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Vidit Aatrey Profile
Vidit Aatrey

@viditaatrey

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Founder & CEO, Meesho

Bengaluru, India
Joined June 2009
Don't wanna be here? Send us removal request.
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@viditaatrey
Vidit Aatrey
10 months
We did it! Thrilled to announce that @Meesho_Official has achieved a historic milestone - profitability (EBITDA and PAT profitable) as of July 2023, making us the first horizontal e-commerce company in India to do so! And we achieved this feat while driving a 43% growth in
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@viditaatrey
Vidit Aatrey
3 years
My biggest lesson from IIT? No matter how smart you are, there is someone smarter out there No matter how hard working you are, there is someone even more hard working out there No matter how ambitious you are, there is someone more ambitious out there Lesson is Humility.
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@viditaatrey
Vidit Aatrey
3 years
Super pumped to share that we’ve raised $570M in our largest round yet led by @Fidelity & @BCapitalGroup with Prosus, Softbank, & Facebook participating again! 🎉 In just 5 months, our valuation is now up >2x to $4.9B.
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@viditaatrey
Vidit Aatrey
3 years
A young founder reached out last year and said "Quite sad that even though India tech ecosystem is almost 15 yrs old, we still have to rely on learning from US founders on Twitter because Indian founders rarely share". So true and thats when I picked up tweeting regularly.
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@viditaatrey
Vidit Aatrey
3 years
Super proud to announce that SoftBank Vision Fund is leading our $300M round at $2.1B valuation and partnering in our vision of enabling 100M Small Businesses in India to succeed online. @sumerjuneja @Sarthak_Misra1 A thread on past and future! 🧵
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@viditaatrey
Vidit Aatrey
3 years
"A platform is when the economic value of everybody that uses it, exceeds the value of the company that creates it." - Bill Gates
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@viditaatrey
Vidit Aatrey
3 years
Not having lots of capital in the early days, can build a lot of good habits for a startup, esp. for not a high margin biz.
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@viditaatrey
Vidit Aatrey
2 years
It's arguably been one of the most exciting ways to kickstart our week at @Meesho_Official ! We’re permanently adopting a Boundaryless Workplace model 💼 Meeshoites now have the power to define workplace flexibility and convenience 🥳 🧵
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@viditaatrey
Vidit Aatrey
3 years
On this day 6 years ago, @barnwalSanjeev and I left our jobs to start @meeshoapp . What an amazing journey this has been 🚀
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@viditaatrey
Vidit Aatrey
3 years
WFH is the chief enemy of creativity.
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@viditaatrey
Vidit Aatrey
3 years
At a Meesho community event in Varanasi, an entrepreneur once told me that she hides her online business from her family because her father-in-law once told her "Humare itne bure din nahi aaye ki ghar ki bahu ko kaam karna pade". A long way to go for India!
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@viditaatrey
Vidit Aatrey
3 years
Before starting a big project, make peace with it failing in your head. The amount of courage this will give you to make bold bets is crazy. 👊
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@viditaatrey
Vidit Aatrey
3 years
In the long run, Persistence always wins over Brilliance.
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@viditaatrey
Vidit Aatrey
3 years
I am yet to find a more effective productivity hack than sleeping 7 hours+ at night.
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@viditaatrey
Vidit Aatrey
3 years
First scratch on the new car is so liberating, the fear just goes away 😌
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@viditaatrey
Vidit Aatrey
2 years
With our Work from Anywhere policy, 3 in 4 Meeshoites are now based outside Bangalore. I've been getting questions on how we executed a high-intensity event like the festive sale with a geographically dispersed team. A thread
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@viditaatrey
Vidit Aatrey
4 months
We shifted to our new office yesterday in Helios Tech Park, ORR, Bangalore. Our office is a celebration of our Mission, Values and Culture. Every nook, corner and room reminds you that we are here to democratise internet commerce for India. By celebrating our diverse and unique
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@viditaatrey
Vidit Aatrey
2 years
Great pleasure interacting with Hon'ble Karnataka CM @BSBommai at Davos and sharing Meesho's mission of bringing the small business economy of India online. Truly inspired by the CM's vision for Karnataka, for startup ecosystem & for small businesses in the state. @drashwathcn
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@viditaatrey
Vidit Aatrey
3 years
Many founders ask me, should they send monthly updates to investors. I used to send a trailing 5 month update on key metrics to select investors pre Series A. We signed our Series A Term Sheet w/ @ElevCap @mukularora couple of days after sending this email.
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@viditaatrey
Vidit Aatrey
4 years
No matter how good note taking app you use, the most frictionless way of taking notes is to message yourself on WhatsApp 🗒️
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@viditaatrey
Vidit Aatrey
1 year
One chapter in and I am already mindblown. This book is a reminder of how all of us fall for false narratives so easily, everyday. We should be asking more questions and looking at numbers deeply.
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@viditaatrey
Vidit Aatrey
3 years
Makes me sad to see many bright folks around me working on very small market opportunities, just because they got an idea in a shower. 90% of building a large company is picking the right market, and still many folks spend the least amount of time there.
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@viditaatrey
Vidit Aatrey
3 years
Building career optionality is very common among the smartest folks. But they forget that compounding only happens when you stick with something over the long run.
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@viditaatrey
Vidit Aatrey
3 years
Meesho does millions of orders everyday but with our growing scale, we have also witnessed increase in cases of platform misuse by some resellers in sending unconsented orders to consumers. 🧵 thread on the problem and our steps in solving it
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@viditaatrey
Vidit Aatrey
3 years
Venture Highway invested ~$100K at $1M valuation in our angel round. And they have invested in Meesho in EVERY round since, including the latest one at $2.1B valuation. Your belief and conviction is 🤯 @neerajarora @SamirDEL @venturehighway
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@viditaatrey
Vidit Aatrey
5 years
So excited to have Facebook as an investor and partner. And super optimistic about all the wonderful things we will do together. Congrats and well done @meeshoapp team! 🤘
@TechCrunch
TechCrunch
5 years
Facebook backs social commerce startup Meesho in first India investment by @refsrc
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@viditaatrey
Vidit Aatrey
2 years
Even astronauts need breaks. So do folks working on moonshot missions at @Meesho_Official . For the 2nd year in a row, Meeshoites will unplug for 11 days (Oct 22-Nov 1) to Reset & Recharge after the festive season. Work is important, well-being is priceless. #Mentalhealth
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@viditaatrey
Vidit Aatrey
2 years
Learned so much from you @KTRTRS sir tonight. And inspired by your work in attracting capital and industries to Telangana at such a large scale. @nikhilkamathcio being fun as always. #WEF #WEF2022
@KTRBRS
KTR
2 years
Had an interesting discussion with two brilliant young achievers from startup world @nikhilkamathcio of Zerodha and @viditaatrey of Meesho over dinner Good start to Davos 2022 👍
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@viditaatrey
Vidit Aatrey
3 years
This pic will inspire me and everyone in the Indian ecosystem for years 🚀 Congrats @mrgirish and the @FreshworksInc team.
@mrgirish
Girish Mathrubootham
3 years
Today is a dream come true for me - from humble beginnings in #Trichy to ringing the bell at @Nasdaq for the FreshWorks IPO. Thank you to our employees, customers, partners, and investors for believing in this dream. #Freshworks #IPO #NASDAQ
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@viditaatrey
Vidit Aatrey
5 years
Super excited to welcome Naspers onboard the Meesho rocketship. While we celebrate this milestone, we are conscious of the responsibility it carries. Creating and enabling the next 20M micro entrepreneurs in India. And we are ready! Eid Mubarak folks :)
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@viditaatrey
Vidit Aatrey
3 years
Remote work is the biggest enemy of Serendipity.
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@viditaatrey
Vidit Aatrey
2 years
Sad to see this clickbait journalism. Fabricating stories about townhalls that never happened to “source driven” fake anecdotes of a downround. For your own sake, be more responsible about what you write, do the legwork and don’t spread propaganda. People can see through it.
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@viditaatrey
Vidit Aatrey
3 years
Big personal learning from 2020: I learn more from meeting people than reading books.
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@viditaatrey
Vidit Aatrey
3 years
Common trait among winners is that they don't leave anything to luck and hope, there is always a Plan B.
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@viditaatrey
Vidit Aatrey
4 years
Proud moment for Sanjeev and me today, enabling second buyback for our team within 12 months. No better feeling than creating real value for your team members who have been in the trenches with you Congrats to everyone at @Meesho_Official @barnwalSanjeev
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@viditaatrey
Vidit Aatrey
2 years
Rafa's "Never Give Up" attitude has inspired me for 17 years. Today, he took it to another level. Rafa, you are the greatest! 🙏 #AO2022
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@viditaatrey
Vidit Aatrey
3 years
Teams feel tired and demotivated not because they are working too hard, but because they don't know if the hard work is worth it. Communicate impact with your team regularly, let them know how their work is changing the world.
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@viditaatrey
Vidit Aatrey
3 years
Even though it has been said a million times on Twitter, I will say it again - FOCUS is the single most important thing for a startup. Figure out what is that one thing that matters the most and put everything behind it. 🎯
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@viditaatrey
Vidit Aatrey
2 years
Paying influencers to peddle rumours against us has been happening for the last many months. But it won't shake our confidence, rather make us more determined towards of our mission of bringing Indian small business economy online. 👊
@chandrarsrikant
Chandra R. Srikanth
2 years
@Ravisutanjani @viditaatrey @jaivardhan88 @akm1410 @artijourno @bismahmalik @akxnksha @upadhyay_harsh1 @aaravmeanspeace @madhavchanchani This is a trend that's very peculiar to Meesho. Whenever we publish a story on them or do an interview we are flooded by tweets by a number of blue tick handles who abuse them in a coordinated fashion. I've seen this in all the quote tweets on our Meesho stories as well.
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@viditaatrey
Vidit Aatrey
2 months
Excited to announce our 4th ESOP Buyback worth INR 200 Crore, our biggest ever. Open to all existing as well as former Meeshoites. This underscores our commitment to rewarding our teams, and we are pleased that despite prevailing macroeconomic conditions, we persist in
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@viditaatrey
Vidit Aatrey
3 years
This is real CATEGORY CREATION. Proud of our @Meesho_Official team!
@youngtarun23
Tarun Muvvala
3 years
In the YC list, For company one-liners , I always heard, Startups referring to US companies for easy reference 'Stripe for India' 'Plaid for India' But today I saw this 👇😀
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@viditaatrey
Vidit Aatrey
3 years
You always have something to lose but the irony is the only way to win big is to act like you have nothing to lose.
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@viditaatrey
Vidit Aatrey
4 years
Super proud to receive "Startup of the Year" award from honorable FM @nsitharaman . Big moment for the entire @Meesho_Official team!
@CNBCTV18News
CNBC-TV18
4 years
And the 'Young Turks Start-up of the Year' is @meeshoapp . Congratulations! #CNBCTV18IBLA #LeadersOfChange @StanChartIn
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@viditaatrey
Vidit Aatrey
3 years
I read a Chinese business book recently (in not-so-great translated English) and was mind-blown by the wisdom. I wonder how much knowledge/ wisdom we are missing out on because we only read English? 🤔
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@viditaatrey
Vidit Aatrey
3 years
At YC, a partner once told me: "I have never seen a fast growing startup with a burnt-out team" Growth solves "most" problems at startups 📈
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@viditaatrey
Vidit Aatrey
3 years
Many founders don't share biz numbers with their team as they fear numbers will leak to media or competition. But the upside of this transparency with the team outweighs the risks with it. Go ahead and do it.
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@viditaatrey
Vidit Aatrey
3 years
I am very surprised when I see many founders make senior hires and not do ref checks. Wrong leader hire puts the org behind by years.
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@viditaatrey
Vidit Aatrey
3 years
Many founders I know, wake up some mornings feeling they will change the world. And some mornings you feel everything can go wrong. No matter how big the company gets, this feeling as a founder never goes away.
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@viditaatrey
Vidit Aatrey
3 years
A lesson I have learned time and again: Putting too much structure around your schedule is always counter productive. 📅
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@viditaatrey
Vidit Aatrey
1 month
Meesho's Series A Deck Back in 2016-17, Sanjeev and I had to learn from Bay Area startups around how to craft our pitch, size the biz opportunity etc. because there were no public resources on Indian startups. Thankfully thats changing now. In this video, @mukularora ,
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@viditaatrey
Vidit Aatrey
3 years
Most people, in the name of learning, are just looking for validation for their own views. That's not learning.
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@viditaatrey
Vidit Aatrey
2 years
People say something is an art and not a science because they haven't figured out the science behind it yet.
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@viditaatrey
Vidit Aatrey
2 years
Being a good listener is very, very hard (esp. when you are opinionated)
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@viditaatrey
Vidit Aatrey
3 years
Netflix binge watch while sick is the only guilt free binge watch. 📺
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@viditaatrey
Vidit Aatrey
3 years
People don't leave companies, they leave managers.
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@viditaatrey
Vidit Aatrey
2 years
How are some people able to see the future better than others? Because they assess opportunities basis leading indicators (user needs, new technologies) instead of lagging indicators (market size, industry reports)
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@viditaatrey
Vidit Aatrey
3 years
😂😂😂
@Vibin_r
Vibin Reddy
3 years
how it started | how it's going @meeshoapp @viditaatrey @barnwalSanjeev
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@viditaatrey
Vidit Aatrey
3 years
Stratechery by @benthompson has been one of the biggest influences on my understanding of tech/ product strategy.
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@viditaatrey
Vidit Aatrey
3 years
Take a bow, OG @kunalb11
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@viditaatrey
Vidit Aatrey
4 years
Proud to share that Meesho is the only Indian company on this year Most Innovative Companies 2020 list by @FastCompany . Humbled to be among such great companies! @barnwalSanjeev @Meesho_Official
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@viditaatrey
Vidit Aatrey
2 years
When your competitor is spending all their energy peddling rumours against you, you must be doing something right.
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@viditaatrey
Vidit Aatrey
2 years
As part of new project proposals at Meesho, every team writes their response to the question - "How can we achieve 90% of this impact in less than 50% of the time?" This ritual creates crazy sense of urgency across the org. It is part of our core value - Speed over Perfection
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@viditaatrey
Vidit Aatrey
3 years
My biggest learning from the Game Theory: Don't trust anyone with whom you don't play repeated games.
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@viditaatrey
Vidit Aatrey
3 years
Met someone recently who started a new daily habit to manage daily stress and anxiety: Gratitude Logging. She writes down all the things she is grateful for, before sleeping at night and has found it to be very effective in just a few months. Amazing!
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@viditaatrey
Vidit Aatrey
3 years
Whenever someone responds with "Acknowledged" instead of "Cool" or "Ok", feels like I am chatting with a bot 🤖
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@viditaatrey
Vidit Aatrey
11 months
Thrilled to share that @Meesho_Official has made it to TIME100 Most Influential Companies 2023 list — a coveted club of companies making extraordinary impact! Huge validation of our commitment to democratize e-commerce for every single Indian. Deep gratitude to all Meeshoites,
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@viditaatrey
Vidit Aatrey
3 years
Building a mental muscle of viewing every challenge as an opportunity is critical if you are on a path less travelled.
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@viditaatrey
Vidit Aatrey
3 years
At IIT, @barnwalSanjeev and I used to dream of making it to this distinguished list one day. Honored to be part of the @iitdelhi alumni awards, along with @hitobs 🙏
@iitdelhi
IIT Delhi
3 years
#IITDelhi is pleased to announce the #AlumniAwards 2021. Congratulations to all our #alumni who have done us proud through their contributions and achievements! #iit #iitalumni
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@viditaatrey
Vidit Aatrey
2 years
I am super inspired and excited by @_sachinbansal 's vision of transforming the financial products and services industry in India with technology. Excited to join Navi's board and contribute to the journey.
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@viditaatrey
Vidit Aatrey
2 years
In a world of immediate gratification and impatience, long term thinking is the only and the strongest competitive advantage.
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@viditaatrey
Vidit Aatrey
3 years
The longer you take to explain something, the less you know about it.
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@viditaatrey
Vidit Aatrey
8 months
A historic day for Meesho as we prepare to welcome non-GST sellers to our platform starting today! 🇮🇳 The Government of India's groundbreaking decision to eliminate mandatory GST registration for small e-commerce businesses to sell online marks a significant leap towards our
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@viditaatrey
Vidit Aatrey
1 year
The story of ISRO and Vikram Sarabhai is the OG startup story of Independent India. Big vision and dream, lack of funding, great talent motivated to make a difference and thriving against tough odds. We need more series like Rocket Boys in India.
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@viditaatrey
Vidit Aatrey
2 years
I am always surprised by how 1-2 events in a person's life shape their values and behaviors the most.
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@viditaatrey
Vidit Aatrey
3 years
Companies win because of their strategy but they stay winning because of execution quality.
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@viditaatrey
Vidit Aatrey
3 years
I strongly believe 90% of the world problems can be solved by rightly aligning incentives of folks/ organisations involved.
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@viditaatrey
Vidit Aatrey
3 years
No scale of numbers in an excel sheet can inspire you and make you feel proud as much as meeting a user in person whose life has changed with your product.
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@viditaatrey
Vidit Aatrey
4 years
Excited to share a big milestone in @meeshoapp journey. Our way of saying thanks to the amazing team that has made it all possible. @barnwalSanjeev
@YourStoryCo
YourStory
4 years
Meesho, has announced its first-ever #ESOP buyback programme to the tune of $1 million. The startup falls into the rare group that has undertaken an ESOP buyback so early into its existence. @meeshoapp @viditaatrey @barnwalSanjeev @sdhskr
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@viditaatrey
Vidit Aatrey
2 years
#MeeshoBuildingForBharat Panipat-based Shaan Ansari, all of 19 years, had to drop out of school after pandemic brought his dad’s handloom business to a halt. Unfazed by the challenges, Shaan is reviving family business by manufacturing doormats and selling them on Meesho
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@viditaatrey
Vidit Aatrey
3 years
Fortune 40 Under 40 🏆 Owe this to an amazing and mission driven Meesho team. @Meesho_Official @barnwalSanjeev @FortuneIndia
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@viditaatrey
Vidit Aatrey
2 years
First board meeting in-person since the pandemic began. We realised everything that we were missing throughout (deep discussions, side convos, humor and post meeting party) @Ashutosh_Blr @mukularora @mobhat @9sthakur @sumerjuneja @Sarthak_Misra1 @barnwalSanjeev @DhireshBansal
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@viditaatrey
Vidit Aatrey
3 years
Businesses are simple. People complicate them.
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@viditaatrey
Vidit Aatrey
3 years
Interviewing candidates is one of the best way to learn for me.
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@viditaatrey
Vidit Aatrey
3 years
Shortcut to PMF: "Sell then Build" rather than "Build then Sell". Iterate faster. Learn faster. We ran @meeshoapp on WhatsApp groups for 5 months to validate and refine our proposition, before building our app.
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@viditaatrey
Vidit Aatrey
6 years
"I practiced for 365 days for 5 years straight because it gave me a 52 days lead a year over others. You can't win if you do things like others" - Michael Phelps is super inspiring. Fanboy moment for me #campseq #RaiseTheBar
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@viditaatrey
Vidit Aatrey
2 years
I am always shocked and sad to see how many people's dreams and aspirations are driven by FOMO and not by the meaning of the impact it creates.
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@viditaatrey
Vidit Aatrey
1 year
Best companies are built during downturns. @barnwalSanjeev and I started @Meesho_Official in the last startup winter (2015) and we feel lucky for doing so.
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@viditaatrey
Vidit Aatrey
3 years
Family and Health above everything else. Always.
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@viditaatrey
Vidit Aatrey
3 years
Marketing (to existing users) is the penalty you pay for bad customer experience.
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@viditaatrey
Vidit Aatrey
3 years
Teams comprising of both generalists and specialists do much better than teams of only one type.
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@viditaatrey
Vidit Aatrey
3 years
Just donated. Paytm is matching your donation. Donate and help out in the terrible oxygen crisis. @vijayshekhar
@vijayshekhar
Vijay Shekhar Sharma
3 years
We have sourced supplies for Oxygen concentrators of different sizes while we place the order using our own money. We want you to join hands in solving #OxygenShortage . Donate here and we will match your contribution and use it to source OCs. Also, do RT
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@viditaatrey
Vidit Aatrey
3 years
I recently started spending 60 mins monthly on "Reflect on how to create more personal leverage" and this maybe is the best thing I have done in a while.
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@viditaatrey
Vidit Aatrey
3 years
Last week, Meesho announced a corpus of INR 5 crore for COVID relief to our employees. Now we are extending the same help priority to our Entrepreneurs and Sellers — important members of the Meesho community — during this difficult time. A thread on our efforts 🧵
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@viditaatrey
Vidit Aatrey
4 years
"Why did Dhoni win so much? My answer is: because he didn’t obsess about winning too much, like he didn’t worry about losing too much. He focussed on the steps to get there—the process." Good one from @sanjaymanjrekar
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@viditaatrey
Vidit Aatrey
3 years
The more you see experience the world, the more you realise that very few things are original. History just keeps repeating itself, in new forms and new places.
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@viditaatrey
Vidit Aatrey
3 years
Announcing a 10 day Meesho-wide break to allow our team members to rejuvenate after a hectic festive season. Another decision aligned with our company value of building a people-centric workplace. @Meesho_Official
@meeshotech
Meesho Tech
3 years
Meesho is going on a company-wide break from November 4-14th. Yes, you read that right. We are going to completely unplug from work — right after our busy and frenetic festive sale season, so that we are back to doing what we love — relaxed and rejuvenated. (1/2) #Meesho
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@viditaatrey
Vidit Aatrey
3 years
Sometimes to go fast in the long run, you have to go slow in the short term.
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@viditaatrey
Vidit Aatrey
1 year
Experience of a lifetime, what a final! 🇦🇷 #Messi 𓃵
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