Andy Rosenberg @AndyTheGiant Twitter profile | Pikagi

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Andy Rosenberg

@AndyTheGiant

2,897

Followers

1,299

Following

3,034

Media

22,489

Statuses

Omnichannel/Full Stack Marketing, BD, Ops, Partnerships. Founder 1x exit Roostr acq by @chartboost . Ex @onepeloton @mackweldon @target @meatballers . Connect ⬇️

New Jersey, USA

https://t.co/SJK3ACYMBQ

Joined November 2008

Don't wanna be here? Send us removal request.

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@AndyTheGiant

Andy Rosenberg

5 months

I often think how silly it is to participate in activities like Fantasy Football, but then I get a universal reminder of how great silly things can be. I'm currently in physical therapy, which can be kind of depressing at times. Everyone there is in pain.

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@AndyTheGiant

Andy Rosenberg

1 year

“What the hell?”

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@wirecutter

NYT Wirecutter

1 year

The best hat to protect your skin while you're outdoors is the one you'll actually wear. We found it, plus a less dorky option, too.

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@AndyTheGiant

Andy Rosenberg

1 year

“We’re all trying to find the guy who did this.”

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@CNN

CNN

1 year

For the first time in its nearly century-long existence, the famous hot-dog-shaped vehicle is changing its name.

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Andy Rosenberg

9 months

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@AndyTheGiant

Andy Rosenberg

1 year

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@WSJ

The Wall Street Journal

1 year

Here are the features the iPhone, iPad and Apple Watch still lack, writes @nicnguyen , a wishlist on the eve of Apple’s WWDC keynote

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@AndyTheGiant

Andy Rosenberg

23 days

I’m a 38 year old male and I’ll admit I have no idea where or how to shop for clothing anymore.

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@AndyTheGiant

Andy Rosenberg

9 months

@oneunderscore__ You just dropped a Bawitdabomb.

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@AndyTheGiant

Andy Rosenberg

9 months

@dieworkwear What the hell…

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@AndyTheGiant

Andy Rosenberg

3 months

"Suffice to say, Walter's a lot..."

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@AndyTheGiant

Andy Rosenberg

5 years

@jillboard New York Giants Football.

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@AndyTheGiant

Andy Rosenberg

2 months

Brands running April Fools' promotions, I have one question for you. "What's that do for the greater good?"

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@AndyTheGiant

Andy Rosenberg

2 years

They DTCed chopped wood and I am offended.

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@AndyTheGiant

Andy Rosenberg

2 years

Really didn’t expect “Triple Whale vs. Northbeam” to be DTC Twitter’s “Pac vs. Biggie” but here we are folks. 2022 hits different.

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@AndyTheGiant

Andy Rosenberg

1 year

As soon as you can squeeze this, it’s over.

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@AndyTheGiant

Andy Rosenberg

10 months

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@NeilRetail

Neil Saunders

10 months

🇺🇸 McDonald's creating CosMc's spinoff restaurant brand

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@AndyTheGiant

Andy Rosenberg

1 year

Destroy the integrity of a “premium brand” in one photo. I’ll start:

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@AndyTheGiant

Andy Rosenberg

4 months

Apple Vision Pro unboxing:

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@AndyTheGiant

Andy Rosenberg

1 year

@kenzianidiot need to know more about "beer muscles"

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@AndyTheGiant

Andy Rosenberg

9 months

@edzitron the D.E.S.A.N.T.I.S. system.

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@AndyTheGiant

Andy Rosenberg

3 months

@gregisenberg Do you get to rent out the place for that $12 coffee?

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@AndyTheGiant

Andy Rosenberg

12 days

YETI just dropped a $110 French Press. Thoughts?

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@AndyTheGiant

Andy Rosenberg

3 years

@JensenKarp Jensen, can we get your weigh in on which of these possible suspects looks the most guilty here?

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@AndyTheGiant

Andy Rosenberg

3 years

. @PremierLacrosse shaping new models in pro sports.

@JoePompliano

Joe Pompliano

3 years

The Premier Lacrosse League is one of the most interesting case studies in sports. They have... • Players Get Equity • Social Distribution • Content x Commerce • League Owned Teams Now, they are releasing the best NFT I've seen in professional sports. Here's why 👇👇👇

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@AndyTheGiant

Andy Rosenberg

1 year

Here’s why there’s no such thing as “Brand Marketing” and why we need to move away from the term altogether. A string of connected tweets 🧶:

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@AndyTheGiant

Andy Rosenberg

9 months

@dieworkwear those look really comfortable tbh.

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@AndyTheGiant

Andy Rosenberg

2 years

The only pre-BFCM deal I care about.

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@AndyTheGiant

Andy Rosenberg

5 years

@mscccc @rrhoover also any sound coming from @SlackHQ triggering stress and PTSD from 10 years of working in startups.

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@AndyTheGiant

Andy Rosenberg

3 months

I'm honestly a bit dissapointed in @shopify team members posting on the success of Kanye's e-comm site launch. Given his long and recent history of antisemitic remarks/behavior and even this imagery used, I'm a bit sad about it right now.

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@AndyTheGiant

Andy Rosenberg

1 year

Outrageous!

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@AndyTheGiant

Andy Rosenberg

2 months

Wild.

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@AndyTheGiant

Andy Rosenberg

2 years

@esthercrawford I respect your dedication and explanation, but I wouldn’t exactly critique people as “losing their minds” when reacting to the promotion of this type of work culture. This could be troubling to the overworked who are desperately trying to avoid burnout.

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@AndyTheGiant

Andy Rosenberg

2 months

Y’all are crazy with these salary ranges.

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@AndyTheGiant

Andy Rosenberg

13 days

I’d like to get together a group to discuss the impact of being in marketing and mental health. Is this something anyone would be interested in participating in via a more formal way than on here?

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@AndyTheGiant

Andy Rosenberg

1 year

Who was it? I want names.

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@AndyTheGiant

Andy Rosenberg

1 year

I’m 36, so it is experience speaking here. I’m really concerned that a lot of you are going to be burned out if you keep up at this pace. Cherish the family moments this week/weekend. Put the phones down. Hitting refresh on dashboards doesn’t spike revenue.

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@AndyTheGiant

Andy Rosenberg

9 months

@DevinKunysz @ChefReactions Drop them off at MrBeast burger ghost kitchens.

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@AndyTheGiant

Andy Rosenberg

5 years

I won’t even let Facebook hold onto the $10 that I put into my FarmVille purple cow back in 2009.

@APompliano

Pomp 🌪

5 years

UNPOPULAR OPINION: People trust Facebook more than the major banks. The “no one trusts Facebook” narrative is naive and inaccurate.

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@AndyTheGiant

Andy Rosenberg

2 years

Folks, they DTCed Reese’s. I’m feeling so many emotions right now.

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@AndyTheGiant

Andy Rosenberg

1 month

Now they are coming after Creative Directors, too.

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@AndyTheGiant

Andy Rosenberg

1 year

Is this good newsletter growth? cc: @beehiiv

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@AndyTheGiant

Andy Rosenberg

5 months

Soon there were 5 people, ages 24-70+, all discussing concerns with their lineups. Everyone forgot about their struggles for a brief moment and debated who they should sit/start for the week. Enjoy the silly things sometimes.

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@AndyTheGiant

Andy Rosenberg

1 year

@CNN “We’re all trying to find the guy who did this.”

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@AndyTheGiant

Andy Rosenberg

1 year

My first task as Marketing Lead would be changing the name.

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@AndyTheGiant

Andy Rosenberg

4 months

So tomorrow is like Y2K for email marketing right?

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@AndyTheGiant

Andy Rosenberg

1 year

Hot sauce in a squeeze bottle is infinitely more functional and consumable than hot sauce in a glass bottle.

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@AndyTheGiant

Andy Rosenberg

1 year

Take me to Vegas with you, because I am landing on 10% EVERY TIME here. Lady luck is on my side.

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@AndyTheGiant

Andy Rosenberg

2 years

We are seeing CPG brands go from startup ideas to household names in rapid fashion today. It's awesome to see the success of companies like @drinkolipop @drinksanzo etc. Build, build, build.

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@AndyTheGiant

Andy Rosenberg

4 months

Had to buy this immediately after seeing the Snoop ad…

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@AndyTheGiant

Andy Rosenberg

7 months

@TonyKhan @Saraya @shidahikaru @AEW @TBSNetwork Antisemitism isn’t justified. You owe the public a massive apology for your quarters references tonight.

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@AndyTheGiant

Andy Rosenberg

2 years

Seriously, take it from a 36 year old who has survived multiple recessions and startup successes and failures: take it easy on the weekend. Spend time with your family. They are the constant.

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@AndyTheGiant

Andy Rosenberg

4 months

👏 DTC 👏 IS 👏 A 👏 SALES 👏 CHANNEL 👏 IT 👏 IS 👏 NOT 👏 A 👏 LIFESTYLE 👏.

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@AndyTheGiant

Andy Rosenberg

2 years

@Phil_Lewis_ Brett Favre PR team after 2008 sexting scandal: “This couldn’t get any worse.” 2022 Brett Favre: “Hold my beer.”

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@AndyTheGiant

Andy Rosenberg

3 months

@thesarahyork didn't see said colleague listed in the obituaries (yet) but good luck getting out of that one.

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@AndyTheGiant

Andy Rosenberg

1 year

If you send me a hat from your brand, as long as the product isn’t harmful, I don’t care what it is, I’ll plug the hell out of it.

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@AndyTheGiant

Andy Rosenberg

4 months

Line breaks in ads are important. What are we doing here?

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@AndyTheGiant

Andy Rosenberg

1 month

CMO now equals Contribution Margin Officer if you want success in 2024.

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@AndyTheGiant

Andy Rosenberg

1 year

Kind of think the Tiger Sauce at $3.39 stands out more and is more interesting to me at this point.

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@AndyTheGiant

Andy Rosenberg

2 years

Trip to Trader Joe's was great today. No one was discussing checkmarks, politics, pending economic doom. Lots of excitement over peppermint and gingerbread.

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@AndyTheGiant

Andy Rosenberg

4 months

DTC bros at the cold plunge get together:

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@AndyTheGiant

Andy Rosenberg

2 years

Normalize not talking about work on Saturday nights. Go hug someone, have a drink, watch a movie!

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@AndyTheGiant

Andy Rosenberg

3 months

POV: Me logging onto TikTok at 37.

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@AndyTheGiant

Andy Rosenberg

1 year

If you are the CEO of a company, and your employee tweets about the successful open rate of his/her personal newsletter while your company's sales (of which they are responsible for) are tanking, how do you handle it?

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@AndyTheGiant

Andy Rosenberg

2 years

CAREER UPDATE: After 3 years, my latest adventure has concluded. It's been a pleasure to work aside some really great colleagues and partners as we all look to connect the dots between e-comm and retail in a rapidly growing space. Thank you all.

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@AndyTheGiant

Andy Rosenberg

3 months

Outstanding homecooked breakfast this morning.

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@AndyTheGiant

Andy Rosenberg

5 months

If you only went by DTC Twitter, you would assume there are only two ways to market anything currently: 1. Meta 2. Dinner Parties

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@AndyTheGiant

Andy Rosenberg

2 years

For hire.

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@AndyTheGiant

Andy Rosenberg

3 months

Touch grass.

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@AndyTheGiant

Andy Rosenberg

2 years

. @MrBeast can you quickly launch a taco-shaped ice cream bar with chocolate fudge and vanilla to prove out the concept?

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@AndyTheGiant

Andy Rosenberg

2 years

I love this platform. It brings people together. My suggestion for 2022 - let’s have less threads talking about personal achievements and more threads talking about how we all can help one another succeed together. And success had a broad definition. 🤘🏻

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@AndyTheGiant

Andy Rosenberg

2 years

I’m really impressed with @truffsauce . Not only has it made each Sunday breakfast better, but it created a highly giftable product (chefs, cooks, people who like food) that is an affordable luxury to give during tough economic times.

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@AndyTheGiant

Andy Rosenberg

1 year

Warning: I keep a list of everyone who didn’t send me DTC swag.

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@AndyTheGiant

Andy Rosenberg

6 months

@TheFFBallers Achane returning to doing Achane things.

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@AndyTheGiant

Andy Rosenberg

2 years

@DavidSpinks I just stopped checking email.

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@AndyTheGiant

Andy Rosenberg

3 years

@IlirSela I ordered 2 pizzas from the app last night. Hope that helps.

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@AndyTheGiant

Andy Rosenberg

2 years

Took .eth out of my Twitter profile name. Outta this whole game.

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@AndyTheGiant

Andy Rosenberg

1 month

I used to pray for times like this, to rhyme like this... 🙏

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@ashvinmelwani

Ash

2 months

This just in. Marketer upset about marketers doing marketing. 😂

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@AndyTheGiant

Andy Rosenberg

1 year

Landing pages are dead.

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@AndyTheGiant

Andy Rosenberg

15 days

Fax machine Twitter so hot right now.

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@AndyTheGiant

Andy Rosenberg

3 months

"But if I feel like Meta is getting the best of me, I have NO PROBLEM being on my phone the whole show."

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@AndyTheGiant

Andy Rosenberg

2 years

Name a community of customers more vocal (and satisfied) about their product purchase as @eightsleep ’s.

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@AndyTheGiant

Andy Rosenberg

3 years

@hannibalburess Define “good” and “rapper” for me and I might be able to help.

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@AndyTheGiant

Andy Rosenberg

1 year

Is I dumb?

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@AndyTheGiant

Andy Rosenberg

1 year

Hot Tub Season 3. Now open for business.

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@AndyTheGiant

Andy Rosenberg

26 days

This is one of the most honest/human marketing emails I have ever received. Well done @PaulVoge @drinkaurabora .

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@AndyTheGiant

Andy Rosenberg

2 months

For all of the DTC dinners, why hasn't anyone produced a DTC cookbook?

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@AndyTheGiant

Andy Rosenberg

2 years

As an employee, it’s pretty stressful to be in D2C. Or really any business right now. I’m lifted by the community of friends I’ve made all trying to build and figure this out together. We’ll get through this weird time together.

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@AndyTheGiant

Andy Rosenberg

4 months

Sometimes DTC Operators (those I admire and respect) take my critique of DTC as a lifestyle in a different direction than I intended. What I don't love currently (and my opinion can change over time): - DTC Founder Dinners - Promotion of terrible work/life balance - Exclusion

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@AndyTheGiant

Andy Rosenberg

2 years

Nothing was more embarrassing as a kid than showing up with the pharmacy brand 24 pack sans sharpener.

@joedmarti

J. Martin

2 years

The Crayola 96 crayon pack with built in sharpener is really the biggest flex a kindergarten kid can have.

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@AndyTheGiant

Andy Rosenberg

3 years

Weddings in the Metaverse have to be cheaper at least, right?

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@AndyTheGiant

Andy Rosenberg

2 years

Has anyone written/spoken about recently on DTC brands losing their cult brand heat when scaling with Target/wholesale/third party retail and what impact that has had on long term growth?

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@AndyTheGiant

Andy Rosenberg

1 year

Every CEO/CMO right now on Slack: How do we do our own #SpotifyWrapped ?

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@AndyTheGiant

Andy Rosenberg

3 months

I don’t think I want to get emails and texts from brands anymore. 🤷🏻‍♂️

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@AndyTheGiant

Andy Rosenberg

11 months

RIP Influencer Marketing

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@AndyTheGiant

Andy Rosenberg

3 months

If Meta is acting up so much, why is everyone giving it more money?

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@AndyTheGiant

Andy Rosenberg

11 days

I have no skin in this game but seems like there is a lot of piling on AG1 when its marketing for years was praised by DTC Twitter as a gold standard, no?

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@AndyTheGiant

Andy Rosenberg

28 days

Anyone who has spent even a month working in DTC apparel knows it is a masters degree in every single challenge DTC throws at you.

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@AndyTheGiant

Andy Rosenberg

1 year

I just purged my Twitter following (for really the first time since joining in 2008) and unfollowed almost everyone I had been following who was not currently following me back. I went from 2500+ following to 838 following. Here's why:

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@AndyTheGiant

Andy Rosenberg

23 days

Starting Shogun finally wish me luck.

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@AndyTheGiant

Andy Rosenberg

10 months

@codyplof @HireFireTeam @mrsharma @workweekinc Sure, but Jess also has every right to bring what is a very triggering subject for many to a public forum. It’s not a newsletter going out to a small audience. With that much reach comes responsibility to do more thorough background research on the subject.

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@AndyTheGiant

Andy Rosenberg

5 months

@herrmanndigital @Variety it's a shame from a storytelling perspective, separate from the real world incident which is just unfortunate on all accounts. Was the best character arc they had...

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