🥇 We're thrilled to announce our partnership with an innovative new track league, spearheaded by the legendary
@MJGold
.
👀 Lots more to come ahead of kick off next year - bring on 2025!
⚽ Over the next five years we'll be growing the commercial offering of one of THE legendary clubs in the game.
🤝
@juventusfc
& Two Circles will be working as one team, nurturing existing and innovative new commercial partnerships.
And we can't wait!
🚀 Big news!
Two Circles has acquired
@LetItFlyMedia
, a US-based creative agency specializing in sports video production.
🚀 We are so excited to welcome our new Two Circlers. Watch this space.
We're thrilled to announce the acquisition of award-winning sports content agency
@LiveWireSport
.
Data and content are central to the transition to D2C commercial models. By bringing them together, we will rewire sports.
Wow! Over the moon to be named Agency of the Year.
A huge achievement for every Two Circler, and a big thank you to every client for your support. It wouldn’t have been possible without you.
#SIAwards2022
We're really excited to announce a new three-year, pro-bono partnership with
@SOGreatBritain
.
We've committed to raising $1m over the course of the partnership by driving sponsorship, fundraising and digital engagement growth.
More:
We’re hugely proud to be named in The Sunday Times 100, the paper’s ranking of fastest-growing private companies.
This is recognition for all Two Circlers, and the support of every Two Circles client, in the last decade.
#SundayTimes100
@thesundaytimes
Proud to have been named in the Sunday Times Top 100 Best Small Companies to Work For. Brilliant recognition for all Two Circlers, well done team 👊
#BestCompanies2018
Seven years young and only just begun. We're celebrating our birthday today with a company huddle across London, New York and Bern, and home-baked treats to raise money for
@SoHKCharity
For a year we've used all the data at our disposal to study the impact Covid is having on sport.
Our analysis shows that when restrictions lift, sport will experience a pent-up demand we've not witnessed in our lifetime.
We call this The Bounce Back.
Total attendances for UK professional sport will hit 75.1m in 2019, the highest on record, generating £11.8bn.
Analysis also found the UK is the only country in the world whose sporting attendance is greater than its population.
Full story:
Over the moon to be named Agency of the Year. Thank you to our clients and every Two Circler for making it happen. Together we're rewiring sports⚡
A big shoutout to everyone shortlisted this year. Your work helping the industry navigate these challenging times 🙌
#SIAwards2020
🌏 We're thrilled to announce the acquisition of Codeware, a team of market-leading technology, design and digital transformation experts, as Two Circles officially lands in Melbourne, Australia! 🇦🇺
👉
Two Circles has acquired TRM Partners, the leading sports rights-sales business.
By complementing TRM’s commercial sales offering with data-driven, digitally-led sponsorship rights propositions, Two Circles will drive significant growth for clients.
💯 Applications for year 3⃣ of
@thehundred
are now open!
🤳 We have 16 roles embedded with the men's or women's teams, capturing behind-the-scenes content that brings the competition to life.
🏏 So if you're cricket-loving and social-savvy, let us know!
Today concludes Diversity in Sports for 2022, with all three years of the programme at
@HomeOfCricket
for an afternoon of inspirational talks and industry networking.
Two Circles has acquired Sports Ink to further bolster the agency's ticketing and hospitality capabilities.
Sports Ink founder Paul Williamson joins as a full-time Director, and Two Circles has taken on all Sports Ink clients and projects.
Full details:
Sports sponsorship revenue is projected to fall by 37% year-on-year after a decade of growth.
Longer-term, Covid-19 will shake-up which companies invest in sports sponsorship, and accelerate sponsorship’s transition into a digital business.
More:
Brand spend on sports sponsorship will grow to £35bn globally in 2019, but rights-holders are significantly under-exploiting their sponsorship businesses according to our data analysis:
It’s business as usual today, as we continue to be the best we can be.
To support that, Two Circles has partnered with Charterhouse to fuel our next phase.
Thank you to all Two Circlers & our clients. Your support and trust mean the world to us.
📈 Sports Media Rights’ Data Opportunity
As the pursuit of data and Customer Lifetime Value intensifies, how will sports media rights transform to drive new value for rightsholders and licensees over the next decade?
🧵 A thread…(1/9)
Today we’re celebrating our 10th birthday.
What was originally two friends at a kitchen table is now a network of 300 people rewiring sports across the world.
Thanks to everyone who’s been with us on the journey. Here’s to another 10!
Thrilled and proud to win Best Marketing Campaign at this year's
@SportsPro
OTT Awards for our work on NFL Game Pass International. Congratulations to
@NFLMedia
, everyone on the
@TwoCirclesSport
team, and the rest of the Best Marketing Campaign shortlist 👏🍾
#SPOTTAWARDS
Do you know any graduates interested in joining us and working with the world's leading sports properties?
Applications for our first 2021 intake are opening soon, with roles across all of our regions. Keep an eye out next week for more information... 👀
#graduatejobs
Congratulations to all our clients who have been shortlisted for the BT
@SportIndustry
Awards this year. Brilliant to see such innovative work across the board:
#datadrivensport
📣 Diversity in Sports is BACK, and open for applications in 2023! 📣
🔋 Returning for a fourth year, the six-month mentoring programme aims to accelerate the growth of under-represented talent across the UK sports industry.
Let's go, game changers.
🤳 For a fourth year, Two Circles are looking for 16 Content Creators to embed with teams at this summer's
@thehundred
.
🏏If you have a passion for content creation, and want to supercharge your career in the sports industry, look this way 👉
This week we're settling into our new London headquarters, which we celebrated last week at our Christmas party with the full
@TwoCirclesSport
team from Europe and North America
UK women's sports revenues can treble by 2030, with increased visibility for female athletes and teams key to growth.
Today, with the
@WomenSportTrust
, we have launched the Closing the Visibility Gap study into the commercial drivers of UK women’s sport.
We're looking for bright and sports-mad graduates to join our London-headquartered company in either March or September 2018. More details, including how to apply now for both intakes:
🤳 26 shows, more than 20 million views!
🎥 It's been a privilege to follow the
#LionessesDownUnder
, revamping hotel rooms into full-service production suites to help connect the team back to fans at home.
🙌 Congratulations
@Lionesses
Today we welcome 200 clients to
@TheIET
London for the
@TwoCirclesSport
Client Summit.
In a building that celebrates the engineering of our modern world, the theme is Rewiring Sports – the commercial models emerging as the world reshapes sports, and sports reshape the world 🔌⚙️
📢 Two Circles is working with
@lionsofficial
to undertake its Women's Lions feasibility study.
Working closely with the Women’s Lions feasibility steering group, we will gain insights into opportunities and challenges for a Women’s Lions Tour.
More ⤵
Our sports media rights projections show the growth of in-play clip and short-form highlights will outstrip live over the next five years.
For more data and the full story:
❓ How are sports fans ‘made’?
🏟️ In the first chapter of Two Circles’ Fan Insights Series, we explore why, how and when fans are created - critical to growth in the sports industry and beyond in the coming years.
5⃣ Welcome to the 5 Foundations of Fan Origination.
The
@TwoCirclesSport
London office has moved to Aviation House in the heart of Holborn.
Our headcount has doubled in the last 18 months, and the new space has been designed so our network of global teams can connect and collaborate seamlessly.
If you're ever in town, drop by!
Covid will increase growing pressure on pay-TV, which has underwritten decades of industry growth.
As a result, sports properties need to accelerate the development of a ‘hybrid’ media model.
Download the latest 'Growing out of the Uncertainty' report:
We're excited to reveal our very own
@niallguitesogb4
original - featuring a selection of client venues across the UK.
And sitting proudly in the 'Fairway' meeting room of our London office, it aptly includes the Old Course at St Andrews.
Thank you Niall and
@SOGreatBritain
!
Hugely proud of the team for a seventh Agency of the Year shortlisting in a row! 👊 Congratulations to everyone else on the shortlist, and to our
@TheOpen
and
@NFL
client teams for their Data & Business Impact recognition
📈 $159B ➡️ $260B
🏟️ Over the next decade, revenue generated from sports IP is set to grow by 60%, and fans will be the ones to win biggest!
👉 Read how in our latest publication, Sports' Sprint to $260B:
Our partners at
@RandA
have confirmed
@TheOpen
2018 at Carnoustie, one of the fastest-selling Championships outside St Andrews, has already broken its attendance record:
Congratulations to all our clients who have been shortlisted for this year’s BT Sport Industry Awards. We're proud to work alongside such an innovative group of rights-holders:
#BTSIA
@SportIndustry
Two Circles will help
@France2023
achieve its record-breaking ticket sales and revenue ambitions as official ticketing marketing agency for UK and Ireland.
Next month we will also officially open our fifth global Two Circles office based in Paris.
More:
Our annual analysis of UK attendances found positive signs of sport's Bounce Back in 2021.
Between September and November, sport drew a cumulative attendance of 20.2m - representing 2.0m more attendances than the equivalent period in 2019.
Full story:
Today Two Circlers in London, New York, LA and Bern - plus home offices around the world - will be celebrating our 9th birthday. We've taken a look back 👇👇👇
🎉 Congratulations to all the winners at last night's FEVO
@SportIndustry
Awards.
🏆🏆 We're particularly proud to celebrate with
@Wimbledon
on the 'social double', picking up "Best on Social" and the "Fan Engagement Award".
Congratulations, team!
#FEVOxSIA
Covid-19 will accelerate a paradigm shift in how sport is structured and how it is consumed.
Read
@GarethBalch
's take on why these shifts will see New World Order for sport:
Congratulations
@ICC
@ECB_cricket
, winners in the Best Use of Data category for an incredible
#WWC17
- great recognition after a record-breaking tournament
#BTSIA
@TheIET
For the first time at this year’s Summit we have an exhibition - produced by our Content team - fusing art and science to show the sporting world rewiring around us.
Thank you to
@niallguitesogb4
for being our guest artist, showing the scale of intellectual disability in the UK.
Sport has grown its leisure share in 2018 by posting attendance and spending records. Key to growth is the number of Millennials going to live sport. Full data analysis and story:
Two Circles Team Days are the best days.
And today, across four timezones, Two Circlers took time away from desks to have fun, be inspired and play sport* together as a team.
Book out today:
@HarvardBiz
's 10 Must Reads on Leadership Lessons from Sports, featuring a 2011 piece co-authored by our chairman
@mattrogansport
. You can read the full article here: