GREG ISENBERG Profile Banner
GREG ISENBERG Profile
GREG ISENBERG

@gregisenberg

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I build and buy internet companies with strong communities. CEO: @latecheckoutplz we build companies like @boringmarketer @designscientist @youneedarobot etc.

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Joined May 2008
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@gregisenberg
GREG ISENBERG
1 year
The future of building startups: - MVP speed (1x per month) - AI-accelerated - Superniche is the new niche - Community 1st, software 2nd - No-code 1st, some code 2nd - 10x more automated - Global teams, localized products - 95% dominated by solopreneurs and microentrepreneurs…
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@gregisenberg
GREG ISENBERG
6 months
This is one of the best videos to ever exist for entrepreneurs, creators... I think about it often. In 2016, Pharrell Williams visited a NYU music production class to critique student songs. At the beginning you could see student "Maggie Rogers" drenched with the absolute…
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@gregisenberg
GREG ISENBERG
3 years
I interviewed 5 billionaires this week I asked them to share their lessons learned on startups, life and entrepreneurship: Here's what they told me:
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@gregisenberg
GREG ISENBERG
9 months
This is still the best business advice I've ever received: Think like a farmer
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@gregisenberg
GREG ISENBERG
1 month
There is nothing Americans are more allergic to than WhatsApp
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@gregisenberg
GREG ISENBERG
3 months
So, Mark Zuckerberg finally tried the Apple Vision Pro and compared it to the Meta Quest 3 He says: - Quest is 7x less expensive yet way more comfortable - Quest is better for gaming, Xbox, YouTube - "I'm surprised how much better Quest is better for majority of things" My…
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@gregisenberg
GREG ISENBERG
1 year
Btw, ChatGPT is old news AutoGPT is the new kid on the block Read this if you want to stay ahead:
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@gregisenberg
GREG ISENBERG
1 month
My biggest flex is I bought a 3500 square foot house in the mountains outside Montreal, on a lake, with 20% down payment and these are the details And yes, those numbers are Canadian dollars ($1 USD = $1.36 CAD)
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@gregisenberg
GREG ISENBERG
2 months
The anti-smartphone movement will be one of the biggest movements of our time. It's just getting started...
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@gregisenberg
GREG ISENBERG
2 years
Instagram is one major product feature away from being pretty irrelevant IG has evolved into an app to please advertisers (video-based) and creators (not friends) People want friends photos, not TikTok reels
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@gregisenberg
GREG ISENBERG
6 months
Sam Altman just got fired as OpenAI's CEO. He skyrocketed its value from zero to $80B, and still, he's out. This is exactly why I steer clear of venture capital. One moment you're in, the next you're out. You work for the board of directors, not for yourself.
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@gregisenberg
GREG ISENBERG
2 months
Anyone know what a “restaurant fee” is? Isn’t the whole thing a restaurant fee??
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@gregisenberg
GREG ISENBERG
1 year
So... late last night, a friend called me in tears She just lost her copywriting job at a 1000+ person company The culprit? ChatGPT. This is a wakeup call to lawyers, accountants, consultants etc (read this to stay ahead):
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@gregisenberg
GREG ISENBERG
2 years
The economy is in shambles but here’s a few ways to make $500,000+ in the next 18 months from your bedroom:
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@gregisenberg
GREG ISENBERG
1 year
Imagine a multi-billion dollar client who refused to pay you for good work rendered. Most people would turn to lawyers I turned to ChatGPT Here's the story of how I recovered $109,500 without spending a dime on legal fees:
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@gregisenberg
GREG ISENBERG
3 years
THREAD: My 20s were full of ups and downs I lost millions, made millions and helped build some billion dollar startups My biggest lessons learned:
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@gregisenberg
GREG ISENBERG
1 year
The highest earning YouTubers from every country in the world (just on ad dollars) 1. North America:
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@gregisenberg
GREG ISENBERG
3 years
A sign of wealth: No longer needing an alarm clock to wake up
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@gregisenberg
GREG ISENBERG
4 months
How to stay calm (without any hacks) This is all you need.
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@gregisenberg
GREG ISENBERG
3 years
When in doubt, please don't send that angry email response Wait 24h. Go for a walk Angriness makes you drunk. Send emails sobers
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@gregisenberg
GREG ISENBERG
2 years
The internet used to be an escape from reality Now, reality is an escape from the internet
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@gregisenberg
GREG ISENBERG
3 years
Career advice: Quit your job if it makes you exhausted (if you can) Be grateful for your job if it fills you up with energy
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@gregisenberg
GREG ISENBERG
3 years
Elon Musk often talks about hiring job candidates for “clear evidence of exceptional ability” But how do you identify exceptional potential employees? 13 non-obvious habits to look for in hiring high performing employees:
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@gregisenberg
GREG ISENBERG
3 years
Likable people win People sense those good vibes. It does wonders for your startup, career or life
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@gregisenberg
GREG ISENBERG
3 years
A startup idea isn't "one" idea It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches
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@gregisenberg
GREG ISENBERG
3 years
A sign of wealth: no envy, no fear
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@gregisenberg
GREG ISENBERG
3 years
You will lose some friends. Kiss most of your high school friends goodbye Certainties of life: - Death - Taxes - Losing friends
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@gregisenberg
GREG ISENBERG
2 years
How to prepare for a recession:
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@gregisenberg
GREG ISENBERG
2 years
How dead celebrities would look today with artificial intelligence I can't stop staring at these... Don't tell me AI isn't going to change the world:
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@gregisenberg
GREG ISENBERG
1 year
Social experiment: I asked ChatGPT if it could take me to 1,000,000 TikTok followers in 30 days and it said it could I'm doing everything it tells me to do for 30 days and seeing if it will make me TikTok famous
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@gregisenberg
GREG ISENBERG
3 years
You will doubt yourself a million times It's only natural
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@gregisenberg
GREG ISENBERG
2 years
I asked 1 billionaire, 1 PHD math professor and 1 99 year old man what self-reflection questions they asked themselves Their list of the questions to make you feel more fulfilled in life, love & career Ask yourselves these questions today:
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@gregisenberg
GREG ISENBERG
3 years
A satisfying life doesn't require much Wonderful health, enjoyable work & a caring family & friends.
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@gregisenberg
GREG ISENBERG
2 years
My guide to startups: I've lost millions, hired hundreds, raised millions and sold companies before the age of 30 Read this to become better:
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@gregisenberg
GREG ISENBERG
2 years
People are missing a main point on why Netflix stock is down 30% today wiping $55b of value It isn’t just extra competition of Disney, HBO or Peacock…that’s just an excuse The real reason: TikTok is increasingly taking more and more of people’s entertainment time
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@gregisenberg
GREG ISENBERG
2 years
People sleep on Google Chrome Extensions, but it’s secretly a gold mine Grammarly, Loom, Metamask and Honey are companies that started as small Chrome Extensions and created billions of value Here's why it works:
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@gregisenberg
GREG ISENBERG
2 years
I finally removed these things from my life. And I'm happier & more productive because of it. 🧵:
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@gregisenberg
GREG ISENBERG
1 year
Make fun products
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@gregisenberg
GREG ISENBERG
10 months
I saw this ad for WWF Germany today. It blew me away with its creativity The copy says: "Protect our wildlife, before it’s too late.” Genius marketing.
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@gregisenberg
GREG ISENBERG
3 years
Constantly cut your losses Harmful in the short term, lucrative in the long run
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@gregisenberg
GREG ISENBERG
4 years
Today, Fiverr hit over a $5B valuation Who would have thought a marketplace for $5 gigs would turn into a $5 billion dollar valuation I remember a top VC telling me that a "niche" marketplace like Fiverr had no legs Kudos to all the "niche" startups working hard out there
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@gregisenberg
GREG ISENBERG
3 years
Enjoy the process Building a startup should never feel like a grind Building a startup is a privilege
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@gregisenberg
GREG ISENBERG
3 years
You can't build great products without being "at one" with the niche you're building it for It's almost impossible Deeply understand your niche or expect disappointments
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@gregisenberg
GREG ISENBERG
1 year
I came across the original Macintosh user manual from 1984 It is a work of art:
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@gregisenberg
GREG ISENBERG
1 year
Software is a hell of a drug
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@gregisenberg
GREG ISENBERG
6 months
Today, OpenAI announced they are releasing the ChatGPT Store, an App Store for ChatGPT Shopify Apps: 33,000 apps, $561M of revenue App Store: 1.8M apps, $910B of revenue ChatGPT Store: 0 "agents", $0 revenue Probably millions of agents, billions revenue soon I wish I had…
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@gregisenberg
GREG ISENBERG
3 years
Mental models are the secret to making the best out of the world around you But there is a million of them... A guide to my favorite mental models:
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@gregisenberg
GREG ISENBERG
3 years
Success is inevitable.
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@gregisenberg
GREG ISENBERG
6 months
[VIDEO] The Humane AI pin just launched for $699. Is this pin going to be the new Apple iPhone? Idk, but here are 3 big takeaways from the launch: 1. OpenAI/Microsoft will eventually become infra for all tech Hard to beat them at this rate, they will become AWS for AI 2.…
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@gregisenberg
GREG ISENBERG
21 days
Have you seen Tim "The Blackjack Guy" Myers on IG? He plays blackjack everyday. He bets $0.10 for every follower he gets. Yesterday’s bet was $94,000. And he is regularly getting 100k+ likes per post. Everyone is rooting for him. Electric way to build an audience.
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@gregisenberg
GREG ISENBERG
1 year
Prediction: 2023 will be the year of the “Part-Time Creator” You could earn an extra $100k+, make friends and be fulfilled I discuss it in this thread:
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@gregisenberg
GREG ISENBERG
1 year
I heard something really depressing Sam Altman said a few years ago: "Adjusted for the subjective increase in how fast time passes, life is half over by 23 or 24". I've been thinking about more and more ways to slow it down and enjoy every moment. Life moves quick.
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@gregisenberg
GREG ISENBERG
3 years
Starbucks is going web3 and crypto “Through Blockchain or other Innovative Technologies, we are exploring how to Tokenize our rewards program” - Kevin Johnson, CEO of Starbucks First McDonalds sells NFTs, now Starbucks goes crypto What’s next?
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@gregisenberg
GREG ISENBERG
2 years
WhatsApp is the ugliest most popular product to ever exist
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@gregisenberg
GREG ISENBERG
4 months
I came across Facebook's beautiful employee handbook by Ben Barry for the first time today. And I think every employee and founder needs to see it. Even Zuckerberg-haters will probably be impressed. A sneak peek into 15 pages of the Facebook Employee Handbook:
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@gregisenberg
GREG ISENBERG
3 years
I made some mistakes that cost me $75 million Confession: I’ve passed on investing in 7 companies that are now worth billions I let them slip away… 7 painful lessons learned (so you don’t have to make them):
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@gregisenberg
GREG ISENBERG
1 year
Life and business are kinda like farming In 2023, think like a farmer
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@gregisenberg
GREG ISENBERG
3 months
This is the best time to start a company in 30 years. I’ll summarize some of the best opportunities for you: 1. Buy distressed VC assets. Recap them. Offer team dividends going forward. Turn them into profit machines. 2. The media apocalypse is here. 20,000+ media employees…
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@gregisenberg
GREG ISENBERG
1 month
The market cap for Match Group is $9B. Someone will build the AI-version of Match Group and make $1B+. I met some guy last night in Miami who admitted to me that he spends $10,000/month on "AI girlfriends". I thought he was kidding. But, he's a 24 year old single guy who loves…
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@gregisenberg
GREG ISENBERG
3 years
The future of winning startups are: - Privacy-first - Community-first - Sustainability-first - Creator-first - Digital-first If you bet against these trends, you'll probably lose
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@gregisenberg
GREG ISENBERG
6 months
Maggie's reaction here is to the Reddit post from 7 years ago, where someone shared a clip of her and Pharrell You can feel her excitement.
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@gregisenberg
GREG ISENBERG
2 years
This marketing is nuts.
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@gregisenberg
GREG ISENBERG
2 years
The future of work is: - Freelance - English as the working language - Asynchronous - Remote or Hybrid - Paid in BTC/ETH - Upside in DAO tokens - Global team - Flexible: work 8 hours to 80 hours a week
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@gregisenberg
GREG ISENBERG
1 year
Facts.
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@gregisenberg
GREG ISENBERG
2 years
Dream big this week
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@gregisenberg
GREG ISENBERG
2 years
Startup lessons
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@gregisenberg
GREG ISENBERG
3 years
THREAD: Most advice is garbage Here's some advice you shouldn’t listen to on startups, careers and life:
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@gregisenberg
GREG ISENBERG
17 days
CEO is the worst job at the company. The best job is co-founder. More equity than any employee. More equity than most investors. Less responsibility than a CEO. Co-founders sleep better at night than CEOs.
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@gregisenberg
GREG ISENBERG
2 years
Parag Agrawal just became the CEO of Twitter He grew up in India and was a "software engineer" in 2011 What an incredible story Anything is possible.
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@gregisenberg
GREG ISENBERG
4 months
The next time you think that you can't build anything worthwhile without venture capital, remember that Midjourney is doing $200M ARR and is probably worth ~$10B and never raised $1 from anyone.
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@gregisenberg
GREG ISENBERG
2 years
You aren't an entrepreneur if you aren't buying domain names you don't need
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@gregisenberg
GREG ISENBERG
5 months
I just spoke to a founder who raised $30M from Tier1 VC firm in 2021 and hasn’t touched the principal. He funds his entire company off of the 6% interest ($1.8M) from his 2021 ZIRP fundraise while he is finding product/market fit. It's like a free seed round every year.
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@gregisenberg
GREG ISENBERG
7 months
Finishing something is always a good idea.
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@gregisenberg
GREG ISENBERG
3 years
Gutenberg launched the printing press when 96% of the people in Europe were illiterate That's how it feels to be building in web3/crypto today It's just early
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@gregisenberg
GREG ISENBERG
5 days
AI Dating coach built on-top of ChatGPT making $190,000/month. 333,000 download per month. No new tech, just a wrapper on top of ChatGPT. Founder got the idea from the Tinder Subreddit. 2024 is wild.
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@gregisenberg
GREG ISENBERG
3 years
Let's be honest - we take technology for granted. Here are some game-changing examples:
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@gregisenberg
GREG ISENBERG
1 year
So, tax season's upon us, and it's my nightmare. But ChatGPT has been my BFF through it Now I'm convinced that AI will devour 97% of an accountant's job, and I, for one, can't wait to shell out just 1/10th of the cost. Let me give you an example...
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@gregisenberg
GREG ISENBERG
3 years
The most expensive way to earn money is to work at a job you hate
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@gregisenberg
GREG ISENBERG
3 years
For most people: forget Harvard or living in SF With the internet, you are more powerful than you think you are 1) Learn anything you want 2) Connect with anyone you want 3) Be anyone you want What a time to be alive
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@gregisenberg
GREG ISENBERG
3 years
Anyone else love a useful how-to? I put together a mega-thread of mega-valuable how-tos that can transform your startup, career or life All you have to do is read these 10 how-tos:
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@gregisenberg
GREG ISENBERG
3 years
The golden rule of startups: The last 10% of product development takes 100% of the time
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@gregisenberg
GREG ISENBERG
3 months
All of these UNBELIEVABLE videos were created using Sora, the new AI model from OpenAI Watch each one and see how it makes you feel... I don't think it's crazy for me to say this going to shift Hollywood, social apps and media forever Video #1 Prompt: The camera directly faces…
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@gregisenberg
GREG ISENBERG
3 years
Okinawa is an Island in Japan with the highest life expectancy. It's called "the land of immortals" The secret: almost everybody gardens Entrepreneurship is a marathon not a sprint. Be sustainable Find your gardening.
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@gregisenberg
GREG ISENBERG
2 months
My rules for being a founder (after selling 3 companies): - Pay your invoices fast. People appreciate it - Recurring meetings are mostly useless - Your best internet ideas come when you are off the internet - Create products no one asks for but everyone wants - Really…
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@gregisenberg
GREG ISENBERG
1 year
AI visual translation from FlawlessAI: The Spanish one looks so real!! No wonder Sam Altman from OpenAI recently said: "AI will break capitalism" Because it probably will... Watch the full video until the end to see why
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@gregisenberg
GREG ISENBERG
4 months
SaaS as we know it is dying and no-one is talking about it 1 hour ago, Zapier ($5B company) started charging "pay-per-task" instead of only monthly subscriptions When you can align customer incentives with your business model, it's a beautiful thing Bullish.
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@gregisenberg
GREG ISENBERG
1 year
This was what ChatGPT came up with
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@gregisenberg
GREG ISENBERG
3 years
I built communities that created 83m new customers in 2020 with this marketing framework I'm curious your thoughts A startup marketing manifesto:
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@gregisenberg
GREG ISENBERG
2 years
This took me 15 years to learn as an entrepreneur Once I realized all this, everything changed for me:
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@gregisenberg
GREG ISENBERG
1 year
Lifehacks: 1. Be cringe. Trying isn’t cringe. Cringe isn’t trying 2. Pick the heart emoji for a warm iMessage; skip the thumbs up 3. Being on someone's IG close friends doesn't mean you are close friends 4. The fastest way to get out of your crappy town is by building an…
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@gregisenberg
GREG ISENBERG
3 years
I started using Twitter in 2008 to find a job in startups in SF I had little money and was desperate to find a way to America Instead I found something else…
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@gregisenberg
GREG ISENBERG
8 months
So, the Tesla Cybertruck is basically a Pontiac Aztek?!
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@gregisenberg
GREG ISENBERG
2 years
Do yourself a favor: - stop checking crypto prices - stop checking nft floor prices - stop refreshing your stock market app - start focusing on how to create new and interesting products
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@gregisenberg
GREG ISENBERG
7 months
I raised many millions and sold 3 companies before age 30… My first company sold to the founder of Uber, my last to Adam Neumann But I had an unfair advantage (and you could too) I used software to come up with 0.01% validated startup ideas 6 underrated tools to help you get…
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@gregisenberg
GREG ISENBERG
6 months
The news JUST broke that WeWork is filing for BANKRUPTCY next week The same WeWork that was valued at $48 billion is now worth ~$48 million I sold my company to them in 2019. And was briefly the head of Product Strategy of WeWork. Here's what went wrong and what we can learn:…
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@gregisenberg
GREG ISENBERG
7 months
I reread this often. Every word of it is perfect. We spend so much of our lives obsessing over building businesses, sometimes we lose sight of why we do it. This is your reminder. It reminds me of the Leo Tolstoy quote from his short story Family Happiness "A quiet secluded…
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@gregisenberg
GREG ISENBERG
3 years
It still blows my mind that: - You can launch a startup with $50 - You can run that startup from your iPhone - You can affect the lives of millions of people daily with that startup - Bonus: you can do it from anywhere It's a powerful time to be alive
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@gregisenberg
GREG ISENBERG
2 years
Starbucks just announced they are adding NFTs to their loyalty program With 26 million members on their loyalty program already, Starbucks could create one America's most used crypto wallets Starbucks could move from being just a coffee company to a crypto company ;)
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@gregisenberg
GREG ISENBERG
2 years
The future of the internet:
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@gregisenberg
GREG ISENBERG
8 months
Daily reminders for entrepreneurs: Overthinking —> Write Uninspired —> Read Scared —> Take one risk Stuck —> Walk Tired —> Sleep Confused —> Ask Frustrated —> Move Burned out —> Day off Impatient —> Review progress Unmotivated —> Remember your "why" You got this.
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