch party in the State Dining Room - Never-been-done-before livestream on Instagram of tonight’s Address!
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@ctom46
Christian Tom
3 months
As part of this year’s State of the Union, for the first time ever: visit on Thursday to react in real time during the Address live! Political people can think of this like a live dial test – and others will be familiar with this from social platforms!
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@ctom46
Christian Tom
5 months
We’ve wanted to bring this experience to more people, and we couldn’t think of a better way than @POTUS showing the highlights to Architectural Digest as part of AD’s popular “Open Door” series! Go to YouTube to check out the full video:
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@ctom46
Christian Tom
2 years
When the logo on the @whitehouse website is a literal Easter Egg
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@ctom46
Christian Tom
2 years
Want to walk through the WH Residence to see the holiday decorations in 360? Now you can! We've worked with Google Maps Street View to create a virtual tour of the White House holiday decorations for the first time ever!
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@ctom46
Christian Tom
2 years
Today's briefing with @PressSec will be Dynamite
@bts_bighit
BTS_official
2 years
"BTS' briefing at the White House Briefing Room" will be live via links below. 아래의 링크에서 방탄소년단의 미디어 브리핑이 생중계 됩니다. 👉 👉 #BTS #방탄소년단
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Christian Tom
3 months
Proud of the team for their work producing this one: a fun video featuring President Biden at Camp David talking with some iconic film and TV presidents leading into tonight’s State of the Union Address!
@POTUS
President Biden
3 months
You may’ve heard I’ve got a big speech coming up. So, I thought I would hear from some folks who have done the job before – sort of.
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@ctom46
Christian Tom
3 years
@MegHays46 @PressSec So good that @PressSec had to come back for a photo after the briefing ended!
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@ctom46
Christian Tom
2 years
The most pro union President in history talking about the millions of pensions saved from insolvency thanks to American Rescue Plan funds
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@ctom46
Christian Tom
3 years
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@ctom46
Christian Tom
3 years
My mom with a 10/10 explanation of what digital is...TBH I think I'm going to use her answer from now on!
@POTUS
President Biden
3 years
I am proud of the people I go to work with at the White House every day — but my pride can’t hold a candle to that of their mothers. Happy Mother’s Day and thank you for raising these public servants.
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Christian Tom
8 months
For those following along over the next 23.5 hours, here in the White House Office of Digital Strategy we will be tweeting every hour, on the hour. The clock is running for Congressional Republicans to do their job and fund the government.
@WhiteHouse
The White House
8 months
Start the clock. 24 hours until Extreme House Republicans shut down the government.
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@ctom46
Christian Tom
2 years
A brief thread🧵to highlight the innovative holiday content we’ve done here! With this never-been-done-before approach, we drove three varieties of content for @WhiteHouse holidays: owned social video and graphics, platforms technology integrations, and digital creators. 1/14
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@ctom46
Christian Tom
3 years
The use of the Red Room here was a great choice! (Note I did not work on set design here, but the team chose well!) 🧧 Also grateful that @POTUS mentioned hate crimes in the video – to drive home how it is, as he put it, “a stain on our national character”
@POTUS
President Biden
3 years
From the Biden family to yours, happy #LunarNewYear . We wish you happiness, health, and prosperity in the Year of the Ox.
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@ctom46
Christian Tom
2 years
The fact I didn't think of the "Build Back Butter" pun having worked on this is really just a miss on my part
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POLITICO
2 years
President Biden will welcome K-Pop group BTS to the White House next week to “discuss Asian inclusion and representation,” as well as to “address anti-Asian hate crimes and discrimination”
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@ctom46
Christian Tom
3 months
Starting off March here by catching-up and highlighting two WH Digital Partnerships from last month: The first with @MeetCutesNYC , a joint @POTUS and @FLOTUS collaboration from Valentine's Day. Nearly 20M views on this across platforms!
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@ctom46
Christian Tom
3 years
Alert: a White House (virtual) Easter egg hunt is now underway on the @WhiteHouse Instagram Stories! See if you can spot them all!
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@ctom46
Christian Tom
5 months
A key part of our digital strategy is about finding audiences who might not otherwise hear from President Biden, on topics and in formats where he doesn’t often appear. It’s a chance to get to know Joe Biden the *person* a bit more. This Conan podcast is a great example of it!
@WHCommsDir
Ben LaBolt
5 months
Interviews that just focus on news of the day can be tiresome, repetitive and insular. This conversation between @ConanOBrien and @POTUS was one of the best, most refreshing conversations I've heard in many months. Give it a listen:
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@ctom46
Christian Tom
9 months
In 2014, then VP Biden did a whiteboard video about infrastructure and rebuilding America. Nine years later, it’s cool to see how far we’ve come as he explains the three main pillars of Bidenomics.
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@POTUS
President Biden
9 months
I came to office determined to change the economic direction of this country and to move from trickle-down economics to my middle out, bottom up vision: Bidenomics.
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Christian Tom
9 months
Best use of comic sans I can imagine!
@dannyctkemp
Danny Kemp
9 months
Cards being handed out to the audience: Bidenomics vs MAGAnomics, starring Trumpist republicans Greene, Gaetz and Boebert
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@ctom46
Christian Tom
2 years
For nearly 18 months, @RFlaherty46 and I have talked about this one: launching the first new digital communication platform for the White House in over six years. Shoot over a text to POTUS at (302) 404-0880, or click here to give it a try:
@POTUS
President Biden
2 years
On Monday I'm hosting a celebration of the passage of the Safer Communities Act. I'm working on my remarks this afternoon. I want to hear from you. Text me at (302) 404-0880 and share how gun violence has impacted your community. If it's okay with you, I may share your story.
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@ctom46
Christian Tom
2 years
BING BONG BIDEN BOOM
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@ctom46
Christian Tom
3 years
We're hosting @Olivia_Rodrigo at the White House tomorrow (!!) And seeing as Olivia is the queen of social, it felt fitting for this to get out via digital channels — and social first!
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@ctom46
Christian Tom
3 years
Two badass people, @KJP46 and @S10Bird !
@WhiteHouse
The White House
3 years
What happens when White House Principal Deputy Press Secretary Karine Jean-Pierre and the Seattle Storm’s Sue Bird reverse roles? We found out.
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@ctom46
Christian Tom
2 years
@joyngugi46 This is incredible
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@ctom46
Christian Tom
3 years
So proud of this President, who again proved tonight how he is the right person for this moment. Honored to work for him and grateful for the work this White House has accomplished in just fifty days, half of the traditional 100 days marking the beginning of a Presidency.
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@ctom46
Christian Tom
4 months
💞
@WhiteHouse
The White House
4 months
Happy Valentine’s Day, Speaker Johnson!
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@ctom46
Christian Tom
3 months
At the White House right now
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@ctom46
Christian Tom
3 years
Two cultural icons, separated by a few decades in age but united in loving music and helping young people get vaccinated!
@WhiteHouse
The White House
3 years
Concerts, vaccines, bobbleheads, and even #ManCrushMonday : watch Olivia Rodrigo and Dr. Fauci read fan tweets.
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@ctom46
Christian Tom
3 years
There are a lot of things that are awesome about this second Weekly Conversation with @POTUS . I gotta say naming their Indian restaurant NaanStop is possibly the best. Props to our video team in ODS, the pacing is great and the video never gets daal* *yup I’m sorry I had to
@WhiteHouse
The White House
3 years
Countless small businesses across the country are struggling because of COVID-19 — businesses like NaanStop in Atlanta, Georgia. President Biden called owners Samir and Neal to discuss how his American Rescue Plan will help them get through the pandemic.
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@ctom46
Christian Tom
3 months
Second, the President sharing a personal anecdote with creator Hunter Prosper to answer the question, "What's the most beautiful thing you've been told?" Over 22M views on this!
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@ctom46
Christian Tom
2 years
The JoBros at the White House!
@nickjonas
Nick Jonas
2 years
Dinner plans @POTUS ?
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Christian Tom
3 years
A new White House strategy today: @WHCommsDir briefing dozens of the top Gen Z creators directly and answering questions from the group about #BuildBackBetter
@genzforchange
Gen-Z for Change
3 years
Today we're talking #BuildBackBetter with @WHCommsDir .
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@ctom46
Christian Tom
3 years
Want to see the 27th President do a video call with the 46th @POTUS ? Thanks to our new Snapchat Lens and the portrait of William Howard Taft behind my desk, you can! This is part of our vaccine confidence work for young people. Check it out!
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@ctom46
Christian Tom
3 years
I don't have a clever caption but when we saw this photo we knew we had to get it out there. What a great shot!* *PUN INTENDED
@POTUS
President Biden
3 years
When the CDC says you don’t have to wear a mask outside if you’re fully vaccinated and not in a crowd.
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@ctom46
Christian Tom
2 years
Thank you to everyone within the White House (and especially team ODS!) as well as all of our partners and creators who helped to make these happen! Happy Holidays to all! 14/14
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@ctom46
Christian Tom
3 years
The @Dodgers came to campus today and I got a peek at the World Series trophy. But, then I was chatting with the team photographer @JonSooHooPics and he gave me his card which is...a baseball card. How cool is that!??
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@ctom46
Christian Tom
3 years
America's #BackTogether in the Twitter header image. Puns in the timeline. ODS Platforms team is having a day.
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@ctom46
Christian Tom
2 years
Think @EugeneDaniels2 's article lays out a core objective (and successful output) of the first year of the Office of Digital Strategy: we help place this building's priorities into broader culture -- largely via social feeds outside of DC political Twitter
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@ctom46
Christian Tom
3 years
A Friday night in Washington, DC.
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@ctom46
Christian Tom
3 years
This Easter Bunny made the most of their time on the WH complex, successfully bartering for a whole box of carrots — the most generous portion that I've ever seen at the Navy Mess! 🥕
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@POTUS
President Biden
3 years
Our Easter celebrations looked different this year, like they did for so many others across the country. But we look forward to next year when the White House will ring with the joy of the season — and God willing, there’ll be an Easter Egg Roll once again.
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Christian Tom
2 years
Unemployment is 12 quarters (!!) ahead in its recovery compared where it was projected to be
@WhiteHouse
The White House
2 years
Thanks to President Biden’s American Rescue Plan, unemployment is down to 4.2% three years faster than experts predicted.
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Christian Tom
7 months
In addition to importance of the message itself, calling out a clever new tactic our video team is using to deliver information in infographic format, with a “pause to read” CTA for the text on screen
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@WhiteHouse
The White House
7 months
President Biden has requested additional funding from Congress to advance our national security and support our allies and partners across the globe. Watch as National Security Council Coordinator for Strategic Communications John Kirby breaks this funding down:
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Christian Tom
3 years
The number of puns that were thrown around on this internal approvals thread...hard not to love/hate these people @MattHill46 @RFlaherty46 @SabrinaSingh46 @MegHays46 @rrinkevich46 @KateBerner46 Throw me a bone here...
@WhiteHouse
The White House
3 years
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@ctom46
Christian Tom
3 years
Fire and Flurry, the sequel (This is a bad pun, I’ll see myself out)
@POTUS
President Biden
3 years
Grateful for the short commute on days like these.
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@ctom46
Christian Tom
2 years
(or navigate directly in Google Maps here: ) 7/14
@FLOTUS
Jill Biden
2 years
Are you ready for the holidays?! This year, we’re bringing the White House to you.💕 Come on in and explore this season’s decor in 360° with @googlemaps Street View.
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Christian Tom
2 years
Next, we brought the WH holidays to even more social feeds by inviting a diverse group of creators to the WH to tour the decorations. These creators drove millions of net-new reach across platforms by showcasing the holiday décor in the building. A few examples: 10/14
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@ctom46
Christian Tom
2 years
4/14
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@ctom46
Christian Tom
2 years
In addition, we worked with @googlemaps , @Instagram , and @Snapchat on new, first-of-their-kind experiences for people to discover the WH holidays in 360° Street View, an Instagram Filter and an augmented reality Snapchat Lens: 6/14
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@ctom46
Christian Tom
2 years
A can’t miss interview – and his first late night appearance as President!
@WhiteHouse
The White House
2 years
Catch @POTUS on @JimmyFallon tonight at 11:35 ET!
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@ctom46
Christian Tom
3 years
This Bipartisan Infrastructure Deal has so, so many elements to it. So many wins. For so many Americans.
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@ctom46
Christian Tom
2 years
Lastly, we used time with @PTXofficial and the @jonasbrothers while both groups were here for a PBS concert performance. They created vaccine-related videos: an acapella PSA from Pentatonix and a TikTok trend with the JoBros (the #bingbong heard ‘round the world) 11/14
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Christian Tom
3 years
The BBB framework is transformative across such a wide range of topics and needs: - Children and caregiving - Climate change - Affordable health care - Costs that affect everyday Americans (from housing to education to nutrition)
@POTUS
President Biden
3 years
After months of tough and thoughtful negotiations, we have a framework that I believe can pass. I’ll be speaking more about it at 11:30, but you can read the details here: .
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@ctom46
Christian Tom
2 years
Our design team's graphics for Hanukkah / Christmas / Kwanzaa are beautiful! An example: 5/14
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@ctom46
Christian Tom
2 years
@RFlaherty46 There's a tired/wired joke in here somewhere
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@ctom46
Christian Tom
3 months
Both of these engagements are examples of our strategy to engage digital-first creators in a way (a) that is native to their audience (b) that humanizes @POTUS and (c) that reaches a large group people, especially those who might not hear from the White House as often.
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Christian Tom
2 years
12/14
@WhiteHouse
The White House
2 years
We can’t shout ‘get your booster’ from the rooftops of the White House, so we asked @PTXofficial to do us one better. Find a booster or vaccine appointment near you at .
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Christian Tom
2 years
Extremely cool images and just amazing work from the 86th Airlift Wing
@WhiteHouse
The White House
2 years
Thanks to @POTUS ’ Operation Fly Formula, a military plane landed in Indiana this morning with specialty infant formula – and now, thanks to President Biden’s leadership, we have a second flight heading to Pennsylvania in the coming days.
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Christian Tom
5 months
Come for the infrastructure investment, stay for the selfie from the Beast (!)
@POTUS
President Biden
5 months
I’m working towards a future where every American can turn on the faucet and drink clean water. My bipartisan infrastructure law and small businesses like Hero Plumbing will take us there.
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@ctom46
Christian Tom
2 years
13/14
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Christian Tom
3 years
A great overview of the work we've done to build relationships with creators. It's not easy to find such creative ways to get this messaging out there, so I'm grateful for @RFlaherty46 and @chumphrey46 (and many others on this team) for their persistence!
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Christian Tom
3 years
As someone married to a native Boston area person…it pains me to admit I enjoyed this greatly
@WhiteHouse
The White House
3 years
We’re wicked excited about the American Jobs Plan.
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Christian Tom
3 years
Data from this morning shows the economy has now made up the losses of the last 18 months. You might say it's Morning in America* 😎 *which is the last time the economy was growing this fast
@POTUS
President Biden
3 years
America is on the move again, and today’s new GDP numbers put our economy back at pre-pandemic levels. Make no mistake: this growth is no accident, it’s a direct result of our efforts to deliver economic relief to families, small businesses, and communities across the country.
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Christian Tom
3 years
"Takeovers" on social media are not a new tactic, but want to call out our team's approach here: putting the megaphone in the hands of those who will be impacted by policy, and pairing it with a video conversation -- and remarks from the President -- all on the same day
@WhiteHouse
The White House
3 years
Hi, I'm Gail — a mom, business owner, and Type 1 diabetic. Today I'm taking over the White House Twitter to talk about the cost of prescription drugs and the toll it takes on millions of Americans, myself included. If you'd like to follow along, I'll be signing my tweets "-GdV"
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Christian Tom
2 years
Our in-house video and design team has done amazing work! Among more innovative video content includes an ASMR fireplace / yule log video series and @ABTBallet dancers performing on the State Floor: 2/14
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@ctom46
Christian Tom
2 years
Instagram AR effect (open on mobile ): 8/14
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@ctom46
Christian Tom
3 years
Starting soon and live in a few minutes!!
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@WhiteHouse
The White House
3 years
Happening soon: Jen Psaki is meeting with internet stars for the first-ever social media briefing. Tune in here or on at 3:30 PM ET this afternoon!
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@ctom46
Christian Tom
2 years
Congratulations to Karine! Very proud of you, my fellow New Yorker!
@PressSec
Karine Jean-Pierre
2 years
She will be the first black woman and the first openly LGBTQ+ person to serve as the White House Press Secretary. Representation matters and she will give a voice to many, but also make many dream big about what is truly possible.
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@ctom46
Christian Tom
2 years
Learn more here about all the beautiful holiday decorations at the White House (with more exciting items coming!)
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Christian Tom
2 years
@RFlaherty46 It's hard to explain but this photo from our all-staff yesterday sums it up: you've built a group of hardworking, driven, dedicated, thoughtful, creative people...who also don't take themselves too seriously. Going to miss working with you (and the Queen of ODS @HoorQureshi46 )!
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@ctom46
Christian Tom
2 years
9/14
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@WhiteHouse
The White House
2 years
Immerse yourself in this year's White House Holiday Decor from the comfort of your own home, anywhere in the U.S. — try our new @Snapchat lens by clicking this link:
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@ctom46
Christian Tom
3 years
EV owners everywhere from now on: "I drive on sunshine, girl"
@POTUS
President Biden
3 years
Folks, I’m a car guy – and I firmly believe the future is electric. Gina McCarthy and Secretary Granholm hit the road to talk about the Bipartisan Infrastructure Framework’s historic investments in electric vehicles and how we’re going to ensure the future is made in America.
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@ctom46
Christian Tom
3 years
Yet another example of POTUS as the empathetic leader that he is
@POTUS
President Biden
3 years
Because of the selfless dedication of nurses like Erica — and countless other folks across the country — we’re going to beat this virus. I called to thank her and discuss what we can do to help.
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@ctom46
Christian Tom
3 years
In which the President and members of @WHCOVIDResponse pen a digital-first op-ed
@PatchTweet
Patch
3 years
EXCLUSIVE OP-ED: @POTUS shares his national strategy to overcome the pandemic and answers to commonly asked vaccine questions directly from the experts.
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@ctom46
Christian Tom
3 years
A thread to help explain the urgency and vast scope of the American Rescue Plan
@WhiteHouse
The White House
3 years
President Biden’s American Rescue Plan is a bold, comprehensive legislative package that will provide direct relief to Americans, contain COVID-19, and rescue the economy. Check out the thread below for a breakdown of what’s in the bill.
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@ctom46
Christian Tom
2 years
It's been a week since the SCOTUS decision and I realize I've been too stunned to say anything on Twitter. But, for the record: it's absolutely terrible. There are things we can do (as an admin) and there are things We can do (as in We the People). And we have to do them all.
@POTUS
President Biden
2 years
We have to codify Roe v. Wade into law. And as I said this morning: If the filibuster gets in the way, then we need to make an exception to get it done.
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Christian Tom
3 months
A great recap of the many things we did this week over here in the WH Office of Digital Strategy to support @POTUS ' SOTU from @kylewilsontharp and @FWIWnews
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@ctom46
Christian Tom
2 years
The President said in his remarks today that getting vaccinated and boosted is about caring for those around us, and it’s our patriotic duty. I agree. But if that line of thinking isn’t persuasive to you, then instead be selfish. Look at these charts. Do it for your own good.
@WhiteHouse
The White House
2 years
Vaccines are the strongest tool we have in the fight against COVID-19 and its dangerous variants. Head into winter with the highest level of protection: get vaccinated and boosted as soon as possible.
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Christian Tom
2 years
@RFlaherty46 Roadee says hi
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Christian Tom
2 years
48M households eligible!
@briandeeseNEC
Brian Deese
2 years
This new public-private partnership will mean lower cost, more reliable internet service for tens of millions of American families.
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@ctom46
Christian Tom
3 years
A proud day! Looking back to January, it's hard to imagine how much has been accomplished...work across many teams and impacting so many people. Also, this video is able to conve what's happened here so well. A very impressive digital product from our video team!
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@ctom46
Christian Tom
3 years
Hey look! It's Secretary of Labor Marty Walsh on with @PeterHamby on Snapchat's "Good Luck America!"
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@ctom46
Christian Tom
3 years
In 10 minutes, President Biden will speak to the nation in his first prime-time address as we commemorate one year since things shut down. We will emerge stronger.
@POTUS
President Biden
3 years
The last year has tested us in unimaginable ways, but there is light at the end of the tunnel. We will emerge stronger.
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Christian Tom
3 years
From POTUS statement today as well: "We must acknowledge what America’s intelligence community has already confirmed: the most lethal terrorist threat to our homeland in recent years has been domestic terrorism rooted in white supremacy."
@POTUS
President Biden
3 years
Four years ago in Charlottesville, the battle for the soul of America was laid bare. Neo-Nazis, Klansmen, and white supremacists emerged from the shadows, but Americans of all different backgrounds stood their ground. We must continue to stand up to hate and bigotry — together.
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Christian Tom
3 years
Wherein: - Joe POTUS talks to Manny MUA (make-up artist) - Coyote and Mark bond with the President about wolves and conservation - Jackie Aina and POTUS discuss the importance of equity in vaccine distribution And more!
@POTUS
President Biden
3 years
I know folks have a lot of questions about the COVID-19 vaccines, so Dr. Fauci and I hosted a YouTube Town Hall with Manny Mua, Brave Wilderness, and Jackie Aina to answer them. Make sure to tune in for the premiere:
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@ctom46
Christian Tom
3 years
Much like America, the Dancing Hot Dog is back!
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@ctom46
Christian Tom
3 years
Catch the one and only @SymoneSanders46 on @joinClubhouse tomorrow!
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