Charles Weill Profile Banner
Charles Weill Profile
Charles Weill

@CharlesWeill

10,387
Followers
268
Following
403
Media
3,103
Statuses

Founder @CreatorML_ (YC W23). I build AI to help content marketers crack the YouTube algorithm. Ex- @GoogleAI .

New York City
Joined December 2018
Don't wanna be here? Send us removal request.
Pinned Tweet
@CharlesWeill
Charles Weill
1 month
The brand new "1 of 10" predictor will show probability distributions. All you'll need to do to get a statistical edge on YouTube is to choose always choose the video idea that has the most *green* mass around the "1 of 10 Odds" column:
Tweet media one
4
2
15
@CharlesWeill
Charles Weill
2 years
Looks like @MrBeast changed their latest video's thumbnail. Can you spot the difference? 🧐
32
21
716
@CharlesWeill
Charles Weill
1 year
I've been experimenting with making a thumbnail search engine for YouTube. Put in a thumbnail, and it will show you similar thumbnails. Click on any thumbnail to see the most similar thumbnails. What do you think?
143
34
681
@CharlesWeill
Charles Weill
2 years
I analyzed 31,748 YouTube video analytics to uncover the best predictors of Views. Here are the top 5 biggest take-aways that I've discovered, according to this chart:
Tweet media one
36
77
520
@CharlesWeill
Charles Weill
1 year
Pretty cool to witness the MrBeast team iterate on thumbnail design. 🖼️
16
19
496
@CharlesWeill
Charles Weill
1 year
The @CreatorML_ team and I built a tool that shows the most trending videos on YouTube. You can filter by keywords, publish date, and even by topic! It's basically an Advanced YouTube Search. Who wants early access?
Tweet media one
160
12
286
@CharlesWeill
Charles Weill
2 years
Is there an optimal YouTube title length?🤔 I analyzed 261,008 titles to find out.🧐 The chart below shows Median Views vs Title Length.📊 We a sharp drop in expected views beyond 53 characters. 📉 Titles shorter than 54 characters can expect to get about 30% more views.🤩
Tweet media one
10
20
273
@CharlesWeill
Charles Weill
1 year
I'm joining the @YCombinator (W23) batch with ! This grants us the resources to give YouTube Creators the attention and analytics insights they deserve.❤️
44
9
269
@CharlesWeill
Charles Weill
1 year
Dear YouTubers: Thumbnail Search is LIVE! 🥳 👉
Tweet media one
10
16
236
@CharlesWeill
Charles Weill
1 year
When you find a thumbnail format that works 📈
Tweet media one
10
7
224
@CharlesWeill
Charles Weill
2 years
Are some words in Thumbnails better than others for gaining views? 💬 I analyzed 394,044 YouTube thumbnails to find out! 👀 In this Google Sheet, you can find the top 2000 most commonly used words in thumbnails, and their "View-Multipliers". Enjoy! 👇
Tweet media one
8
10
220
@CharlesWeill
Charles Weill
1 year
When the CreatorML Chrome extension hits 1,000 users, I'll add a "download thumbnail" button. 🖼 Only 247 installs away! 🔜
Tweet media one
17
18
214
@CharlesWeill
Charles Weill
6 months
TFW @mrbeast releases a clone of your company's chrome extension... 👀
Tweet media one
Tweet media two
21
6
202
@CharlesWeill
Charles Weill
2 years
Good news everyone, the Chrome Extension is now live in the Official Chrome Web Store! 🥳 The extension tracks video title and thumbnail changes and shows their effect on views directly on YouTube. You can now install it here:
Tweet media one
7
17
199
@CharlesWeill
Charles Weill
1 year
If this tweet gets 100 ❤️'s, I'll make the Thumbnail Search Tool available to everyone for the next 48 hours! EDIT: Give this tweet a like then visit: 👉 Enjoy!
Tweet media one
8
2
192
@CharlesWeill
Charles Weill
11 months
I'm officially a YouTube Partner with my personal channel! 🥳
Tweet media one
25
0
179
@CharlesWeill
Charles Weill
1 year
The YouTube Thumbnail Search tool now shows video details for each thumbnail. For example: view count, views per hour, the channel name, and how similar the thumbnail is!
Tweet media one
15
3
167
@CharlesWeill
Charles Weill
2 years
I'm releasing a (paid) beta version of a chrome extension that shows a YouTube video's views chart, and when titles and thumbnails were changed. 📈 Reply if you want early access. 👇
Tweet media one
103
7
157
@CharlesWeill
Charles Weill
2 years
Tomorrow, I'm dropping a new thread about the optimal "Labels" to include in your YouTube thumbnails, and their correlations with views. 🏞 All based on 271,230 video thumbnails, and leveraging Google Cloud Vision. 🤓 Keep an eye out. 👀
Tweet media one
5
5
155
@CharlesWeill
Charles Weill
2 years
Is there an optimal title length on YouTube? Will a shorter title get more views than a longer one? I studied 56,101 YouTube videos to find out! If we take a random sample of 5,000 videos, we see a correlation of 0.0002, which is basically non-existant.
Tweet media one
11
12
149
@CharlesWeill
Charles Weill
2 years
I built a way to track thumbnail and title changes on your and others' YouTube videos. 🏞
15
7
136
@CharlesWeill
Charles Weill
1 year
Is it finally happening?
@rebane2001
Rebane
1 year
New YouTube experiment that lets you upload multiple thumbnails and see which performs best
Tweet media one
Tweet media two
Tweet media three
39
26
719
9
6
116
@CharlesWeill
Charles Weill
1 year
MrBeast started merging all his dubbed channels (e.g. MrBeast en Español) onto his main channel. This got him 10,000,000s of new views on his main channel's back-catalogue. More creators should be looking into dubbing to expand world-wide.
Tweet media one
11
6
104
@CharlesWeill
Charles Weill
2 years
Ever wished you could predict how many Views a video would get before you upload to YouTube? 📈🤔 Well, you asked for it, so as of today CreatorML can now predict Views over a 28 day period! 🎉 Try it out for yourself:
7
3
98
@CharlesWeill
Charles Weill
1 year
How to kill your video's momentum on YouTube.💀 Can you spot the difference? Hint: watch the title.
11
4
97
@CharlesWeill
Charles Weill
2 years
Do YouTubers think there's an optimal title length? I investigated 60,684 titles from big YouTube Creators to find out! If we look at the distribution of titles by number of characters (title length), it turns out that the majority of titles are around 40-54 characters long.
Tweet media one
12
7
95
@CharlesWeill
Charles Weill
2 years
YouTube creator friends: the #Youtube video Thumbnail #Attention #Heatmap feature is now live (and free to use) at . #indiehackers 👇Let's try it out on some epic YouTube Thumbnails from some of my favorite channels (thread 1/6) 👇
Tweet media one
3
5
87
@CharlesWeill
Charles Weill
2 years
I analyzed 30,013 YouTube videos' analytics to figure out what are the best click-through rate (CTR) predictors. Here are the biggest 5 take-aways that I've discovered according to this chart:
Tweet media one
5
10
88
@CharlesWeill
Charles Weill
2 years
I have some really cool findings from analyzing the data of 700,000 YouTube video titles and thumbnails.📈 Thread coming soon! 👀
Tweet media one
7
1
86
@CharlesWeill
Charles Weill
1 year
Just added 3 new features to the Chrome Extension: 1 of 3: We now show Views per Hour (VPH).
7
8
86
@CharlesWeill
Charles Weill
1 year
Hey friends! 👋 We just launched CreatorML with @ycombinator to predict views for YouTube creators! 🤗 Smash that *like* button to help us with the YouTube Algorithm: 👉
7
7
83
@CharlesWeill
Charles Weill
2 years
👀💦
Tweet media one
13
1
80
@CharlesWeill
Charles Weill
2 years
Ever wanted to see the 3D relationship between CTR, AVD*CTR, and Views on YouTube? Well, here you go: PS: It looks like the sweet spot for a banger video is right around the AVD*CTR = 1000 region, i.e. around 10 second view duration per impression...
8
6
80
@CharlesWeill
Charles Weill
3 months
Just a friendly reminder: YouTube is the 2nd most visited website in the world, after Google. 🌎
Tweet media one
12
7
73
@CharlesWeill
Charles Weill
2 years
Can you use Google Cloud Vision to help you make better thumbnails?🏞 I analyzed 271,230 YouTube thumbnail to find the top 1,000 most common Google Cloud Vision Labels that they get.🤓 This sheet shows each label's view-multiplier and an example TN: 📊
Tweet media one
4
10
71
@CharlesWeill
Charles Weill
2 years
I'm convinced that most YT channels are leaving money on the table, from not regularly updating their back-catalogue's titles and thumbnails. 💸
20
1
64
@CharlesWeill
Charles Weill
2 years
What happens when you upload a $1,000,000 MrBeast video to a smaller YouTuber's channel (Ludwig)? Apparently it doesn't perform as well, getting 1.8M views instead of the usual 20M+ views when uploaded to the MrBeast channel with 100M subscribers. Could be too soon to tell.
Tweet media one
23
1
63
@CharlesWeill
Charles Weill
2 years
Are some *title words* better than others for gaining views on YouTube? 📝 I analyzed 394,044 titles to find out! 👀 In this Google Sheet, you can find the top 2,000 most commonly used words in titles, and their "View-Multipliers". 📈 Enjoy again! 👇
4
5
65
@CharlesWeill
Charles Weill
2 years
I just spent all day working on updating the CTR Predictor to *also* predict Views. Surprisingly, it's MORE accurate at predicting Views than CTR. This is exciting, because I assumed that predicting views is a much harder problem than CTR. Stay tuned for more info.
9
4
58
@CharlesWeill
Charles Weill
2 years
Proof of concept: YouTube Title Generation using GPT-3
9
2
61
@CharlesWeill
Charles Weill
2 years
Even the GOAT @Casey changes his thumbnails from time to time. Credit to @tkgpsd for spotting this!
3
3
61
@CharlesWeill
Charles Weill
1 year
I want to build the most accurate YouTube view predictor in the world. 🌎
14
2
60
@CharlesWeill
Charles Weill
2 years
We just launched a new feature: Thumbnail Brand Recognition! 🏞 This A.I. tool looks at any YouTube thumbnail, and guesses which channel it belongs to. The heat-map shows why it guessed the top prediction. How strong is your TN branding? Try it now at
Tweet media one
5
3
58
@CharlesWeill
Charles Weill
11 months
Any idea if this minor thumbnail change triggered this huge bump in views? @MikeshakeYT
4
2
57
@CharlesWeill
Charles Weill
1 year
Time Square featured @CreatorML_ ! 🥹🗽 I wish I could have been there to see it live. Thank you @brexHQ for the billboard shout-out! #GrowWithBrex
7
3
54
@CharlesWeill
Charles Weill
2 years
AVD x CTR is a fascination metric to track on YouTube. When you plot it against Views from Impressions, you'll see how the YouTube algorithm won't promote beyond a number of Views unless you cross the AVD x CTR thresholds. E.g. Under 1sec/impression gets 10K views or fewer.
Tweet media one
10
4
57
@CharlesWeill
Charles Weill
2 years
I just donated $1000 to #TeamSeas , and got a shoutout from @MrBeast and @MarkRober . I voted for you @ChandlerHallow ! 😄
3
1
56
@CharlesWeill
Charles Weill
1 year
@DuaneJRich Gaussian Processes... What Happens Next is NOT NORMAL ..
1
1
55
@CharlesWeill
Charles Weill
1 year
By tomorrow, we should have 4,500,000 searchable YouTube thumbnails in our database. Up from 600,000 just yesterday.
3
1
56
@CharlesWeill
Charles Weill
2 years
Today's my birthday, marking 33 years on this lovely planet. 🥳🎂 I'm just so grateful for how supportive everyone here has been for my crazy mission to reverse-engineer the YouTube algorithm using machine learning this past year. 🥹🤖
14
0
52
@CharlesWeill
Charles Weill
1 year
Just rolled out a new feature: 📈 You can now see historical views, when simulating different title+thumbnail combinations for published videos!
Tweet media one
6
2
53
@CharlesWeill
Charles Weill
1 year
Sigma grindset lol
Tweet media one
2
0
53
@CharlesWeill
Charles Weill
10 months
We just launched a HUGE update to our @creatorml_ chrome extension for YouTube! The biggest change is you can now see video transcripts and generate summaries directly next to the video. 👇
Tweet media one
8
4
50
@CharlesWeill
Charles Weill
2 years
As someone who made content for engineers, I got recommended this video which has 2.8M views (incredible for the coding niche). 👀 What I admire most is how well they nailed the packaging of this video with the thumbnail. 📝
Tweet media one
3
1
51
@CharlesWeill
Charles Weill
1 year
I'm working on a way to automatically remove these annoying black bars from thumbnails when you download them:
Tweet media one
12
0
51
@CharlesWeill
Charles Weill
2 years
. @Tubebuddy just announced heatmaps for thumbnails. Coming... Eventually? If you want heatmaps right now, check out . Probably better. 👍
Tweet media one
8
1
50
@CharlesWeill
Charles Weill
2 years
First of all, the most 3 most important predictors are: 1. AVD (Average View Duration) multiplied by CTR (Impressions Click-Through Rate) 2. age_in_days: how many days since the video was published. Also known as "freshness" 3. CTR, alone
Tweet media one
4
0
47
@CharlesWeill
Charles Weill
3 months
Want to track YouTube stats, titles, thumbnails, and summaries? We just launched a major update to the @CreatorML_ Copilot: our chrome extension for YouTube. While it's technically a paid product, for a limited time use code COPILOT100 to get 100% off the pro tier forever!
Tweet media one
8
8
46
@CharlesWeill
Charles Weill
2 years
You asked for it, so here you go: CreatorML's New YouTube View (and CTR) Predictor! 🎉 It's still a work in progress, with some bugs. 🐞 But it should be live at sometime next week! 📅 Let me know what you think in the comments below. 👇
5
5
48
@CharlesWeill
Charles Weill
2 years
I used Dalle-Mini (Mega) to recreate @MrBeast 's famous "I Spent 50 Hours Buried Alive" thumbnail. Who did it better?
Tweet media one
Tweet media two
8
2
47
@CharlesWeill
Charles Weill
1 year
We did it Twitter gang! We crossed 1,000 weekly active users! ❤️
Tweet media one
6
1
47
@CharlesWeill
Charles Weill
1 year
VidIQ shows Views per Hour (VPH) which is the change in Views over time. Wouldn't it be cool if you could see the change in VPH over time? This would be your "View Momentum". Getting a positive View Momentum after changing your title or thumbnail would mean its a good change.
8
1
46
@CharlesWeill
Charles Weill
2 years
I find there are 2 kinds of YouTubers: - Artists: use video as a medium to express themselves. Being creative is what motivates them. Usually have a small team. - Entrepreneurs: use video as a form of leverage. Often have spin-off businesses. Very data-driven. Growth mindset.
3
1
44
@CharlesWeill
Charles Weill
1 year
CreatorML is getting a big update tomorrow! ✌️ Specifically, we've transformed the way we predict views with new, state-of-the-art techniques. 📈 We're also drastically simplifying the UI. 🖥 Stay tuned. 👀
4
1
45
@CharlesWeill
Charles Weill
1 year
Today is the day I present @CreatorML_ at @ycombinator 's Demo Day. 🥳 Meanwhile, I had five separate customers message me about bugs this morning. 😅
5
0
44
@CharlesWeill
Charles Weill
1 year
Looks like VidIQ is using ChatGPT-3 to coach you on YouTube now. I'm not sure I would trust anything that ChatGPT-3 says about anything of importance. Cute demo, but I recommend staying away.
Tweet media one
7
1
42
@CharlesWeill
Charles Weill
1 year
I just hired 2 kick-ass engineers to work full-time on @CreatorML_ . All those features you asked for will be rolling out steadily over the next few weeks. We're back to work! 🔥
5
0
41
@CharlesWeill
Charles Weill
1 year
I'm really happy with how this is turning out. Our view forecasts show thumbnails that work better in the short term, and ones that work better in the long-run.
Tweet media one
7
1
42
@CharlesWeill
Charles Weill
2 years
YouTube's recommendation algorithm matches videos to a viewer given the viewer's preferences. What if there was an algorithm that told the YouTuber what their audience wants to be recommended? This is one level beyond looking at search traffic.
5
0
40
@CharlesWeill
Charles Weill
1 year
Here's what happened to CreatorML impressions, when it got 30 seconds of coverage in a 560K view YouTube video post on Dec 18th.
Tweet media one
4
1
38
@CharlesWeill
Charles Weill
2 years
It was a pleasure meeting so many YouTube friends from Twitter at VidSummit. 💜 I won't list names at the risk of forgetting someone. 😅 But IYKYK. 🤗
3
0
39
@CharlesWeill
Charles Weill
2 years
It's pretty cool to see how changing the thumbnail can give more views on YouTube. Source: @official2HYPE
5
1
38
@CharlesWeill
Charles Weill
1 year
It's alive! 🥳
Tweet media one
3
2
39
@CharlesWeill
Charles Weill
2 years
The Title and Thumbnail are the only 2 things a #Youtuber can control to affect YouTube video CTR%, right? Wrong! There is actually a 3rd knob: Video Duration (e.g. 12:40) Here's how you can benefit from this info based on my examination of 7500 @YouTube videos: (🧵👇)
Tweet media one
2
4
34
@CharlesWeill
Charles Weill
2 years
I'm making progress on the Chrome Extension. Now it works on the YouTube site! Coming soon...
3
1
37
@CharlesWeill
Charles Weill
1 year
The @CreatorML_ chrome extension now adds views per hour (VPH) to the YouTube home screen. See at a glance which videos are trending! 📈 Enjoy!
Tweet media one
7
3
37
@CharlesWeill
Charles Weill
1 year
**NEW** Pretend to be your favorite YouTuber at ! See how many views your idea would get if you uploaded to the MrBeast, Aphmau, or Emma Chamberlain's channel. Let me know below which other channels you want me to include as demo channels. 👇
Tweet media one
Tweet media two
8
5
37
@CharlesWeill
Charles Weill
5 months
You know how in YouTube Studio, your view charts show bands with typical upload performance? Well, I've long wanted to see that for other channels... So we just launched *Typical Performance Bands* in our @creatorml_ Chrome Extension. 📈 See reply for the install link 👇
Tweet media one
Tweet media two
Tweet media three
5
1
37
@CharlesWeill
Charles Weill
2 years
What's more important: AVD or AVP? "The longer the video with 70% retention, the better." "Whatever is more difficult will be rewarded more." "If you can average 70% retention, it's a good signal that people enjoyed it." - @MrBeast at @VidCon .
3
2
34
@CharlesWeill
Charles Weill
2 years
I'm a huge fan of your content about the creator economy! 🤩
Tweet media one
3
0
36
@CharlesWeill
Charles Weill
1 year
So...close...
Tweet media one
5
0
36
@CharlesWeill
Charles Weill
2 years
If you found this thread useful, please like and retweet the first Tweet to share with your friends. Are these take-aways consistent with what you've seen on YouTube? And thank you to everyone for helping me cross 1,000 followers this week. 🥳🎉
4
2
36
@CharlesWeill
Charles Weill
2 years
Imagine a website where you could upload two thumbnails, and it tells you which would perform better, on average, and by how much. Would this be useful to you?
10
1
35
@CharlesWeill
Charles Weill
2 months
We just launched some MASSIVE updates to our YouTube Long-Form Search tool 🔍: - Search videos by title format - Order and filter results by outlier score: views VS channel average - Over 10,000,000+ high-performing YouTube long-from videos to explore
8
3
35
@CharlesWeill
Charles Weill
1 year
Someone is running a bot that is trying to login to CreatorML. Time to setup Cloudflare...
Tweet media one
5
0
35
@CharlesWeill
Charles Weill
1 year
Any creators in LA want to grab a coffee/drink, and talk about YouTube Analytics? 📈 I'm here until Sunday! ☀️
Tweet media one
4
3
34
@CharlesWeill
Charles Weill
1 year
Let me know if you want early Beta access and I'll DM you a Discord link.
54
0
31
@CharlesWeill
Charles Weill
2 years
5) Shorter titles tend to get more views. Less text in a thumbnail also tends to get more views. Longer videos tend to get fewer views.
Tweet media one
4
2
34
@CharlesWeill
Charles Weill
2 years
I'm not proud of this, but I just spent the last 2 hours looking up the top 50 most click-baitiest YouTubers for the CreatorML algorithm to study and breakdown. Does click-bait still work on YouTube in 2022? We shall find out.
7
0
33
@CharlesWeill
Charles Weill
2 years
When HackerNews finds out what you've been working on 👀
Tweet media one
6
0
34
@CharlesWeill
Charles Weill
1 year
Want to see this for yourself? Get the chrome extension for YouTube here:
1
2
34
@CharlesWeill
Charles Weill
2 years
1) AVD multiplied by CTR is by far the top predictor of Views, even long after a video is published. A higher AVD*CTR strongly correlates with more Views. (Thanks to @Biasedobsrvr for proposing AVD*CTR)
Tweet media one
2
1
32
@CharlesWeill
Charles Weill
1 year
Lately I've had many mental hurdles to overcome. The stress of being a founder can be overwhelming at times. 😔
8
0
33
@CharlesWeill
Charles Weill
1 year
Like this tweet if you want to access it! :)
1
0
33
@CharlesWeill
Charles Weill
1 year
MrBeast uses expensive Voice Actors, like the voice of Naruto for his Japanese dubs. But nowadays you can get an 80% solution using AI, for way cheaper! There's a new YC company that makes dubs in the Creator's voice. I'm keeping my eyes on them. 👀
2
2
32
@CharlesWeill
Charles Weill
2 years
And just for fun: including the word "Minecraft" or "Clip" in your title will tend to increase the number of views you get. Meanwhile, including the word "Legends" in your title will give you fewer views. Let's call this the "Raid Shadow Legends" penalty.
Tweet media one
5
2
32
@CharlesWeill
Charles Weill
1 year
Coming soon... The @CreatorML_ chrome extension will show Views Per Hour (VPH) directly on YouTube views on the Homescreen, Search, and the Suggested side-bar!
Tweet media one
4
3
32
@CharlesWeill
Charles Weill
2 years
Yay we did it! 🤗 Now time to get back to work.
Tweet media one
5
1
31
@CharlesWeill
Charles Weill
2 years
If you're serious about YouTube, go subscribe to @ColinandSamir 💜
Tweet media one
2
2
29