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SportsPro

@SportsPro

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A media and events business at the centre of the sports industry. Follow for #SportsBiz news, insights and podcasts. 🏎️ @MotorsportBB

London
Joined April 2009
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@SportsPro
SportsPro
2 years
US Investment firm 777 Partners will acquire a 70% controlling stake in Vasco da Gama, in a deal which values the Brazilian club at US$333m #SportsBiz
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@SportsPro
SportsPro
2 years
The world’s 3rd Most Marketable Athlete of 2022 is… @LewisHamilton ! What are your thoughts on this ranking? Discover all the athletes 👉 #SP50MM #Sportbiz #F1 #Motorsport
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@SportsPro
SportsPro
7 months
This year's #SP50MM top ten... 1️⃣ Lionel Messi 2️⃣ LeBron James 3️⃣ Alex Morgan 4️⃣ Giannis Antetokounmpo 5️⃣ Megan Rapinoe 6️⃣ Mikaela Shiffrin 7️⃣ Lewis Hamilton 8️⃣ Simone Biles 9️⃣ Kylian Mbappe 🔟 Max Verstappen
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@SportsPro
SportsPro
3 years
Here's why the SportsPro 50 Most Marketable Athletes list is truly global 🌍 #2 🇯🇵 @naomiosaka #4 🇲🇽 @Canelo #5 🇦🇷 @PauDybala_JR #9 🇷🇸 @DjokerNole #11 🇮🇳 @hardikpandya7 #12 🇦🇷 @TeamMessi See the full ranking here 👉 #SP50MM #SportsBiz
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@SportsPro
SportsPro
15 days
"The big six is who we're chasing and we're ready to kick the door down" - Aston Villa's president of business operations, Chris Heck, on the club's commercial ambitions #SPLIVE24 #AVFC #AstonVilla
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@SportsPro
SportsPro
3 years
Soccer dominates this year's SportsPro 50 Most Marketable Athletes list and these are the top-ranked players. Any surprises? ⚽ #3 @Ashlyn_Harris #5 @PauDybala_JR #6 @Cristiano #7 @alikrieger Read the full list here 👉 #SP50MM #SportsBiz
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@SportsPro
SportsPro
3 years
🏆 Who is the world’s most marketable athlete? Find out who came top of the pile, who missed out and if your favourites made the cut in the annual SportsPro 50 Most Marketable list, presented by @greenfly #SP50MM #SportsBiz
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@SportsPro
SportsPro
1 year
EXCLUSIVE: 📺Disney Star clocks 482m viewers for IPL 2023 🏏Surpasses 2019 record by 4m with eight matches remaining 💬Sanjog Gupta, Disney Star's head of sports: "We're seeing more than 350bn minutes of watch-time" #SportsBiz #IPL2023
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@SportsPro
SportsPro
1 year
'I cannot see the logic' - Lewes FC CEO @MaggieMrphy on why it would be devastating for English women's soccer if the WSL was to ditch relegation and promotion. #SPLive23 #SportsBiz #WSL
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@SportsPro
SportsPro
1 year
"The conversation with Ryan goes: 'do you fancy creating a stir?'" - Wrexham advisor Shaun Harvey on the club's owners @RMcElhenney and @VancityReynolds being frustrated by streaming restrictions for their games. #SPLive23 #SportsBiz #WxmAFC
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@SportsPro
SportsPro
6 years
Spanish soccer giants @FCBarcelona are reportedly in talks with Disney-owned animation studio @DisneyPixar over a feature-length film about the club #FCBarca
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@SportsPro
SportsPro
3 years
As Covid-19 cases in Tokyo continue to rise, IOC president Thomas Bach says the Olympics will be the "most restricted sports event ever in the world" and the event can be held safely because of measures taken to avoid infection #SportsBiz #Tokyo2020
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@SportsPro
SportsPro
4 years
The verticals covered by AC Milan's deal with Roc Nation: 1. Philanthropy 2. Music programming 3. Merchandise collaboration 4. Brand amplification/creative activation 5. Digital strategy and execution 6. Commercial sales 7. Cultural events and experiences
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@SportsPro
SportsPro
3 years
🏆 Ranked #3 in SportsPro 50 Most Marketable 2021 presented by @greenfly is @Ashlyn_Harris . The Orlando Pride and USWNT stopper ranks second overall in fan demographic, boosting her overall Athlete Influencer Score to 178 ⚽ #SP50MM #SportsBiz
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@SportsPro
SportsPro
3 years
On the latest #SportsProPod , @eoinfconnolly talks to Orlando Pride and USWNT star @alikrieger about nurturing her profile and how life in women’s soccer continues to change. Listen to their full conversation here 👉 #SportsBiz #USWNT #NWSL
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@SportsPro
SportsPro
5 months
‘More than 60% of our followers are under 24, if we do the right things with them, we can engage them more with our content’ - Al-Waleed Al-Muhaidib, head of media and communications at Al-Nassr FC, on maintaining fan engagement through social media. #SPMadrid #AlNassr
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@SportsPro
SportsPro
8 years
Victor Cui of @ONEChampionship talks East v West & #UFC v One #SPTBC16
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SportsPro
8 years
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@SportsPro
SportsPro
5 years
OTRO is here... Lionel Messi, Neymar Jr and David Beckham are among the star-studded line-up that has already signed up to @OTRO , a digital soccer fan club which will house exclusive content posted by the world's best soccer players
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@SportsPro
SportsPro
3 years
Seven months after its formation, Togethxr's chief content officer @jesscribe outlines the strategy and the motivation behind its work to address the perennial gender imbalance in sports coverage #SportsBiz
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@SportsPro
SportsPro
1 year
'These people are coming in and helping to revitalise the town' - Wrexham executive director @thehumphreyker on the influx of new fans providing a boost for the local community. #SPLive23 #SportsBiz #WxmAFC
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@SportsPro
SportsPro
3 years
'WWE Now Down Under' is launching in partnership with telecoms firm Mate, offering tailored content for Australian fans including exclusive interviews and behind-the-scenes content #SportsBiz #WWENXT #WWENowDownUnder
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@SportsPro
SportsPro
5 years
Luna Bar, a US nutritional foods manufacturer, has pledged to pay each member of the US Women's National Team World Cup squad a $31,250 bonus to compensate for the pay-gap between the country’s male and female soccer players #USWNT #SportsBiz
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@SportsPro
SportsPro
1 year
💬 'Rob watched Sunderland til I die, came back and said: "We should do this. We should buy a football team".' @humphreyker reveals the backstory of how @RMcElhenney and @VancityReynolds came to buy Wrexham 🖱️👆 Full #SPLive23 interview with @SportsProNick on YouTube #WxmAFC
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@SportsPro
SportsPro
7 months
The GOAT debate 🐐 Was Lionel Messi v Cristiano Ronaldo settled at the World Cup last year? They now sit 26 places apart on the #SP50MM list - a record-high gap between them. With the pair now in the twilights of their careers, is this the last dance? Let us know 👇
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@SportsPro
SportsPro
7 years
The German Tennis Federation has appointed @TheBorisBecker as its new head of men's tennis #DTB #SportsBiz
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@SportsPro
SportsPro
1 year
This year's IPL was already the most-watched edition of the tournament with eight games to go. @Sanjog_G tells @_MichaelLong how Disney Star drove audience numbers this season and outlines the impact the record viewership has had on advertising revenues #IPL #SportsBiz
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@SportsPro
SportsPro
5 years
PSG are reportedly close to securing an extension with kit supplier Nike, which could triple their current earnings to €75m a season #PSG #Nike #SportsBiz
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@SportsPro
SportsPro
2 years
The Premier League's reported NFT deal with ConsenSys will be for still images, while Dapper Labs will get the video contract. Previous reports suggest the league could earn UK£434m from its digital collectible deals #EPL #SportsBiz
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@SportsPro
SportsPro
3 years
🏆 What is the world’s most marketable sports property? Find out who topped the ranking and who missed out in the latest SportsPro 50 Most Marketable Properties list powered by @sponsorpulse #SP50MM #SportsBiz
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@SportsPro
SportsPro
3 years
🏆 Ranked #7 in SportsPro 50 Most Marketable 2021 presented by @greenfly is @alikrieger . The two-time Fifa World Cup champion's fan demographic score of 58 helped her notch an overall Athlete Influencer Score of 174 ⚽ #SP50MM #SportsBiz
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@SportsPro
SportsPro
2 years
BREAKING: MLS and Apple have agreed a ten-year, global broadcast partnership that will see Apple TV become the exclusive home of the North American soccer league in a reported US$250m-a-year deal #MLS #SportsBiz
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@SportsPro
SportsPro
2 years
👀 With a remarkable score of 91.21/100, the world’s Most Marketable Athlete of 2022 is… @Cristiano ! What are your thoughts on this ranking? Discover all the athletes 👉 #SP50MM #Sportbiz #Ronaldo #football
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@SportsPro
SportsPro
3 years
Following her appearance in the third season of Netflix’s Drive to Survive, motorsport presenter and journalist @JennieGow discusses the impact the behind-the-scenes documentary has had on Formula One and the future of the show #SportsBiz #F1 #OTT
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@SportsPro
SportsPro
1 year
💵 Amanda Staveley’s PCP considering providing 777 with capital ⚽️ 777's club investment portfolio includes seven different teams ✍️ @JoshSim8 : 'Deal provides an opportunity to align Newcastle with an existing multi-club ownership model' #SportsBiz #NUFC
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@SportsPro
SportsPro
4 years
Tennis Australia has confirmed it is in talks over a new ATP Cup-style tournament for women in 2021. CEO Craig Tiley confirmed the plans were well underway for the event, which will reportedly be called the WTA Cup #Tennis #WTA #ATP #SportsBiz
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@SportsPro
SportsPro
3 years
Real Madrid ranked second and Arsenal came third in a list dominated by soccer clubs, with no NFL or MLB teams in the top ten #SportsBiz
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@SportsPro
SportsPro
8 months
Boston to get NWSL expansion franchise as group led by Jennifer Epstein agrees to pay $53m fee. Details👇 💰 Female-led ownership group to spend $100m+ on setup 🚀 Team will be Monarch Collective's first investment ⚽ 2026 season earmarked as expansion franchise's first season
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@SportsPro
SportsPro
5 years
The World Surf League is collaborating with Rolling Stone magazine on a range of content featuring surfers competing on the WSL Championship Tour #WSL #SportsBiz
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@SportsPro
SportsPro
2 years
🗣️ @JohnAmaechi reflects on his NBA journey as part of a wider conversation on responsibility, honesty and change in the sports industry. Listen to the SportsPro Podcast 👉 #SportsBiz #SportsProPod #NBA
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@SportsPro
SportsPro
6 years
PODCAST: @BarryHearn and @EddieHearn join @eoinfconnolly to talk about a big year and big changes for Matchroom, the rise of Anthony Joshua and Katie Taylor, #darts and the future of live events and content
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@SportsPro
SportsPro
3 years
Ali Krieger on living authentically and the changing face of women’s soccer via @Audioboom
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@SportsPro
SportsPro
3 years
Athlete advocacy posts are generating 63% more engagement for brands compared to other social content. Rights holders with sustainability agendas are also expected to see an 11% increase in sponsorship revenue in the next three to five years #SportsBiz
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@SportsPro
SportsPro
5 years
Marcelo Bielsa's Leeds United are set to become the latest English soccer club to star in a fly-on-the-wall Amazon documentary series, according to the Daily Mail #LUFC #SportsBiz #Amazon
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@SportsPro
SportsPro
7 years
Nascar: @hulu signs multi-race deal with @JEarnhardt1 #NASCAR #sponsorship
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@SportsPro
SportsPro
5 years
Real Madrid are launching their own women’s team the RFEF has confirmed after Florentino Perez sanctioned a deal worth €500,000 for CD Tacón's licence to be transferred to Real, with the re-branded team to play in Liga Iberdrola next season #Madrid
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@SportsPro
SportsPro
6 years
Breaking boundaries: Somerset's @BenWarrenSCCC on driving county cricket’s digital revolution
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@SportsPro
SportsPro
5 years
On the back of the signing of Flamengo star Lucas Paqueta, DAZN has added AC Milan's Serie A matches to its free-to-air offering on Facebook and YouTube ahead of its full platform launch in Brazil #LucasPaqueta #ACMilan #Flamengo #DAZN #SportsBiz
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@SportsPro
SportsPro
4 years
Since January, 50% of posts by Marcus Rashford, Naomi Osaka, Lewis Hamilton and Megan Rapinoe have referenced a social cause. In addition, 48% of people aged 16 to 29 are showing an increased interest in socially responsible brands #SportsBiz
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@SportsPro
SportsPro
1 year
'If there's any club that is exemplary in showing the potential of what women's sport can do, for me it's @WeAreAngelCity NEW ERA member @charliesizer on how Julie Uhrman's NWSL team is leading the way #SportsProPod #AngelCityFC
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@SportsPro
SportsPro
2 years
'Our numbers are up dramatically from what we anticipated' - Sky Sports' Gary Hughes on the @BarclaysFAWSL 's audience figures in the first year of the league's broadcast deal with Sky #SportsBiz #SPLIVE22
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@SportsPro
SportsPro
2 years
Bahrain-based Investcorp is reportedly close to acquiring AC Milan from Elliott Management in a €1bn deal, including debt, which would mark the first Middle Eastern investment in a Serie A club #SportsBiz #ACMilan
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@SportsPro
SportsPro
4 years
The K League’s opening game of the 2020 season attracted 3.4m viewers on Twitter with a further 234,000 on YouTube. Turkey represented 18% the audience share, followed by Brazil (15%) and Spain (9%) #KLeague #SportsBiz
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@SportsPro
SportsPro
1 year
Wrexham’s fortunes have transformed since Ryan Reynolds and Rob McElhenney took over the club and so has their following on social media. @thehumphreyker and Shaun Harvey recently explained how they plan to keep the good times coming following promotion to League Two #SportsBiz
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@SportsPro
SportsPro
7 years
50 Most Marketable 2017: Ma Long - China's male athlete of the year, a table tennis great who has won it all #SP50MM
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@SportsPro
SportsPro
5 years
England’s victory over Australia in the third Ashes Test saw 2.1m viewers watch the game on Sky Sports, making it the broadcaster's biggest audience for a Test match #Ashes #skysports
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@SportsPro
SportsPro
6 years
Arsenal have announced a new partnership with global music and streaming platform TIDAL, which will initially see first team players Danny Welbeck, Hector Bellerin and Reiss Nelson combine to create a playlist for the platform #AFC #Sponsorship
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@SportsPro
SportsPro
2 years
Premier Hockey Federation commissioner @reagan_carey tells @_MichaelLong about her plans to take the league to new heights as it eyes further expansion #SportsBiz #PHF
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@SportsPro
SportsPro
5 years
An estimated 500 million viewers tuned in to watch Eliud Kipchoge's sub-two-hour marathon, including a 779,000 peak audience via the event’s live stream on YouTube #INEOS159 #Kipchoge #SportsBiz
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@SportsPro
SportsPro
5 years
In an industry first, multi-award winning agency and official @facebook Marketing Partner, @WePlayCo has launched their playbook ‘How To Win On Facebook: Strategies For Sports Organisations To Drive Revenue & Results’. Get your copy here:
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@SportsPro
SportsPro
1 year
"We’ll negotiate with anybody who wants to employ tennis players…that’s why we exist” - PTPA director @AhmadNassarBiz has no intention of creating a breakaway tour but would negotiate with interested parties #SportsBiz
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@SportsPro
SportsPro
8 years
The entire @SportsPro 50 Most Marketable Athletes list is available here: #SP50MM
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@SportsPro
SportsPro
3 years
Want to learn more about this year's 50 Most Marketable Athletes list? We're live now with USWNT star @Ashlyn_Harris , who ranked third in this year's #SP50MM Watch live 👇
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@SportsPro
SportsPro
2 years
The world’s 2nd Most Marketable Athlete of 2022 is… @serenawilliams ! Share your thoughts below! See all of the athletes 👉 #SP50MM #Sportsbiz
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@SportsPro
SportsPro
2 years
🗣️ 'The dream is that we have players playing multiple sports and eventually able to move a Mike Trout card for a Mbappe card' 🎙️ @Ryanspoon , Sorare COO, joins the #StreamTime Podcast to discuss blending NFTs, collectibles and fantasy sports with @SportsProNick #SportsBiz
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@SportsPro
SportsPro
7 years
50 Most Marketable 2017: @JannyMedvedeva - red-hot Olympic favourite on ice with love of Asian youth culture #SP50MM
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@SportsPro
SportsPro
2 years
More than 9m UK viewers watched England's 2-1 Women's Euro 2022 quarter final win over Spain via the BBC. The semi-final will likely break the 11.7m UK TV audience record for a women's soccer match #WEURO2022 #SportsBiz #Lionesses
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@SportsPro
SportsPro
7 years
50 Most Marketable 2017: @angelaleemma - the face of Asian MMA, ready to take her talents global #SP50MM
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@SportsPro
SportsPro
4 years
Atletico Madrid are reportedly creating a franchise in Ottawa to compete in the Canadian Premier League later this year, with an official announcement expected in the coming weeks #Atletico #CPL #SportsBiz
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@SportsPro
SportsPro
8 years
. @SEPalmeiras announce ‘Brazil’s biggest kit sponsorship’ #soccer #sponsorship
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@SportsPro
SportsPro
3 years
Nascar’s influencer programme is key to its social strategy and changed markedly after the Confederate Flag was banned. @zoomph 's platform identifies content strands to help the series attract new fans 👇 More details 👉 #SportsBiz #Nascar
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@SportsPro
SportsPro
3 years
🗣️ ‘How can we make assistive technologies more affordable to people?’ @craigspence , the IPC’s chief brand and comms officer, explains WeThe15, a campaign for the 1.2bn people with disabilities worldwide. Listen to the full episode here 👉 #SportsProPod
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@SportsPro
SportsPro
3 years
'The launch of the ESL is a purely financially driven attempt by the owners of the largest clubs in Europe to de-risk their investment' - @mrjordangardner on why the ESL clubs want to break away and its potentially disastrous consequences #SportsBiz #ESL
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@SportsPro
SportsPro
5 years
Japanese tennis sensation Naomi Osaka has been named as the world's most marketable athlete for 2019, becoming the first Asian and second woman to top SportsPro's annual list #50MM
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@SportsPro
SportsPro
5 years
World Chess has signed a global broadcast partnership with Eurosport, beginning with the ongoing FIDE World Chess Championship #worldchesschampionship #Chess #SportsBiz
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@SportsPro
SportsPro
7 years
A knockout deal for @SFR_Sport - lands rights in multiple European markets for @anthonyfjoshua 's next three fights
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@SportsPro
SportsPro
3 years
While Real Madrid president Florentino Perez insists the Super League is not dead, 90% of Gen Z soccer fans in Western Europe, North America and South America surveyed by @eartotheground opposed the breakaway #SportsBiz #ESL
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@SportsPro
SportsPro
3 years
It was a tough season for the United Soccer League, but pulling the plug on its title game hasn't stopped the competition from growing its audience in a year disrupted by Covid-19 #USL #SportsBiz Full article by @Sam__Carp 👉
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@SportsPro
SportsPro
2 years
The world’s 7th Most Marketable Athlete of 2022 is... @imVkohli ! Share your thoughts below! See the athletes 👉 #SP50MM #Sportsbiz #cricket
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@SportsPro
SportsPro
5 years
4. Spotify and Tidal are amongst the NFL's new platforms for its bolstered digital content offering, with users now able to stream highlights from this season, historical NFL footage, podcasts and curated playlists #NFL #SportsBiz
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@SportsPro
SportsPro
4 years
BREAKING: DAZN announces plans to expand to more than 200 countries and territories, including the UK. More to follow #DAZN #OTT #SportsBiz
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@SportsPro
SportsPro
7 years
. @IRONMANtri has partnered with the @worldtriathlon in an attempt to further the growth of the sport
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@SportsPro
SportsPro
3 years
The Space Between study found that 50% of women’s sport fans consider it important for brands to act with purpose, and that brand recall among women’s sport fans is twice as likely as it is among those who follow men’s sport #SportsBiz
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@SportsPro
SportsPro
4 years
WWE's YouTube channel could be generating more than US$13m in revenue per year, based on ad-supported content The company uploaded an average 510 videos per month in 2019, generating an average 756.4m monthly views #WWE #SportsBiz
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@SportsPro
SportsPro
6 years
Sky Sports has confirmed a four-year broadcast and digital partnership to become the home of NBA coverage in the UK. The deal includes more than 170 live games and a record number of live weekend primetime matches #NBA #SportsBiz
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@SportsPro
SportsPro
3 years
Iker Casillas' Sportboost will offer advisory resources, business development, institutional relations and access to financing to turn sports-related startups into sector-leading companies #SportsBiz
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@SportsPro
SportsPro
5 years
5. Real Madrid are launching their own women’s team the RFEF has confirmed after Florentino Perez sanctioned a deal worth €500,000 for CD Tacón's licence to be transferred to Real, with the re-branded team to play in Liga Iberdrola next season #Madrid
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@SportsPro
SportsPro
4 years
Liverpool’s very own Egyptian king Mohamed Salah is in at nine for SportsPro’s 50 Most Marketable Athletes 2020 powered by Nielsen, with an Athlete Influencer Score of 103 #SP50MM #SportsBiz
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