Casey Lewis Profile Banner
Casey Lewis Profile
Casey Lewis

@caseymlewis

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4,828
Statuses

I write a daily email about youth consumer trends read by 40,000+ extremely smart and beautiful people

Brooklyn
Joined January 2007
Don't wanna be here? Send us removal request.
@caseymlewis
Casey Lewis
1 month
exactly how i'd expect a "crypto lawyer" to dress tbh
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@caseymlewis
Casey Lewis
3 months
A few weekends ago, I got on the phone with almost 20 NYC tweens to find out what they’re buying. I learned that coats are uncool, TikTok is overrated, and Stüssy hoodies (?!) are in again.
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@caseymlewis
Casey Lewis
8 months
can't stop thinking about this person selling their condo in south williamsburg with two Emmys, two SAGS, and one Golden Globe on display. WHO ARE THEY!
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@caseymlewis
Casey Lewis
7 months
vogue is hiring a new editor to oversee the site and it's only gotten 26 applicants
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@caseymlewis
Casey Lewis
8 months
meghan markle was photographed in j.crew shorts yesterday, and their site is STILL down as a result
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@caseymlewis
Casey Lewis
29 days
hailey bieber at coachella demonstrating the many ways you can use the viral rhode phone case
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@caseymlewis
Casey Lewis
5 months
I watched 5000 TikTok Christmas hauls so you don’t have to
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@caseymlewis
Casey Lewis
6 months
btw spotify exclusively (!) shared gen z listening trends with me for my newsletter
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@caseymlewis
Casey Lewis
3 months
Tough competition on the @NYMag leaderboard this week
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@caseymlewis
Casey Lewis
14 days
Hermes at No. 1 and Peppa Pig at No. 2??? Gen z contains multitudes
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@caseymlewis
Casey Lewis
3 years
This American Girl accessory capsule collection oh my god
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@caseymlewis
Casey Lewis
1 year
I'm *so* excited to join the dream team at @sevensevensix — headed up by @alexisohanian @katelin_cruse and @cristina_laki — as head of content and comms!
@sevensevensix
Seven Seven Six 7️⃣7️⃣6️⃣
1 year
Meet our Head of Content & Communications, @caseymlewis ! Casey is an editor, brand strategist, and consumer trend enthusiast. She’s from rural Missouri and though she’s been in New York for a decade, she’s still very much a Midwesterner at heart.
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@caseymlewis
Casey Lewis
9 months
the baggu x sandy liang collab sold out immediately upon going live. they literally announced it 20 mins ago and it's 99% gone. do NOT underestimate the baggu girlies!
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@caseymlewis
Casey Lewis
8 months
something we don't talk about enough is that the oldest gen z is 26 and the youngest is...11! "gen z trends" are a farce
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@caseymlewis
Casey Lewis
8 months
(i was fooled by the first-person headline - this is an interview, not an essay, my b!)
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@caseymlewis
Casey Lewis
2 months
After an incredible year, today’s my last day at @sevensevensix ! I’m leaving to focus on After School (and adjacent projects)! Massive thanks to @alexisohanian and the whole team, who I’ve learned so much from.
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@caseymlewis
Casey Lewis
1 year
the celebrities interviewing celebrities genre is tired, but I would loooove to read a Q&A between Tavi Gevinson and Emma Chamberlain
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@caseymlewis
Casey Lewis
7 months
obviously not a perfect comparison, but a decade ago, hundreds (thousands?) of people would immediately apply to be a top editor at Vogue. a lot of the industry people who would be obvious candidates are now FT creators on IG/TikTok/Substack
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@caseymlewis
Casey Lewis
8 months
they are great shorts, tbf!
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@caseymlewis
Casey Lewis
6 months
Quinn is hiring a full time TikTok content creator with a *starting* base salary at $135,000 (as spotted in @milkkarten 's excellent newsletter)
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@caseymlewis
Casey Lewis
4 months
gonna be a big year for blogs imo
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@caseymlewis
Casey Lewis
3 years
This is my last week at The Strategist! I have some plans (why yes I *did* apply to grad school during the pandemic), but am for now looking forward to a summer of consulting and freelancing and, yes, newslettering
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@caseymlewis
Casey Lewis
17 days
practically speaking, what is emily weiss doing buying a $22m brooklyn townhouse mere months after buying a $17m greenwich village townhouse?
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@caseymlewis
Casey Lewis
6 months
is karlie kloss going to buy jezebel?
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@caseymlewis
Casey Lewis
9 months
marc jacobs beauty is coming back!
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@caseymlewis
Casey Lewis
29 days
@AdamSinger do you mean hailey? his wife! but he does have a little sister
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@caseymlewis
Casey Lewis
7 months
as a comparison, tiktok's contractor copywriter position (which has been up for a similar amount of time, ~1 day) has 840 applicants
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@caseymlewis
Casey Lewis
6 months
this weekend i wrote that a print resurgence is inevitable + imminent AND NOW IT'S HAPPENING is this what the tiktok girlies mean by "manifestation"?
@daisandconfused
Daisy Alioto
6 months
Saveur and NYLON announcing their return to print on the same day...
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@caseymlewis
Casey Lewis
3 months
@LauriLinnea Because it was 17 or 18, I’m not sure how many I ended up talking to
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@caseymlewis
Casey Lewis
1 month
pov: when you're away from twitter for a few hours but you can immediately tell you've missed SOMETHING
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@caseymlewis
Casey Lewis
4 years
Just thinking about how I majored in journalism in 2006 because my dream was to work in teen magazines. Then, also in 2006, ElleGirl and Teen People folded. In 2007, Jane folded. In 2008, CosmoGirl folded. In 2009, Teen folded. Media, baby!
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@caseymlewis
Casey Lewis
1 year
Eve Jobs listing the iPhone as one of the things she can't live without 🤌
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@caseymlewis
Casey Lewis
1 year
what's funny (...not funny) is that most journalists basically are creators. they may not identify as such, but they already have that muscle! what's also funny (...not funny) is that creators are more expensive than journalists.
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@caseymlewis
Casey Lewis
2 months
When I opened TikTok today, I got this pop-up that gives you no option to exit or swipe away, the only action is to “call now”
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@caseymlewis
Casey Lewis
3 months
Millennials thought they wanted a Bieber cameo but Usher knew what we actually wanted was a Luda + Lil Jon cameo
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@caseymlewis
Casey Lewis
1 year
Needed something to occupy me on a 16 hour drive so
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@caseymlewis
Casey Lewis
8 months
@treytylor I sat next to Julianna Margulies during brunch at Allswell in like...2011, so this tracks
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@caseymlewis
Casey Lewis
4 months
young people pretty much exclusively get their news from social media but media companies famously do not know how to monetize social media ...idk seems bad!
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@caseymlewis
Casey Lewis
19 days
do i (or you) know any great graphic designers who could design, like, a zine? (not actually a zine, but zine-ish...)
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@caseymlewis
Casey Lewis
28 days
are there any great marketing podcasts? (no hustle-bro, growth marketing nonsense)
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@caseymlewis
Casey Lewis
2 years
"digital cover story" 😵‍💫 call it what it is: a blog post
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@caseymlewis
Casey Lewis
6 months
@nicolewboyce tallahassee!
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@caseymlewis
Casey Lewis
4 years
Saw a girl vomiting on a sidewalk in Williamsburg after what was clearly a big night out. Nature really is healing.
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@caseymlewis
Casey Lewis
4 months
🙃
@RudyHavenstein
Rudy Havenstein, Senior Markets Commentator.
4 months
Shein and dupes??? I'm old.
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@caseymlewis
Casey Lewis
17 days
we desperately need to retire the word "era," at least for a few years, and while we're at it, we should take a break from "journey," too
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@caseymlewis
Casey Lewis
2 months
the rogan-ification of gen z women :/
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@caseymlewis
Casey Lewis
1 year
Every six months or so I check to see if Erin Fetherston is still married to the Cobra Starship guy (she is)
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@caseymlewis
Casey Lewis
10 months
Welp this no longer feels like a cute “matching couple moment,” does it
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@caseymlewis
Casey Lewis
1 year
Reformation is having creators refilm their viral TikToks frame-for-frame. The only difference? They're outfitting them in Ref in the new videos. Absolutely bonkers and brilliant, ty @milkkarten for bringing this to our attention
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@caseymlewis
Casey Lewis
2 months
Honored to be featured in today's @beehiiv Creator Spotlight (I guess I'm a creator now...!), and thank you to @FZierer for this very comprehensive chat about After School and the many projects that came before it.
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@caseymlewis
Casey Lewis
3 months
also curious to see jesus's finances!
@milkkarten
Rachel Karten
3 months
i need to see poppi’s finances
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@caseymlewis
Casey Lewis
9 months
i think we're going to see glossier expand into hair within a year
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@caseymlewis
Casey Lewis
1 year
The cool thing about modern paywalled media is that some of it emerges as Truly Worth It, and @lapresmidi 's @PuckNews Line Sheet is very much in that tiny category. It manages to be smart and deeply reported but also fun and gossipy? 10/10
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@caseymlewis
Casey Lewis
9 months
the vibes are off in new york...i have witnessed more couples publically fighting (screaming, crying, throwing bags of groceries) in the last few days than i have in my decade plus here
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@caseymlewis
Casey Lewis
2 months
a man in New York is walking around punching tiktok girls in the face
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@caseymlewis
Casey Lewis
5 months
Gen Zers photoshopping their Spotify Wrapped in class 🥲
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@caseymlewis
Casey Lewis
3 months
fun story coming up in this week's @NYMag
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@caseymlewis
Casey Lewis
2 years
I 1000% thought this was Kim Kardashian with Lil Miquela
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@caseymlewis
Casey Lewis
1 year
remember when magazine editors used to go on press trips because they were the ones with influence lol damn times have changed
@wwd
WWD
1 year
Are extravagant brand influencer trips back? Tarte's viral mid-January Dubai excursion seems to indicate so — and public reaction is mixed.
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@caseymlewis
Casey Lewis
4 years
Mood
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@caseymlewis
Casey Lewis
3 months
ahead of the Super Bowl, I defended Swifties-turned-football fans on @CNBCTheExchange yesterday I know lots of people roll their eyes every time Taylor is on screen, but the stats are incredible: - 50% rise among 12-17-year-old girls at the start of this season - and they're…
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@caseymlewis
Casey Lewis
7 months
Update: They deleted it. God works hard, but Tree Paine works harder.
@caseymlewis
Casey Lewis
7 months
OV is using Taylor Swift to sell fleeces
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@caseymlewis
Casey Lewis
4 years
A truly perfect line by @rebexxxxa
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@caseymlewis
Casey Lewis
19 days
according to google trends data, “where is columbia university” is the top trending university search in the past day that's gotta be humbling for columbia university
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@caseymlewis
Casey Lewis
8 months
Reformation coming to Williamsburg. On North 6th ofc. Surprised it took this long!
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@caseymlewis
Casey Lewis
3 years
J. Crew is out here selling a '00s smocked Juicy tube dress as a skirt
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@caseymlewis
Casey Lewis
1 year
everlane's copywriter really went for it in today's email
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@caseymlewis
Casey Lewis
1 month
Millennialcore copywriting must be stopped
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@caseymlewis
Casey Lewis
2 months
McQueen? Balmain?? Need to know who is dressing Priscilla Chan for this Indian billionaire wedding everyone’s at right now
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@caseymlewis
Casey Lewis
10 months
"A lot of these magazines, young consumers don't read them, so they're not like, 'Oh my God, I want to be a fashion writer when I grow up and write for magazines.'" — @lapresmidi
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@caseymlewis
Casey Lewis
3 months
the disney child star to a16z-backed space co pipeline!
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@caseymlewis
Casey Lewis
7 months
hate to say it but phoebe philo is giving khy (kylie jenner's new clothing line) vibes :/
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@caseymlewis
Casey Lewis
1 year
she was so real for this
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@caseymlewis
Casey Lewis
1 month
A carefully carved stub of a pencil called a mini is worth, according to Sasha Portnoy, a 9-year-old from Hamden, Conn., “one or two mini-pencils for a box of Nerds. Or maybe two or three for an Airhead.” i live for trends like this
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@caseymlewis
Casey Lewis
2 months
thought catalogue-core
@tyler02020202
tyler
2 months
this sounds like it was written by a 19 year old girl who discovered red scare 3 months ago yet they felt it was significant enough to publish
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@caseymlewis
Casey Lewis
7 months
Vogue paywalling a story that's in partnership with (i.e. presumably paid for by) Amazon Beauty says a lot about the current state of media
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@caseymlewis
Casey Lewis
7 months
in brooklyn you can go months without seeing a famous person and then go out to get coffee one morning and see james murphy, rachel weisz, and ebon moss-bachrach (all separate)
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@caseymlewis
Casey Lewis
4 years
Researching a story about back to school shopping and this is what a student told me when I asked what she was bringing college
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@caseymlewis
Casey Lewis
11 months
Damn, Suki modeling for...Madewell! Didn't see that coming.
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@caseymlewis
Casey Lewis
9 months
My toxic trait is that I'm always trying to get everyone to start a newsletter
@alexisohanian
Alexis Ohanian 🇦🇲
9 months
If I opened up my private Agora posts to the @sevensevensix founder & LP community, featuring everything important I read that week and my annotations, and made it a newsletter — would you subscribe? If YES, tell @caseymlewis she's right
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@caseymlewis
Casey Lewis
11 months
Swimply, the startup that lets people rent private pools, is expanding to fancy private pickleball courts. (There are fancy private pickleball courts? Of course there are fancy private pickleball courts!)
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@caseymlewis
Casey Lewis
1 year
“When people enter from Fifth Avenue, they will see the Basquiat,” said Alexandre Arnault, 30, who wore a Dior suit and Loro Piana sneakers. “It’s an important part of the Tiffany brand now.”
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@caseymlewis
Casey Lewis
1 year
Travel influencer but instead of the Grand Canyon and the Great Wall of China, exploring every single TJ Maxx in America
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@caseymlewis
Casey Lewis
3 years
This resonates...deeply (via @studyhallxyz / @kathrynfiona )
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@caseymlewis
Casey Lewis
7 months
@michelleruiz super fair point - the linkedin posting links to the conde jobs page (you can't actually apply through linkedin), but good point that obviously linkedin is not counting direct traffic apps
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@caseymlewis
Casey Lewis
3 years
As a Molly, this is so important to me
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@caseymlewis
Casey Lewis
4 months
I can't believe magazines are still publishing these kinds of headlines. What woman wants to be spoken to like this?
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@caseymlewis
Casey Lewis
2 years
I need an @Eater investigation into why Kellogg’s Diner has all of these extremely niche ghost kitchen-y concepts on Seamless. There’s dozens of them!
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@caseymlewis
Casey Lewis
6 months
a rare bit of good (?) media news
@lapresmidi
Lauren Sherman
6 months
Scoop: Karlie Kloss’ Bedford Media has acquired I-D magazine from Vice. She’ll serve as ID’s CEO, while EIC Alastair McKimm will be promoted to Chief Creative Officer and Global EIC. Terms of the deal weren’t disclosed.
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@caseymlewis
Casey Lewis
2 months
I know that smart adults like Jonathan Haidt are worried about what phone-based childhoods might do to kids, but I watched Love Is Blind S6 in two days and I can conclusively say that was way worse for my brain than scrolling on social media.
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