Some good news and some bad news for NASCAR Scanner users headed into this season. The bad news is that paid subscriptions to Scanner on PC will no longer be offered. Sorry.
The good news is that you’ll get it for free. Starting this weekend with the
@nascarclash
- enjoy!
In 2021, NASCAR reached it's largest digital audience since 2015, had our biggest year ever on YouTube and added 1 million new followers on social media for the second consecutive year. And 2022 is going to be even better.
Know the best part of the past few days at NASCAR?
- wasn't the support of
#BlackLivesMatter
- wasn't the support of
#PrideMonth
- wasn't the ban of the confederate flag
All of that was AMAZING. But the best part?
The conversations about what we can do NEXT.
Strong start to
#NASCAR75
- comparing Daytona 500 numbers to last year, our digital audience was up 24%, Fantasy Live participation was up 20% and to top it off, we surpassed 1 million subscribers on YouTube.
A few 2023 highlights from NASCAR digital and social platforms: Fantasy players +20% from last year, Playoff Grid Challenge players +101%, Cup race day traffic increased for 25 of 36 races (our 2nd biggest year ever) and IG followers increased by 235% from last years playoffs
Everyone wondering if there’s a version of Twitch streaming for drivers when we go back to real racing is going to freak out when they see the NASCAR mobile app.
@LASTCARonBROCK
@YouTube
@NASCAR
Posted a similar update on Reddit, but to confirm - this is not a matter of NASCAR shutting people down. We have always, and will continue to encourage content creators across the sport.
It is not possible to overstate how unique and incredible it is that the driver starting the 2019 Daytona 500 from the pole position began his career with eSports.
We just keep finding value in this platform. The
@iRacing
team was one of the first partners to get under the hood on the
#NextGen
car. Using a virtual environment to build the on track product is incredibly unique and pretty badass.
I’ll be the first to admit that this is long overdue, but really excited to launch comprehensive lap averages across all three national series this week - check it out -
One week from today, will launch a brand new fantasy game for the 2018 season. The goal was to make it easier to play - there’s no more salary cap, we’ve added an in-race roster adjustment option and we’ve simplified scoring.
@iRacing
played a huge role in the development of both the NextGen car and the track at the LA Coliseum… only fitting they kickoff the competition this season.
@bobpockrass
We're having issues with the stream pulling in the Xfinity broadcast. Never seen this before. We're working on it and apologize for the inconvenience.
In December
@iRacing
began an ambitious project to restore
#NorthWilkesboro
in its '87 state. The story behind this is now known and shown in the
@DirtyMoMedia
video. The process to create the track was quite challenging but fun. Some details of this process as follows.. 1/16
While we probably jumped the gun on communicating this, it is something being considered for next season. The number of subscribers on the PC product are extremely low relative to other platforms like the app. Worth noting Scanner is also offered (for free) on Discord & Echo.
As we announced last season, the RaceView product will not return this season. Was a great resource for fans and leaves big shoes to fill, but think we have a good plan that you'll see for Daytona. Here's a quick overview:
Five years ago today, was relaunched and the NASCAR Digital Media group was born. We’ve come a long way since then, thanks to a lot of hard work by a lot of great people.
The world can be a better place if we all agree to being just a little bit more understanding of a journey that we haven’t traveled personally. The color of my skin has afforded me privilege. That doesn’t mean I should be silent. It means I should use it to listen and to help.
During the delay, we identified two issues causing issues with Scanner. Believe we have fixes in place for both, but will need to test further once we get restarted.
‘22 starts with a Bubba/NASCAR series on Netflix and ends with a series on USA, while they are also broadcasting playoff races. So much to be excited for as this season kicks off.
.
@NASCAR
is reviving plans to shoot a docuseries with
@NBCUniversal
, with filming starting this weekend; it will focus on the '22 season and be released on
@USA_Network
later this year.
➖There originally was going to be a series based on last year’s playoffs but it got delayed.
Ten years and one week after the official launch of an all-new by NASCAR Digital, we plan to launch the newest version of the website tomorrow. Here's a preview -->
@julialandauer
@NASCAR
We’re having transmissions issues from the track that are impacting all scanner channels. Working on it - sorry for the inconvenience.
If you see something on Twitter, it's your responsibility as a citizen to weigh in with your hot take immediately. If you take a few minutes to verify or clarify anything, you are wasting valuable time, possible retweets and maybe a fire emoji or two.
Hopefully better now. May be a few loose ends, but think the bigger issue has been corrected. Appreciate everyone's patience - enjoy the rest of the race.
Understanding that racing on Monday is not ideal, it does create an opportunity for fans to check out some cool options on the
@NASCAR
website and mobile apps.
Man, kudos to both of these guys. Drivers from different backgrounds having a conversation about race and letting the world listen. Bravo,
@BubbaWallace
and
@tydillon
Hundreds dead in a historic heat wave. A Canadian village burned to the ground. Water shortages. Animals competing for food.
The culprit? Humans, according to climate change scientists.
This app is a cesspool of negativity. And if you spend the majority of your time engaging with negative posts and topics, you’re part of the problem. I’m positive the planet would keep spinning just fine without your shitty opinion.
Just put up a hosted session on
@iRacing
at
@DAYTONA
. Server name is “500 Practice” password is shr come join the fun and help me do a little practice.
One million unique viewers who did not tune into any of
@NASCAR
's first four real-life races in 2020 have tuned into one of the Pro Invitational Series esports events, according to
@Nielsen
.
➖ Overall, 5.4 million unique viewers have watched at least one of the virtual races.
Can't believe it's here. Production started 53 weeks ago and is driven by an incredible group of people who have poured countless hours into this show. Episode 1 provides a quick recap of NextGen testing, teams prepping for the '22 season and then we'll head to LA for the Clash.
Later today, we will launch
@NASCAR
Fantasy Live for the 2019 season. The max use format and garage pick feature will be the same, but we have some pretty cool enhancements - all based on fan feedback.
First, Scanner is back and better integrated on Race Center. That means it's fully integrated to the live experience on both and the NASCAR app. In addition to the audio, you'll get driver-specific telemetry and pit data as part of that experience.
Just want to thank the boys back at the shop. The
@_TrackPass
Chevy was a rocket ship tonight. Glad to have them on board for my first win. Also I don’t know how to do a burnout.
Yes, salesperson of the newest and greatest tech product… now that you’ve forwarded the 7 emails that I didn’t respond to initially, I’d love to schedule some time to talk.
Race Center will also have lap times for every driver, every lap for every race. There's a feature that allows you to compare drivers head-to-head throughout the race & race timeline that will allow you to quickly catch up on anything you missed (all of this is free, by the way)
.
@NASCAR
promoted deputy general counsel Amanda Oliver (
@A_A_Oliver
) to SVP and general counsel, and she'll now lead the company's legal operations.
➖ She replaces Tracey Lesetar-Smith, who left NASCAR last month.
Today's biggest site accomplishment was to finish up the archives page. Every piece of news every posted on since Janyary of 1997 is now available here -
If you want to build an engaging and entertaining social media strategy for
@NASCAR
(and then sort through all of the replies saying the low downforce package is better), here's your chance -
@wcnc
The restart of the pipeline 5 days after the shut down means there would have been zero supply issues without the panic buying. Since the gas terminals are only resupplied by the pipeline every 5 days.
Bumpy start for Scanner for two straight races. Today a completely different issue than yesterday. Working to get it straightened out ASAP, but understand the frustration.