Ann Handley Profile Banner
Ann Handley Profile
Ann Handley

@MarketingProfs

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Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out now!🥳

Boston, Massachusetts
Joined September 2007
Don't wanna be here? Send us removal request.
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@MarketingProfs
Ann Handley
10 months
Would like to remind everyone that some birds are going strong. 😉
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@MarketingProfs
Ann Handley
2 years
Tomorrow is going to be the most Mondayest Monday ever.
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@MarketingProfs
Ann Handley
5 years
I notice Impossible Whopper trending and first thought is PLEASE PLEASE PLEASE this had better not be another lame April Fool's joke. Thank the flame-broiled gods it's not + HIGH-FIVES TO @BurgerKing ! 🍔🍔🍔 {{FINALLY 👏}}
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@MarketingProfs
Ann Handley
5 years
Why are “Soft Skills” called “Soft” when they’re the Hardest to find, Hardest to do well, and Hardest to teach...? 🤔 [graphic via the excellent @larrykim ]
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@MarketingProfs
Ann Handley
3 years
There is a newsletter about podcasts and a podcast about newsletters. We have now hit Peak Content.
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@MarketingProfs
Ann Handley
4 years
I've had so many Zoom meetings this week that I'm ready to practice Virtual Distancing, too. #justme ? #ThursdayThoughts
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Ann Handley
8 years
"Mediocre content will hurt your brand more than doing nothing at all." Preach, @JoePulizzi ! It's all in or no in. #cmworld
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@MarketingProfs
Ann Handley
6 years
So this happened. Also: SO THIS HAPPENED!!! So. Crazy. Honored. #cmworld
@CMIContent
Content Marketing Institute
6 years
Congratulations to @annhandley , inaugural winner of the CMI Hall of Fame Hero Award! #CMWorld
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@MarketingProfs
Ann Handley
8 years
"Everything that you love and you're good at... never give up. Everything else... punt." @garyvee #SMMW16
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Ann Handley
4 years
Someone connected with me on LinkedIn and said he had “60+ years of combined tech experience from working in 10 industries.” His first job was in 2007. I don’t think that’s how years work. 🤔
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@MarketingProfs
Ann Handley
8 years
The Four Horsemen of the Modern Apocalypse via @briansolis #bmcvegas
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Ann Handley
4 years
When just one time you decide to violate your rule to connect on LinkedIn only with people you've actually met... and so you accept the connection... and the next thing you get is a pitch-slap DM, dispatched within seconds from that new connection. #nope #standdown
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@MarketingProfs
Ann Handley
6 years
Sometimes, you just need to pick up the phone. I mean, I hate the phone, too. But sometimes, "quicker" email is slower. Less efficient. An endless loop of easily misinterpreted nincompoopery. Just me?
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@MarketingProfs
Ann Handley
4 years
Who else has no idea what day this is?
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@MarketingProfs
Ann Handley
3 years
This is my favorite marketing on the Internet right now.
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@MarketingProfs
Ann Handley
4 years
My favorite 7 words in the English language: "You don't need to attend this meeting."
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@MarketingProfs
Ann Handley
4 years
I don’t know who needs to hear this, but you don’t need to sign your name to your texts.
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@MarketingProfs
Ann Handley
5 years
Every flippin' day I unsubscribe from 2-3 mailing lists that have added my name without my permission. It's 2019, people! Permission is not a new idea. We can do better than this.
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@MarketingProfs
Ann Handley
5 years
That thing just happened where I'm deep in work and then suddenly a video starts playing seemingly out of nowhere... and I frantically scan the 400 open tabs on my browser because WHERE ARE YOU TURN IT OFF NOW #no
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@MarketingProfs
Ann Handley
1 year
Dear Everyone in 2023: For your consideration. Love, Ann
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Ann Handley
4 years
I just saw a chipmunk foraging in my yard, re-emerging after winter hibernation. I watched him for a few minutes, scampering about on his Saturday morning errands: Carefree, untroubled, going wherever he pleased. It made me jealous. Jealous of a chipmunk. That’s how broken I am.
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Ann Handley
5 years
2018 Word of the Year: Behind the Scenes [via @merriamwebster ]
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Ann Handley
6 years
All the wrong people have self-esteem. Decided this after a ridiculous morning dealing with nincompoops.
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@MarketingProfs
Ann Handley
5 years
Dear Everyone: Please don't buy ANY paperback version of Everybody Writes. THERE IS NO OFFICIAL PAPERBACK version, even though @amazon wants you to think there it. It has for sale an inferior printing that appears on the book's Amazon page and looks legit. IT IS NOT. 😡 #dukesup
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Ann Handley
6 years
For me, writing is key to 3 things: communication, creation, confidence. Why: writing is how I best communicate my ideas. It also helps me generate them. And it boosts my self-confidence to express them. Is this true for you, too?
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Ann Handley
3 years
When your client / boss says “TikTok is just for kids.”
@SrBethanyFSP
Sister Bethany, fsp
3 years
We did this TikTok a few days ago and it has over a million views! 😱🤩
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Ann Handley
6 years
People of the Internet! I've been silently lobbying @MerriamWebster for this for years... and it's finally happened! Today's #WordoftheDay = my FAVE.
@MerriamWebster
Merriam-Webster
6 years
Good morning! Today's #WordOfTheDay is 'shenanigan'
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@MarketingProfs
Ann Handley
2 years
This past week has been a hibernation from productivity. From busyness. From the hive of industry. I hope you’re hibernating, too. Slow your brain. Slow your body. You deserve it.
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@MarketingProfs
Ann Handley
3 years
Someone today invited me an “asynchronous chat on email.” Isn’t that just... email? 🤔
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Ann Handley
2 years
I just read an article citing a company's success and its "remarkable" ability to "churn out content." No successful brand "churns out content." They produce it with care and optimize it with love.
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@MarketingProfs
Ann Handley
1 year
Announcing my new book! #everybodyprompts PS Happy April Fool’s Day to those who celebrate. 😉
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Ann Handley
4 years
Order takeout. Tip generously. Buy gift cards to your fave restaurants/small biz. Keep paying the people who cut your hair/clean your house/whatever service that isn’t happening now. If you can afford it, do it. This is how we need to be there for one another right now.
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@MarketingProfs
Ann Handley
6 years
Friends: This year's MarketingProfs B2B Forum is in San Francisco! Join us to learn about the latest strategies & campaign tactics in ABM, live video, blockchain... all with a B2B focus! Prices go up in 6 days... (friends don't let friends pay full price!)
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@MarketingProfs
Ann Handley
8 years
I told @brennermichael I wouldn't come watch his talk but I lied. Glad I did because I love this slide. #Forward16
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@MarketingProfs
Ann Handley
6 years
When you realize that a meeting starting in 15 minutes is video but your hair was counting on audio only.
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Ann Handley
5 years
The B2B Forum is HAPPENING! Lobby taking shape! I was the official coffee greeter at 5 AM this morning! #MPB2B
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@MarketingProfs
Ann Handley
6 years
Can you relate?
@kait_mpls
Kaitlyn Frank
6 years
My boss today: "Don't spend much time on it, but it needs to be awesome." Wow, never heard that one before... #marketing #storyofmylife
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Ann Handley
6 years
"We have a shorter attention span than a goldfish." 🐟 There isn't a day that goes by that I don't see a marketer quoting that dumb stat. Two problems: 1) It's just not true. 2) Quit blaming the goldfish! as @DrewDavisHere says!
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@MarketingProfs
Ann Handley
8 years
My keynote at #CMWorld yesterday was about the value of slowing down. Here's the money slide. Be an agile turtle!
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@MarketingProfs
Ann Handley
6 years
Email newsletters are smokin' hot again -- have you heard? But there's a way to do them well. Here's @ChandraThinks on "How to Craft an Email Newsletter That Gets Marketing Results'
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@MarketingProfs
Ann Handley
7 years
I just found out #worldintrovertday is a thing. Happy day, friends!
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@MarketingProfs
Ann Handley
6 years
This weekend we flipped the switch to ON for our new website, new products, refreshed perspective ➡️➡️➡️ Check out the why behind the new MarketingProfs here:
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@MarketingProfs
Ann Handley
4 years
How is it still January...? Today feels like January 57, 2020.
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@MarketingProfs
Ann Handley
4 years
I love this: Purchase a bookish face mask to support bookstores affected by the pandemic. Stay safe. Read books.
@OutofPrintTees
📚Out of Print: Books, worn well.
4 years
😷 Face masks are here - preorder yours today! Styles include Bookshelf, The Pigeon, Book Nerd, The Hitchhiker's Guide to the Galaxy, and more. Each purchase supports bookstores impacted by Covid-19. #BooksWornWell
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Ann Handley
2 years
Have decided to go ahead and elect the Official Mascot of 2022. This will now be my response to all requests, responsibilities, deadlines.
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@MarketingProfs
Ann Handley
4 years
While visiting the grocery store yesterday I realized that Panic is also highly contagious. Let's be smart and take care of each other. Okay?
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@MarketingProfs
Ann Handley
2 years
B2B Sales has a rep of being less emotional than B2C Sales. But it's not true. B2B is MORE emotional. The stakes are higher: A job on the line; a reputation at risk. Engage the heart, the brain follows happily. Connection before conversion. I think about this every single day.
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@MarketingProfs
Ann Handley
7 years
Uninspired lately? Writing a bit stale? We feel you. Gain inspiration, knowledge at Marketing Writing Bootcamp!
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@MarketingProfs
Ann Handley
6 years
PREACH!!! 🙏🏻 @thesaleslion #conex
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@MarketingProfs
Ann Handley
8 years
Don't miss our 10th B2B Forum this fall > Prices go up next soon! #mpb2b
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@MarketingProfs
Ann Handley
8 years
Well, friends: Tomorrow is April 1. Brace yourself for a flurry of organizations who are un-fun all year trying too hard. #HeavySigh
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@MarketingProfs
Ann Handley
7 years
Marketers: This Is Why We Can’t Have Nice Things [All the HELL YEAH @Kippbodnar @hubspot ]
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@MarketingProfs
Ann Handley
5 years
How to Write More Powerful Emails ✍️ 💌 [my latest over at @emmaemail ]
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@MarketingProfs
Ann Handley
5 years
"Lady ____[occupation]____." Just stop.
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@MarketingProfs
Ann Handley
7 years
It always astounds me how some companies spend tons on ads/marketing all while its employees ooze malcontent. That's just broken.
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@MarketingProfs
Ann Handley
8 years
I like how the little heart under a tweet explodes with joy when you Favorite it. That's how I interpret it, anyway. It's the little things.
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@MarketingProfs
Ann Handley
2 years
I've been publishing email newsletters for 25 years--first at @ClickZ + now @marketingprofs + most recently my personal newsletter @annhandley . Here are 11 things I've learned from 25 years of email newsletters...
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@MarketingProfs
Ann Handley
4 years
“Your screen time is up 1 billion % from last week” phone notifications should add a HOORAY or 👏🏻 or 👌🏻or 🎉 because we’re FaceTiming + texting + checking in on everyone + working + flattening curves + just trying our best over here #welldoneyou #morescreens #NoJudgement
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@MarketingProfs
Ann Handley
5 years
@BurgerKing Truth. (Not that it stops other brands.) THANK YOU FOR THE IMPOSSIBLE WHOPPER ❤️🍔
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@MarketingProfs
Ann Handley
3 years
Happy 91st birthday to the late, great Shel Silverstein! More relevant now than ever.
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@MarketingProfs
Ann Handley
5 years
Hilarious setup from @AndrewAndPete ! Something is better than nothing unless it’s nothing then... well, read the rest. 😂 #SMMW19
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@MarketingProfs
Ann Handley
7 years
The 'Less Is More' Content Strategy via @BuzzSumo @steverayson [ironically, fewer posts are often more work!]
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@MarketingProfs
Ann Handley
6 years
Friends! Registration is now OPEN for the MarketingProfs B2B Forum 2018! And BIG NEWS: it's in San Francisco! Join us!
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@MarketingProfs
Ann Handley
4 years
Is today Monday?
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Ann Handley
4 years
In other news, I’d like it to be known that I have 90+ years parenting experience over 2 species (children both 2- and 4-legged). 😂
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@MarketingProfs
Ann Handley
6 years
DOUBLE-OPT-OUT SHOULD NOT BE A THING. Can't we all agree on that, at least?
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@MarketingProfs
Ann Handley
7 years
@MissTHR LOL!!!
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Ann Handley
7 years
It's funny how we marketers refer to "millennials" like they are an entirely different species. Like hippopotami. Or wolves.
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Ann Handley
7 years
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Ann Handley
4 years
Vacation re-entry is *rough*. I've been back for vacation for 3 days. And no matter how much joy or satisfaction or (in these times) flat-out gratitude you feel toward your job, turning off the Out Of Office is brutal. Just me? #keepingitreal
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@MarketingProfs
Ann Handley
5 years
Today is the day in 2010 that @JoePulizzi & I met IRL for the First. Time. Ever. 💥💥💥 (This was before I wore suits. But Joe was already repping the orange.👌🏻)
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@MarketingProfs
Ann Handley
7 years
The Call for Speakers for our B2B Marketing Forum is now open!
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@MarketingProfs
Ann Handley
6 years
RIP, Our Dear Friend SlideShare. It Was Good While It Lasted... [via @msweezey ]
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@MarketingProfs
Ann Handley
7 years
Just had a fun, productive planning sesh with @leeodden  about our webinar Tuesday. Here's the title slide. Join us!
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Ann Handley
6 years
You know what's awesome? When you proof your email newsletter 42 times. Then hit SEND. Then notice that stupid-obvious typo in the SL #retaurant #facepalm 😵
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@MarketingProfs
Ann Handley
6 years
The US is now buying more yoga pants than blue jeans via @qz
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@MarketingProfs
Ann Handley
8 years
5 Hacks From #CMWorld For Your Content Marketing to Strike Back [via @everstring
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@MarketingProfs
Ann Handley
2 years
How to get Tom Hanks to say yes to your podcast. (Or me, actually.) (h/t @azeckman @DougJasinski )
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@MarketingProfs
Ann Handley
7 years
How to Measure LinkedIn Organic Activity
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Ann Handley
6 years
How Deadpool 2’s Elaborate Campaign Transformed the Anti-Hero Into the Anti-Marketer [Lesson for non-entertainment brands: HAVE a personality & leverage it -- don't just market your products. And quit taking yourself so seriously.] @Adweek
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@MarketingProfs
Ann Handley
7 years
Great story about @Patagonia 's mission, marketing: [ @camclark writing @thedrum ]
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@MarketingProfs
Ann Handley
7 years
This GIF is EVERYTHING! @MissTHR
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Ann Handley
3 years
This fills me with enormous joy: The word “vaxications” — vacations people plan to book after the pandemic — appeared for the first time in @nytimes yesterday, according to @NYT_first_said .
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@MarketingProfs
Ann Handley
7 years
"Everyone should blog every day, even if no one reads it." - Seth Godin #DSDAL
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@MarketingProfs
Ann Handley
6 years
Happy Mean Girls Day from both of us! #MeanGirlsDay #CMWorld
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@MarketingProfs
Ann Handley
6 years
Someone at Amazon must be a Roald Dahl fan, because today's announced short list of #AmazonHQ2 has a Golden Ticket feel. "The suspense is terrible. I hope it will last." --Willy Wonka
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@MarketingProfs
Ann Handley
2 years
Is this a mistake or is this actually the perfect template for a cold sales outreach in 2022?
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@MarketingProfs
Ann Handley
9 years
"Strategy is a decision to take a path." @halvorson #CMWorld
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@MarketingProfs
Ann Handley
7 years
Our B2B Marketing Forum is BRAND NEW for '17! It's still the early bird til Friday: Use code ANNLOVESME to save MOAR
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@MarketingProfs
Ann Handley
1 year
Today is the most Mondayest Tuesday ever.
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@MarketingProfs
Ann Handley
2 years
I have a plumber here installing a new toilet. Every little while he calls me into the bathroom to show me some aspect of New Toilet -- a new flange, updated tank technology (?). TBH I'm not that interested but he's genuinely excited about his work and how can you not love that?
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@MarketingProfs
Ann Handley
8 years
I'm really glad someone grabbed a photo of my opening slide this morning. (Thanks @bakkene !) #contentnorge
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@MarketingProfs
Ann Handley
6 years
Marketers: What do we think? Is it time? "It’s time to stop spending billions on cheap conference swag" >
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@MarketingProfs
Ann Handley
8 years
This 9-Year Old’s Amazing Business Plan Will Inspire You! via @larrykim [love this!]
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@MarketingProfs
Ann Handley
4 years
What if -- when a subscriber tries to unsubscribe -- you instead challenged them to a duel...? 😂 [So funny, via @nealagarwal ]
@nealagarwal
Neal Agarwal
4 years
Pro Tip: Duels are a fair way to keep subscribers
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@MarketingProfs
Ann Handley
7 years
I've been in Portland, Oregon, exactly 1 hour and I've already eaten pizza, a chocolate mint croissant, and ice cream. I love it here.
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@MarketingProfs
Ann Handley
1 year
Once I was driving a full pot of stew to an ailing relative. I was accelerating, decelerating, taking turns very carefully & slowly because I didn't want to spill the stew. Now every time I'm on the road stuck behind a vehicle driving maddeningly slowly... I think, "Well, maybe…
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Ann Handley
2 years
Dear @nytimes : I demand a refund. 😠🤦🏻‍♀️ #wordle 🟩🟩⬜🟩🟩 🟩🟩⬜🟩🟩 🟩🟩⬜🟩🟩 🟩🟩⬜🟩🟩 🟩🟩⬜🟩🟩 🟩🟩⬜🟩🟩
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Ann Handley
7 years
"Bad eggs make terrible omelets" > 4 research sources to avoid in your writing via @WeAreArticulate
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