I've designed for a billion brands based on my gut. Now, I use AI & data to make designs scientific because it makes more impact. Follow along to see the light.
The different types of logos are fascinating:
1. Pictorial
2. Letterforms
3. Emblems
4. Wordmarks
5. Abstract
6. Characters
I'm loving
#6
lately
I'll do a thread on It sometime
Follow
@DispatchDesign
to see it.
Should you spend $1M/year on DESIGN?
McKinsey & Company tracked the design practices of 300 publicly listed companies and discovered exactly how it (significantly) drives business value.
Let's dive in👇
Want to steal any landing page on the web?
If you (or your designer) use Figma, you can
Use the "HTML to Design" plugin
You just paste a website link and run the plugin
Copy websites like Apple, Stripe & Dropbox straight into Figma
Converted in seconds + easy to edit
It’ll
The 5 most creative landing pages I bookmarked last week (and you should too):
1. Augen
Sleek look
Minimalist color palette
Large images to add visual interest
Great design whispers, never shouts. It effortlessly enhances our lives.
It reminds me of this quote by Irene Au Here
"Good design is like a refrigerator—when it works, no one notices, but when it doesn't, it sure stinks."
The 5 most creative landing pages I've bookmarked this week (and you should too):
1. Shardeum
Vibrant colors, individualistic typeface
Solid supporting animation
→
Your website headers need to stand out if you want people to stick around for more than 4 seconds.
Best way for your headers to stand out is with the ribbed glass effect.
A short thread 🧵 (save for later!)
Leonardo da Vinci’s Old Notebook!
Filled with anatomical sketches, inventions, drawings of water currents, and more
The genius produced over 35,000 words and 500 sketches on flying machines alone
Let’s marvel at some of his best sketches:
Paul Rand (1914-1996) was ahead of his time he was an American art director, and he was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
Also, he is the creator of IBM, ABC, Morningstar, including the old UPS logo
Customers don’t see your website, they scan it.
They scan in an F-shape, starting at the top left and zigzagging down to the bottom left.
Skimming and zipping around, but their eyes darting in a predictable pattern.
Why should you care?
Visitors to your site are looking for a
Most Immersive Website Designs!
We found websites so engaging they make customers fall head over heels in love.
Here are 7 deeply immersive websites (with interactions you can steal):
The 5 most creative landing pages I bookmarked last week (and you should too):
1. Punkt
Copy dense but it works for a UX writing platform
Cool illustrations that basically force you to scroll and explore the rest of the page
→
Shopify sells over $60B worth of merchandise each year
If anyone knows how to convert customers... it's them
But what are their go-to psychology tricks?
We analyzed the landing page they use for Google search ads:
GUIDE – how to use illustrations to boost your brand!
Illustrations are a great way to create a unique look & feel that resonates with your community
But they can be problematic if done incorrectly...
Here are 3 things to consider to get the most out of illustrations:
Lemon Squeezy sells trust.
Founded in 2019, they offer an all-in-one solution for selling on the internet.
With over 300k customers, Lemon Squeezy has shot into the eCommerce payment space like a cannonball. How are they doing it?
Well, let’s look at their landing page
What
Steal a font from any webpage?
You don’t have to dig through HTML code
Instead, use this Chrome extension —> Fonts Ninja
Hover over text to find the font name and CSS properties
You can also see the font price, available styles, and if a trial period is offered
If you find a
Loom has 14 million monthly active users
They dominate the live screen capture market.
Their landing page must be epic, right?
Let’s take a look
What works, what doesn’t, and what you should definitely include on your site.
Here’s a breakdown of 7 important design aspects
New year, new you?
It's never a bad time for a new design.
Here's an idea we had in mind.
Turn your hero section into a superhero story.
Which one do you prefer?
Ever notice how some designs pop when you turn the lights down?
Contrast captivates and captures attention.
It turns hero sections into superhero statements.
Are you a light-mode or dark-mode kind of person?
before → after
The 5 most creative landing pages I bookmarked last week (and you should too):
1. Interface Friends
Cool micro-interactions
Bold, vivid colors and fonts
Stands out well on a pale backdrop
→
Imagine going from nobody → building a thriving business and a community of thousands of happy customers, WITHOUT raising capital or spending one $ on marketing.
That's the epic story of Zander "Supafast" Whitehurst & Memorisely ✨
A study of community-based design in action:
People don’t buy products they don’t understand
Good design makes information easy to graspHere are 3 design essentials to help you convey, convince and convert (bookmark this for later)
1. Scale
The human mind processes bigger elements as most important
Make sure your
Send App by
@theflutterwave
uses clean (yet warm and friendly) vector-based illustrations like this one to show off their high-tech capabilities and ease of use.
The greatest news about AI for designers is that they can finally stop using the same Unsplash image in every single thing they design.
RIP these 3 Unsplash images.
User-centered design converts up to 200% more than feature-focused design
You need designs your audience loves to use
For that, it’s best to understand what you love to use (and why)
Save yourself from more lost revenue with outdated design tactics
Learn the basics for clear,
The 5 most creative landing pages I’ve bookmarked this week (and you should too):
1. Antimetal
Wild interface tricks
Play a game on one of the bentos!
→
These 5 logo redesigns were a downgrade
Change my mind!
1. Burberry
They just lost all the historical significance with this one
Removing the iconic knight and armor
Burberry lost the elements that made it instantly recognizable
You don’t always need extra rice and beans.
When it comes to case studies, less is more.
I redesigned one to show you what I mean.
Easier to take in. Easier to digest.
Update:
Due to demand, we'll be limiting bookings for Dispatch. And likely increasing prices soon.
If you're interested in hiring a design team at 60% of the cost of a Brooklyn design team, book a call with us.
It's totally free and we'll walk you through how we work to create
Anything can be noisy
And we’re not only talking about sounds.
Our screens are filled with visual noise now.
Noisy elements interrupt focus.
But we can turn these down too.
Did you know Google conducted A/B tests specifically to lessen their visual noise?
Free design tip:
Don’t use sharp corners.
Sharp corners are cold and uninviting.
Use a squircle.
Half square, Half Circle.
Soft edges feel warm, inviting and are pleasing to the eye.
How to make a squircle:
Use the corner smoothing at 60%
Apple doesn’t use sharp edges
A designers job to tell stories that builds trust.
Trust creates value.
Value creates companies.
Good design creates trust.
Recent work for Wallet Guard: trusted by 100,000+ users.
Scammers are fucked.
Wallet Guard is a free open-source security tool designed to proactively detect threats, prevent phishing & help you transact confidently.
Join 100k+ wallets already protected. ⬇️
Airbnb's founder started with an air mattress on his living room floor
Brian Chesky turned his apartment into a bed & breakfast service
All to help cover the high rent of his SF apartment
Today, Brian’s service has over 250 million active users
Here’s a quick highlight reel
It always helps to show more than you say.
We elevated this hero section from 20,000 to 33,000 feet in the air.
Simple designs for simple solutions.
Before → after
Customers respond to ratios, even if they don’t know it.
They react better when your website colors follow this rule: 60-30-10
60% primary
30% secondary
10% accent
Why should you care?
A well-balanced palette can build trust, convey competence, and create a connection with