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The Drum

@TheDrum

8 years

Twitter partners with @OneDirection in global bid to find the band's biggest fans

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4 years

In celebration of World Environment Day @Hyundai have teamed up with K-pop music sensation @BTS_twt 👇 #ad @BCWGlobal

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3 years

What can brands learn from the BTS success story? #BTS #KPOP

What should brands learn from the BTS success story?

Even as Korean music’s stars BTS take the world by storm, Sandeep Dutta, vice president of insights at Kantar Group, unravels their unique offering and its ability to resonate across and what brands...

www.thedrum.com

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1 year

🎮 @Dove takes a stand against overly sexualized women in video games, with @EpicGames ’s Unreal Engine education team & @womeningames , eliminating stereotypes and to build young players’ self-esteem & body confidence. #realbeauty #seeall #womeningaming

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3 years

We spoke to @McDonalds marketing boss to get an inside look at the fast-food chains ‘Famous Order’ collab with tech-savvy boyband BTS. #bts #btsarmy #방탄소년단 @bts_bighit

Find out more

thedrum.com

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8 months

Lewis Hamilton, Rosé and and Kylian Mbappé feature in star-packed luggage ad. The short films for suitcase maker @RIMOWA have been scored by legendary German composer Hans Zimmer. Read here: #travel #suitcase #advertising

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3 years

''Do what you say, don’t say what you do'' Catch up with this #DTFest21 panel discussion on the power of purposeful communication. 👇

The power of brand communication with purpose

Brands are increasingly expected to drive marketing messages forward with purpose at their heart - but how can they achieve this authentically to drive an emotional connection with audiences?

www.thedrum.com

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8 years

"There are no cuts or edits, it’s very raw and authentic," @CollinsKey on going live

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8 years

Justin Bieber draws more #Brits tweets than the event’s next eight most popular stars

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5 years

Flora ends Mumsnet partnership over spread of anti-trans sentiment

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4 years

Actor and adman @VancityReynolds has put out an 'ad for his gin within an ad for his movie within an ad for Samsung'

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@TheDrum

5 years

Burger King UK’s response to Kanye West’s love of McDonald’s is now the most-liked branded tweet of all time!

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8 years

Twitter reveals exclusive @brits emojis featuring Justin Bieber and Coldplay

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5 years

Twitter brings @Twitter ’s irreverent tone to Times Square’s billboards

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3 years

Join us for the next installment of the digital transformation - #TheDrumDigiSummit . From 9-13 Nov we have an amazing selection of panels with key players from the likes of @AlibabaGroup , @WhatsApp and @PepsiCo ➡️

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5 years

Doritos drops the logo in new 'Anti-Ad'.

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9 years

25% of last week’s social TV reactions were about the U.S. Women’s Soccer World Cup win http://t.co/CVAe4zE4Mf http://t.co/3wtWEuDIZF

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10 months

Roblox wants to shed its ‘metaverse’ label

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5 years

Ryan Reynolds @VancityReynolds filming new slogans for Aviation Gin will definitely give you a few laughs.

Ryan Reynolds tries out hilariously awful new slogans for Aviation Gin

In his role as the face and owner of Aviation Gin, Ryan Reynolds has shot some hilariously weird ads. This latest effort isn’t even an ad, but it does provide plenty of chuckles for those who have...

www.thedrum.com

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7 years

Amazon have just announced a queue-less and cashier-less store. Watch and share the video to find out more

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8 years

This is what the young stars of social media think Twitter needs to do to attract new users

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5 years

A cheeky ad from Axos Bank plays on the concept of banks robbing their customers. See more: #CreativeWorks

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4 years

Mint Mobile and its owner @VancityReynolds have launched a video campaign using the magic of PowerPoint, complete with cheesy stock imagery and, at one point, a puppy.

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1 year

Don't fu*k the planet says @LiquidDeath Mountain Water with the help of porn star @CherieDeVille You won't want to miss this 👀 #earthmonth #porn #liquiddeath #drinks

Liquid Death and porn star Cherie DeVille say ‘Don’t fuck the planet’

Consumers should choose “infinitely recyclable” aluminum over plastic. This is the message that canned water brand Liquid Death has tapped adult film star Cherie DeVille to deliver in its latest edgy...

www.thedrum.com

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5 years

Shutterstock's 'It’s Not Stock' campaign features a tongue-in-cheek #FyreFestival style advert made entirely from its stock library.

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6 years

How a brave and bizarre social strategy put @bcfctweets on the map

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2 years

Katy Perry’s startup mocktail brand De Soi nabs $4m in seed funding

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3 years

Join us for the next installment of the digital transformation - #TheDrumDigiSummit . From 9-13 Nov we have an amazing selection of panels with key players from the likes of @ChipotleTweets , @Shell and more ➡️

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1 year

How can advertisers prevent ad fraud? 🐀🚫 As part of The Drum Open Mic's Ask an Expert series, we asked @Vera_Views ' Dan Hodgson for an answer in 30 seconds or less 🎤⏱️ #AdFraud | #Advertising #MarketingInsights

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2 years

FTX dubs MLB All-Star Shohei Ohtani ‘The Great Cryptohtani’

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5 years

After getting into a social media 'war', @VancityReynolds and @RealHughJackman make amends in 'Truce'.

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5 years

Burger King UK’s response to Kanye West’s love of McDonald’s is now the most-liked branded tweet of all time

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5 years

Have you seen @Shutterstock 's new #FyreFestival -esque advert?

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9 years

. @DirecTV : @RobLowe ads aren't going anywhere http://t.co/Nb3SWUJDrd http://t.co/2fsFbMGCb0

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6 years

This was amazing. LA copywriter creates 100 days of feminist big brand ads

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3 years

Rupert Murdoch and @piersmorgan reunite for launch of TalkTV. Find out why media buyers are giving a cautious welcome to Murdoch’s GB News rival 👇

Why media buyers are giving a cautious welcome to Rupert Murdoch’s GB News rival TalkTV

Media insiders tell The Drum how they will encourage clients to advertise on TalkTV, the Rupert Murdoch-owned alternative to GB News they’re predicting to achieve mainstream acceptance – if it can...

www.thedrum.com

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7 years

Why @BBDOWorldwide and Simon Le Bon are unpicking the creative process to put music at its heart

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11 months

Burger King responds to McDonald's ChatGPT taunt 🍔 Two billboards have been placed right next to each other in Brazil. Find out more about our Ad of the Day from DAVID São Paulo 👇 #artificialintelligence #creativity #advertising

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6 years

👩‍🎓McDonald’s flips its arches upside for #IWD2018 👩‍🎓

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7 years

Doing shit work is easy when nobody gives a fuck

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6 years

Looks like The Drum's (all female) London editorial team doesn't have any problem with regular Doritos...

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6 years

. @Lacoste to replace its crocodile with endangered species in conservation campaign

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9 years

. @SnickersUK sends free bars to @JeremyClarkson because 'You’re not you when you’re hungry' http://t.co/8nGIxDXAJf http://t.co/XcpOKTa5ym

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4 years

Social media managers: share one tip you think everyone should know 👇

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7 years

John Lewis #BustertheBoxer artist @vaults will donate all royalties to charity as part of #StopFundingHate campaign

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6 years

Virgin Atlantic brings @TitussBurgess and a host of drag queens onboard for transatlantic ‘pride flight’

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5 years

The Drum is honouring 25 women who have made an outstanding contribution to the industry in the last 25 years. The first five honourees are @Dr_Black , @KathrynParsons , @Marthalanefox , @sarahfwood and @tiffanystjames .

25 from 25: women who have shaped the digital industry (part 1)

To mark the 25th anniversary of the first banner ad and the birth of digital marketing as we know it today, The Drum has partnered with Futures Network, Innovate Her and WACL for a special project....

www.thedrum.com

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9 years

. @JeremyClarkson consoled with free @SnickersUK bars in PR stunt http://t.co/9lYjcuTcOU http://t.co/c8w9frCvRb

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8 years

If anyone needs these numbers: Irish embassy in Paris+33144176700 British embassy in Paris +3314451310 #PorteOuverte

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5 years

Raheem Sterling fronts new Nike ad after speaking out on racism

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7 years

. @ManCity get smart with data to create personalised fan engagement platform

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2 years

Coke innovation platform takes flight with Ava Max & space-inspired Coca-Cola Starlight

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6 years

Nike takes on French Open after it suggests banning Serena Williams' catsuit

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6 years

7 Up goes vintage to appeal to the millennials

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6 years

KFC says 'FCK' in responsive print ad after restaurants kick the bucket

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3 years

A Welsh translator doesn’t mince her words in the new @VancityReynolds and @RMcElhenney Wrexham trailer.

Find out more

thedrum.com

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3 years

More minimalism for McDonald's 🍟

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7 years

. @Peta take over London tube station as part of Veganuary push

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6 years

British Airways writes a ticket home for 'Football' in advance of World Cup quarter final

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4 years

The Drum sat down with actor @VancityReynolds to discuss his ad agency, and how the advertising personality we never knew we needed ended up here.

The Drum meets Ryan Reynolds: why the hell is a movie star running an ad agency?

A string of viral hits has seen Ryan Reynolds arise as the advertising personality we never knew we wanted or needed. We know where he’s come from, but where’s he going? And why has a movie star...

www.thedrum.com

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5 years

We have some creeps on our cover too. The Future of Food issue out next week. Make sure you don’t miss it.

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9 years

The Drum's pick of the top ads, apps, innovations and viral campaigns of 2014 @IKEA @Honda and more all appear http://t.co/wEIsltefVY

The Drum's New Year Honours: Best ads, apps, innovations and viral campaigns of 2014

This week The Drum has been taking stock of the past twelve months and awarding its New Year Honours to agencies, people and brands.

www.thedrum.com

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4 years

Ads We Like: Ikea shares 'easy-to-follow' instructions on how to build furniture forts

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3 years

Anti-animal cruelty charity Humane Society International created a stop motion animation, voiced by Hollywood stars including Taika Waititi, Zac Efron, Ricky Gervais, Olivia Munn, Tricia Helfer and Pom Klementieff 🐰💄 @HSIGlobal @rickygervais @TaikaWaititi

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9 years

Coca Cola bans embarrassing personalised 'Obesity' bottle http://t.co/4TsGjS7aey http://t.co/a17vsWjw7f

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9 years

How brands piggybacked #PigGate on Twitter ft. @PaddyPower , @ComedyCentralUK , @SKYNZ & more http://t.co/ptp6MSLvPn http://t.co/HM8RCF7bO4

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7 years

Find out more about #AmazonGo and the new “just walk out technology". Yes, that's what they've called the tech

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5 years

Oreo recreates Game of Thrones title sequence with the delicious cookies (2750 to be exact!) #GOT

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6 years

BREAKING: Viral publisher #Unilad files for administration with debts over £6m

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2 months

Travel Supermarket puffs up 100 pool inflatables for Manchester billboard #Marketing #Advertising

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8 years

How Sony’s marketing nearly destroyed the Ghostbusters

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3 years

The best @VancityReynolds ads of all time 🔥

Editors’ picks: The best Ryan Reynolds ads of all time

Ryan Reynolds has turned advertising on its head during the past three years with the launch of his creative agency Maximum Effort. So much so that when we were pitched a story about Maximum Effort...

www.thedrum.com

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6 years

Is it a bird? Is it a plane? Nope, it's President Donald Trump wearing a diaper flying across London... #TrumpUKVisit

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9 years

How brands piggybacked #PigGate on Twitter http://t.co/IKSvOcHdYe http://t.co/F8JFUYwQHv

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6 years

ICYMI: Poster campaign highlights link between football matches and incidences of domestic violence #WorldCup2018

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3 years

1920 An American woman can vote. 1952 An Asian American woman can vote. 1965 A Black American woman can vote. 2021 A Black, Asian American woman can win. Hope is Power. @guardian

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6 years

Banksy’s ‘self destructing painting’ the ‘PR stunt of the year’

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8 years

If you didn't enjoy the new look @BBC_TopGear remember @thegrandtour is coming soon #topgear

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3 years

Nobody, especially @VancityReynolds , wants the world’s wedding singers to have to move back in with their parents 💔

Ryan Reynolds and Match implore singles to save wedding singers’ jobs

Nobody wants the world’s wedding singers to have to move back in with their parents. That’s why Ryan Reynolds' agency and production firm Maximum Effort has teamed with popular online dating service...

www.thedrum.com

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5 years

The interview you don't want to miss. @carolecadwalla meets @rankinphoto for 'The Rankin Guest Edit' issue of The Drum magazine.

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8 years

ICYMI: @ddlovato & other celebs go dark on Instagram to raise awareness around addiction

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5 years

After getting into a social media 'war', @VancityReynolds and @RealHughJackman make amends in 'Truce'.

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6 years

U OK…hen? @IcelandFoods ambushes KFC with chicken shortage ads 🍗

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6 years

. @ManCity #SameGoals campaign urges girls to play football

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4 years

'My worst date will always be the one where I paid for the cinema ticket and snacks and my date reached out for the change from the cashier and put in his pocket.' @Twitter takes over London ➡️

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9 years

YouTubers @BethanyMota , @GloZell , & @hankgreen to inverview @BarackObama http://t.co/edNSJpMiAS http://t.co/5bbYRt33LG

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3 years

@bts_bighit Read all about the collab here: #BTS #BTSARMYS #방탄소년단 #bts_dynamite #MTVHottest

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8 years

What makes an iconic sports image? The story behind that @usainbolt smiling photo

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7 years

. @ACLU takes over Times Square with multilingual campaign defending the First Amendment

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5 years

BREAKING: WPP rebrands to reflect Read reinvention

WPP rebrands to reflect Read reinvention

Holding company WPP has issued an all-encompassing rebrand to reflect the restructuring of the business which boasts more than 140,000 staff globally.

www.thedrum.com

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3 years

The Covid-19 outbreak propelled gaming to a whole new level in 2020. In this new podcast, @FacebookGaming and Anzu talk to The Drum about opportunities for marketers and share insights from Facebook Gaming's new report. Listen now: #ad

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9 years

. @TiffanyandCo engagement campaign features same-sex couple for the first time http://t.co/54002F6j9R http://t.co/mfr4JK5fSP

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9 years

. @Samsung safety truck shows drivers oncoming traffic http://t.co/1hQ2G29t1F

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2 years

@Wendys Give us your best shot... Roast me!🔥

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7 years

Chris (Simpsons artist) and other creatives pay their respects to the late, great, quaint Microsoft Paint

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9 years

Trump for President: @funnyordie spoofs the Billionaire's blunders with board game http://t.co/JTYMb0V3FI http://t.co/J9d2hxB6wm

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6 years

Zayn Malik has appeared on this week’s @YouTube Re:View with his take on Elvis ‘The King’ Presley’s song ‘Can’t Helping Falling in Love’ - swoon #spon