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George Lakoff Profile
George Lakoff

@GeorgeLakoff

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Professor Emeritus @UCBerkeley . Best-selling author of The ALL NEW Don’t Think of an Elephant. Co-Founder of FrameLab newsletter with @gilduran76

California, USA
Joined January 2011
Don't wanna be here? Send us removal request.
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@GeorgeLakoff
George Lakoff
3 months
Elon Musk’s purchase of Twitter gives him direct access to tens of millions of brains. He is making a zealous effort to change and control those brains by flooding them with hate and misinformation.
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@GeorgeLakoff
George Lakoff
6 years
Trump uses social media as a weapon to control the news cycle. It works like a charm. His tweets are tactical rather than substantive. They mostly fall into one of these four categories.
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@GeorgeLakoff
George Lakoff
7 years
Remember: @realDonaldTrump 's use of Twitter is strategic.
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@GeorgeLakoff
George Lakoff
6 years
Four ways the press can stop helping Trump: 1. Learn how propaganda works and how he weaponizes words 2. Focus on the fact that democracy is under attack. This is a crisis 3. Stop letting him control every news cycle 4. Don't spread his lies
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@GeorgeLakoff
George Lakoff
6 years
Imagine if we took a different approach to Trump’s social media antics. Imagine if we put them in a small, quiet corner of the newspaper. Imagine if they were only a minor throwaway item at the end of the newscast. Imagine greeting them with calm clarity, not instant outrage.
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@GeorgeLakoff
George Lakoff
6 years
Susan Moore from Kentucky can't afford bus fare to get to her life-saving medical appointments. The Republican answer? Tax cuts for private jets. Please watch and share.
@RoseAnnDeMoro
RoseAnn DeMoro
6 years
The reality of American healthcare: Kentucky woman can no longer afford dialysis treatment so she has accepted that she will die... “I don’t have the money, Medicare doesn’t want to pay anymore. It's getting harder, I’d rather just quit." We need #MedicareForAll ! #FridayFeeling
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@GeorgeLakoff
George Lakoff
6 years
Two items trending on Twitter right now. One is what Trump wants you to focus on. But THIS is the REAL story he wishes to distract from. Please read it, share it, and keep it real. Release the transcripts! #TrumpRussia
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@GeorgeLakoff
George Lakoff
6 years
They may think they’re negating or undermining him, but that’s not how human brains work. As a cognitive scientist, I can tell you: repeating his messages only helps him.
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@GeorgeLakoff
George Lakoff
6 years
We have the power stop him. But we must stop letting him control our media -- and our minds. It’s time to give Trump a Twitter Time Out. Let’s shrink him down to size. Let’s take this weapon out of his hands.
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@GeorgeLakoff
George Lakoff
11 months
Don't take the bait! Debating someone with zero credibility or validity only helps them to gain status and spread lies. By trying to negate their false ideas, you'll end up activating them. They win by making the difference between lies and truth seem like a matter of opinion.
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@GeorgeLakoff
George Lakoff
6 years
Imagine keeping a steely focus on what actually matters: the dismantling of our government; Republicans robbing the middle class and poor to pay off the rich; Robert Mueller’s criminal investigation into the Trump Organization’s betrayal of America.
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@GeorgeLakoff
George Lakoff
6 years
Imagine if we took back OUR power from this disgraceful man. Imagine if WE decided what was important, rather than dancing to Trump’s tune. Imagine if a tweet were just a tweet (or evidence in a criminal case), rather than the dictator of our reality.
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@GeorgeLakoff
George Lakoff
7 years
Being a minority president drives Trump crazy. Never stop reminding him that he lost the popular vote big league.
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@GeorgeLakoff
George Lakoff
6 years
Each tweet gets his message retweeted so he dominates social media. Reporters, social media influencers, and many others fall for it hook, line, and sinker. Every time. They retweet, share, and repeat his messages ad infinitum. This helps Trump tremendously.
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@GeorgeLakoff
George Lakoff
6 years
Think of Trump as a puppeteer, his tweets as the strings, and anyone who retweets/shares him as the puppet. Cut the damn strings!
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@GeorgeLakoff
George Lakoff
6 years
First, it focuses all attention on Trump’s antics. This makes his nonsense seem like the most important thing in the world. It’s called the “focusing illusion” – and it’s a large part of why he got elected in the first place. It makes him larger than life.
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@GeorgeLakoff
George Lakoff
2 years
Don’t take the bait
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@GeorgeLakoff
George Lakoff
6 years
The tweets either get his framing established first, knowing that whoever frames first tends to win. Or when things look bad for him, he diverts attention or attacks the messenger. And when he wants to test public opinion, he puts out an outrageous trial balloon.
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@GeorgeLakoff
George Lakoff
6 years
I understand the desire to portray Trump as childish or deranged. But do you deal with a child or a deranged person by sinking to their level? Do you mock and scorn them, or trumpet their ridiculousness on the front page? No.
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@GeorgeLakoff
George Lakoff
5 years
Truth Sandwich: 1. Start with the truth. The first frame gets the advantage. 2. Indicate the lie. Avoid amplifying the specific language if possible. 3. Return to the truth. Always repeat truths more than lies. Hear more in Ep 14 of FrameLab w/ @gilduran76
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@GeorgeLakoff
George Lakoff
6 years
Second, constant repetition of his Trump’s messages embeds them deeply in the brains of millions of people. Whether it’s locking up his opponents or threatening nuclear war, he has the power to control tens of millions of brains via tweets. He focuses them on his chosen topics.
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@GeorgeLakoff
George Lakoff
4 years
Truth Sandwich: 1. Start with the truth. The first frame gets the advantage. 2. Indicate the lie. Avoid amplifying the lie if possible. 3. Return to the truth. Always repeat truths more than lies. Hear more in Ep 14 of FrameLab w/ @gilduran76
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@GeorgeLakoff
George Lakoff
6 years
Third, the constant attacks and outrage increase his credibility with his base. He can portray himself as a victim of the “establishment” – under constant attacks (which he provokes with tweets). He acts, his opponents only react. He is in heroic control.
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@GeorgeLakoff
George Lakoff
2 months
12 Traps for Democrats to Avoid🧵 1. The Issue Trap: Don’t get trapped in issue silos. Unite around common values such as Freedom and a government Of, By and For the People. Full Link at FrameLab:
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@GeorgeLakoff
George Lakoff
5 years
The wall Trump desires isn't made of concrete or steel. It's made of hate. That's why Democrats have a moral responsibility to deny him any victory on this issue.
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@GeorgeLakoff
George Lakoff
6 years
Hey @NRA : Your "right" to own assault rifles ends where our children's right to stay alive at school begins. #StudentsStandUp
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@GeorgeLakoff
George Lakoff
5 years
Many journalists still assume that language is neutral, that you can just repeat language and it’s completely neutral. In fact, language is never neutral. Language is always framed in a certain way, and it always has consequences.
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@GeorgeLakoff
George Lakoff
3 months
When you repeat a lie, you spread it. When you spread a lie, you strengthen it. When you strengthen a lie, you become an accomplice to it. In this disinformation age, we must do better. Avoid falling into simple propaganda traps.
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@GeorgeLakoff
George Lakoff
7 years
A Taxonomy of Trump Tweets #ProtectTheTruth
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@GeorgeLakoff
George Lakoff
6 years
Frame First. Divert attention. Deflect blame. Float trial balloons. These are the way Trump tries to control the news cycle. Nearly every action he takes fits the pattern. Thanks @camorris for creating this GIF.
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@GeorgeLakoff
George Lakoff
6 years
America’s Tweeter-in-chief will attack the free press next week. He desperately needs your help to succeed. But instead of retweeting him, let's reframe the conversation and beat him. Here's a modest proposal: #ProtectTheTruth #reiders
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@GeorgeLakoff
George Lakoff
5 years
By attacking @AOC and creating controversy around her idea, her opponents and the press helped spread it. As it turns out, the American people like her idea. Memo to @TheDemocrats : Generate good ideas, propose good ideas, spread good ideas, fight for good ideas - and win.
@AOC
Alexandria Ocasio-Cortez
5 years
Oh? What’s that? The majority of Americans respect when you break down reasonable policy proposals that are designed to combat runaway income inequality and help fund priorities they value most? We can win public sentiment, stand our ground, & not be scared by GOP information.
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@GeorgeLakoff
George Lakoff
7 years
The job of Trump's VOTER SUPPRESSION PANEL is to create Presidentially-directed voter fraud to extend the current regime.
@inspiredjen
Jennifer Hofmann 🌻
7 years
Okay, @GeorgeLakoff fans! How do you say "voter fraud is a myth" without using the words voter, fraud, or myth?
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@GeorgeLakoff
George Lakoff
6 years
This is a battle over how we define freedom and how we govern our nation. We must: -Frame the debate around morality and values, not policy -Emphasize the role of the Public, and the Public Good -Understand the operative metaphors and use them -Learn from past victories/defeats
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@GeorgeLakoff
George Lakoff
7 years
This graphic (by @gibilisco ) exposes Trump's abuse of Twitter. Based on my interview with @onthemedia .
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@GeorgeLakoff
George Lakoff
1 year
Elon Musk’s purchase of Twitter gives him direct access to tens of millions of brains, and he is making a zealous public effort to change and control those brains by flooding them with hate and misinformation.
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@GeorgeLakoff
George Lakoff
7 years
Journalists are courageous people who #ProtectTheTruth . Using #NotTheEnemy as a slogan helps Trump. Framing 101.
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@GeorgeLakoff
George Lakoff
6 years
These are your ideal citizens. They have studied the Constitution. They speak out. They are not afraid to stand up. They have already been on the other side of the guns. #MarchForOurLives
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@GeorgeLakoff
George Lakoff
6 years
This wonderfully viral list comes from a talk I gave in Sonoma, California, last January. Since then, it's been attributed to many people, including @RBReich and @BerniceKing ! It's close, but not exactly what I said. Here's my list:
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@GeorgeLakoff
George Lakoff
6 years
#TruthSandwich : 1. Start with the truth (if you lead with the lie, you privilege it) 2. Note attempt to divert truth (note, rather than amplify, the lie) 3. Return to the truth the lie is designed to hide (don't allow the distraction/diversion to work)
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@GeorgeLakoff
George Lakoff
5 years
Always #FrameFirst ! Pelosi framed the government shutdown first as a "Trump shutdown." Donald, who likes to put his name on things, couldn't resist. Mistaking political liability for power, he accepted the frame...and the blame. #TrumpShutdown
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@GeorgeLakoff
George Lakoff
6 years
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@GeorgeLakoff
George Lakoff
5 years
Why are staunch Republicans fine with tear gassing refugee children? It's the conservative moral hierarchy. All conservative policy flows from this hierarchical view of the world. Any time you find yourself asking "why," consult this chart and you will find the answer.
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@GeorgeLakoff
George Lakoff
5 years
Democrats must deliver the same messages and repeat them over and over. They must point out how their policies relate to values -- the progressive values crucial to democracy. Always frame with values. Read more in my interview with @pattmlatimes
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@GeorgeLakoff
George Lakoff
6 years
From "Don't Think of An Elephant" (2004): 1) Repetition strengthens the synapses in neural circuits that people use in thinking 2) Whoever frames first has an advantage 3) Negating a frame activates and strengthens it From a new study of digital warfare:
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@GeorgeLakoff
George Lakoff
6 years
Faced with an authoritarian leader who uses lies as weapons, reporters must evolve to counter the threat. Protecting the truth requires more than fact checking. It demands that reporters take into account the strategy behind Trump’s blitzkrieg of lies.
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@GeorgeLakoff
George Lakoff
5 years
How to defeat authoritarian tactics and #ProtectTheTruth ? -Ban lies from headlines/tweets/chyrons -Separate news from distractions -Use Truth Sandwiches (truth first, always) -Outsmart the "Friday Dump" (run it big Sun. or Mon.) More in Ep. 15 of FrameLab:
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@GeorgeLakoff
George Lakoff
6 years
Every time he tweets, he gets instant reaction. He fuels a parasitic economy in which people compete to ride his digital coattails. Reporters, Democratic politicians, and social media influencers fall for it every time.This helps Trump tremendously.
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@GeorgeLakoff
George Lakoff
7 years
. @realDonaldTrump will now try to distract us from this raging scandal. Here are three steps to beat his strategy. #inners
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@GeorgeLakoff
George Lakoff
6 years
When you repeat a false narrative for any reason, you spread it and strengthen it. This was a key lesson of "Don't Think of An Elephant" (2004). It's especially true in this era of social media. Why do so many influential people spend their entire day repeating false narratives?
@KenDilanianNBC
Ken Dilanian
6 years
Good lesson. “Each of them quote-tweeted the Gateway Pundit story to denounce it, but in doing so gave it more amplification.”
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@GeorgeLakoff
George Lakoff
6 years
Above all, Trump is a betrayer of trust. He sides with Putin against America, attacks our allies, wreaks havoc on the American economy, and uses the White House to enrich himself. This is betrayal and corruption at the most blatant level.
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@GeorgeLakoff
George Lakoff
3 years
People do not necessarily vote in their self-interest. They vote their identity. They vote their values. They vote for who they identify with.
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@GeorgeLakoff
George Lakoff
5 years
The wall is a metaphor for racism, nationalism and white supremacy. The wall Trump desires isn’t made of concrete or steel. It’s made of hate. That’s why Democrats have a moral responsibility to deny Trump any wall – even a metaphorical one.
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@GeorgeLakoff
George Lakoff
7 years
1/ The big question on Trump's tax returns is: did he commit Treason? Are Russian debts behind his support for America’s major enemy?
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@GeorgeLakoff
George Lakoff
6 years
Trump Administration revoking security clearances in order to manipulate the news cycle? It's #2 on the list -- Diversion. These tactics apply to media manipulation in general, not just Twitter.
@GeorgeLakoff
George Lakoff
6 years
Trump uses social media as a weapon to control the news cycle. It works like a charm. His tweets are tactical rather than substantive. They mostly fall into one of these four categories.
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@GeorgeLakoff
George Lakoff
6 years
A former UC Berkeley student has started a @gofundme campaign to support my legal defense against the baseless lawsuit filed against me last week. Please RT to help protect freedom, truth, and the First Amendment.
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@GeorgeLakoff
George Lakoff
6 years
When you repeat Trump's words -- including the nicknames he gives people -- you are helping him. Don't be a puppet! Cut the strings!
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@GeorgeLakoff
George Lakoff
10 months
Never accept conservative framings of the issues, even in arguing against them; offer your own. If you have to compromise with conservatives, start the negotiations from your own moral position—empathy and responsibility.
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@GeorgeLakoff
George Lakoff
6 years
The press is at a disadvantage when dealing with a super salesman who has an instinctive ability to manipulate thought by 1) framing first 2) repeating often & 3) leading others to repeat his words by getting people to attack him. Solutions:
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@GeorgeLakoff
George Lakoff
6 years
THREAD: Like some foreign dictator, the Republican in the White House will attack the free press today. Here are a few action strategies to flip his negative attacks into positive persistence. 1. Show your support for courageous journalists who #ProtectTheTruth
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@GeorgeLakoff
George Lakoff
6 years
It’s time to stop asking “why” conservatives think the way they do and start figuring out what the American majority can do to make sure Republican dominance over our political system comes to a swift and final end.
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@GeorgeLakoff
George Lakoff
6 years
This is about courage. Courage is required when you deal with people who don’t care about other people. Republicans want us to turn our backs on Americans who need health care. #governmentshutdown
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@GeorgeLakoff
George Lakoff
5 years
What happens when politicians strip away crucial protections for our health and safety? They put our health and our lives in danger from completely avoidable disasters. Regulations = Protections. Protections for our families, for our children. Protections.
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@GeorgeLakoff
George Lakoff
6 years
When you repeat Trump, you help Trump. You do this by spreading his message wide and far. It's time to grasp the basics of effective communication.
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@GeorgeLakoff
George Lakoff
7 years
Global warming is real, and it is here. It is causing—yes, causing—death, destruction and vast economic loss.
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@GeorgeLakoff
George Lakoff
1 year
Twitter Troll Playbook: 1) Frame the issue first (First to frame wins the game) 2) Repeat your framing constantly (Repetition is key to information war) 3) Bait attacks (Force opponents to repeat and amplify your framing by attacking it)
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@GeorgeLakoff
George Lakoff
6 years
You have to mock him about the right things. Mock his attempts to divert attention from the real story: the tightening noose around the money laundering and Russia connections. Constantly focusing on his diversions (tweets) helps him. Focus on the real issues and he fails.
@NickKristof
Nicholas Kristof
6 years
I take your point, @georgelakoff . But it's also true that one of Gene Sharp's key insights was that authoritarians are most vulnerable to mockery. It was scorn and laughter that toppled Milosevic. Thoughts?
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@GeorgeLakoff
George Lakoff
6 years
Trump uses twitter tantrums to “step on” big developments in the Russia investigation, creating bigger stories to distract attention. Iran tweets = diversion/trial balloon. Read more here:
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@GeorgeLakoff
George Lakoff
6 years
"It's no good fighting an election campaign on the facts." If you only watch one video today, watch this undercover investigation into how Cambridge Analytica poisons democracy.
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@GeorgeLakoff
George Lakoff
7 years
Important Father's Day message from Jay-Z about the need to reform the bail system. Please read & share. #SB10
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@GeorgeLakoff
George Lakoff
6 years
Deferred pay.
@greenhousenyt
Steven Greenhouse
6 years
I wish the NYT & other news media would stop calling Social Security & Medicare "entitlements." Millions of Americans worked for decades & paid in for decades to receive Social Security & Medicare. It would be better to call them "social insurance" or "old age insurance" programs
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@GeorgeLakoff
George Lakoff
2 years
Why do they hate abortion rights but love gun rights? Why do they demand “freedom” while stripping it from others? Why do they see fit to impose their minority opinions on the majority? It’s because all of their positions follow from a hierarchical view of the world:
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@GeorgeLakoff
George Lakoff
7 years
Framing 101: When you negate the frame, you activate the frame. When Nixon said "I'm not a crook," people saw a crook. As for Trump...
@GeorgeTakei
George Takei
7 years
Sarah Huckabee: "I can definitively say the president is not a liar." AHAHAHAHAHA
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@GeorgeLakoff
George Lakoff
6 years
Why are Trump and his ilk so tolerant of wife-beating, misogyny, and other abuses against women? It's the conservative moral hierarchy. If we want to defeat them, we must understand how their brains work. How Republicans Really Think:
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@GeorgeLakoff
George Lakoff
1 year
Democracy is too important to leave the shaping of the brains of Americans to authoritarians.
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@GeorgeLakoff
George Lakoff
6 years
Trump's social media outbursts control the news cycle. He knows this. We have the power to stop him. Let's use it.
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@GeorgeLakoff
George Lakoff
6 years
Why is Trump shifting focus to the MS-13 gang? It's the Salient Exemplar strategy: Use a well-publicized crime, individual, or entity to smear an entire class of people. He's weaponizing a stereotype.
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@GeorgeLakoff
George Lakoff
5 years
Truth Sandwich: 1. Start with the truth. The first frame gets the advantage. 2. Indicate the lie. Avoid repeating the specific lie language. 3. Return to the truth. Always repeat truths more than lies. Hear more in Ep 14 of FrameLab w/ @gilduran76
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@GeorgeLakoff
George Lakoff
6 years
Stay focused. via @RBReich
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@GeorgeLakoff
George Lakoff
7 years
This.
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@GeorgeLakoff
George Lakoff
6 years
Hold Republicans accountable. He's just their sideshow. Hold Republicans accountable. #BlueWave2018
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@GeorgeLakoff
George Lakoff
5 years
“We’ve got to remember what the Republican Party is about.” - @BobCorker For those in need of a refresher, here is the hierarchy underlying the conservative worldview (as outlined in my 1996 book "Moral Politics.")
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@GeorgeLakoff
George Lakoff
1 year
All thought is carried out by neural circuitry — it does not float in air. Language neurally activates thought. Language can thus change brains, both for the better and the worse.
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@GeorgeLakoff
George Lakoff
6 years
It's wonderful to see hundreds of newspapers stand up to Trump in defense of a #FreePress . But their choice of words shows how much they have to learn about language, framing, and the brain. (from Feb 2017)
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@GeorgeLakoff
George Lakoff
6 years
Trump's tweets move markets, disrupt diplomacy and inflame political anxiety almost daily. As long as we allow him to manipulate our public discourse with his fingertips, we’re his puppets. Time to cut the strings! My essay in SacBee's California Forum:
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@GeorgeLakoff
George Lakoff
7 years
. @realDonaldTrump 's Twitter finger must be getting itchy. Here's a fun guide to his strategic use of tweets. (Thanks @camorris !)
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@GeorgeLakoff
George Lakoff
6 years
Words have meanings with real effects
@jonathanalter
Jonathan Alter
6 years
Note to Democrats and media: Do not use ever use “chain migration.” It’s a loaded right wing phrase like “death taxes.” The proper phrase for the provision, according to the Immigration Act of 1965, is “family reunification.”
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@GeorgeLakoff
George Lakoff
7 years
. @realdonaldtrump lost the popular vote -- big league. Being a minority president drives him crazy. Remind him! #PresidentsDay
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@GeorgeLakoff
George Lakoff
5 years
Government-sponsored research and training made possible computer science, satellites, medical research ... Every great corporate innovation story simply burnishes the truth that the private depends on the public. (“Don’t Think of An Elephant,” 2004)
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@GeorgeLakoff
George Lakoff
2 years
Framing the truth at the deepest moral level matters. What have been called "women's issues" are freedom issues, and these have not been adequately framed as such.
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@GeorgeLakoff
George Lakoff
7 years
The conservative moral hierarchy helps explain Republican attacks on affordable healthcare. Sound familiar?
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@GeorgeLakoff
George Lakoff
5 years
"Journalists must revise their entire code, and recalibrate the metrics for what constitutes 'the truth.' This isn’t because they’re getting it wrong more frequently, it’s because we’re being lied to more frequently." via @PasteMagazine
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@GeorgeLakoff
George Lakoff
6 years
The Women’s Marches were the greatest citizen mobilizations in recent history. The Indivisible movement has taken hold nationwide. Americans are rising up to bring back an America that fulfills its true ideals. The state of OUR union is ACTIVATED.
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@GeorgeLakoff
George Lakoff
6 years
Trump’s first year was marked by “disachievements” – undoing the best of democracy and American life. He's Mr. Republican, destroying the ideal of a government of, by and for the people and replacing it with a government of, by and for the wealthy.
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